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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 146 Documents
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Propaganda dan Teori Konspirasi: Wacana Masyarakat terhadap Covid-19 di Indonesia Akhirul Aminulloh; Myrtati Dyah Artaria; Latif Fianto; Emei Dwinanarhati Setiamandani
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.5821

Abstract

 The conspiracy theory allows non-existent information to be exist. Likewise with propaganda which causes information to roll without being able to ascertain its correctness because its purpose is to manipulate public opinion. This study aims to see the complexity of the fight against the Covid-19 discourse in Indonesian society. This study used a qualitative method with a critical discourse analysis approach. Data collection was obtained from online media and social media, especially Twitter in the April 2020 period. The data were analyzed by using the Critical Discourse Analysis model of Fairclough. The result of this study indicated that it was not enough for the Covid-19 outbreak to be reported as a natural virus, but to be explored into a controversial discourse in the form of a conspiracy theory. The propaganda of the Covid-19 conspiracy theory was carried out through social media. Belief in conspiracy theory was caused by three things, they were people needed definite and reasonable answer to the phenomenon of the Covid-19 pandemic, they wanted to have control over their lives, and the impact of Post Truth era. Keywords: Propaganda, Conspiracy Theory, Discourse, Covid-19
Mengglobalkan Makanan Tradisional Lewat Media Sosial Youtube sebagai Budaya Tandingan (Studi Food Vlogger Nex Carlos sebagai Media Promosi Kuliner Lokal) Rochmad Effendy; Putri Ayu Wulandari; Lian Agustina Setiyaningsih; Ana Mariani
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6581

Abstract

Globalization is the massive, systematic spread of American culture and its lifestyle throughout the world. The lifestyle of consuming fast food is constructe as a modern, current and global lifestyle through regulatory and deep capture with the sophistication of advertising propagated through communication media. Propaganda messages through communication media make cultural colonization by homogenizing food tastes in the world, so delegitimizes and distorts local food prestige. People no longer see traditional food as cultural identity. This study examines the effectiveness of YouTuber Carlos in popularizing traditional foods to foreign countries. The qualitative descriptive approach with observation, document and literatures reviews and interviews with informants. This study finds that Nex Carlos' Youtube account functions effectively in globalizing local food with well interactive communication and intimate emotional bonds. Para social interaction makes viewers to see food vlogger as role model, counselor, and entertained which eventually leads to recommended adoption. As a cultural product, local culinary consumption been seen as a counterculture to the incessant global fast food propaganda. Social learning about ecological, social and political awareness on food stock availability dubbed as food pedagogy needs to be on the next important agenda for guaranteeing the food sustainability. Keywords: Food Vlogger, Globalization, Homogenization, Para Social Interaction, Pedagogy of Food
Strategi Komunikasi Politik Tim Kampanye Daerah Joko Widodo – K.H. Ma’ruf Amin Provinsi Jawa Timur dalam Pemenangan PILPRES 2019 Dafis Ubaidillah Assiddiq; Dewi Ambarwati
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.5846

Abstract

This study aims to discuss how the Regional Campaign Team (TKD) Ir. Joko Widodo - KH. Ma'ruf Amin of East Java Province in formulating the strategy of the East Java TKD funds of local officials, Jokowi's volunteer network and East Java kyais and political figures to win the Candidate Candidate No.1.In this study several resource persons stated that the role of all elements of society and figures and clerics and in the 2019 presidential election were very compact and effective, especially with the many issues of ethnicity, race and religion, which were used to attack incumbent Joko Widodo. This type of research uses descriptive qualitative methods and case study methods, with data collection techniques, namely interviews and documentation. The purpose of this research is to describe the Strategy of the East Java Regional Campaign Team Joko Widodo - KH. Ma'ruf Amin and Jokowi Volunteers during the Presidential election, therefore the East Java TKD strategy is an opinion leader to determine the Getter vote and become a political mediator to various parties who have an important role to increase votes in East Java. Keywords: Regional Campaign Team, Political Strategy, Presidential Election
Kesenjangan Komunikasi Orang Tua dan Anak dalam Menghadapi Pembelajaran Online di Masa Pandemi Covid-19 Intan Mustafa; Lodowik Nikodemus Kedoh; Maria Yosephine Desire
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6048

Abstract

Abstract: Learn from home has become a new trend today. This study examines how the communication gap that occurs between parents and children in the online learning process during the covid-19 pandemic. The method used is a case study, with data collection techniques through observation, interviews and documentation review. The results of the study indicate that quite a number of problems have arisen against this government policy, and one of them is the communication problem of parents in their unpreparedness having a dual role in their upbringing as teachers, motivators and facilitators for their children. In addition, other problems such as supporting facilities, social environment and children's mentality are other obstacles that contribute to creating a communication gap between parents and children. Through this research, it is hoped that the communication relationship between parents and children should be a priority, so that the current pandemic situation does not necessarily reduce children's interest in learning and academic potential. Keywords: Communication Gap, Online Learning, Covid-19 Pandemic
Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya Megasari Noer Fatanti; R. Zainal Fatah; Choiria Aggraini
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6049

Abstract

The COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in Malang City have issued policies both through official appeals and creative content on the university's official social media (Instagram). This study aims to analyze how the Clean and Healthy Lifestyle (PHBS) campaign practices are carried out by universities in Malang City to prevent the transmission of the COVID-19 virus. This research was conducted in qualitative and data will analyze descriptively. Data collection was collected by digital archive on Instagram accounts of several campuses in Malang City. The results of this study indicate that (1) the campaign by universities related to COVID-19 has not been massive and has not been evaluated properly; (2) message content on social media still contains general information related to COVID-19, it is not specifically; (3) the intensity of the PHBS campaign through social media has decreased since 2021. The conclusion is health campaigns related to COVID-19 must continue to be carried out by all universities in Malang City for resilience in facing the COVID-19 pandemic. Keywords: COVID-19, Health Communication Campaign, PHBS, Social Media
Kombinasi Voice Note dan Mind Mapping dalam Pembelajaran Bahasa Indonesia secara Daring Masa Pandemi Covid-19 Rina Susi Cahyawati
Jurnal Nomosleca Vol 7, No 2 (2021): Oktober, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i2.6050

