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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 234 Documents
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Front Matter E-Journal of Tourism Vol. 10 No. 1 March 2023 Editorial Team E-Journal of Tourism
E-Journal of Tourism Volume 10 Number 1 (March 2023)
Publisher : Centre of Excellence in Tourism Udayana University

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Abstract

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The Happiness of European Tourists (HoET) in Bali: Tourism Services and Happiness Types Nyoman Ariana; Agus Muriawan Putra; Made Sukana; Wayan Agung Panca P
E-Journal of Tourism Volume 10 Number 1 (March 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i1.106723

Abstract

European tourists are the primary market of Bali. Therefore, tourism stakeholders consider them as the leading market segment for tourism business and marketing. The main objective of the local tourism industry, when providing services and hospitality, is to generate happiness for European tourists. Based on this background, this research aims to identify the characteristics and types of happiness experiences of European tourists to choose tourism services in Bali. Data are collected through structured interviews, observation, and documentation studies. Respondents consist of 100 European tourists who visited Bali. They are determined by the non-probability sampling method. Data are analyzed by Nvivo 12, statistics, and described qualitatively. The results of the study show that the characteristics of European tourists are dominated by the age of 15-30 years old, female, undergraduate, not married, employee of a private company, to visit colleagues, travel with a friend or spouse, independent travelers, first-time visit, and length of stay of 14 days. The category known as ‘Happiness of European Tourists (HoET)’ in Bali. They are taking various tourism services, including accommodation, dining at restaurants, tours and travel, transportation, local tour guides, tourist attractions, and tourism infrastructure. These aspects are typically classified within the domain of ‘happy’. Upon analyzing the feedback on tourism services, it becomes evident that restaurant services bring the highest level of happiness to European tourists visiting Bali. This finding closely aligns with the tourist response to the accommodation services, which also ‘very happy’. In addition, the empirical research shows that culinary experiences and lodging services hold paramount delight for European tourists during their travels in Bali.
Bibiliometric Mapping of Local Communities’ Environmental Conservation Behaviour Supina Supina; Hari Iskandar
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.100600

Abstract

Before new trends emerge after the COVID pandemic is over, this paper aims to examine the development of recent research trends in the theories and methods applied to studies of local communities' behaviours towards environmental protection in the years 2018–2021. This paper presents a review of more than one thousand local communities' environmental conservation behaviours that was published between 2018 and 2021. The purpose of this research is to achieve its objective. Following that, content analysis was performed on the articles that were pertinent. In order to clarify, categorise, and interpret the current research on rural tourism definitions and applications, a classification scheme and an extensive literature review have been presented in this article. Both of these elements are presented in this paper. A total of 38 academic papers from 25 different journals published between the years 2018 and 2021 are included in this review's classification scheme. These papers are organised according to their use of one of five primary keywords: local, community, environmental, conservation, or behaviour. The fact that the articles under consideration in this research were only found in the Scopus database represents a potential limitation of the bibliometric mapping. This research contributes to the existing body of knowledge by conducting a bibliometric review of studies that have already investigated locals' perspectives on tourism, and this review adds to the tourism literature by analysing the growing trend of looking at how different communities' actions affect environmental protection. Future research on these trends can be guided by identifying where the gaps in knowledge currently exist.
Front Matter E-Journal of Tourism Vol. 10 No. 2 September 2023 Editorial E-Journal of Tourism
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

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Challenges and Strategies: Willingness to Pay for Mangrove Forest Ecotourism Development In Indonesia Cici Musliha; Waridin Waridin; Made Ika Prastyadewi; Arisanti Ayu Wardhani; Irfandi Pratama
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.101646

Abstract

This study aims to analyze the community's willingness to pay (WTP) and formulate a strategy for developing mangrove forest ecotourism. This study uses a mixed method with a sampling method using accidental sampling of as many as 155 respondents and purposive sampling of as many as seven key people. The results showed that as many as 89% of respondents stated they were willing to spend some money with a total WTP value of US$ 23894.46/year. Most of them have WTP because they believe ecotourism development can increase their income and create them. The total value of WTP can be used as a reference in determining ecotourism entrance tickets. The results of the study suggest strategies that can be done for ecotourism development are to increase supporting facilities, carry out conservation efforts, and increase synergies between stakeholders.
Sports Event Satisfaction and Word-of-Mouth Intention Mohamad Dian Revindo; Amalia Adininggar Widyasanti; Nalindro Nusantoro; Chairina Hanum Siregar
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.102208

Abstract

A mega sports event is expected to bring immediate and long-term impact on the host country’s economy. In this study, we explore one of the possible long-term outcomes of the Jakarta-Palembang 2018 Asian Games in the tourism sector by estimating the factors influencing the intention of its international spectators and participants in spreading positive word-of-mouth (WOM) about Indonesia to their respective relatives, friends, and colleagues after the event. Based on the face-to-face survey conducted during the event, there were 1,914 usable responses from international athletes, country officials, committees-sport federations, journalists, and spectators. The results show that the respondents were more likely to spread positive WOM if they were male, had never traveled to Indonesia, had the experience of participating in other international sports events, were relatively older, had long periods of stay in Indonesia during the visit, and participated in the event as a non-athlete. Furthermore, satisfaction with the provisions of facilities, including venues, food and accommodations, telecommunications and internet access, easy match scheduling, safety and security, information services, and transportation arrangements, had positive effects on their intention to spread positive WOM, although only the last two factors were statistically significant. This paper also discusses the policy and academic implications of the findings.
The Role of Stakeholders in Ecotourism Development in Jatiluwih Tourism Village Area, Bali Yuvie Martadina; Imam Ardiansyah
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.102356

