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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 146 Documents
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Peningkatan Kompetensi Komunitas Wanita Pemilik Usaha Kecil Menengah melalui Workshop Public Speaking Agus Purbathin Hadi; Shinta Desiyana Fajarica; Tenri Waru; Novita Maulida
Jurnal Nomosleca Vol 6, No 1 (2020): April, 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i1.3959

Abstract

Communication is an important aspect of life to interact with each other. Public speaking is one part of communication activities. Public Speaking, which used to be known as rhetoric, is now a major need for humans, because communication needs are becoming increasingly significant and crucial that penetrate into various aspects of life. Public speaking later became one of the disciplines of public communication. With the development of such public speaking as a public communication skill that must be possessed by anyone if they want to be successful in the economic, social, political and even cultural fields, because human communication on earth is almost 99% done verbally. Women Community Small Medium Business Owners are a group of women who are in one community to develop the potential of each individual. The output to be achieved is the increase in knowledge, skills and skills in communication in both formal and informal forums. Public speaking is not an easy task. Need good language skills. Fear and anxiety become a big problem, especially for beginners who have no experience in public speaking. This also happened to women community members who owned small and medium businesses in Rarang village, Terara sub-district, East Lombok Regency. Their language competence is inadequate. That is why Public Speaking training activities are held. This activity is expected to improve their language skills. By using the training method obtained satisfactory results. The enthusiasm and positive response of the participants showed that the training activities were indeed needed to increase the potential of the speaking ability of the community of women who owned small and medium businesses in Rarang Village. In addition, using this approach can certainly increase the participation of women in more formal public forums. Increasing the role of women will certainly also affect the capacity and capabilities of women in their involvement in public forums.Keywords: Communication, Public Speaking, Business Community, WomanDOI: https://doi.org/10.26905/nomosleca.v6i1.3959
LITERASI BUDAYA BALI : KAJIAN FILSAFAT ILMU TENTANG KEADILAN DALAM SISTEM SUBAK I Gusti Agung Alit Suryawati; I Gusti Ngurah Nitya Santhiarsa
Jurnal Nomosleca Vol 6, No 1 (2020): April, 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i1.3960

Abstract

Subak is one of the local wisdoms in Bali where subak is a social organization that specifically regulates the irrigation system used in rice cultivation, where members of this subak are farmers who own land or smallholders in a particular agricultural area. The essence of Subak is the method of equitable distribution of water. The study method used is the study of the philosophy of ontology, epistemology and axiology. About justice in the subak system. Based on the results of the study it was concluded that in the existing subak system in Bali, the justice system that is used, in the water distribution system to every farmer uses a combination or combination of Commutative Justice and Distributive Justice where the water distribution must include all paddy fields of each member, meaning all members subak get their rights, then the distribution is based on weighting, where the amount of rights received by each farmer is based on the condition of the land owned but the obligations are adjusted to the rights that have been received.Keywords: subak, philosophical studies, justiceDOI: https://doi.org/10.26905/nomosleca.v6i1.3960
Manajemen Komunikasi Pendidikan Multikultural menuju Pendidikan Damai dan Toleransi Mustaqim Mustaqim
Jurnal Nomosleca Vol 6, No 1 (2020): April, 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i1.4037

Abstract

The focus of this research is on management of educational communication in enhancing the attitude of multiculturalism, both communication management at the class and faculty level. This research approach is qualitative with descriptive analytic type, while the techniques of collecting data are observation, interview and documentation as well as a closed questionnaire specifically for multiculturalism attitude data. Data analysis techniques using Milles and Huberman patterns, namely data reduction, data presentation and conclusion drawing, specifically the data of multiculturalism attitude analyzed quantitative descriptive. The results of this study found that multicultural education communication management strategies include the educational system, communicator credibility, communication processes in learning / lectures, educational institution culture, content of teaching materials, communicant attitudes, multiculturalism values, and the involvement of all social education environments. 78% have a multicultural attitude towards the civitas and alumni in supporting the application of multiculturalism values. This is supported by internal factors, namely educational communicators, messages in the form of lecture materials related to multiculturalism, culture or campus climate which intersect with multiculturalism. While external factors, including: Balinese culture and habits of interaction between Balinese with foreign cultures.Keywords: Communication Management, Education, MulticulturalDOI: https://doi.org/10.26905/nomosleca.v6i1.4037 
Peer-Personality Engagement dalam Upaya Memperkuat Sinerjitas dalam Proses Komunikasi Manajemen Saudah Saudah
Jurnal Nomosleca Vol 6, No 1 (2020): April, 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i1.4038