Abstract

Online   learning   is   one   of   the   alternative solutions set by the government in an effort to carry out an educational climate during the Covid-19 pandemic. Online learning patterns at least require teachers to try to find ways to make distance learning fun and can meet the needs of students for scientific material. The combination of voice notes and mind mapping is an alternative that can be used as a means and media for online learning. The assumption is that most of the participants currently have a WhatsApp application so that it will not make it difficult for them with regards to devices or quotas. Meanwhile, for making mind mapping students can make their versions according to their respective versions so that they will get the sensation of learning while playing. Therefore, the problems of this article are Indonesian language learning technical with a combination of voice notes and mind mapping; and strengths and weaknesses of the implementation of learning Indonesian with a combination of voice notes and mind mapping. The research method used is descriptive qualitative with content analysis. The result of the research is that a combination of voice notes and mind mapping can be used for learning Indonesian online by following the proper technical implementation. The combination of the two has a positive and negative impact on learning. Keywords: Voice Note, Mind Mapping, Indonesian Language Learning
Strategi Pemasaran Online dalam Meningkatkan Daya Saing dan Volume Penjualan di Era Pandemi Covid 19 Laurensius Tri Andy; Poppy Ruliana
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.6413

Abstract

Penelitian ini menggambarkan strategi pemasaran dengan bisnis Online dalam upaya meningkatkan daya saing dan volume penjualan di toko Online Pernah Trendy. Konsep yang digunakan dalam penelitian ini komunikasi pemasaran, starategi, digital marketing, dan Volume penjualan.  Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif . Pengumpulan data dilakukan melalui tahap observasi, wawancara mendalam dengan informan kunci yaitu pemilik toko Online dan informan lainnya, studi dokumentasi dan internet untuk memperoleh informasi atau data yang berkaitan dengan penelitian. Metode yang digunakan dari penelitian ini menggunakan analisis SOSTAC. Hasil penelitian ialah  pemilik Toko Pernah Trendy menggunakan komunikasi pemasaran dengan media Instagram  sebagai media untuk mempromosikan Toko Pernah Trendy yang dinilai efektif dan efisien dalam meningkatkan penjualan di era new normal saat ini.
Digital Marketing : The Solution of Omah Japo to Survive in Pandemic Covid-19 Muhammad Fadeli
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.7173

Abstract

The pandemic resulted in a decline in MSME turnover by up to 75%, dueto government restrictions through PSBB and PPKM. Through digital marketing, business actors can promote their products, interact with users, and even transact directly. The challenge for MSMEs is a digital marketing strategy; create image content, create video content, and advertise such content through social media. The purpose of the study was to determine the role of digital marketing in maintaining a business. The research approach is a qualitative descriptive naturalistic involving the most of business informants Omah Japo. Data collection techniques were carried out through observation and interviews. The results showed that Omah Japo's digital marketing was social media Facebook, Instagram, and WhatsApp groups. Through these three media, it is an oven that Omah Japo is able to maintain consumer interest with stable sales figures.Keywords: Digital Marketing, Covid-19, Omah Japo
Fenomena Thrifting sebagai Gaya Hidup Milenial Bogor Rifky Ghilmansyah; Siti Nursanti; Wahyu Utamidewi
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.6308

Abstract

Thrifting is an activity to buy used goods or can be called a saving method. Thrifting currently continues to be a trend for some people, especially for millennials because now there are many people or shops starting to sell used goods and there has been a thrifting event like in Bogor, namely the Bogor thrift market. This study aims to explain that there is a motive or purpose behind the Bogor millennials carrying out thrifting activities. This study also reveals how Bogor millennials interpret thrifting itself and the lifestyle methods developed by Bogor millennials who carry out thrifting activities. This study uses a phenomenological method with a qualitative approach. The approach used in this research is Alfred Schutz's phenomenological approach. In this approach there are 'because of motive' and 'in order to motive' from the actions of the Bogor millennials who carry out thrifting activities. With 5 speakers, namely Bogor millennials who like to do thrifting who have certain criteria and are willing to participate in this research until the end. The results of this study are showing that the Bogor millennials interpret thrifting as a process of shopping for used goods that has become a passion or lifestyle for fashion trends. They do thrifting because of the environment of friends, family, hobbies, and the economy, while the reason they want to achieve is because the price is relatively cheap, limited, high value and for resale.Keywords : Thrifting,lifestyle,fashion ,fenomenologi
Kritik Sosial Kebijakan Pemerintah dalam Platform Media Sosial dengan Pendekatan Komunikasi Hyperpersonal Ichsan Muhammad Abduh; Hafied Cangara
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.7085

Abstract

Social media as a forum for communication and information, has a major contribution in its role in distributing and or transmitting information related to news related to social phenomena, one of which is government policies. Due to its nature as a communication medium, it creates space for the public to comment and express their aspirations on issues related to certain policies. This writing aims to describe the phenomenon of social criticism on social media platforms in the perspective of hyperpersonal communication. The advantage of hyperpersonal communication is how to deliver messages without being bound by space and time, causing an opportunity to plan the message to be conveyed. With this advantage, users can be wiser in using social media, choosing the right channel, and time to compose and distribute message content before deciding to respond to social issues or problems resulting from government policies.Keywords : Social Criticism, Policy, Social Media, Hyperpersonal Communication

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