MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
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<![CDATA[Transformasi Digital Sektor Layanan Medis dan Purchase Intention Konsumen di Era New Normal ]]>
<![CDATA[Shuka Oyagi]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p04
<![CDATA[New Normal era triggers a shift in consumer habit and behavior, such as increased awareness regarding the importance of health and sanitation, as well as elevated adoption of digital technology in daily activities. This study explored digital transformation aspects that impact consumer purchase intention in New Normal era, specifically in healthcare setting. An online-based quistionnaire were distributed using Google Form. A total of 225 response were retrieved and analysed using SEM technique (SmartPLS 3.2.1.). This study found that: 1) social media content quality, online customer service quality, and telehealth quality had a positive and significant impact to purchase intention; 2) telehealth quality had the most prominent impact on purchase intention, especially the support aspect; 3) website quality did not have any significant effect on consumer purchase intention. In conclusion, companies are recommended to focus on improving telehealth quality in their healthcare management system, especially by investing in reliable technical support staff to ensure assuring and pleasant experience for patients during telehealth sessions. Also, to focus more on social media content quality and online customer service quality than website refinement considering the current elevating trend on social media rahter than website.]]>
<![CDATA[BUDAYA PERUSAHAAN DAN KESENJANGAN GENERASI KARYAWAN DI ERA DISRUPSI: STUDI KASUS PADA PT. PLN DISTRIBUSI BALI ]]>
<![CDATA[Erlinda Dwi Cahyani Marsudi]]>;
<![CDATA[I Gede Sanica]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p01
<![CDATA[In facing the era of disruption, change management is not enough, but presenting sustaining innovation has become a major obligation for the company. Disruption has penetrated all sides of world life, especially in corporate culture. On the other hand, the era of disruption also greatly impacts every employee, especially with the presence of intergenerational gaps in company employees. This study aims to determine the extent to which corporate culture and the role of the company face the generation gap in the era of disruption. The research method used is a qualitative research method with data collection techniques done by triangulation using observation, interviews and documentation. Through the technical analysis of Miles and Huberman, it was found that there were a number of challenges faced in the era of disruption and corporate culture in synergy with strategies to face challenges with several key steps, namely: promoting the culture of SIPP (mutual trust, integrity, caring, and learning), code of conduct (COC) the company PT PLN Distribution Bali, and the COC in the field to minimize employee gaps. It can be concluded that organizational culture plays an important role in achieving company targets so that by upholding the concept of corporate culture it can minimize the gaps that exist in the company in the world of the era of disruption.]]>
<![CDATA[DETERMINAN STRUKTUR MODAL DAN NILAI PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA ]]>
<![CDATA[Yunita Yunita]]>;
<![CDATA[Robiyanto Robiyanto]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p02
<![CDATA[This study examines the influence of internal company factors such as profitability, company size, business risk, company growth rate and external factors of the company, namely market risk on the company's capital structure as an intervening variable that affects the value of the company. This research was conducted on manufacturing companies listed on the Indonesia Stock Exchange in the study period of 2013 to 2018 and a sample of 82 companies. This study found that profitability and company size factors have a significant influence on the company's capital structure, but business risk, growth rates, and market risk do not have a significant effect on capital structure. Then capital structure has a significant influence on firm value.]]>
<![CDATA[MEMBANGUN KARAKTER PERSPEKTIF KEARIFAN LOKAL DI INDUSTRI PERS ]]>
<![CDATA[Ni Nyoman Diliyanti]]>;
<![CDATA[Ni Nyoman Sunariani]]>;
<![CDATA[Ni Luh Darmayanti]]>;
<![CDATA[Ni Made Widnyani]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p03
<![CDATA[Character is a mental or moral strength, that is the driving force, and differentiates it from other individuals. Character needs to be planted in the company to create human resources with character and ready to adapt well in order to development the company. Local wisdom can be used as an alternative in building the character of human resources (HR), because local wisdom is the noble values possessed by each region which are upheld by the values and meanings contained therein. Building character based on local wisdom will have a meaning when it is based on universal values ??that are rooted in the culture. One of the local wisdoms in Bali is the concept of Tri Kaya Parisudha. Tri Kaya Parisudha are three ethical teaching concepts that are controlled and harmonized, namely thoughts (manacika), words (wacika), and actions (kayika). Human character in the era of globalization should be assessed from the aspect of attitude or character, without prejudice to the numerical or numerical aspects of the assessment, seen as relevant as an indicator in building the character of human resources.]]>
<![CDATA[Optimizing ISO 9001: 2015 Implementation with Swot and QSPM Method ]]>
<![CDATA[Chega Putri Pratiwi]]>;
<![CDATA[Muji Gunarto]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p12
<![CDATA[PT Saba Indomedika Jaya obtained results that indicate an indication of strategic initiatives that are still ineffective to be implemented in supporting the success of the process and requirements of the ISO 9001: 2015 clause in the 2018 and 2019 audits. Therefore, it is necessary to identify alternative strategies and determine priority strategies to optimize ISO 9001: 2015 at PT Saba Indomedika Jaya. The research method used is the descriptive qualitative method using SWOT analysis tools (Strengths, Weaknesses, Opportunities, and Threats) and QSPM (Quantitative Strategic Planning Matrix). There were 12 alternative strategies to optimize the ISO 9001: 2015 quality management system using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). After going through three stages of strategic management planning that uses QSPM (Quantitative Strategic Planning Matrix) as a tool for selecting the main alternative strategy, the main strategy is obtained, which has the highest attractiveness value of 5.6619, namely creating a competency matrix and conducting training to reduce competency gaps. between employees.]]>
