E-Journal of Tourism
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments.
The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Articles
234 Documents
<![CDATA[A Sustainable Tourism Development Strategy in Manggarai Regency ]]>
<![CDATA[Virginia Felizia Muljono]]>;
<![CDATA[Dewa Gde Satrya]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.87706
<![CDATA[The tourism development in Manggarai Regency, East Nusa Tenggara Province, on the one hand can improve the local economy, but on the other hand it needs to be carried out using the principles of sustainable tourism development. The purpose of this study is to describe the strategy of sustainable tourism development in Manggarai district after the Covid-19 pandemic. The research method is qualitative. The conclusion of this study is that Manggarai district has great potential for tourism development in aspects of culture, nature, and religion. The strategy for the development of sustainable tourism is first from the community perspective, using an emotional cultural approach to create a strong sense of belonging. In terms of infrastructure, it needs to be improved to increase the satisfaction of the community and tourists. Keywords: Development Strategy; Sustainable Tourism; Community Based Tourism.]]>
<![CDATA[The Assessment of Community Participation in The Development of Marine Tourism in the Spermonde Islands ]]>
<![CDATA[Fajar Aditya Nugroho]]>;
<![CDATA[Ginta Eldina]]>;
<![CDATA[Nino Wahyu Novanda]]>;
<![CDATA[Nicola Tesalonika Br. Ginting]]>;
<![CDATA[Regita Dwi Putri]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.89175
<![CDATA[As a type of mass tourism that continues to experience an increasing trend of market interest, marine tourism is a very prospective sector to be developed. Especially in its role to improve the welfare of the community in tourism destinations. This can be a solution for many areas that have marine tourism potential but the community is still not developed, such as the Spermonde Islands in Indonesia. By using quantitative descriptive research methods, measurable data in the form of public opinion on questions asked based on indicators collected, and the extent to which the Spermonde Islands community is involved in the development of marine tourism can be mapped. The results state that in general the people of the Spermonde Islands can be said to have participated in tourism activities even though they are still at a lower level. So, in the future, several strategies are needed to increase community participation. Keywords: marine tourism; community participation; community development]]>
<![CDATA[Social Media (YouTube) Content Analysis to 5 Indonesian’s Super Priority Destination ]]>
<![CDATA[Candraning Koes Primastahta]]>;
<![CDATA[Cakry Lientang Widyaninggar]]>;
<![CDATA[La Mani]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.88982
<![CDATA[The COVID-19 pandemic directly provided a huge answer to leaders. Therefore, all countries and their respective countries must have various competent policies or strategies to overcome the impact of the COVID-19 pandemic, and of course these policies or strategies are implemented and adapted to developing conditions, one of which is Virtual Tourism innovation. A tourist activity that can be enjoyed anywhere and anytime, because it only requires an internet network, social media platforms and gadgets. With the emergence of this innovation, it is hoped that it can maintain tourism and reduce the impact of the COVID-19 pandemic because it can be enjoyed at home. The purpose of the study was to determine the implementation of Government Policies in 5 Super Priority Destinations (Lake Toba, Labuan Bajo, Borobudur, Mandalika and Likupang) through social media (YouTube) with a comparative case study of promotions conducted at Wishnutama and Sandiaga's tenure. Quantitative descriptive research method using YouTube videos collected since January 1st. 2020 to February 4, 2022. The number of samples used is 65 videos that meet the requirements of 5 Super Priority Destinations. The testing tool used is Nvivo 12 Pro with several stages of Node creation to a total comparison of the subject and object of research. The result of this study is that Sandiaga is more communicative in promoting 5 Super Priority Destinations with various new programs such as video content created and consistent upload schedules. Both Wishnutama and Sandiaga have the same significant focus on the Lake Toba destination. The messages included in the uploaded YouTube videos are dominated by Communication Policy messages as well as informative messages from each destination. In addition, to support the two messages also use Advertising, Persuasive and Educational messages. Keywords: content analysis; communication policy; 5 super priority destinations; tourism promotion; youtube.]]>
