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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Sundjaja, Arta Moro; Gaol, Ford Lumban; Abdinagoro, Sri Bramantoro; Abbas, Bahtiar S.
Binus Business Review Vol 8, No 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

Abstract

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.
Analisis Pajak Penghasilan Bagi Wajib Pajak Badan Usaha Kecil- Menengah Di Indonesia Inasius, Fany
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1352

Abstract

Income Tax on Small and Medium Enterprises (SMEs) has been amended in the Tax Law number 36 of 2008 concerning Income tax (the latest Income Tax Act). In the the latest Income Tax Act, tax rate for small and medium business entity with gross circulation up by 4.8 billion rupiahs receives 50% tariff cuts out of the normal rate. This implies a reduction in rates for small and medium enterprises since 2009 compared to rates based onthe previous Income Tax Act (the old Income Tax Act). However, in the calculation of income tax based on the principle of justice, the old Income Tax Act provides a sense of fairness as the basis of taxation based on profit compared to the latest Income Tax Act which based on sale revenues. This study focuses on a comparison of the tax on SMEs corporation by the latest Income Tax Act and the old Income Tax Act. From the research conducted using comparative research method, descriptive, and document analysis, it shows that there is a decrease in tax rates based on the latest Income Tax Act, but the principle of justice in the taxation of SMEs is still less than the old Income Tax Act.
Insider Trading dan Pelanggaran Atas Prinsip Keterbukaan dalam Pasar Modal Heykal, Mohamad
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1384

Abstract

Insider trading is a violation in the capital market. When it is ignored it can provide problems for the capital market industry in one country. Instead, the attempt to prove insider trading is difficult; and up to now handling the problems has many made use of the various provisions contained in Law No 8 of 1995. Research through the literature study relating to insider trading shows that insider trading is a violation of the principle of transparency existing in the capital market and is also difficult to prove. This study shows that there are several supporting factors to include insider trading. They are the insiders, material information and having not been announced to the public, as well as internal control weaknesses.
Pengukuran Kepuasan Pelanggan Menggunakan Servqual di Spinelli Coffee Gandaria Fitricia Pasaribu, Nami
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1410

Abstract

Customers satisfaction to service and or tangible products provide by coffee shop could be a distinctive phenomenon to a company. To give in-depth insight for this issue, the study and SERVQUAL approach was valued to help Spinelli Coffee to give their best service. Using interview and questtionaire, it is hoped to bridgecustomers needs to providers. In a hope of customers expectation and perceive synchronization onto the service. Result of innovative output such as on-line feedback from customers to the company to acknowledge market demand was an intetion from this study.
Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta Gunawan, Annetta; Glean, Raymond; Muchardie, Brian Garda
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1517

Abstract

The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennialmoms in the formula milk industry as well as the making of perceptual in formula milk industry in Jakarta. The used method was content analysis for the exploratory study whose data were collected through in-depthinterviews, cluster analysis and cross tabulation, as well as multidimensional scaling for descriptive research which data was obtained through the questionnaire. The obtained results indicate factors that affect the millennialmoms in selecting a formula milk, are price, nutrition, word of mouth, no side effects, taste, commercials, good result, brand loyalty, the recommendation from doctors, pure ingredients, compatibility with the child’s body, random trial and error. In addition, there are four market segments of millennial moms in infant formula milk market in Jakarta. There are medical-concern moms, well-educated moms, experience-based moms and randomtrial moms. Last, the perceptual mapping of formula milk brand in Jakarta shows five groups of brand according to the dimensions of economy-class of formula milk (economic vs premium) and variants of formula milk (plain vs. flavor).
Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up Hidayat, Desman; Suci, Apriani Kurnia; Saliha, Gita Khadijatu
Binus Business Review Vol 7, No 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1488

Abstract

Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.
Human Resource Management in the Enhancement Processes of Knowledge Management Sundiman, Didi
Binus Business Review Vol 8, No 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3708

Abstract

This research explored Human Resource Management (HRM) in enhancement processes of knowledge management. This research explored how HRM practice enhanced the operational of knowledge management. Data were collected by a survey by interviewing 12 informants from Small and Medium Enterprise (SME). The results show that HRM practice gives initiative in the enhancement process of the knowledge management strategy applied to the company. It can be concluded that each sub-component of HRM affects the components of knowledge management, and HRM is highly influential and has a positive effect on quality management processes and vice versa in the work environment.
Faktor-Faktor yang Mempengaruhi Kepuasan Mahasiswa pada Universitas Bina Nusantara Reina, Reina
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1343

Abstract

This study aims to determine the factors that influence student satisfaction of service quality. The research methodology used correlation effects of independent variables, namely the factors of service quality; reliability, responsiveness, assurance, empathy, and tangibles against the dependent variable, the satisfaction of students. The results showed that the five dimensions of service quality is significant influence on student satisfaction. BINUS University needs to improve the quality of service to increase the level of student satisfaction.
Kompetensi, Pengalaman, dan Pembelajaran Inovasi yang Memengaruhi Kemampuan Berinovasi dan Sukses Kewirausahaan Djojo, Brata Wibawa
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1375

Abstract

Entreprneurship is one of economic indicator in a country, whereas the entrepreneur would make a job impact to many people. Entrepreneurship could not be implemented without the willingness and capability to make effort.  An entrepreneur must have a vision of business opportunities as well, especially in health industry in Indonesia in forthcoming days. The question is on how an entrepreneur could success in health business relating to his or her competencies, experiences, and innovation learning in which also affect innovation capability. This paper studies about some successful Indonesian entrepreneurs in health business whom make an inspiration and input to entrepreneur candidates or existing entrepreneurs. This paper is supported by theoretical review to find the research model’s variables for future research, which might be in empirical study. This paper used judgement sampling method to Indonesian entrepreneurs in health business. The interesting issue is that the competency and success of the entrepreneurs do not always relate to formal education they got, but how the entrepreneurs implement the innovation way in their business. There are some gaps in this paper, whereas how the similiar research could take a good sample and exploit the research design well in the future to get a good and accurate research.
Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar Muchardie, Brian Garda; Yudiana, Nabila Hanindya; Gunawan, Annetta
Binus Business Review Vol 7, No 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1458

Abstract

The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers. Data analysis was applied path analysis. The results of this study shows that social media marketing has a positive and significant impact on customer engagement, on brand loyalty, and on customer engagement, and its impact on brand loyalty where customer engagement has a greater influence on brand loyalty than social media marketing.

Page 34 of 124 | Total Record : 1231

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