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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
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The Effect Of Work Performance, Work Stress And Work Load On Job Satisfaction At Class II A Corrective Institution In Binjai Angelia Hosiana Lumbantoruan; M. Chaerul Rizky
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8955

Abstract

This study aims to determine the effect of work performance, work stress, and workload on job satisfaction at Class II A Binjai Penitentiary. This type of research is associative research with a quantitative approach, using a questionnaire as a data collection tool. The sample in this study consisted of 60 respondents, which were determined using the slovin calculation. For data analysis, multiple linear regression was used with the help of SPSS version 23 software. The results of the study indicate that partially, work performance has a significant positive effect on job satisfaction, while work stress and workload have no effect. Simultaneously, work performance, work stress, and workload have a positive and significant effect on job satisfaction of employees at Class II A Binjai Penitentiary. This research model is able to explain 55.6% of the variation in job satisfaction.
Grabbike User Loyalty In Medan: Is Brand Engagement And Quality Perception Decisive? Gilbert Powell Eklesia Manik; Muhammad Dharma Tua Putra Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8956

Abstract

This study aims to examine the influence of brand engagement and perceived quality on customer loyalty in the context of GrabBike, a digital ride-hailing service in Medan, Indonesia. The research focuses on understanding the extent to which emotional and functional dimensions drive customer loyalty within digital service ecosystems. The study adopts an explanatory quantitative approach using a structured survey. Primary data were collected from 78 active GrabBike users in Medan. The data were analyzed using multiple linear regression via SPSS version 26, preceded by validity, reliability, and classical assumption tests. The results indicate that brand engagement significantly influences customer loyalty (β = 1.015; p < 0.01), whereas perceived quality does not show a significant partial effect (β = 0.032; p = 0.881). However, both variables jointly have a significant effect, as reflected by an F-value of 24.992 (p < 0.001) and an Adjusted R² of 0.384. The findings suggest that customer loyalty in digital services is shaped more by emotional engagement than by perceptions of service quality alone. Therefore, service providers like GrabBike should enhance brand engagement through personalized, participatory communication strategies and long-term user interaction. This study contributes to the literature on customer loyalty in digital services by highlighting the limited direct role of perceived quality and reinforcing brand engagement as a key determinant. It also adds value by exploring a geographically underrepresented urban setting—Medan—as a case study outside Java Island.
Analysis Of The Factors Influencing Labor Migration From Rural Areas In Lolofitu Moi District To Urban Areas Arisman Halawa; Syah Abadi Mendrofa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8960

Abstract

This study analyzes the factors influencing labor migration from rural areas in Lolofitu Moi District to urban centers. Labor migration from villages to cities in Indonesia remains a prevalent socio-economic phenomenon driven by disparities in employment opportunities, infrastructure, and living standards between rural and urban regions. Using a qualitative approach, data were collected through interviews, observations, and document analysis involving key local stakeholders. The study identifies four main push factors from rural areas: limited employment, low agricultural income, inadequate infrastructure, and weak local economic development. Pull factors from urban areas include better job prospects, higher incomes, access to education and healthcare, and modern lifestyles. The findings highlight the significant role of economic conditions, socio-cultural influences, and environmental limitations in shaping migration decisions. While remittances from migrants positively impact household welfare in the village, the migration also leads to a shortage of productive labor, reduced agricultural activity, and weakened community participation. The study recommends targeted rural development policies, promotion of local entrepreneurship, and improved infrastructure to reduce migration pressure and ensure sustainable rural livelihoods
Analysis Live Streaming and Online Consumen Reviews in Influencing Purchase Intention on Social Commerce Platforms Ahmad Prayugo; Ratna Roostika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8969

