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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Strategi Pemasaran Global di Pasar Indonesia Simbolon, Freddy
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1406

Abstract

Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to enjoy huge profits, while the Indonesian companies lost the competition. This study aims to obtain global marketing strategy for Indonesian companies in Indonesian market. Research method used is descriptive analisys. Merger between adaptation of marketing strategies and standard marketing strategy is appropriate strategy in Indonesian market.
Break Even Analysis of Poultry Egg Production in Rural Area in Southeast Sulawesi Niu, Eryanti; Saediman, Haji; Surni, Surni
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1501

Abstract

This research aimed to analyze break-even point and margin of safety of poultry egg production in the rural area in Southeast Sulawesi. The research used a case study approach by using questionnaire1, in-depth interviews, and observation to collect data and information from a small-scale poultry egg producing enterprise which was selected purposively with the consideration that the farm is located in rural area and had less than 1.000 laying hens. Data were analyzed using costs and returns, break-even point, and margin of safety ratio. Research results show that the enterprise record net income of Rp9.232.165,00. R/C ratio of 1,32 means that the enterprise would earn a revenue of Rp1,32 for every one rupiah it invested. Break even sales are Rp3.374.474,00 and break even volume was 140,60 kg. The egg production is far above both the break-even sales and units, meaning that the enterprise earns a profit from egg production. The margin of safety is Rp34.750.526,00 or 91,15%, indicating a high level of safety in the enterprise. In view of its profitability and the importance of poultry egg production in the generation of employment and fulfillment of protein needs of the population, local government and other stakeholders are suggested to take measures to promote poultry egg production in rural areas by providing technical assistance program for small-scale poultry farmers at the community level and improving managerial skills in the poultryegg production.
Sharia Banking Support to Help IT Start-Up Development in Bina Nusantara University Prakosa, Gatot Hendro; Permana, Erwin; Hartanto, Hartanto; Pramudito, Onggo
Binus Business Review Vol 8, No 2 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i2.2035

Abstract

 This research was to find the possibilities of using the sharia banking method as the funding source alternatives for students or graduated students of IT start-up in Bina Nusantara University. This research was a qualitative research. In-depth Interview method was used to get the information. The researchers interviewed several informants that were considered as the competence individuals in Sharia Banking. It is found that sharia Banks are using the fatwa of Dewan Syariah Nasional (DSN - National Sharia Council) as their operational reference, that is included the fatwa on business funding. All informants agree that IT start-up has not been discussed by the DSN, and there is no any fatwa about it. However, IT start-up has been considered as the kind of business that cannot be funded by sharia banks due to the method of the business itself, which can be considered as gharar (a business that isforbidden in Islam).
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
The Characteristics of Chinese Tourists in Indonesia and Its Performance in 2013−2017 Rosyidi, Muhammad Iqbal
Binus Business Review Vol 9, No 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4240

Abstract

This research aimed to identify the characteristics and performance of Chinese tourists in Indonesia. To understand the characteristics of Chinese tourists, data were obtained from Passenger Exit Survey (PES) in 2016. Meanwhile, to know the performance of Chinese tourists, data were derived from monthly reports of Inbound Tourist Arrival from 2013-2017. Data and information were mostly obtained through literature studies and unstructured interviews with stakeholders and researchers at the Ministry of Tourism. This research finds several characteristics of Chinese tourists in Indonesia. Most of them are between 25-44 age group and work as professionals, managers, and employees. They like to come in groups with around seven days of stay. Moreover, they choose star hotels as the primary choice for accommodation. On average, they spend USD1.018 during their visit to Indonesia. Most of them get information about Indonesian tourism and destinations from friends/family and social media. However, the number of Chinese tourist to Indonesia has doubled in the last four years. The high penetration of the Chinese tourists takes place in Bali while the massive growth occurs in Manado.
Evaluasi Pengungkapan Akuntansi Lingkungandalam Perspektif PT Timah (Persero) Tbk Deviarti, Holly; Ria, Rosinta
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1371

Abstract

Timah is the pride of the province of Bangka Belitung and its society, despite the presence of Timah mining directly harmful to the environment such as forests and water pollution. Nevertheless, PT Timah is very popular with environmental preservation activities and empowering the local community. The purpose of this study is to evaluate environment preservation associated with financial reporting. The issue of Green Accounting will be very interesting if it is supported by qualitative data as evidence. Using the descriptive method, and data retrieval literature and interviews with community of Bangka Belitung, it can be concluded that PT Timah has good action up the environment. The results of this study will enhance a good image for PT Timah.
Overview Smart Hotel di Indonesia yang Merupakan Trend Baru dalam Industri Perhotelan Adiati, Maria Pia
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1454

Abstract

Nowadays we can find out many taglines featuring the word Smart Hotel or Smart Traveler. Smart traveler is those who travel in a smart way. We called it smart because they choose the accomodation and the transportation wisely, in accordance with requirements and budget. Meanwhile Smart Hotel tagline comes up since there are many smart travelers who travel a lot to the cities around the world. Smart Hotels are hotels who try to accommodate the current market demands. The latest trend for the travelers is only a clean and comfort accommodation with affordable price but covers all the basic things needed for the travelers. Nowadays, travelers pass most of the time out of the hotel for doing business or either for visiting tourism objects. Typical smart hotels are hotels with 2 stars or 3 stars rating. Even though it is 2 or 3 star hotel, the service is as good as the higher ratings.Some of the hotel management or hotel group try to suite the demand by releasing 2 star or 3 star brand. And in the future, the 2 star or 3 star hotel is the hotel who will rapidly grow and take the majority market since the price is affordable and suites the budget. 
Narrative Accounting Practices in Indonesia Companies Meutia, Inten; Putra, Budiawan Cimarko
Binus Business Review Vol 8, No 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1944

Abstract

This research aimed to reveal creative accounting practices in the form of narrative accounting occuring in companies in Indonesia. Using content analysis, this research analyzed the management discussion and analysissection in the annual report on the group of companies whose performance had increased and declined in several companies listed on the Indonesian Stock Exchange. This research finds that the narrative accounting practices are applied in these companies. The four methods of accounting narratives are found in both groups of companies. There are stressing the positive and downplaying the negative, baffling the readers, differential reporting, andattribution.
E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis Juniardi, Juniardi; So, Idris Gautama
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1330

Abstract

PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the companys business environment and combine two methods of analysis, namely: (1) Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2) Quality Function Deployment (QFD) which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitors website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.
Administrators’ Roles in Training Programs and Their Relationship with Trainees’ Motivation Ismail, Azman; Abdullah, Anis Anisah; Mohd Soffian Lee, Umi Hamidaton; Mohamad, Nur Izzaty; Ibrahim, Nurul Inani
Binus Business Review Vol 9, No 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.2031

Abstract

This research was conducted to assess the relationship between the role of administrators in training programs and the motivation level of the trainees. The data were collected through a survey method conducted on employees at a government agency in East Malaysia. The outcomes of SmartPLS path model analysis show three important findings. First, administrators’ roles in training programs are significantly related to trainees’ motivation. Second, provision of support is significantly linked to the motivation of the trainees. Third, communication is significantly related to the motivation level of the trainees. Thus, the findings indicate that administrators’ roles, support, and communication act as significant determinants of trainees’ motivation in an organizational sample.

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