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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,398 Documents
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The Effect Of Promotion And Location On The Purchase Decision Of Honda New Vario 150 CBS Motorcycle At PT Tunas Dwipa Matra Melawi Regency Ramadhan, Ricky; Sukardi, Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8069

Abstract

This study aims to identify the effect of promotion and location on the purchase decision of Honda New Vario 150 CBS motorcycle at PT Tunas Dwipa Matra, Melawi Regency. This study adopts associative approach with purposive sampling method. A total of 100 respondents who had bought a Honda New Vario 150 CBS motorcycle at PT Tunas Dwipa Matra became part of this research sample. Data analysis was conducted using multiple linear regression through SPSS software version 25. The testing process in this study includes validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing is done by using simultaneous test (F test) and Partial Test (t test). Based on the results of hypothesis testing, both simultaneously (F test) and partially (T test), it can be concluded that promotion and location together have a significant positive impact on purchasing decisions. In addition, both also show an independently positive and significant influence on the purchase decision.
Gen Z And E-Bikes: The Impact Of Environmental Awareness Adnyani, Ni Nyoman Dwi; Muna, Nilna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8074

Abstract

Growing environmental awareness is driving interest in green transportation such as electric bicycles. Generation Z, with their environmental concerns and technological prowess, is a key market, yet research on their purchasing behavior is limited. This study aims to analyze the influence of Environmental Awareness and Green Perceived Value on Green Purchase Intention in the purchase of electric bicycles among Generation Z in Bali, with Green Attitude as a mediating variable. This research uses a quantitative approach with the Partial Least Squares (PLS) analysis method. ========= Data were collected through a structured questionnaire from 128 respondents selected by purposive sampling method. The results showed that Environmental Awarenes and Green Perceived Value have a significant effect on Green Purchase Intention, with Green Attitude as a mediating variable. These findings contribute to the understanding of green consumer behavior, especially among Generation Z.
The Impact Of Rice Field Productivity On Changes In Paddy Field Areas (LBS) In Indonesia Pangaribuan, Betharia W M; Adrison, Vid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8094

Abstract

This study analyzes the impact of rice field productivity and other factors on changes in paddy field area (LBS) at the regency/city level in Indonesia. Using panel data from 364 regencies/cities (2010–2022), LBS changes are measured as the average annual percentage change over two periods: 2013–2019 and 2019–2023. To address endogeneity in rice productivity, a two-stage Instrumental Variable (IV) method with fixed effects is applied. The first stage instruments productivity with rainfall and previous productivity, while the second stage assesses its impact alongside control variables, including the agricultural, real estate, and construction sectors, population density, and a Dummy Policy Variable for LP2B protection with lag effects up to three years. Results indicate that rice productivity and other factors are not significant predictors of LBS changes, likely due to land ownership inequality and measurement errors. A restricted sample further suggests that LP2B protection is ineffective in preserving LBS. Using Local Average Treatment Effect (LATE), the IV method estimates policy impacts for regions aligned with instrument variation. The study recommends accelerating land redistribution, certification, technical support, and stricter enforcement at both central and regional levels to safeguard paddy fields.
Improving Higher Education Performance Through Strategic Collaboration And Intellectual Capital: A Path To Competitive Advantage Aras, Irsan; A A, Iskandar; Barusman, Andala Rama Putra; Defrizal, Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8142

Abstract

This research aims to explore how strategic collaboration and intellectual capital can improve higher education performance and achieve competitive advantage. The main objective of this study is to identify the relationship between strategic collaboration, intellectual capital, and the performance of higher education institutions, as well as how these three elements can be used synergistically to achieve competitive advantage. The research method used is a quantitative approach with the population of all private universities (PTS) in the LLDikti II Region, which totals 197 private universities. The data analysis technique uses the Structural Equation Models (SEM) approach with the help of the SmartPLS program package. The results of the study show that strategic collaboration has a positive and significant impact on higher education performance. In addition, intellectual capital was also found to contribute significantly to improving the performance of the institution. The combination of strategic collaboration and intellectual capital resulted in a greater improvement in higher education performance compared to each element separately. These results show that institutions that adopt a collaborative approach and manage their intellectual capital will tend to have better performance and are able to compete more effectively in the global education market. Based on these findings, the study recommends that higher education institutions should increase their collaborative efforts, both inside and outside the institution, as well as invest in the development and management of intellectual capital.
Influence Service Quality And Price On Customer Satisfaction At Irian Supermarket Aksara Tafonao, Mutriani; Alezandro, Edward; Zebua, Adiwima
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8207

Abstract

This research is motivated by business competition in the retail sector in the form of minimarkets, self-service supermarkets which is increasingly tight, making business actors flock to maintain the continuity of their companies so that they remain the choice for consumers to shop, so the role of marketing is very important. The method used in this research is quantitative. The technique used in this research is probability sampling with simple random sampling of 58 respondents. The results of data processing using the SPSS 16 program in the Coefficients table for the first regression coefficient of the service quality variable show that the calculated t value is 6,695 > t table of 2.004 so that H1 is accepted and H0 is rejected. In the Model Summary table, it can be seen that the R Square value is 0.644 or 64.4%, which means that the independent variables price and service quality influence the dependent variable of consumer decision by 64.4% and the remainder is influenced by other factors not examined in this research.
Adapting To Change: A PEST Analysis Of Private Universities In Palembang In The Era Of Digital Transformation Makmun, Irayani; Zanariah, Mariyam; Nargis, Lusia; Azrin, Amrillah; Ridwan, Muhammad
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8221