Abstract

The development of social commerce has presented a new way of buying and selling activities through the integration of interactive features such as live streaming and online consumer reviews (OCR). This study aims to analyze the combined effect of live streaming components consisting of sense of community, interactivity, and emotional support and OCR consisting of perceived usefulness and perceived trust on customer engagement and consumer purchase intention on the TikTok Shop platform. This study uses a quantitative approach with a survey method distributed via Google Form to 231 respondents in Indonesia using convenience sampling techniques. Data were analyzed with Partial Least Square-based Structural Equation Modeling (PLS-SEM). The results showed that most of the independent variables had a significant effect on customer engagement and purchase intention, and customer engagement proved to be a strong mediating variable in shaping consumer purchase intention. These findings support the channel complementarity theory, which states that consumers utilize various information channels simultaneously to meet their information needs. This research provides theoretical contributions to the development of social commerce studies as well as practical implications for businesses in designing more effective marketing strategies through the combination of live streaming and online consumer reviews.
The Role Of Social Media Marketing In Building Brand Awareness And Brand Engagement (Empirical Study In Bittersweet By Najla Products) Syahrani Syahrani; Raden Roro Roostika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8978

Abstract

This study aims to analyze the role of marketing through social media in building brand awareness and brand engagement towards the purchase decision of Bittersweet by Najla products. In the digital age, social media marketing is an important strategy to increase consumer visibility and engagement with brands. This study uses a quantitative approach with a survey method through the distribution of online questionnaires to 225 respondents who are active social media users and have experience interacting with the Bittersweet by Najla brand. Data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 3.2.9 software.The results of the study show that marketing on social media has a positive and significant effect on brand awareness and brand engagement. In addition, brand awareness and brand engagement have been proven to have a significant influence on purchase decisions. These findings confirm the importance of optimizing social media marketing strategies to increase consumer loyalty and buying interest. This research is expected to contribute to the development of literature in the field of digital marketing and become a strategic reference for business people, especially the culinary sector in designing effective marketing campaigns.
From Hope To Burden: A Mixed Methods Analysis Of The Psychosocial Impact And Financial Stress Of Online Loan Borrowers In Jakarta Budi Safari; Dewi Endah Fajariana; Andarias Sambo; Haspul Naser; Nurwulan Kusuma Devi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8983

Abstract

The use of online lending (pinjol) often leads to urgent psychosocial pressure and financial stress for borrowers. As a result, m any borrowers become trapped in a cycle of debt that leads to immediate financial strain, decreased quality of life, and mental and social health problems. Therefore, this study aims to analyze the psychosocial impacts and measure the level of financial stress experienced by pinjol borrowers in Jakarta. Mixed methods approach with an exploratory sequential design with a total of 166 respondens. The study offers an integrated analysis of psychological, social, and economic aspects within a single framework, focusing on the urban context that has not been widely explored. Findings indicate that most respondents experienced psychological pressure, with 53% reporting anxiety and 43% experiencing social pressure due to societal stigma. More than 48% of respondents reported high levels of financial stress, with 51% citing non-transparent interest rates and aggressive debt collection practices as contributing factors. The psychosocial impacts of online lending as well as high interest rates and repetitive debt cycles often lead to emotional strain, helplessness, and ongoing stress. Borrowers who lack financial literacy are more vulnerable to risky lending practices.
Determinants Of Insurance Literacy, Brand Awareness And Price On The Interest In Purchasing Personal Accident Insurance At PT Askrindo (Persero) Case Study Bandung Branch Gilang Satria Putra; Irma Nilasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9015

Abstract

Insurance penetration in Indonesia is still relatively low, with an insurance penetration rate of only 2.72% in February 2025. One of the insurance products that has seen a decline in purchasing interest is the Personal Accident Insurance from PT Askrindo Bandung Branch. Based on the preliminary survey results, only 5% of respondents have Personal Accident Insurance, while most prefer health insurance products. This study aims to analyze the influence of insurance literacy, brand awareness, and premium prices on the purchasing interest in Personal Accident Insurance products from PT Askrindo Bandung Branch.The research method used is quantitative with a descriptive and verificative approach, utilizing regression and correlation analysis. Primary data was collected through questionnaires distributed to 120 respondents aged 18-30 who have insurance products. The results of the study show that, simultaneously, insurance literacy, brand awareness, and premium prices significantly influence purchasing interest in Personal Accident Insurance products from PT Askrindo Bandung Branch, with a contribution of 64.2%. However, in partial analysis, insurance literacy was found to have no significant effect on purchasing interest, while brand awareness and premium price have a positive and significant impact.The conclusion of this study is that, to increase purchasing interest in Personal Accident Insurance products from PT Askrindo Bandung Branch, the company needs to focus on enhancing brand awareness and price competitiveness with its competitors. Promotional programs, advertising, and market access expansion can be effective strategies to increase public interest in purchasing these insurance products.
Analysis Of Junior Savings Marketing Strategy At BSI KCP Surabaya Rungkut 1: Perspective Sharia Marketing Ahmad Mubarroq Dawam; Fatkur Huda; Rukhul Amin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9022

