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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
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Analysis Of The Influence Of Digital Marketing Strategy Through Search Engine Optimization (SEO) In Increasing Sales Of Msme Products In Indonesia Owen De Pinto Simanjutak; Roberto Roy Purba
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7136

Abstract

This research aims to analyze digital marketing strategies through Search Engine Optimization (SEO) in increasing product sales. The object of this research is MSME actors in Indonesia. The inscriptors used in digital marketing are Accessibility, Interactivity, Entertainment, Credibility, Irritation, Informativeness. This type of research is a descriptive research with a quantitative approach and the analysis used is a partial Least Square (PLS) model analysis carried out by evaluating the outer model and evaluating the inner model. The number of respondents representing MSME actors was 150 respondents. The results of the study show that Accessibility has a significant positive effect on Product Sales. Accessibility has no positive and insignificant effect on SEO (Search Engine Optimization). Credibility has a positive but not significant effect on Product Sales. Credibility has a significant positive effect on SEO (Search Engine Optimization). Entertainment has a significant positive effect on Product Sales. Entertainment has a positive but not significant effect on SEO (Search Engine Optimization). Informativeness has a significant positive effect on Product Sales. Informativeness has a significant positive effect on SEO (Search Engine Optimization). Interactivity has a positive but not significant effect on Product Sales. Interactivity has a positive but not significant effect on SEO (Search Engine Optimization). Irritation had a positive but not significant effect on Product Sales. Irritation has a significant positive effect on SEO (Search Engine Optimization).
The Effect Of Transactional Leadership And Work Skills On Employee Performance Mediated By Work Discipline At The Research And Development Agency Of Lahat Regency Titi Hasanah; Isnurhadi Isnurhadi; Muhammad Ichsan Hadjri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7188

Abstract

This study aims to determine the effect of transactional and work skills on employee performance mediated by work discipline at the Research and Development Agency of Lahat Regency. Respondents of this study were 60 respondents and this study used a quantitative approach with the SmartPLS 3.0 data processing application. The results of this study found that 1. Transactional leadership has a positive and significant effect on work discipline, 2. work skills have a positive and significant effect on work discipline, 3. work discipline has a positive and significant effect on employee performance, 4. transactional leadership has a positive and significant effect on employee performance, 5. work skills have a positive and significant effect on employee performance, 6. transactional leadership has a positive and significant effect on employee performance through work discipline, 7. Transactional leadership has a positive and significant effect on employee performance through work discipline, Transactional leadership has a positive and significant effect on employee performance through employee performance, and Work skill has a positive and significant effect on employee performance through employee performance through work discipline.
Analysis Of City Branding Strategies In Increasing Visitor Attraction (Case Study On Tourism History Of Marlborough Fort, Bungkarno House In Bengkulu Province) Reni Indriani; Nora Veronika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.5870

Abstract

This research aims to analyze the city branding strategy used to increase visitor attraction in Bengkulu Province, with a focus on historical tourism objects such as Fort Marlborough, Bung Karno's House, and the British Cemetery. The research methodology employed was descriptive in nature, utilizing a qualitative approach. Data collection involved conducting interviews with relevant stakeholders and conducting direct observations on-site. Analysis was carried out on the city branding strategy applied to this historical tourism object and its impact on increasing the number of visitors. The research results show that the implementation of city branding in the historical destination of Bengkulu still needs more attention, especially in the aspects of image management, promotion and local community participation.
Msmes Performance Of Indonesian Textile Reviewed From Social Capital, Psychological Capital And Entrepreneurial Orientation Sonaji Sonaji; Tri Siwi Agustina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6001

Abstract

This study aims to investigate the influence of social capital and psychological capital on the business performance of wastra nusantara’s MSMEs with the mediation of entrepreneurial orientation. The object of this research is Wastra Nusantara MSMEs from 6 cities/district in East Java with a total of 55 business owner. This type of research is quantitative while the data collection method uses a questionnaire that has been tested for validity and reliability first. To prove the hypothesis, the statistical test tool Smart - Partial Least Square (PLS) version 3.2.9 is used. The results of the study recommend that entrepreneurial orientation is able to partially mediate the effect of social capital on the performance of the wastra nusantara’s MSMEs, as well as entrepreneurial orientation is able to partially mediate the effect of psychological capital on the performance of the wastra nusantara’s MSMEs. The managerial implications of this research are aimed at MSME coaches, namely Bank Indonesia and the wastra nusantara’s to better understand and help them survive and thrive in the midst of an increasingly challenging business environment.
Failed Products Of Micro, Small And Medium Enterprises In West Kotawaringin Central Kalimantan Muhammad Zainal Arifin; Jelita Jelita; Ainol Muliansyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6475

