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INDONESIA
Jurnal Sosio Agribisnis
Published by Universitas Halu Oleo
ISSN : -     EISSN : 25023292     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Sosio Agribisnis (JSA) is published by Program Studi Magister Agribisnis Pascasarjana Universitas Halu Oleo Kendari, Indonesia. JSA is a medium for disseminating the results of scientific research with a focus on the field of Agricultural Social-Economics and Agribusiness. JSA premiered in January 2016 with the frequency of publishing twice a year, namely April and October.
Arjuna Subject : -
Articles 84 Documents
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Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Instan Merek Kopi Tolaki di Kota Kendari Nurnaningsi Nurnaningsi; Bahari Bahari; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.22651

Abstract

This study aims to analyze the effect of the marketing mix on purchasing decisions for instant coffee of the Kopi Tolaki brand in Kendari city. The sample was determined using the formula Hair et al (2010) so that a sample of 80 respondents who were consumers of Kopi Tolaki was obtained by using accidental sampling technique. Descriptive analysis is used to determine the description of the marketing mix and purchasing decisions according to the perceptions of respondents (consumers), while path analisis is used to determine the direct and indirect effects simultaneously on several independent variables (X), is product (X1), price (X2), location/distribution (X3) and promotion (X4) on the dependent variable, is the purchase decision (Y)T. The result showed that the description of the implementation of the marketing mix and purchasing decisions for Kopi Tolaki in Kendari city according to consumer perceptions was in the high category, meaning that the implementation was quite good. The marketing mix (X) simultaneously has a significant positive effect on purchasing decisions (Y). Partially product (X1), price (X2) and promotion (X4) have a significant positive effect on purchasing decisions with the total direct and indirect effects of each produk (X1) being 8,63%, price (X2) 2,25% and promotion (X4) 7,52%, while the location/distribution (X3) variable has no effect significantly negative on purchasing decisions (Y) with a total direct and indirect effect of -0,06%. Of all the marketing mix research variables, the product (X1) is the variable that has the most significant effect on purchasing decisions (Y).Keywords: mixed marketing; purchasing decisions; path analysis; Kopi Tolaki
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, dan Manajemen Pengetahuan melalui Keunggulan Bersaing terhadap Kinerja Pemasaran UMKM Pengolah Kopi di Kabupaten Tanah Datar Fayi Afifah; Nofialdi Nofialdi; Widya Fitriana
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.27538

Abstract

This study was aimed at describing the conditions and analyzing the influence of market orientation, entrepreneural orientation, and knowledge management through competitive superiority on the marketing performance of Coffee Processing MSMEs (Micro, Small, and Medium Enterprises) in Tanah Datar Regency. The type of data used was cross section data. Data were obtained from questionnaires and interviews to 87 respondents. Research variables include market orientation, entrepreneural orientation, knowledge management, competitive superiority, and marketing performance. Data were analyzed using the SEM (Structural Equation Model) analysis method using the SmartPLS 3.0 application. The results showed that MSMEs processing Coffee in Tanah Datar Regency had good market orientation, entrepreneural orientation, and knowledge management, high competitive superiority, but had a low marketing performance. Market orientation, entrepreneural orientation, and knowledge management affected the marketing perfomance. Competitive superiority did not affect the marketing performance. Market orientation and entrepreneural orientation did not affect the competitive superiority. Knowledge management showed a positive and significant relationship with the competitive superiority of the business. Competitive superiority did not show mediating impacts between market orientation, entrepreneural orientation, and knowledge management with marketing performance. Keywords: market Orientation; entrepreneural orientation; knowledge; competitive superiority; marketing performance
Analisis Rantai Pasok Udang Vaname (Litopenaeus vannamei) di Kabupaten Konawe Selatan Nurmiati Nurmiati; Bahari Bahari; Rosmawaty Rosmawaty
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.27289

Abstract

This research aims to (1) analyze track supply chain, (2) examine business processes and distribution patterns, and (3) analyze the marketing efficiency of vaname shrimp in South Konawe Regency. The population in this research is the owner cultivators in the shrimp farming unit. The sampling technique in this research was carried out in two stages, namely a sample of cultivators and a sample of traders, carried out using the cluster random sampling method. The data collected in this research include primary data and secondary data.  The dat analysis done in a descriptive and quantitative. The results of this research indicate that there are 3 supply chain consists of vaname shrimp, track I (breeders - cultivators - retailers - consumers), track II (breeders - cultivators - village collectors - fishery companies - consumers) and track  III (seeders - cultivators - traders). village collectors - retailers - consumers). The vaname shrimp supply chain business process has not been well integrated. The market information received is not yet known publicly both regarding price and quantity. The vaname shrimp supply chain in which there are 3 types of flows, product flow, financial flow and information flow flowing from upstream to downstream and downstream to upstream. The performance of the vaname shrimp supply chain has been efficient with the average share indicator or share of the price received by farmers in all lines of 85.63%. The average trader profitability value from all lines is 1.06.Keywords: Vaname Shrimp, Supply Chain, Business Pattern, Distribution Pattern, Marketing Efficiency
Kemandirian Petani dan Keberlanjutan Usahatani Padi Sawah Di Kecamatan Konda Kabupaten Konawe Selatan Irianingsih Irianingsih; Bahari Bahari; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.28293