<![CDATA[Analisis Niat menggunakan Self Service technology Berbasis Kebutuhan Dasar ]]>
<![CDATA[Lydia Ari Widyarini]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p08
<![CDATA[In the context of technology developing in the society, Self-service technologies (SSTs) are becoming increasingly popular in retailing contexts, public service, banking, ticketing, parking, tourism, etc. Previous theories of SST adoption have largely ignored the basic human needs, such as competence, autonomy and relatedness that drive customer motivation and the use of SSTs in Indonesia. We address this theoretical gap and examine self-determination theory (SDT) to the Self Service Technology in general. Based on the argument proposed by SDT, self-determined motivation is hypothesized to mediate the relationships between autonomy, competence, and perceived anonymity, and the intention to use SSTs. Data collected from respondents form a structural equation model and support these hypotheses. This research shows that there is relation autonomy and competence to self determination and adoption intention to SSTs. There is no good relation anonymity to self determination and adoption intention to SSTs. There is relation Self Determination to adoption intention to SSTs. Self Determination mediate relationship of autonomy and competence on adoption intention, but Self Determination is not good mediation relationship of perceived anonymity on adoption intention to SSTs.]]>
<![CDATA[Implementation of Operational Risk Management to Mitigate Employee Fraud in Banking Companies: Case Study at PT AAA ]]>
<![CDATA[Dewi Hanggraeni]]>;
<![CDATA[Muhammad Chandika Andintyas]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p13
<![CDATA[This study aims to describe the potential losses due to employee internal Fraud using a case study at PT AAA in 2020 and its mitigation. The data used is the monthly loss data experienced by PT AAA for the period 2012 to 2019. The research methods used are quantitative and qualitative approaches. The quantitative method is applied by analyzing the calculation of the primary data, while the qualitative method is carried out by conducting interviews with several sources. To measure potential losses, this study uses the Monte Carlo formula and to process of calculating potential losses is assisted by Easyfit software. The results of this study indicate that the potential loss arising from operational risk due to Fraud by internal employees with a 95% confidence level is IDR 44,880,958,735,- or 9% of Net Income. This study also formulates a risk register so that it can be used as a reference for mitigating related risks to reduce potential losses and increase shareholder value.]]>
<![CDATA[Determinant of Nurse Performance in the Era of the COVID-19 Pandemic in Bali ]]>
<![CDATA[Oyagi Ryusuke]]>;
<![CDATA[Luh Putu Mahyuni]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p05
<![CDATA[During the COVID-19 pandemic, medical personnel received much heavier workload than normal. On top of it, stigma and low appreciation of the community for medical personnel leads to increase of both physical and psychological pressure. The purpose of this study is to analyze the effect of leadership, workload, and work environment on nurse satisfaction and performance. The sample in this study were 246 nurses who worked at Bali Mandara Hospital. Data was collected through questionnaire distributed online using google form platform and the data was processed using SmartPLS 3.2.1. The results of the study found that: (1) leadership, workload, and work environment had a positive and significant effect on nurses' job satisfaction; (2) leadership and nurse satisfaction have a positive and significant effect on nurse performance, workload has a negative and significant effect on nurse performance, and work environment has no effect on nurse performance; and (3) nurse job satisfaction mediates the influence of leadership, work load, and work environment on nurse performance.]]>
<![CDATA[E-S-Qual and E-Recs-Qual Toward Customer Satisfaction, Trust and Loyalty in Electronic Banking Services During The Covid-19 Pandemic ]]>
<![CDATA[Ramadania Ramadania]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p09
<![CDATA[During the pandemic, many countries adopted physical & social distancing policies, lockdowns, or territorial quarantine. Therefore the use of electronic banking services has increased sharply, including in developing countries such as Indonesia. Electronic banking services that are popularly used by many customers are in the form of internet banking and mobile banking. This study aimed to analyze; 1) the impact of the core online service quality (E-S-QUAL) on customer satisfaction, 2) the effect e-recovery service quality (E-RecS-QUAL) on satisfaction, 3) the effect of satisfaction on customer trust and 4) the effect of trust on customer loyalty. This research is causality research or explanatory research. The data collected by survey method to 120 respondents from customers who are registered users of e-banking (i.e. internet banking or mobile banking) from Mandiri, BCA, and Bukopin Bank. The results showed that the core online service quality (E-S-QUAL) and e-recovery service quality (E-RecS-QUAL) proved to have a positive influence on customer satisfaction. This research also proves the strong positive relationship between satisfaction and trust, as well as trust also has been shown to have a strong influence on customer loyalty.]]>
<![CDATA[Determinants of Organizational Citizenship Behavior of Contract Employees ]]>
<![CDATA[Ida Bagus Ketut Surya]]>;
<![CDATA[I Gede Putu Kawiana]]>;
<![CDATA[I Gede Riana]]>;
<![CDATA[I Gede Rihayana]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p06
<![CDATA[This study aims to analyze the effect of intrinsic motivation on job satisfaction and OCB and the effect of job satisfaction on OCB. This study also aims to analyze the indirect effect of intrinsic motivation on OCB through job satisfaction. The study was conducted at the Secretariat of the Regional People’s Representative Council (DPRD) of Badung Regency. Data were collected by means of questionnaire using five scales, distributed to 143 contract employees. Before being fully disseminated, data quality testing was carried out using SPSS 20 to ensure the questionnaire was valid and reliable. The data collected were analyzed using descriptive and inferential analysis with WarpPLS. The results shows that intrinsic motivation plays an important role in increasing job satisfaction and OCB. Additionally, job satisfaction is also proven to be able to increase OCB. Furthermore, intrinsic motivation indirectly has an important role in increasing OCB through job satisfaction.]]>