<![CDATA[The Strategy for Handling the Impact of Covid-19 Pandemic by Sanur Tourism Actors ]]>
<![CDATA[I Putu Angga Suta Pramana Putra]]>;
<![CDATA[Agung Suryawan Wiranatha]]>;
<![CDATA[I Gusti Ayu Oka Suryawardani]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.92881
<![CDATA[The COVID-19 pandemic has given a negative impact on Sanur tourism, therefore a strategy for handling the impact of COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors strategy; covid-19; tourism crisis.]]>
<![CDATA[Resident Perception of Conflict with Tourism Enterprise: An Investigation at A Mountainous Destination in Vietnam ]]>
<![CDATA[Duong Thi Hien]]>;
<![CDATA[Tran Duc Thanh]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.92113
<![CDATA[Based on extended social exchange theory, the authors propose a framework to investigate the conflict of local residents with tourism businesses. The authors applied a random sampling method and approached 388 residents living in Pu Luong Nature Reserve, a renowned community based tourism destination in Thanh Hoa mountainous area, Vietnam. The findings show that resident’s conflict with tourism business is influenced by latent variables: community’s involvement, perceived benefit and perceived cost. This study is an additional contribution to the theoretical perspective of tourism conflict. In addition, some practical implications are made for local authorities to promote sustainable tourism. Keywords: Conflict, mountainous destination, resident, stakeholder relationship, tourism enterprise]]>
<![CDATA[Implementation of Conservation Tourism in Supporting The Protection of The Essential Turtle Ecosystem Area at Taman Kili - Kili Beach Wonocoyo, Panggul ]]>
<![CDATA[Herlina Suksmawati]]>;
<![CDATA[Leily Suci Rahmatin]]>;
<![CDATA[Praja Firdaus]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.91384
<![CDATA[Conservation tourism was developed as an alternative to large-scale tourism activities that operate in nature without paying attention to ecological sustainability through natural resources. Conservation management in tourism is a form of concern for the damage to the life of natural resource ecosystems, both caused by human activities and global climate change. Analyzing the relevance of establishing the Taman Kili - Kili Coastal Turtle Ecosystem Reserve as a tourist destination, while prioritizing natural ecosystems and providing benefits for the livelihoods of the local community. The approach in this research is a descriptive qualitative method, describing the results of the study and relating each research data found. The data instrument used involved observation and in-depth interviews with the Kili - Kili beach turtle conservation local community. Conservation tourism activities at Kili – Kili Beach prioritize educating visitors regarding turtle habitats and ecosystems, besides that the purpose of conservation tourism on the Kili – Kili coast is as one of the limited uses of natural resources and natural resources owned without having to exploit turtles. Conservation tourism is carried out in accordance with the provisions in the management of conservation areas and also essential ecosystem areas, while still paying attention to the socio-cultural environment of the surrounding community so that the purpose of the function of utilizing the essential turtle ecosystem area can also be felt by the surrounding community. Keywords: conservation tourism; turtle essential ecosystem areas.]]>
<![CDATA[Factors Affecting Buyer Decision on Tourism Business Event ]]>
<![CDATA[Nining Yuniati]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.86975
<![CDATA[Not a lot of research related to the determinants that influence delegates to participate in an event. This research is related to a number of factors that influence delegates who are tourism business key players when participating in a tourism event as the case is JITM 2019 which held at Yogyakarta. These factos are including accessibility, event organizer, accommodation, venue, and perceived of prices. By observing on 100 respondent who were buyer at the event and by using classical assumption test, it was found that these five factors i.e accessibility, event organizer, accommodation, venue, and perceived of prices were indeed proven to significantly influence the decision to participate in the event. Accomodation is the most influential factor, as for the details discussed in this paper. Keywords: participation; business event; decision; MICE.]]>
<![CDATA[Visitors’ Evaluation of Destination Attributes of Penglipuran Village ]]>
<![CDATA[Anom Hery Suasapha]]>
<![CDATA[ E-Journal of Tourism Volume 9 Number 2 (September 2022) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v9i2.82251
