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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Firm Size as Moderator to Non-Linear Leverage-Performance Relation: An Emerging Market Review Farooq, Umar; Jibran, Ali Qamar
Binus Business Review Vol 8, No 2 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i2.1711

Abstract

The purpose of this research was to investigate leverage-performance relation with moderating firm size in developing countries like Pakistan. Data were collected from 304 Pakistani non-financial firms for the period of 2005-2013. It is found that overall leverage-performance relation is negative for all types of firms. However,such losses are more prominent for small size firms. Results also show that the leverage-performance relation is nonlinear for medium and large size firms. However, these firms are not targeting optimal level and overleveraging that ultimately decrease their profits. So, financial managers of small size firms should avoid debt financing while for large and medium size firms, managers need to adjust their debt ratio to its optimal level.
Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata Herman, Robert Tang
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1334

Abstract

The purpose of this research is to provide conceptual and infrastructure tools for Dinas Pariwisata DKI Jakarta to improve their capabilities for evaluating business performance based on market responsiveness. Capturing market responsiveness is the initial research to make industry mapping. Research steps started with secondary research to build data classification system. The second is primary research by collecting the data from market research. Data sources for secondary data were collected from Dinas Pariwisata DKI, while the primary data were collected from survey method using quetionaires addressed to the whole market. Then, analyze the data colleted with multivariate analysis of variance to develop the mapping. The result of cluster analysis distinguishes the potential market based on their responses to the industry classification, make the classification system, find the gaps and how important are they, and the another issue related to the role of the mapping system. So, this mapping system will help Dinas Pariwisata DKI to improve capabilities and the business performance based on the market responsiveness and, which is the potential market for each specific classification, know what their needs, wants and demand from that classification. This research contribution can be used to give the recommendation to Dinas Pariwisata DKI to deliver what market needs and wants to all the tourism place based on this classification resulting, to develop the market growth estimation; and for the long term is to improve the economic and market growth.
Product and Service Quality Analysis: An Empirical Study of Customer Satisfaction in a Bakery Nindiani, Aina; Hamsal, Mohammad; Purba, Humiras Hardi
Binus Business Review Vol 9, No 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4257

Abstract

This research aimed to analyze the performance of a bakery located in Bekasi from the customer satisfaction on product and service quality. The method applied was Importance-Performance Analysis (IPA). IPA was conducted to determine the status of indicators related to product and service quality. It was to provide input to management in taking strategic actions. The sample size was 127 respondents. The used technique was non probability sampling. The results reveal that the priority of improvement is the taste indicator for product quality. On the other side, courtesy indicator is the priority for service quality that occupies position in Quadrant A. Hence, the bakery should emphasize those indicators as improvement priorities.
Pengukuran Kualitas Layanan di Universitas Kristen Indonesia (UKI) Simbolon, Freddy
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1366

Abstract

The purpose of this study was to determine the service quality that was held by UKI based on student’s perceptions. The method used in this study is the survey method on UKI’s students using questionnaires. The statement in the questionnaires were arrange based on the five dimensions of service quality. Those were tangibles, responbilities, assurances, realibilities, and emphathy. The servqual analysis shows that all attributes get a negative response which means that student’s perception is less than the student’s expectations. The IPM shows attributes that need to get first priority to be improved are library facilities more complete, lecturing process more interactive, handling complaints about the lectures properly, the tuition in accordance with benefits, and the librarian serve students with friendly.
Analisis Biaya-Volume-Laba untuk Perencanaan Laba Operasi Gani, Engelwati
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1401

Abstract

This study conducted cost-volume-profit analysis of the company. A maximum profit can be obtained by analyzing sales volume and product mix to be sold. So that, the cost-volume-profit analysis can be used as a planning strategy of the company’s operations profit. To do so, semivariable costs must be separated into variable and static costs. After that the breakeven point can be calculated. By knowing the breakeven point, operations profit planning expected can be made. Research used qualitative method with direct contact by interviewing the company and indirect contact by observing the company’s profit-loss financial statements from 2008 to 2011. PT SD Textile is a manufacturing company engaged in the manufacture of damask, sheet and towel. Conditions of sales and the cost of sales have increased in the period of 2008 to 2010 and have decreased in the period of 2011; while the operations expenses have increased in the period 2008 to 2011. The increase and decrease in sales, the cost of sales and operations expenses have a direct impact on the operations profit. The operations profit increased in the period of 2008 to 2009 and decreased in the period of 2010 and increased again during the period of 2011. Given the situasion, it is very important for PT SD Textile to do operations profit planning with attention to sales planning and costs in order to deliver the maximum profit.
The Influence of Service Quality toward Customer Loyalty: A Case Study at Alfamart Abdurahman Saleh Bandung Al-Haqam, Rizki Faiz; Hamali, Arif Yusuf
Binus Business Review Vol 7, No 2 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i2.1686