Abstract

Effective management communication is an important key for the implementation of a work environment that uses telematics equipment. This illustrates the dual conditions that reflect the use of technological devices, as well as contributions made by creative thinkers, thus emphasizing the quality and quantity of dynamizing personal interests into the organization. In conditions carried by routine, there are still many work organizations experiencing a decrease in productivity which is inversely proportional to the strengthening of the family atmosphere among individuals. Conflicts that often arise in the work environment are understood as conditions that are not conducive, but unwittingly becomes one of the steps to return the individual to a proportional position, and this is where it actually is without realizing the importance of peer-personality engagement to overcome organizational problems that are always developing. By using a literacy approach to several research and literature publications, supported by empirical experience in work organizations that use telematics bases, and then verify some information that has been obtained to formulate the results of the study. The results of the study put management communication under very strong pressure to harmonize relationships, and as quickly as possible balance the various interests of the urgent work organization. Strengthening synergy through the management communication process, has put peer-personality engagement as a quality standard to solve organizational problems with the following this statement: (1) agreed as a guideline and habit in every action that leads to improving the quality of work organization; (2) making it a measure of determining the level of risk to be received by comparing costs and rewards; and (3) determine and socialize these two things as rules or values that are always negotiated so that they can be improved according to circumstances. Keywords: Peer-Personality Engagement, Work Environment, Management CommunicationDOI: https://doi.org/10.26905/nomosleca.v6i1.4038
PERSPEKTIF ISLAM DALAM KOMUNIKASI POLITIK KYAI (Studi Etnografi Pengasuh Pondok Pesantren Annuriyyah Jember Jawa Timur) Al Mujib, Ihwan Huda
Jurnal Nomosleca Vol 6, No 1 (2020): April, 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i1.4075

Abstract

Kyai is a very influential figure in Islamic religion. Its influence is very large in society. The influence of the kyai in almost all fields. The magnitude of this influence has made many political actors and state officials who do political communication. Kyai is a patron for political actors and state officials who are clients. This research was conducted in Jember, East Java with a qualitative ethnographic method. The research subjects were selected based on purposive sampling. The clerics who are the subjects in this study are clerics who often accept political actors and state officials. The results of the study showed that political communication by the kyai was inseparable from an Islamic perspective. Political communication conducted by the clerics face to face is inseparable from the dissemination of the yellow book in the boarding school. This proves that the life of the kyai cannot be separated from Islamic religious doctrines Keywords: Islamic Perspective, Political Communication, KyaiDOI: https://doi.org/10.26905/nomosleca.v6i1.4075
Critic Towards Legislative Candidates in #UNBOXINGCALEG Fathul Qorib; Afriansyah Afriansyah; Suprihatin Suprihatin
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4019

Abstract

Instagram is one of the most used social media in Indonesia. In 2019, Indonesian Instagram users reached 56 million, Indonesia ranked 4th for country with the most Instagram users around the world. Along with the massive users in Indonesia, Instagram is used as a campaign and promotion media. One of the most popular campaign was some videos with #unboxingcaleg hashtag driven by TemanRakyat.Id. The videos criticized legislative candidates with various signs and symbols. This study aims to reveal these criticisms using Ferdinand de Saussure's semiotics theory. First,  researcher will identify the signifier elements (marker), and then reveal its signified. The qualitative method is used to obtain the depth interpretation of the video. As a result, researcher found patterns of signaling systems that express criticism of legislative candidates, as follow: First, candidates are associated as liars because they always make promises they never kept. Both candidates are represented as corruptors / former corruptors who are not ashamed to participate in election again. Third, candidates are considered lazy since they never finished the draft of Indonesian Law. Fourth, candidates are identified as shaping their public image with planned lies. The videos with #unboxingcaleg are considered to carry out some campaigns to make smart voters choose wisely since both candidates have a lot of dishonorable attitudes. Keywords: Representation, legislative candidates and #unboxingcaleg.Keywords : Legislative Candidates, Temanrakyat.Id, Unboxingcaleg, 
e-Wom Jamu pada Konsumen Milenials (Studi Eksplanatif Brand Image dan Purchase Intention pada Produk Jamu Indoherbal) Gatot Sugih Budiono; Niken Febrina Ernungtyas; Guntur Freddy Prisanto; Irwansyah Irwansyah; Anindita Lintangdesi Afriani
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4024

