cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yusuf Murtadlo Hidayat, M.Stat
Contact Email
jbme@upi.edu
Phone
+628154688444
Journal Mail Official
jbme@upi.edu
Editorial Address
Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
 11   12   13   14   15 
GAMBARAN BRAND COMMNICATION BRAND TRUST DAN BRAND LOYALTY PELANGGAN KOSMETIK SARIAYU DI INDONESIA Pratiwi, Fitri Asti; Utama, Dian H
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.779 KB) | DOI: 10.17509/jbme.v3i3.14313

Abstract

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.
Bagaimana peran kepuasan dan stres kerja pada turnover intention karyawan? Ramadhan, Rizal Dwiki; Mulyadi, Hari; Tarmedi, Eded
Journal of Business Management Education (JBME) Vol 4, No 1 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.504 KB) | DOI: 10.17509/jbme.v4i1.16213

Abstract

The purpose of the study was to determine the effect of job satisfaction on turnover intention, work stress on turnover intention, job satisfaction and work stress on turnover intention. The object that becomes the unit of analysis in this study is the employee of the production section in the textile industry. The type of research used is descriptive with the method used is explanatory survey with a sample of 107 respondents. The results of this study found that the effect of job satisfaction on turnover intention was included in the medium category. Job stress has an effect on employee turnover intention. Job satisfaction and work stress have an effect on the turnover intention of PT X textile industry employees. In this study it was found if the condition of job satisfaction is good, it will reduce the turnover rate of employee intention. In addition, if the work stress level is low, then the turnover of the intention of the textile industry employees will be low.
ANALISIS PERILAKU ADOPSI TEKNOLOGI MOBILE WALLET MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY3 (UTAUT3) (Survei Pengguna OVO pada Generasi Milenial di Indonesia) Ramadhan, Didit; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.657 KB) | DOI: 10.17509/jbme.v4i3.18659

Abstract

The development of technology has triggered developments in all industrial sectors, including circulation of money. There are three types of money currently circulating, namely currency, demand deposits and e-money. OVO is one of the server-based e-money publishers that can be accessed via a smartphone or commonly known as a mobile wallet. The low number of mobile wallet (m-wallet) users in Indonesia is interpreted from the number of people who use cash compared to m-wallets. Several factors influence the low use of m-wallet in Indonesia. Millennials are considered the generation closest to technology, the presence of new technology is a necessity that is owned by millennials. With this millennial generation, it is expected to be able to improve the performance or effectiveness of the presence of this m-wallet. The type of research used is descriptive verification, namely by describing and exposing the variables studied and then drawing conclusions. The research object is the variable found in the UTAUT3 model. The population in this study were OVO users in Indonesia. Sampling in this study uses non-probability sampling (random sampling) using a purposive sampling technique for 114 OVO users in the millennial generation in Indonesia. Instrument test is done by validity test and reliability test and the analysis technique used is analysis of Structural Equation Modeling based on Partial Least Square (SEM-PLS).
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS (Survei pada Nasabah Asuransi Jiwa Prudentual NASABAH Cabang Kota Bandung) Paribhasagita,, Tanjungsewu; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.832 KB) | DOI: 10.17509/jbme.v1i1.2277