Abstract

Jatiluwih is one of the tourist destinations in Bali. The development of the Jatiluwih ecotourism area certainly requires participation and synergy between stakeholders. This is useful for obtaining the objectives and results of good area management. In the development and management of the Jatiluwih, the stakeholders involved in it are considered not optimal. The purpose of this study is to find out how big the role and interests of stakeholders are in the development of ecotourism in Jatiluwih . Method of this research is qualitative and quantitative research methods. Analytical method for stakeholder using power-interest matrix grid. The number of participants in this study were 45 participants. Based on the results of research and field observations conducted by researchers, it was found that there were 15 stakeholders divided into four quadrants. The conclusion of this study is that there are 3 subject stakeholders are travel agents, tourists, and local communities. The 6 key player groups are the Ministry of Tourism and Creative Economy, Bali Tourism Office, Tabanan Regency Government, Jatiluwih Village Government, Jatiluwih tourist attraction Management, and Jatiluwih Subak. 3 context setter groups are accommodation , restaurants, and customary stakeholders, and 3 crowd groups are academics, Jatiluwih health center, and media. Suggestions for 15 stakeholders in Jatiluwih are that they should increase collaboration and cooperation to strengthen relations between one another so that they can develop the tourist area into a coordinated, beautiful and neat tourist area, while still prioritizing tourism sustainability. Keywords: Ecotourism, Stakeholders, Tourism Village, Jatiluwih, Rice Terrace.
Impact Assessment of Pandemic Covid-19 on Four Typologies of Tourism Villages in The Special Region of Yogyakarta Shinta Permana Putri
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.107057

Abstract

The pandemic has caused dramatic changes in the tourism sector globally including tourist villages. This study aims to identify the impact of the Covid-19 pandemic on four typologies of tourist villages in DIY, both positively and negatively. This research is qualitative research. Data was collected through interviews with the head of the tourist village. Content analysis is an analytical technique used in this study. The results of the study show that the COVID-19 pandemic does not always have a detrimental impact but also creates opportunities for tourism village communities to make sustainable progress. The positive impact of Covid-19 on tourist villages can be seen in terms of finance, environment, social cohesion, youth participation, product innovation, management/regulation changes, facilities, networking, and increasing technology use. Even so, Covid-19 still leaves new challenges for tourist villages to face a new era of post-pandemic tourism. These results certainly have implications for the practice of developing tourist villages in DIY in the future.
Awakening Uniqueness: Branding Strategy of Undisan Rural Tourism in Bangli Regency Through Eco-Experience A.A. Istri Agung Maheswari; Anak Agung Ngurah Oka Suryadinatha Gorda; Nyoman Sri Manik Parasari; I Putu Dharmawan Pradhana; Ni Putu Yunita Anggreswari
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.107891

Abstract

This research article explores the branding strategy of Undisan Rural Tourism in Bangli Regency, with a focus on its success in winning the 3rd Places of Tourism Village Award through an eco-experience. The study utilizes a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify and evaluate key factors that contribute to the village's branding strategy. Undisan Rural Tourism embodies a unique blend of natural beauty, cultural heritage, and sustainable practices, making it an exemplary case study for rural tourism development. The research methodology involves qualitative approaches. Primary data is collected through interviews, surveys, and participant observations, while secondary data is gathered from relevant literature, reports, and online sources. The SWOT analysis framework is applied to assess the internal and external factors that influence the branding strategy of Undisan Rural Tourism. The findings of the study reveal several strengths that have contributed to the success of Undisan Rural Tourism. These include its pristine environment, rich cultural heritage, authentic local experiences, and strong community engagement. Additionally, the village has capitalized on opportunities such as increasing demand for sustainable and eco-friendly tourism experiences. However, the research also identifies certain weaknesses and threats that need to be addressed, including limited infrastructure, inadequate marketing efforts, and competition from neighboring tourism destinations. Based on the SWOT analysis, this article proposes strategic recommendations to further enhance the branding strategy of Undisan Rural Tourism. These include improving infrastructure and facilities, expanding marketing efforts through digital platforms, fostering partnerships with local stakeholders, and implementing sustainable practices to preserve the environment. The study concludes that Undisan Rural Tourism's success in winning the 3rd Places of Tourism Village Award can be attributed to its unique branding strategy, which highlights the village's distinctive characteristics and eco-experiences. By addressing the identified weaknesses and capitalizing on existing strengths and opportunities, Undisan Rural Tourism can continue to thrive as a leading destination for sustainable rural tourism, setting an example for other tourism villages in the region
Ecovillage Market Segmentation Based on Sustainability Tourism Concept at Panji Village Nyoman Dini Andiani; Ni Ketut Arismayanti; A. A. Ngr Yudha Marthin Mahardika; Gede Putra Nugraha
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108774

Abstract

Tourism market segmentation needs to be known, as is the case with the development of Tourism Villages. The purpose of this research is to find potential market segmentation that can be targeted for Panji Tourism Village. Qualitative research methods through in-depth interviews were conducted. The data can be processed using the AHP analysis tool. The results show that market segmentation for the ecovillage concept in Panji Tourism Village is the family tourist market share, the main criteria is feasibility which means that the future prospects of developing tourist attractions developed in Panji Tourism Village are tourist activities that can be enjoyed by families, with current considerations looking at a market that has the potential to come for families because apart from easy access and the potential tourist attractions offered can be enjoyed by family members. The results of this study have implications for the readiness of the community to continue to innovate local products that can be enjoyed by tourists of all ages in one family. By continuing to pay attention to the various possible needs of tourists, especially the family tourist market, it is hoped that a sustainable visit will occur. Keywords: tourism; village; market segment.

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