Abstract

The rapid progress of digital technologies has significantly altered higher education, forcing institutions to adjust to emerging political, economic, social, and technological (PEST) realities. Private universities in Palembang, Indonesia, encounter distinct challenges and opportunities during this digital transformation, yet there is a lack of comprehensive research that systematically explores the external factors affecting their adaptation strategies. This research utilizes a PEST analysis framework to examine the influence of political regulations, economic limitations, societal changes, and technological progress on private universities in Palembang as they strive to manage digital transformation. Using a qualitative methodology, this study integrates secondary data from government initiatives, institutional reports, and scholarly literature, along with firsthand insights from university stakeholders. This study aims to provide insights into how these institutions can adapt to changes in their external environment. The results indicate that political variables, such as national education strategies and accreditation requirements, play a crucial role in influencing the adoption of digital technologies, while financial obstacles like funding constraints and student affordability impede technological investments. Societal factors, including evolving student expectations and gaps in digital literacy, also affect institutional approaches, whereas differences in technological infrastructure create both challenges and avenues for innovation. Through a comprehensive PEST analysis, this study adds to the conversation on the resilience of higher education and provides practical recommendations for policymakers, university administrators, and educators within Indonesia's changing digital environment.
The Influence Of Organizational Support And Motivation On Organizational Commitment Of Employees At Pt Mitra Aneka Rezeki (MAR) Natai Raja In Kubu Raya Regency Khoyriah, Umi; Arninda, Arninda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.8261

Abstract

This study aims to examine the influence of Organizational Support and Motivation on Organizational Commitment among employees at PT Mitra Aneka Rezeki (MAR) Natai Raja in Kubu Raya Regency. A quantitative approach using multiple linear regression analysis was employed to analyze the relationships between the variables. The sample consisted of employees with varying demographic characteristics, such as age, gender, education, work experience, and income. The findings reveal that both Organizational Support and Motivation have a significant positive impact on Organizational Commitment. The multiple linear regression equation derived from the analysis is Y = 0.519 + 0.816 X1 + 0.082 X2, where X1 represents Organizational Support and X2 represents Motivation. The correlation coefficient (R = 0.776) indicates a strong relationship between the independent variables and Organizational Commitment, while the coefficient of determination (R² = 0.602) suggests that 60.2% of the variation in Organizational Commitment can be explained by Organizational Support and Motivation. The results of the F-test (0.000) indicate that the independent variables together have a significant effect on Organizational Commitment, and the T-test shows that both variables individually influence Organizational Commitment. This study highlights the importance of fostering a supportive work environment and motivating employees to enhance their commitment to the organization. However, limitations such as the sample size and the focus on only two variables suggest that further research should explore additional factors and include a broader sample for more generalizable results.
The Influence Of Charismatic Leadership And Work Environment On Employee Productivity With Work Discipline As A Mediating Variable In Regional Government Organizations Of Lahat Regency Hasanah, Titi; Markus, Markus; Saparudin, Saparudin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8286

Abstract

This This study aims to examine the effect of charismatic leadership and work environment on employee productivity, with work discipline as a mediating variable, at Regional Government Organizations (OPD) of Lahat Regency. The respondents in this study consisted of 60 employees selected through purposive sampling. This research employed a quantitative approach, and data analysis was conducted using SmartPLS 3.0 software. The results indicate that charismatic leadership and work environment have positive and significant effects on employee productivity both directly and indirectly through work discipline as a mediating factor. Furthermore, work discipline was found to significantly mediate the relationship between charismatic leadership, work environment, and employee productivity.Based on the data analysis results, it can be concluded that charismatic leadership and work environment have a positive and significant direct effect on employee productivity at the Regional Government Organizations (OPD) of Lahat Regency. Furthermore, work discipline serves as a mediating variable that strengthens the relationship between charismatic leadership and work environment with employee productivity.
The Effect Of Leverage And Profitability On Investment Decisions: A Study On Property Companies Listed On The IDX Susena, Karona Cahya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.8355

Abstract

This study aims to determine the analysis of the influence of profitability, leverage on investment decisions in the hotel, restaurant and tourism sub-sectors listed on the Indonesia Stock Exchange (IDX) with research observations in 2020-2021. The method in selecting the sample is using non-probability sampling with purposive sampling and the selected sample is 17 issuers. Data collection techniques in this study used secondary data, namely library research and documentation. For data analysis techniques using multiple linear regression data analysis techniques. Based on the result of the study that the leverage variable has an effect on investment decision. Meanwhile, profitability and liquidity have no effect on investment decision.
Whatsapp Marketing Strategy Through An Interpersonal Communication Approach In Increasing Sales At Raja Kurma Bengkulu Apriani, Mira; Zinaida, Rahma Santhi; Isnawijayani, Isnawijayani; Amin, Zaid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8463

Abstract

Marketing strategies are essential to inform and understand consumers about the sustainability of economic activities. Entrepreneurs use advertising, direct marketing, personal selling or promotion, and other marketing communication tools to increase sales. Integrated marketing strategy (IMC) and the AISAS Model are two strategic options that can be used for the marketing communication process in the digital era. Through the collaboration of the AISAS Model and IMC Strategy which are the general basis for obtaining a more targeted database, media is needed that can gather consumers in one more in-depth personal information center. The most popular personal social media currently used by the Indonesian people is WhatsApp Business media. This study uses a descriptive qualitative approach to explain and describe the phenomena that occur in the Raja Kurma Bengkulu WhatsApp advertising communication. This study also uses a quantitative approach with the descriptive statistics method. The results of the study show that digital marketing activities carried out can help increase the number of Raja Kurma Bengkulu databases. The number of posts has a weak negative correlation, not significant. Save Contacts has a very strong correlation, not significant. The number of Organic Interactions has a strong correlation, not significant. Reply Chat has a very strong correlation, not significant and View Posts has a very strong correlation, approaching significant.

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