Abstract

Many Micro, Small and Medium Enterprises (MSMEs) in West Kotawaringin Regency such as crackers and amplang are relatively expensive. Due to the high cost of kerupuk and amplang, these products are only consumed by people with middle to upper income. The product packaging also does not include the expiry date and components of the ingredients used. Based on initial observations of Micro, Small and Medium Enterprises (MSMEs) in West Kotawaringin, some consumers claim to be dissatisfied with Small Micro Enterprises both in terms of service, product design and in terms of marketing. The approach in this research is descriptive qualitative research method. This method is used to observe or detect various facts or phenomena and social symptoms that are natural (nature) through field observations. The results of this study indicate that there are two factors that cause product failure in West Kotawaringin MSME businesses, namely internal and external factors.
Strategic Mastery: Examining The Marketing Mix Implementation At One Of The Outdoor Equipment Business Brands Sri Rahayu; Sri Astuti; Camelia Safitri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6640

Abstract

This study aims to analyze the implementation of the marketing mix strategy at One of the outdoor equipment business brands. The method used is descriptive qualitative, with data collection through interviews, observations, and documentation. The results show that the brand successfully utilizes the 4P marketing mix elements (product, price, promotion, and place) to attract consumer interest and increase sales. The products are known for their high quality and suitability for the outdoor adventure market. The pricing strategy is set considering competition and consumer response. Promotion is effectively carried out through social media and e-commerce. Store location selection is also strategic to enhance accessibility and customer convenience. However, the brand needs to continue innovating and adapting to rapidly changing consumer trends to maintain its position in the global market.
The Influence Of Customer Experience, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk On Behavioral Intention To Use Mobile Banking In Malaysia Suyono Saputra; Selli Selli; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6641

Abstract

This study tries to investigate how customer experience factors, perceived ease of use, perceived usefulness, perceived risk can influence the behavioral intention to use mobile banking through attitude as a mediating variable. This research model was examined within the context of Batam City residents who have used mobile banking in Malaysia involving 258 respondents. Sampling was carried out using purposive sampling technique and PLS-SEM analysis with SmartPLS 3.0 software to analyze the data. The research results show that customer experience, perceived ease of use, perceived usefulness and perceived risk are proven to be able to influence the attitude towards behavioral intention of the Batam City residents who have used mobile banking in Malaysia.
The Effect Of Social Media Marketing Activity And Brand Awareness On Purchase Intension With Brand Trust As A Mediating Variable On The Twitter Social Media Platform Andy Agung Agnanto; Kurniawati Kurniawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6644

Abstract

Twitter is one example of a social media marketing strategy that companies may use to promote their brand online. From a variety of angles, earlier studies examined how various social media platforms influenced consumers' spending habits. With brand trust serving as a moderating variable, this research aims to examine the impact of social media marketing activity, brand awareness, and Twitter on purchase intention. It is crucial to use social media marketing to increase confidence in the company, which in turn increases the likelihood that consumers will make a purchase. Respondents in this study were users of the Twitter social media platform selected using non-probability sampling method. Using a Likert scale questionnaire instrument, this study employs a quantitative technique approach. Online, using Google Form, the survey was disseminated. The data analysis technique was carried out with the SPSS program by testing the validity, reliability and hypothesis on the questionnaire results obtained.
Determinant Of Digital Bank Usage In Indonesia Safira Larasati Owen; Zaenal Arifin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6662

Abstract

This study aims to determine the factors influencing the use of digital banks in Indonesia. The research is developed from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). This study employs a quantitative approach where data is obtained through a Google Form questionnaire. The research uses a sample of 179 digital bank users spread across Indonesia. The analysis used in this study is PLS-SEM. The results show that performance expectancy has a positive and significant impact on the behavioral intention, effort expectancy has a positive and significant impact on use, social media has a positive and significant impact on behavioral intention and use. trust have a positive and significant impact on behavioral intention and use, and the behavioral intention has a positive and significant impact on use. However, performance expectancy negatively impacts use,and effort expectancy negatively impacts behavioral intention
Financial Training, Knowledge Management On Financial Competence To Improve Self Awareness In MSMEs At Sepande Village Siti Masyita; Vera Firdaus; Wisnu Panggah Setiyono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6669

Abstract

This research aims to determine the effect of Financial Training, Knowledge Management on financial competence to increase Self Awareness in MSMEs in Sepande Village, Sidoarjo The population and sample for this research are the owners and operators of MSMEs in Sepande Village The research uses descriptive quantitative techniques A questionnaire is used as a data collecting instrument, and the Partial Least Square (PLS) analytic tool is used to process the data. The findings of the study demonstrate that financial training has a positive and significant impact on self-awareness, as does knowledge management. Financial training also has a positive and significant impact on financial competence, and knowledge management has a positive and significant impact on financial competence. Additionally, self-awareness plays a role in mediating the relationship between financial competence and financial training, as well as the relationship between knowledge management and financial competence of MSME actors and owners in Sepande Village. Based on the study's findings, it can be said that Self Awareness, an intervening variable, influences both Knowledge Management and Financial Competence of MSME actors and owners in Sepande Village as well as Financial Competence and Financial Training.

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