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Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
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Jurnalisme Kloning di Kalangan Wartawan Kota Surakarta Kartinawati, Erwin
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.432

Abstract

News plays role in society. Not only as a source of information but it also can affect people in the cognitive until affective level. Media is not only being the first to present news but also the only one who can present particular news. Unfortunately, for the purpose of fulfilling the target acquisition news, not all of journalists carrying out their profession honestly, presenting news result of the acquisition of its own. Cloning journalism is one of the practices made by some journalists where they do not plunge directly to the process of information gathering, but still get the story. Cloning journalism not just opposite to code of ethics of journalism but also detrimental to media companies concerned. Patterns of cloning journalism carried out in various forms. Regarding the cause are related to the rules of the media company, symbiotic mutualism, and as well as economic motives.
Film dan Perempuan: Kegagalan Film Gone Girl dalam Membentuk Sosok Perempuan Baru di Industri Film Hollywood Yusriana, Amida; Zulfiningrum, Rahmawati
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.345

Abstract

Gone Girl is a film produced in 2014 and is an adaptation of a best-selling novel by  Gillian  Flynn. Gone Girl can be divided into three parts. The interesting point in this movie is the gender  focus of Gillian Flynn s way in depicting Amy. According to her, this is an attempt to show that woman can have a criminal mind as a man. However, the depiction of woman in patriarch charasteristic is still can be found in the movie. This research is to find out how the movie Gone Girl failed to create a new woman character.This study uses the postmodernism theory to explain. Result of this study indicates that the figure of Amy Dunne is described as a heroine with typical utopia and as a villain  Amy  can  not  be  separated  from  the  feminines  roles  of  patriarch.   Among  others:  weak, emotional human being, depending and using her body as a weapon.
Communication Strategy Based on Islam Value of U-Jek Online Taxibike (Ojek) in Semarang Mubarok, Mubarok
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.653

Abstract

U-Jek was developed by Zarkasyi, in Unissula Semarang. This study aims to explain the communication strategy to develop an online taxibike (ojek) value-based Islam. This research strategy is descriptive qualitative research. Through this strategy, researchers want to know the current condition of U-Jek, ojek in Semarang. Researchers will explain the development of student ojek in Semarang, researchers also eager to analyze the using of communication strategy, and to formulate the right strategy to develop student ojek in Semarang. The researcher also elaborates U-Jek's communication strategy and reveals its advantages and disadvantages. The results show that the biggest challenge of U-Jek communication strategy is the commitment of its managers. U-Jek Manager must increase its communication channel capacity by developing digital application service. In the pyramid communication plan, U-Jek's manager does not pay attention to the aspect of the framework of issues which become message base.
Aktivitas Komunikasi Pemasaran Terpadu (IMC) Pemerintah Kota Ambon dalam Mengkomunikasikan Brand Ambon City Of Music Melalui Kegiatan Tiga Pilar IMC Solsolay, Arthur
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.334

Abstract

Ambon city is one of the tourist destinations in the province of Maluku, kept the charm and appeal of natural, historical, religious, culinary, education, art, culture and customs. To develop and trigger the development of musical art in the city of Ambon, Ambon city government felt the need to form a brand that became a brand differentiator and became icons of tourism in Ambon. Brand "Ambon City of Music" was initiated in hopes of becoming a starting point for the development of city Ambon become more competitive through an integrated marketing communications activities in brand communication. Research to describe and analyze the concept of the three pillars of IMC in the steps taken by the Government of Ambon in communicating the brand "Ambon City of Music". other research method used is descriptive qualitative case study approach. R esearchers found that the government has made strategic moves in IMC pillar concept is to approach audiences (government, private sector / stakeholder, elements of the community) and the media (elements of the marketing communication mix).
PERANCANGAN PESAN KOMUNIKASI KOMUNITAS HONG DALAM SOSIALISASI MAINAN DAN PERMAINAN TRADISIONAL SUNDA Susanti, Santi; Nurtania, Yuni
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.485