Abstract

Eksistensi industri asuransi ditandai dengan tingkat loyalitas pelanggan, khususnya industriasuransi di Kota Bandung. Prudential Life Assurance merupakan salah satu perusahaanasuransi yang memiliki berbagai tawaran produk asuransi. Salah satu produk yang palingdiminati yaitu produk asuransi jiwa. Untuk dapat bertahan di tengah persaingan, perusahaandituntut untuk menciptakan strategi yang dapat memperkuat loyalitas nasabah karena produkyang memiliki loyalitas nasabah yang baik adalah produk yang mampu bersaing untuk merebutdan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan customerreltionship management. Penelitian ini bertujuan untuk (1) mengetahui gambaran tingkatpelaksanaan customer relationship management pada produk asuransi jiwa Prudential cabangKota Bandung, (2) mengetahui gambaran tingkat loyalitas nasabah produk asuransi jiwaPrudential cabang Kota Bandung, (3) mengetahui temuan mengenai seberapa besar pengaruhtingkat pelaksanaan customer relationship management terhadap loyalitas nasabah padaproduk asuransi jiwa cabang Kota Bandung. Objek/unit analisis dalam penelitian ini adalahnasabah asuransi jiwa Prudential cabang Kota Bandung. Variabel bebas (X) dalam penelitianini adalah customer relationship management dan variabel terikat (Y) pada penelitian iniadalah loyalitas nasabah. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, danmetode yang digunakan adalah explanatory survey dengan teknik simple random sampling,dengan jumlah sampel sebanyak 100 nasabah. Teknik analisa data yang digunakan adalahanalisis regresi linear sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yangdiperoleh dalam penelitian menyatakan bahwa kinerja customer relationship managementberpengaruh terhadap loyalitas nasabah asuransi jiwa Prudential cabang Kota Bandung sebesar71,0%. Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa kinerja custoerrelationship management memiliki pengaruh yang positif terhadap loyalitas nasabah, yaitu 1)relationship development, 2) quality services, 3) interaction management, dan 4) behaviouralof the employee, Pengaruh kedua variabel ini memiliki pengaruh yang signifikan baik secarasimultan maupun secara parsial. Penulis merekomendasikan agar perusahaan lebih efektif lagidalam mempertahankan dan menjalankan strategi customer relationship managment sebagaisalah satu strategi untuk meningkatkan loyalitas nasabah asuransi jiwa Prudential.
PENGARUH LIKUIDITAS DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN Lestari, Keukeu Firda; Tanuatmodjo, Heraeni; Mayasari, Mayasari
Journal of Business Management Education (JBME) Vol 1, No 2 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.738 KB) | DOI: 10.17509/jbme.v1i2.5874

Abstract

The problem of this research was about decrease in dividend policy BUSN Devisa listed on the Indonesia Stock Exchange which is measured by Dividend Payout Ratio (DPR) over the last two years. These factors affecting the dividend policy were liquidity which is measured by Loan to Deposit Ratio (LDR) and profitability which is measured by Return On Equity (ROE). The purposes of this study were describing the liquidity, profitability, dividend policy, the effect liquidity on dividend policy, the effect profitability on dividend policy, and the effect of liquidity and profitability on dividend policy. This research utilised descriptive and verificative, the technique which is used was multiple correlation, and hypothesis testing used t Test (partial significance test) and F Test (simultaneous significance test). The data is gained from secondary data which is from the annual report and summary of performance BUSN Devisa from 2010-2014. The population of this study was 25 BUSN Devisa listed on the Indonesia Stock Exchange with 4 samples through purposive sampling technique. The result of hypothesis testing in partial showed that liquidity and profitability effected the dividend policy significantly. The result of hypothesis testing showed that the liquidity and profitability effected on dividend policy significant simultaneously.Keywords: Liquidity, Profitability, Dividend Policy
DAMPAK FENOMENA EXPERIENTIAL MARKETING PADA LOYALITAS PELANGGAN OUTLET WAXHAUS PLAZA SEMANGGI Sunarto, Aruna Pharahita; Utama, Dian H
Journal of Business Management Education (JBME) Vol 2, No 1 (2017)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.314 KB) | DOI: 10.17509/jbme.v2i1.5974