<![CDATA[Destinations attributes are important aspects of a tourist destination that will determine visitors' satisfaction. They are also essential for the DMO to understand the strengths and weaknesses of the destination, thus providing the DMO with important information to further develop the destination. Visitors' evaluation of the destination attributes of Penglipuran Village is still unknown. Therefore, his article aims to discuss the visitors’ evaluation of destination attributes of Penglipuran Village to understand attributes the visitors perceived as important and how they are performing. The research implemented a quantitative approach, using the survey as the main method to collect primary data concerning the perception of respondents toward the importance and performance of those destination’s attributes. The sample was determined purposively and chosen from a population of tourism students of Bali Tourism Polytechnic. Importance-Performance Analysis (IPA) was used to analyze the data collected from 157 respondents. The result shows that there are six attributes considered very important, with three out of those six performings impressively, while the other three are of poor performance. The result also indicates that eight attributes are considered not important, even though three of those are performing impressively, while the other five are performing poorly. Based on the result, this article recommended for the tourism management organization of Penglipuran Village to focus their attention and effort on attributes plotted on the fourth quadrant of the IPA, while providing suggestions to improve the performance of those important attributes deemed as having poor performance. Key words: evaluation; destination attribute; importance; performance; Penglipuran.]]>
<![CDATA[Real Demand Survey (RDS) on The Development Plan of Jogya Agro Techno Park (JATP) in Kulon Progo Regency ]]>
<![CDATA[Purwanto Widodo]]>;
<![CDATA[Faizi Faizi]]>
<![CDATA[ E-Journal of Tourism Volume 10 Number 1 (March 2023) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v10i1.89877
<![CDATA[Jogya Agro Techno Park (JATP) is a priority program for the governor of the Special Region of Yogyakarta. JATP is located in Wijilan Village, Nanggulan, Kulonprogo, Yogyakarta. JATP is currently an integrated agricultural area with various agricultural support activities planned to be developed. To support the successful development JATP, a Real Demand Survey (RDS) was conducted. The sample taken is tourists in tourist attractions throughout the Special Region of Yogyakarta for August - September 2019, obtained a sample of 360 respondents. The analysis used logistic regression, with the dependent variable interested in tourism in JATP. The analysis results show that the variables of type of tourism, tourist attractions, tourist facilities and tourist accommodation affect the interest of tourists visiting JATP.]]>
<![CDATA[How Digital Technology Enhances Hotel Experience? Examining Experiential Marketing of Two Four-Star Hotels in Yogyakarta ]]>
<![CDATA[Maryness Patrick]]>;
<![CDATA[William Msilu Paulo]]>;
<![CDATA[Antonius Sumarwan]]>
<![CDATA[ E-Journal of Tourism Volume 10 Number 1 (March 2023) ]]>
Publisher : <![CDATA[Centre of Excellence in Tourism Udayana University ]]>
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DOI: 10.24922/eot.v10i1.98359
<![CDATA[This study intends to understand how digital technology in particular digital marketing and e-commerce enhance hotel experience. There are few studies discussing how these aspects of technology enhances hotel experience through adoption of the sensory elements of experiential marketing. This is a qualitative study conducted through observation and authors’ individual experience of digital and e-commerce channels of the two four-star hotels in Yogyakarta. Content analysis was used to draw conclusion about the data obtained from observation, individual experience and electronic media of professional publications. The results suggest that stimulating and enhancing hotel experience with digital marketing and e-commerce was inseparable with involving the sensory elements. Moreover, the two hotels not only optimized the sensory elements, but also presented these elements interestingly, creatively, uniquely and thoughtfully. Those sensory elements were designed to communicate, persuade and impact users of the hotels whilst observing consistency and clear purpose. This study extends the hotel sector digital and experiential marketing literature. Moreover, the study’s results assist hotel service providers in understanding the importance of involving experiential aspects in their marketing. Thus, the paper relieves hotel managers for more added values especially in marketing plans. However, this study focuses exclusively on four-star hotels in Yogyakarta Region in Indonesia.]]>