Abstract

This study aims to analyze the marketing strategy of the Junior Savings product at BSI KCP Surabaya Rungkut 1 from a sharia marketing perspective. This study primarily focuses on identifying the types and models of marketing strategies used and assessing the effectiveness of these approaches in attracting child customers. This study used qualitative methods by conducting in-depth interviews with individuals associated with BSI. The research findings indicate that BSI KCP Surabaya Rungkut 1 implements a marketing strategy through the 7P approach (Product, Price, Place, Promotion, People, Process, Physical Evidence) that aligns with sharia principles. This strategy includes collaboration with educational institutions, online promotions using text messages, involvement in children's events, and financial education presented in an engaging and educational manner. The use of the auto-debit feature and financial literacy activities from an early age are added value in fostering savings habits in children in accordance with Islamic teachings. Sharia marketing is reflected in an approach that emphasizes honesty, openness, trustworthiness, and blessings in every marketing step taken. Despite increasing public interest, challenges remain, such as limited digital access and a lack of public awareness of the importance of savings for children. Therefore, strengthening digital innovation, increasing financial literacy, and developing more flexible contracts are strategic steps to strengthen the marketing of Junior Savings in the future.
The Paradox Of Illegal Parking Management: Dual Roles Of OMS In Rule Enforcement And Economic Exploitation And Their Implications For Urban Governance In Jakarta Feriandy Feriandy; Munir Azhari; Wiwit Damayanti; Nurwulan Kusuma Devi; Haspul Naser
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9027

Abstract

This study aims to examine the dual role of community organizations (OMS) in managing illegal parking in Jakarta. The focus is to understand how OMS are not only involved in economic exploitation but also contribute to law enforcement in public spaces. A mixed-method approach is used to gain a comprehensive understanding of this phenomenon. Quantitative data was collected through surveys administered to users of illegal parking services and members of civil society organizations (CSOs). Qualitative data were collected through focused group discussions involving Pemuda Pancasila, FBR, Forkabi, and other informal actors. Findings show that CSOs have a dual function: they act as parking enforcement officers while also engaging in the collection of illegal fees. Although operating outside the formal legal framework, their presence reflects a hybrid governance model that fills institutional gaps in the provision of public services. More inclusive and participatory urban governance policies are needed to address the complexity of informal regulation in city management. This study contributes to the understanding of informal governance and hybrid authority in urban environments. The novelty lies in the dual role of OMS in addressing illegal parking and informal parking governance.
How The Information Of Digital Bank Performance Affects The Firm Value Of Their Affiliated Parent Companies In Asia Ester Griselia; Dony Abdul Chalid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9040

Abstract

This study aims to examine whether the information of digital banks performance adds value or negatively impacts the value of their parent companies in Asia, and to determine whether this impact differs depending on the sector of the parent company. The population of this study consists of digital banks and their parent companies in Asia during the 2021–2023 period. Using purposive sampling, a sample of 19 digital banks and their parent companies was selected. The findings reveal that the information of digital banks performance negatively impacts the value of their parent companies. An increase in ROE in digital banks reduces Tobin’s Q and stock returns of the parent companies due to high perceived risks and the substantial investment required to support the growth of digital banks. High NPL and LDR negatively affect the firm value of the parent companies, reflecting investor concerns regarding risk management and the efficiency of digital banks. In addition, parent companies in the financial sector tend to experience a more positive impact on stock returns compared to those in the non-financial sector. Therefore, based on the research findings, parent companies should adopt a more cautious and strategic approach when investing in digital banks. While digital banks offer growth potential, their high initial operational costs, credit risk (NPL), and pressure on financial ratios such as LDR can negatively affect the value of their parent companies.

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