Abstract

Marketing of products and services is becoming faster with the support of internet technology. This is realized by the company of Asraza Indoherbal, one of the Indonesian herbal medicine producers that conduct online marketing through social media Facebook and also websites. This company has realized the importance of creating a brand image and online marketing that can increase the buying interest of potential consumers. This study aims to analyze the effect of E-WOM on Brand Image of Asraza Indoherbal, the effect of E-WOM on Purchase Intention Asraza Indoherbal, and the influence of Brand Image Asraza Indoherbal on Millennial generation Purchase Intention. This research was conducted using a survey aimed at 100 respondents of the millennial generation scattered in several cities in Indonesia. The results revealed that there was an influence of e-WOM on brand image, there was no effect of e-WOM on purchase intention, and there was an effect of brand image on purchase intention. Keywords: e-WOM, Brand Image, Purchase Intention, Social Media, Millennial    
Analisis Framing Pemberitaan Kematian Qassem Soleimani di Media Online Hidayatullah.com Periode Januari 2020 Nafisah Zahra; Rachmad Kriyantono; Bambang Dwi Prasetyo
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4147

Abstract

 This study aims to find out how Hidayatullah.com online media constructs news about the death of Qassem Soleimani. The killing of Soleimani carried out by the United States at Baghdad International Airport, Iraq, on January 3, 2020 by an airstrike. This attack heightened the tension between Iran and the United States. This study uses qualitative methods and Robert Entman's framing analysis. The research data are 5 news texts published by Hidayatullah.com during January 2020 which reported about Soleimani's death. This research focuses on the choice of words in reporting about Soleimani which can form certain framing. Based on the analysis that has conducted, there is an emphasis on the figure of Soleimani as someone who played a role in conflicts in Middle Eastern countries, such as Iraq and Syria. Besides highlighting Soleimani's figure as the cause of Middle East conflict, the 5 articles also emphasize the concerns of various parties over a further conflict between Iran and the United States as the result of Soleimani's murder. Keywords: Qassem Soleimani, Framing Analysis, Middle East Conflict
Manajemen Brand Image-Concept AQUA Sebagai Brand Bijak Berplastik Melalui Produk AQUA Life Astrid Eveline; Hanny Hafiar; Priyo Subekti
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4428

Abstract

  This study titled "AQUA Brand Image-Concept Management as a Bijak Berplastik Brand through AQUA Life Product" is a descriptive study with qualitative data type that focuses on knowing AQUA Brand Image-Concept Management as a Bijak Berplastik Brand through AQUA Life product. This study aims to answer questions regarding; 1) step of Consumer Needs Matching, 2) step of Identify Potential Brand Image, 3) step of Identify the Brand Concept, and 4) step of Selecting Brand Image-Concept Strategy on Brand Image-Concept Management as a Bijak Berplastik Brand through AQUA Life product. Data collection techniques used included interviews with eight key informants, non-participatory observation, and literature study. Technical validity of the data using source triangulation. The results of this study revealed that; 1) AQUA has carried out ideal consumer matching needs, but can still be optimized by categorizing products, segmenting benefits, and current needs of consumers that are done more specifically, 2) AQUA is still not optimal in identifying potential brand images, where AQUA has not done the verification process data in market research, 3) AQUA is still not optimal in identifying brand concepts, namely in mapping experiential abstractions delivered to consumers through AQUA Life products, 4) AQUA is still not optimal in selecting potential brand image-concepts, that is, it has not distributed its products to all distribution channels where product availability has an influence on buying interest and attractiveness of consumers to the desired product AQUA Life can form the brand image of AQUA as a Bijak Berplastik brand. Keywords: brand image management; brand concept; brand image-concept; AQUA Life Keywords: brand image management; brand concept; brand image-concept; AQUA Life
MEDIA PANICS IBU RUMAH TANGGA SETELAH MENGAKSES BERITA COVID-19 Setiyaningsih, Lian Agustina
Jurnal Nomosleca Vol 6, No 2 (2020): Oktober 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v6i2.4721

Abstract

Abstract Media panics is an expression of panic in using media, it is a study of media effects. In the era of the corona pandemic, news about developments in social conditions, especially related to the increasing number of people who have contracted Covid-19 in Indonesia, has triggered panic media use. This study used a descriptive quantitative method by analyzing one variable, namely media panics of housewives after consuming news related to Covid-19. Respondents involved a number of 244 housewives in Indonesia. The sampling technique used was purposive sampling with descriptive analysis method. The results of this study prove that many housewives consume Covid-19 news, especially topics related to the increasing number of sufferers and the easy spread. This is caused by saturation of information, feeling disturbed, unable to avoid news, exposure and use of the media, and joining groups. whereas the factors that influence the unequal way of accepting the concept of modernity in media, cultural shocks of utilizing high-tech media, common habits, discourse panic Keywords: media panics, housewives, news, covid-19

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