Abstract

The research objectives were to determine the correlation between service quality and customer loyalty, and also to analyze the influence of service quality on customer loyalty at Alfamart Abdurahman Saleh Bandung. Respondents of this research were 70 respondents with nonprobability sampling technique done by incidental sampling. The method used is descriptive and associative, which tested the connection using the Spearman rank correlation analysis, to test the hypothesis by t-test, and to determine the accuracy of measurement using the validity and reliability test. Results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software ver. 19. The results of this research show that service quality is in the category of good and customer loyalty is also in the category of good. Results show that the correlation of service quality with customer loyalty at Alfamart Abdurahman Saleh Bandung is in the strong relation based on the interpretation of r value correlation coefficient. The hypothesis is proved that there is the influence of service quality on customer loyalty at Alfamart Abdurahman Saleh Bandung significantly.
Factors Affecting The Cost of Debt in Companies Listed within Kompas 100 Septian, Muhamad; Panggabean, Rosinta Ria
Binus Business Review Vol 7, No 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1439

Abstract

This study aims to determine the effect of Good Corporate Governance (GCG) which is proxied through the proportion of independent commissioners, managerial ownership, institutional ownership, quality audits, and family ownership on the cost of debt. The objects of this study are companies listed in Kompas 100 from the period of August 2013-January 2014. The method used to take samples of the study using purposive sampling method. Data analysis methods used are descriptive statistics, the classical assumption test, and hypotheses test. Based on the results of hypothesis testing that performed by using multiple regression analysis at the 0.05 significant level, the results of this study prove that the proportion of independent commissioners has a significant negative effect on the cost of debt. Also, managerial ownership has a significant positive effect on the cost of debt. On the other hand, institutional ownership, quality audits, and family ownership have no significant effect the cost of debt.
Fraud in Rights and Contracts: A Review of Bankruptcy Case of Livent Inc. Based on Governance, Risk, and Compliance (GRC) Framework Widhoyoko, Samuel Anindyo
Binus Business Review Vol 8, No 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1827

Abstract

This research discussed the accounting scandal in the perspective of governance, risk, and compliance using Governance, Risk, and Compliance (GRC) framework. The purpose of the research was to highlight earlybusiness fraud that usually initiated by the company in boosting up the revenue during the Initial public offering (IPO) processes. This research focused on a case showing how a business could make the wrong statement to the investors through real and lawful future contracts with unqualified audit opinion. Structurally, this research was done through the action research method in pointing out all the directors’ failures in their function to hold the fiduciary duty to exercise their responsibility. Based on the analysis, it is highlighted that directors in the aspect of (1) governance decisive, they fail to set proportional target, provide ethical value, and react positively to maintain the company sustainability; (2) compliance submissive, they do not submit the accounting standards throughundisclosed third-party agreement, misrepresentation of revenue recognition, and mistreatment of expense omission; (3) risk preventive, they fail to assess the risk occurs from legal aspect of conflict of interest, long-term contractual and engagement risks, and insufficient future cash flow.
Analisis Pengaruh Suasana Toko, Variasi Merchandise, dan Kualitas Pelayanan terhadap Keputusan Pembelian Aksesoris Gadget: Studi Kasus Gerai Wellcommshop Mal Citraland Nursanti, Tinjung Desy; Herlina, Herlina
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1324

Abstract

The growing technological applications encourage people to use gadgets as the easiest way to connect their daily lives. The demand for gadgets creates new kind of business opportunities. Many companies can produce supporting product such gadget accessories. One company that engaged in the provision of gadget accessories is Wellcomshop. The company is aggressively increasing sales of gadget accessories. Therefore, the company wants to evaluate the variables that influence purchasing decisions of gadget accessories. The purpose of this study is to determine whether there is influence between variables store atmosphere, merchandise varieties, and quality of service in determining purchasing decisions in Wellcomm Accessories Gadget Shop Mall Citraland. This study is an associative research and using a simple method of correlation and multiple regressions. The population in this study is the consumer Wellcommshop Citraland Mall, while the samples are 90 respondents. The results show that the variation of merchandise (x2) and quality of service (x3) has a significant influence on purchase decisions. While, the atmosphere of the store (x1) does not significantly influence purchasing decisions.
The Development of Innovative CRM E-Commerce: The Case of Blibli.Com Gamayanto, Indra; Christian, Henry
Binus Business Review Vol 9, No 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.4100

Abstract

This research discussed how e-commerce companies improve its competitiveness in the retail industry in Indonesia through innovative CRM. Blibli.com is one of the largest e-commerce companies in Indonesia that provides customers with innovative services to enhance its competitiveness with other e-commerce companies. This research also aimed to explore the strategies carried out by Blibli.com in developing its CRM. It used the 7s stages of McKinsey analytical methodology. The 7s stages of McKinsey was the excellent method of analyzing a company, regarding hard skills (Strategy, Structure, and System) and soft skills (Skill, Staff, and Style). This research finds that Blibli.com is an innovative CRM e-commerce. The analysis confirms that Blibli.com employs good strategies, structure, and system that lead to a competitive company. The company also provides training for its staffs, manages the staff and style properly. As a result, Blibli.com can widen its market, compete effectively with other e-commerce companies, and create a new market to gain big profits in the future.

Page 35 of 124 | Total Record : 1231

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