Abstract

Hong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java. As part of the effort to introduce traditional toys, especially to children. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) to define communication goals, (2) to identify the target audience, (3) to define the management system of communication event, (4) preparation of facility and infrastructure, and (5) message delivery.
The Influence of News Construction and Netizen Response to the Hoax News in Online Media Adhiarso, Dendy Suseno; Utari, Prahastiwi; Hastjarjo, Sri
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.782

Abstract

This study aims to determine the effect of news in online media on the thoughts and behavior of a person, because the impact is very strong in shaping public opinion. This study uses theory of mass communication, news construction, netizen response, online media. The research method used quantitative descriptive analysis with online data collection techniques. Conclusion of research (1) News construction have positive effect to reporting hoax in online media, meaning that news construction which is loaded and created by online media will influence hoax news dissemination. (2) The netizen response positively affects the news of hoaxes in the online media, meaning more and more netizens respond to hoax news, hoax news will be wider. (3) News construction and netizen responses have a positive and significant influence on hoax news in media online, meaning that these two variables give a significant influence in the preaching of hoax in online media.  
Discourse Analysis of Politicians Social Media Posts Azmi, Alia; Sylvia, Ike; Mardhiah, Desy
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.792

Abstract

The use of social media, especially by political figures, can directly bridge communications between politicians and their constituents and other supportive or opposing parties. This study aims to analyze the posts of political figures social media using discourse analysis to convey explicit or implicit messages that can not be separated from political intentions. Discourse analysis helps to understand the meaning of message or text of the media regarding the messenger's social environment and relationships. The study found that three political figures with most followers in three most popular social media platforms--Facebook, Instagram, and Twitter--Prabowo Subianto, Ridwan Kamil, and Susilo Bambang Yudhoyono represent their nationalism and Islamic identity in their social media posts. They also convey their opinions about the general political issues in spite of divisive political condition among public that is also visible among politicians.
Representation of Orientalism in Sunsilk Print Advertising Nurcahya, Hilma Rizky; Hafiar, Hanny; Nugraha, Aat Ruchiat
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.744

Abstract

Using the qualitative method, the critical paradigm, and also Roland Barthes semiotic analysis, this study aims to find out the symbols contained in Sunsilk Co-creations print advertising, the meaning contained in the symbols and how the symbols subordinate the Eastern people. The results of this study indicate that there are seven symbols in Sunsilk Co-creations version print advertising that has unity meaning, i.e there are dominant people who are showed as more superior thus there are other people who are considered inferior. With the myth that the West is better seen as the superior and the East is seen as the inferior, then the symbols and meanings in Sunsilk Co-creations print advertising represent orientalism. The researchers suggest to pay attention to the symbols that will be aired so as not to be negative because it can affect the reputation of the company/institution concerned. Besides that, it is expected to the Eastern people especially Indonesian to be able to change their thought to be more proud and show their confidence.
The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR Wiwitan, Tresna; Yulianita, Neni
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.870

Abstract

The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.
The Characteristics of Jangkar Kelud Radio as Disaster Community Radio Huda, Anam Miftakhul; Bajari, Atwar; Muhtadi, Asep Saeful; Rahmat, Dadang
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.771

Abstract

This study aims to find out the characteristics of Jangkar Kelud Radio as disaster community radio. The existence of community radio is as information means of disaster mitigation. There are nine Jangkar Kelud community radio stations spread in three regencies of Malang, Blitar, and Kediri. The object of this research is Jangkar Kelud community radio. The method of this research is descriptive qualitative that is the characteristic of Jangkar Kelud Radio is as disaster community radio. The results of this study show the characteristics of community radio is in line with Law No. 32 year 2002. The distinctiveness of Jangkar Kelud community radio are the presence of the radio geographically is in the prone disaster area, the content of on-air and off-air programs is about disaster mitigation, the concept of community radio is by, from and for visible disaster risk reduction through the radio management participation.

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