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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 395 Documents
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PENGARUH ESTETIKA TERHADAP SIKAP PADA MEREK YANG DIMEDIASI OLEH SUMBER KREDIBILITAS DAN PERSEPSI TERHADAP MEREK RIA MIRANDA DI KOTA BANDA ACEH Putri Widya Qadri; Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16232

Abstract

The study aims to measure the effect of aesthtic to brand attitude with credibility source and perception of brand as a mediating variable at Ria Miranda brand in  Banda Aceh city. The sample used in this study was people that used Ria Miranda brand involving 130 respondens. Instrument used for data collecting was questionnaire. Purposive sampling was used as sampling technique. Hierarchical Linear Modelling  (HLM) was used as analysis method to determine the effect of variables involved. Based on the analysis results, it is indicated that aesthetic influence brand attitude, credibility source and perception of brand as a mediate the relationship between aesthetic and brand attitude.
PENGARUH PERCEIVED ORGANIZATIONAL CAREER MANAGEMENT TERHADAP KEPUASAN KARIR DENGAN ADAPTABILITAS KARIR SEBAGAI PEMODERASI PADA PEGAWAI NEGERI SIPIL PEMKO BANDA ACEH Nadya Turrahmi; Lenny Rakhmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.12867

Abstract

ABSTRACT:This research aims to determine the influence of perceived organizational career management and career adaptability to the career satisfaction of civil servants in Banda Aceh and the influence of career adaptability in moderate perceived organizational career management on the satisfaction of civil servants in Banda Aceh. The population in this research is the civil servants of Pemko Banda Aceh with a total of 1,335 employees who have subsequently withdrawn as many as 297 employees as a sample. By using the data analysis method hierarchical linear model. The results showed that perceived organizational career management affected career satisfaction. Career adaptability affects the career satisfaction of civil servants in Banda Aceh. This proves that career adaptability is one of the individual's readiness to confront obstacles in career transition conditions. And career adaptability moderates the influence of perceived organizational career management towards the career satisfaction of civil servants in Banda Aceh.
PENGARUH CALLING DAN PERSEPSI DUKUNGAN ORGANISASI TERHADAP KETERIKATAN KERJA PADA PEGAWAI GENERASI MILENIAL KANTOR IMIGRASI KELAS I TPI BANDA ACEH Khadijah Khadijah; Mega Wati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 4 (2020): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i4.15723

Abstract

Abstract: This study aims to meansure the effect of Calling and Perceived Organisational Support on Work Enggagement at Millenial Generation Civil Servant in Immigation Class I TPI Banda Aceh. The sample used in this study was Millenial Generation Civil Servant in Immigation Class I TPI Banda Aceh, which amounted to 52 respondent. Data collection equipment used in this study is a questionnaire. The Sampling technique use is Non-probability sampling that is sampling that does not provide the same opportunity for each element or member og population to be selected as a sample. Multiple linear regression is used as an analytical method ti determine thr effect of all  the variables involved. The results showed that the independent variable Calling and Perceived Organisational Support had a positive and significant effect (sig 0.05) on the Work Engagement at Millenial Generation Civil Servant in Immigation Class I TPI Banda Aceh with a regression coefficient of Calling (X1) 0.581 Perceived Organisational Support (X2) 0.495. Simultaneous Calling and Perceived Organisational Support  variables have a significant effect on Work Engagement at Millenial Generation Civil Servant in Immigation Class I TPI Banda Aceh. And the implications of the research results for the Class I Immigration Office of TPI Banda Aceh are to show great concern for employees (X2.8) because the results of the study show that one of the lowest items is in order to increase their work engagement and pay attention to the sample size and its characteristics for higher accuracy.
PENGARUH PRAKTIK MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KINERJA KONTEKSTUAL: PERASAAN POSITIF SEBAGAI PEMEDIASI PADA PEGAWAI RSUD KAB. ACEH BESAR Husna Jm Fortuna; Yurnalis Yurnalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.12830

Abstract

This study aims to measure the effect of Human Resources Management Practices on Contextual Performance: Positive Emotions as a mediating variable in Employees of RSUD Kab. Aceh Besar. The sample used in this study was employees of RSUD Kab. Aceh Besar, which amounted to 175 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used is Probability sampling Simple Random Sampling. Regression analysis is used as an analytical method to determine the effect of all the variables involved. Based on the results of the regression analysis, indicating that the Human Resource Management Practice positively Contextual Performance, Human Resource Management Practice positively Positive Emotions, Positive Emotions positively Contextual Performance, and Positive Emotions mediate the relationship between Human Resource Management Practice and Contextual performance.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELANJA ONLINE MENGGUNAKAN MEDIA SOSIAL INSTAGRAM Habib Kodhim Setiawan; Purwoko Purwoko
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 4 (2020): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i4.15630