Abstract

Tujuan– Seberapa besar gambaran experiential marketing dan loyaltitas pelanggan di Outlet Waxhaus Plaza Semanggi, serta besarnya pengaruh experiential marketing terhadap loyalitas pelanggan Outlet Waxhaus Plaza Semanggi.Desain/metodologi/pendekatan- Jenis penelitian yang digunakan adala deskriptif dan verifikatif, dengan jumlah sampel sebanyak 93 responden. Teknik analisa data yang digunakan adalah path analysis.Temuan– Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa di Outlet Waxhaus Plaza Semanggi experiential marketing berada pada kategori cukup tiggi dan loyaltais pelanggan berada pada kategori tinggi, serta 67,8 persen experiential marketing berpengaruh terhadap loyaltias pelanggan Outlet Waxhaus Plaza Semanggi.Orisinalitas– Perbedaan ditemukan dalam objek penelitian, periode penelitian, alat ukur dan hasil penelitian. Penulis juga menambahkan teori dari jurnal asing dan buku asing Kata Kunci : Experiential Marketing, Loyalitas PelangganTipe Artikel : Penelitian
GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016 Mughni, Gilman; Surachim, Ahim; Tarmedi, Eded
Journal of Business Management Education (JBME) Vol 3, No 2 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.962 KB) | DOI: 10.17509/jbme.v3i2.14213

Abstract

Purpose - The purpose of this study is to obtain an overview of leverage and stock return.Design / methodology / approach - The design of this study is time series design. This research uses descriptive approach with explanatory survey method. Sample in this research are income statement of cement subsector companies which listed on IDX 2012-2016 period. The analysis technique used is descriptive technique by using leverage and stock return calculation formulas.Findings - Based on the results of the study using descriptive analysis, the results indices that leverage of cement subsector companies which listed on IDX 2012-2016 period are decrease and stock return of cement subsector companies which listed on IDX 2012-2016 period are fluctuative.Originality / value - This research provides a basic for understanding issues of leverage and stock return. The difference of this research with the previous research is located on the object this research object are cement subsector companies which listed on IDX 2012-2016 period and using theory or reference different from previous researchers.
GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG Safitri, Lusiana; Rahayu, Agus
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.23 KB) | DOI: 10.17509/jbme.v3i1.14255

Abstract

Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.
Pengaruh Celebrity Endorsement terhadap Purchase Decision pada Emina Indonesia arifin, gita lestari
Journal of Business Management Education (JBME) Vol 5, No 1 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i1.22683

Abstract

Abstarct: This study aims to obtain (1) an overview of celebrity endorsement, (2) a description of purchase decision, and (3) the magnitude of the influence of celebrity endorsement on purchase decision. The design of this study was cross sectional method using a descriptive and verification type approach, namely by exposing the related variables to test the relationship or influence which then formed conclusions. The object of research that is the dependent variable is purchase decision (Y) and celebrity endorsement (X). The population in this study were Abel Cantika's Instagram followers, amounting to 785,000. The method used is purposive sampling with a sample size of 108 respondents with characteristics (1) Female teenager, (2) Respondents who have liked Abel Cantika's post, and (3) Respondents who have bought Emina products. The data analysis technique used is path analysis. The findings of this study show that the picture of celebrity endorsement is in a good category. celebrity endorsement has a significant influence on purchase decision
PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION Nugraha, Ikhlas Mufti
Journal of Business Management Education (JBME) Vol 5, No 1 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i1.22578

Abstract

The purpose of this research is to find out the influence of brand personality on purchase intention in member of Female Dailty in Indonesia. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that brand personality  and social media marketing has an influence on purchase intention.

Page 13 of 29 | Total Record : 285

 11   12   13   14   15 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol 10, No 2 (2025) Vol 10, No 1 (2025) Vol 9, No 3 (2024) Vol 9, No 2 (2024) Vol 9, No 1 (2024) Vol 8, No 3 (2023) Vol 8, No 2 (2023) Vol 8, No 1 (2023) Vol 7, No 3 (2022) Vol 7, No 2 (2022) Vol 7, No 1 (2022) Vol 6, No 3 (2021) Vol 6, No 2 (2021) Vol 6, No 1 (2021) Vol 5, No 3 (2020) Vol 5, No 2 (2020) Vol 5, No 1 (2020) Vol 4, No 3 (2019) Vol 4, No 2 (2019) Vol 4, No 1 (2019) Vol 3, No 3 (2018) Vol 3, No 2 (2018) Vol 3, No 1 (2018) Vol 2, No 3 (2017) Vol 2, No 2 (2017) Vol 2, No 1 (2017) Vol 1, No 2 (2016) Vol 1, No 1 (2016) More Issue