Abstract

The purpose of this study was to determine and analyze the independence of farmers, the sustainability of lowland rice farming, and the relationship between farmers' independence and the sustainability of lowland rice farming in Konda District, South Konawe Regency. Data sourced from lowland rice farmers in Konda District. The basis for consideration of making two villages the subject of this research is that the two villages are the villages with the highest number of lowland rice farmers in Konda District. The population of this research is 120 farmers of lowland rice in Cialam Jaya village and 80 farmers in Lawoila village. The research sample size was determined using the Slovin formula and the respondents were determined using cluster random sampling. Data analysis used descriptive analysis and Pearson correlation analysis. The results showed that the level of independence of farmers was included in the less independent category, which was 41.9 and the sustainability of farming was included in the less sustainable category, which was 37.0. The implication of the results of this study is that the independence of lowland rice farmers is one of the determining factors for the sustainability of lowland rice farming in Konda District in particular and South Konawe Regency in general.Keywords: farmer independence; sustainability of farming; rice paddy farming.
Analisis Daya Saing dan Dampak Kebijakan Pemerintah pada Usahatani Bawang Merah di Kabupaten Buton Sitti Rahmah Saraswati; Marsuki Iswandi; La Ode Alwi
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.23226

Abstract

This study aims to analyze the competitiveness of shallot farming in South Buton Regency and the impact of government policies on that competitiveness. The research sample is 73 people. Data analysis using the Policy Analysis Matrix (PAM) shows that shallot farming in South Buton Regency has competitiveness in terms of competitiveness. from the aspect of competitive and comparative advantage with PCR and DRCR values less than one. This is in line with the level of private and social benefits of farming which has a positive value. The impact of government policies on the output side causes the actual price of shallot production in the local market to be higher than the price in the national market. The impact of government policies on the input side causes shallot farmers in South Buton Regency to pay tradable input costs, namely inorganic fertilizers, which are higher than the social price. However, the seed subsidy policy has provided a positive surplus for the income of shallot farmers. Simultaneously, input and output policies can provide positive incentives for farmers and support the development of shallot farming in South Buton Regency Keywords: shallot; Policy Analysis Matrix; competitive advantage, comparative advantage
Perilaku Ekonomi Petani Jambu Mete Di Kecamatan Mawasangka Kabupaten Buton Tengah Jukasmir Jukasmir; Azhar Bafadal; Ilma Sarimustaqiyma Rianse
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.26869

Abstract

The purpose of this study is to determine the economic behavior of cashew farmers, namely production behavior (weeding, pruning, fertilizing and pest and disease control), marketing behavior, saving behavior and investment behavior; and to determine the effect of social and economic factors (age, education level, number of family members, experience and land area) on the economic behavior of cashew farmers. The study was conducted in Mawasangka District, Central Buton Regency, Southeast Sulawesi Province. Determination of the sample of cashew farmers was done by simple random sampling method. The number of samples is 100 farmers. The data were analyzed by multinomial logistic regression. The results of the study indicate that the behavior of cashew farmers in weeding is in the bad category; pruning behavior is categorized as very bad; fertilization behavior is categorized as sufficient, pest and disease control behavior is categorized as not good; marketing behavior is categorized as very bad; saving behavior is categorized as very bad; and investment behavior is categorized as very bad. Social and economic factors (age, education level, farming experience, family dependents and land area) cashew farmers have a positive and significant effect on production behavior, namely weeding, pruning, fertilizing and pest and disease control, except for the number of family dependents that have a positive effect but not significant to fertilization behavior. The factors of age, education level, farming experience, family responsibilities and land area have a positive and significant effect on marketing behavior. Likewise, its influence on investment behavior, all social and economic factors of cashew farmers have a positive and significant effect on investment behavior. While the effect on saving behavior, most of the social and economic factors of farmers have a positive and significant effect on saving behavior, except for the farming experience factor which has a negative but not significant effect.Keywords: economic behavior; social and economic; cashew
Keberlanjutan Kelompok Tani dalam Pengembangan Agribisnis pada Usahatani Padi Sawah di Kecamatan Konda Kabupaten Konawe Selatan Mastri Susilo; Dasmin Sidu; Anas Nikoyan
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.21295