Abstract

Consumers are currently given many choices in online shopping. The first social media created to socialize cyberspace, now increasingly equipped with business functions so that it can also be used as online shops. The high growth of Instagram social media users has made businessman also look to use this media for business. Therefore it is necessary to identify the factors that influence the user in finding information to do shopping through this Instagram social media. This study aims to test the UTAUT2 model in Instagram’s use behavior for online shopping. This research uses quantitative methods with an instrument in the form of a questionnaire. The population of this research is Instagram users who have ever shopped online in Indonesia, with the number of respondents who have shopped as many as 202. The analytical method in this study uses SEM-PLS. And the results of the study indicate that there are several significant factors in influencing Instagram's use behavior for online shopping, namely Facilitating Condition, Habit, Price value and Behavioral Intention..
PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN PELANGGAN DAN KEPUTUSAN PEMBELIAN SATE TAICHAN GORENG MELALUI SOCIAL MEDIA INSTAGRAM DI KOTA BANDUNG Yuritri Suciati; Nadya Novandriani Karina Moeliono
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.15501

Abstract

The study aims to determine (1) the influence of viral marketing on customer trust; (2) ) the influence of viral marketing on purchasing decisions; (3) ) the influence of customer trust on purchasing decisions. This type of research is quantitative and uses descriptive analysismethod. The data analysis technique used is path analysis. The sample used in this study amounted to 100 respondents who knew the social media instagram Sate TaichanGoreng, at least 15 years old, and once bought and consumed Taichan Goreng Satay by using purposive sampling. The data collection method used in this study was a questionnaires. The conclusion of this study is that viral marketing has a direct effect on customer trust by 0.412, viral marketing variables directly influence the purchase decision of 0.401 and variable customer confidence directly affects the purchase decision of 0.396. These results can be interpreted that viral marketing variables significantly influence customer confidence and purchasing decisions Sate Taichan Goreng in the city of Bandung.
PENGARUH SHOPPING ENJOYMENT TERHADAP IMPULSE BUYING DENGAN PRODUCT BROWSING SEBAGAI VARIABEL MEDIASI PADA KOSNUMEN SHOPEE ONLINE SHOP(STUDI PADA MAHASISWA DI UNSYIAH BANDA ACEH) Arfianda Pratama Putra; Muhammad Adam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.13590

Abstract

This study aims to measure the effect of shopping enjoyment on impulse buying and product browsing as a mediation at consumer of Shopeee among college students of Unsyiah in Banda Aceh City. The sample used in this study is college students of Unsyiah in Banda Aceh City is totalling 270 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is simple random sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved. Based on the results of the HLM analysis indicated that shopping enjoyment was related to impulse buying, shopping enjoyment significantly influence product browsing, product browsing was related to impulse buying, product browsing partially mediated the relationship between shopping enjoyment and impulse buying.
PENGARUH PROFITABILITAS, LEVERAGE DAN KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN (STUDI EMPIRIS PERUSAHAAN PERTAMBANGAN DI BURSA EFEK INDONESIA TAHUN 2015-2018) Komala Dewi; Hari Sulistiyo
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.15415

Abstract

This study aims to determine whether there is an influence between profitability, leverage and investment decisions on firm value. The research method used is descriptive and verification, where descriptive using descriptive statistics and multiple linear regression analysis was used for verification  with the help of SPSS 24 software. The research samples taken were 9 companies from a total of 38 mining companies listed on the Indonesia Stock Exchange in 2015-2018 with the sampling technique used was purposive sampling. The results show profitability has effect on firm value, leverage has not effect on firm value and investment decisions has effect on firm value. Whereas for simultaneous testing, the results show profitability, leverage and investment decisions simultaneously has an effect on firm value. Therefore, companies and investors need to pay attention to the level of profitability and investment decisions because these two variables can increase the firm value.
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN INDUSTRI TERASI DI KABUPATEN SUMENEP Alvin Arifin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.15136

Abstract

This study examines the influence of organizational culture and work environment on job satisfaction and employee performance. The object of the study was conducted in the shrimp paste industry in Sumenep Regency. This research is quantitative. The saturated sample used in this study is that the entire population is the research sample. The data collection method uses a questionnaire distributed to employees of the shrimp paste industry in Sumenep Regency. Data analysis uses Structural Equation Modeling (SEM) analysis using SmartPLS software. The results of the study that organizational culture positively and directly affect employee performance, but do not have an indirect effect through job satisfaction. The work environment does not have a significant direct effect on employee performance, but gives a positive and significant indirect effect through job satisfaction.
ANALISIS PERBANDINGAN BRAND PERSONALITY SMARTPHONE SAMSUNG DAN APPLE Firda Naufal Azizah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16562

Abstract

Smartphones are one of the fastest growing technology media. In recent years, Smartphones have made considerable progress in all aspects, especially hardware. With the incessant development of technology, consumers must start setting personal standards. Brand personality plays an important role in brand positioning and plays an important role in brand attributes, because consumers are looking for products that reflect their own image. This research will explain how Apple and Samsung brand personality compare to Indonesian society, through five dimensions of brand personality namely sincerity, excitement, competence, sophistication, ruggedness. Data collection was conducted through questionnaires to 400 respondents who knew or used Samsung and or Apple smartphones in Indonesia. This study used descriptive analysis to answer how Samsung and Apple brand personality as well as comparative analysis to explain each brand personality of Samsung and Apple, and the analysis technique used was a different test of Mann Whitney. The results showed that there was a difference in the average value of brand personality in both brands. Apple outperformed Samsung on the entire average brand personality dimension. A significant difference in the Samsung and Apple brands lies in the competence dimension. It can be interpreted that Apple has a brand personality that matches the characteristics of its users.

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