Abstract

The purpose of the study was to analyze the sustainability of farmer groups in agribusiness development in Paddies Farming (Research In Konda District, South Konawe Regency). The research was carried out in Konda Subdistrict, Konawe Selatan Regency, precisely in 3 villages namely Masagena Village, Cialam Jaya Village and Pombulaa Jaya Village in March - May 2021. Informants in this study were farmers, farmer group leaders, to villages and agricultural extension workers. Determination of informants using purposive sampling technique and Snowball Side. The focus in this study is institutional sustainability (input, process and output). The data analysis used is descriptive qualitative analysis. The results showed that the institutional sustainability of farmer groups in agribusiness development in lowland rice farming in Konda District, South Konawe Regency, was mostly included in the less sustainable category.Keywords: sustainability; farmer group; paddies farming.
Efektivitas Distribusi Pupuk Bersubsidi untuk Usahatani Padi Saat Pandemi Covid-19 di Kecamatan Baula Kabupaten Kolaka Muh. Yusuf; Abdi Abdi; Muhammad Aswar Limi
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.27646

Abstract

This study aims to analyze the effectiveness of the distribution of subsidized fertilizers for rice crops during the COVID-19 pandemic. The study was conducted in Baula District, Kolaka Regency from October 2021 to December 2021. The population in this study were rice farmers. Determination of the sample is done by simple random sampling technique. The number of samples selected as many as 91 respondents. Data analysis used two approaches, namely a qualitative approach and a quantitative approach by calculating the effectiveness of the distribution of subsidized fertilizers based on six precise indicators, consisting of price accuracy, quantity, time, place, type and quality accuracy. Meanwhile, to determine the effect of land area, number of seeds, fertilizer, labor and the effectiveness of fertilizer distribution on rice production, multiple non-linear regression analysis was used. The results of the study show that the distribution of subsidized fertilizers in Baula District, Kolaka Regency was not effective before the pandemic, and very ineffective during the Covid-19 pandemic. Land area, number of fertilizer, seeds, and number of labor have a positive and significant effect on lowland rice production, while the effectiveness of subsidized fertilizer distribution has a positive and insignificant effect on lowland rice production.Keywords: distribution; subsidized fertilizer; Covid-19 pandemic
Strategi Pengembangan Komoditas Sagu di Kabupaten Konawe La Ode Ilmin Yuntafau; Haji Saediman; Muhammad Arief Dirgantoro
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.28093

Abstract

Sago (Metroxylon sp.) is a tropical wet palm plant, which has a strong adaptation to grow on marginal lands. Sago is one of the potential food commodities as a source of carbohydrates owned by Indonesia. The objectives of this study were:  identify the factors that are the strengths, weaknesses, opportunities and threats of sago commodity development; and determine the strategy for sago commodity development. This research was conducted in the Districts of Bondoala, Besulutu, Sampara and Kapoiala, Konawe Regency. The respondents of this study were the relevant government agencies staf in Konawe Regency and in Southeast Sulawesi Province,  researchers from the Southeast Sulawesi AIAT and Development Agency and lecturers at the UHO Faculty of Agriculture, and collectors and inter-island traders. The analytical method used is SWOT-AHP (Analytical Hierarchy Process) analysis. The results of the study revealed that the strategy for developing sago commodities, which had the highest priority value or the most important ones, were the development of human resources for sago farmers and small and medium industries (IKM); strengthening coordination and synchronization of policies between institutions in the development of sago; policy on the expansion and protection of sago land; optimization of market share; diversification of sago products; increasing the competitiveness of processed sago products through the adoption of production technology; modernization of equipment and processing of sago to strengthen added value; and forming partnerships both market and capital.Keywords: development strategy; SWOT-AHP; sago
Analisis Fungsi Produksi dan Efisiensi Penggunaan Input pada Usahatani Jagung di Kecamatan Kabawo Kabupaten Muna Wa Ode Ifana; Usman Rianse; Weka Gusmiarty Abdullah; R. Marsuki Iswandi; Budiyanto Budiyanto; Ine Fausayana
Jurnal Sosio Agribisnis Vol 6, No 2 (2021): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v6i2.19215

Abstract

This study aims to determine the factors that influence the production of corn farming, and to determine the efficiency of corn farming. The population in this study were all corn farmers in Kabawo District, Muna Regency. The sample in this study amounted to 85 farmers. Sampling was carried out using a stratified random sampling technique. The analytical method used is multiple nonlinear regression with the Cobb-Douglas production function model, data envelopment analysis (DEA) and marginal value product. The results showed that the factors that had a significant effect on the production of corn farming were seed production, land area, seeds, herbicides, labor and farming skills. Production factors that have no significant effect on corn farming are fertilizers, insecticides, number of dependents, farming experience and access to information. Analysis of technical efficiency through the production function Data Envelopment Analysis (DEA), shows that the average production value achieved by technical efficiency is 0.855 or 88.5%. In terms of price efficiency through the calculation of price efficiency analysis, the input use of land area and seeds is not efficient, while the input use of fertilizers, insecticides, herbicides and labor is not efficient. Economically, the use of land inputs, seeds, fertilizers, herbicides, insecticides and labor is not efficient.Keywords: corn farming; Cobb-Douglas; production factors; efficiency

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