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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 234 Documents
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The Analysis of Determinant Factors of Customer Preferences on Café as a Culinary Tourism Destination in Malang Nonny Aji Sunaryo; Mazarina Devi; Laili Hidayati; Zorayda Nabila Denata; Firlia Wahyu Puspitasari
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.84037

Abstract

Malang City continues to be optimistic to be one of the cities that makes culinary tourism one of the mainstay trademarks. In culinary tourism, cafes are one of the destinations that tourists usually go to. Currently, the presence of cafes in Malang is growing very rapidly. This study aims to analyze the determinant factors that influence customer preference in choosing a café as a culinary tourism destination, especially in Malang. This research method is quantitative research, the survey was conducted through the distribution of questionnaires, the sample of this research was 120 respondents who were selected purposively. The collected data were analyzed using exploratory factor analysis (EFA) techniques. Base on EFA, founds 5 factors determinant (Marketing mix, Psychology, Personal, Attraction Social and Cultural, Personality) customer preferences on café as a culinary tourism destination in Malang. Based on the results of the study it can be concluded that the factor determinants of customer preferences are related to the selection of cafes as a culinary tourism destination in Malang. The results of this study can be used by tourism stakeholders in Malang City to understand customer preference so that they can develop cafes as destinations of culinary tourism. Keywords: determinant factor, customer preferences, café, culinary tourism
Rural Creative Tourism as A Growth Triangle on The Slopes of Mount Sumbing, Magelang in The New Era of Normality Muhamad Muhamad; Sri Rahayu Budiani
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.84035

Abstract

The substantial goal is how the creative tourism in rural areas can develop through tourism activities where the tourist can develop the creative potential through active participation in the experience of learning arts, legacies, or special characteristics of the location as the destination. The implementation method explains clearly about the research subject during the pandemic: such as gathering information by identifying problems and asking questions so that answers will be found in the field, researchers will ensure the capability/feasibility of other variables. The variables in the study include: the component of destination requirements as an important element so that tourists feel satisfied and enjoy all the components contained in the destination. The results of the service activities for the development scheme of the assisted villages are used to determine the important elements in cruising tours so that a model of developing a tourism village development that is independent and prosperous is formed. Including policy elements at the government level and village level in the master plan for tourism development on the slopes of Mount Sumbing and its surroundings in a quality and sustainable tourism. Suggestions for the next research is to build relevant theories that can be used as a reference for the next researcher. Keywords: creative tourism; independent tourism village.
Front Matter E-Journal of Tourism Vol. 9 No. 1 March 2022 Editorial Team EoT
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Strategies and Policies for The Acceleration of Bali Tourism Recovery I Putu Astawa
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.84154

Abstract

Bali tourism has been suspended due to the COVID-19 pandemic. Therefore, efforts to revive tourism and restore the economy in Bali are needed. The main objectives of this study are (1) to analyze the efforts to build the trust of the tourists to visit Bali, (2) to analyze the policies to encourage tourists to come to Bali. This study utilized a qualitative approach. The study was conducted in Bali, and data was collected through interview, observation, and documentation techniques. The key informants in this study were the Heads of the following institutions: Bali Provincial Tourism Office, Statistics of Bali Province, Bali Provincial Health Office, and Bank Indonesia. The result of this study revealed that building trust from the tourists to visit Bali can be done by suppressing and reducing the spread of COVID-19, repetition of public awareness socialization campaigns about health protocols implementation, providing healthcare facilities, medical personnel, and paramedics, tight travel control at Bali’s entry and exit points, vaccination of tourism workers and the community, and implementation of green zones. Furthermore, the strategies to encourage tourists to come to Bali are free covid corridor, meeting incentive conference exhibition, work from Bali, influencer collaboration through the “We Love Bali” program, and digitalization of inclusive tourism. This study is essential to be conducted to assist in restoring tourism and economic conditions in Bali. Keywords: Tourism, economy, trust, travel, tourists
Enhancing Repurchase Intention at Warung Kopi Tepi Sungai Depok: The Role of Customer Experience Maidar Simanihuruk; Yuviani Kusumawardhani; Lovita Susan Audilla
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.82285

Abstract

The most important stage in winning customers' hearts is through experience, building a customer experience is an essential part of any marketing strategy. The higher the impact on customer pleasure and the willingness to return and acquire the products sold, the better the customer experience. Warung Kopi Tepi Sungai Depok has various advantages despite its less-than-ideal location. It provides guests with comfort and a peaceful rural setting. The purpose of this research is to see how customer experience affects repurchase intent at Warung Kopi Tepi Sungai Depok. Quantitative methods were employed in the research to gather more comprehensive, valid, reliable, and objective data. A total of 101 customers who visited the café were included in the sample. Both factor and regression analysis was employed in the data analysis. Customer experience had a substantial impact on repurchase intention (t = 8.356 > t table with a significance of 0.000 (? < 0.05). With its interior design and unique style, the customer experience at Warung Kopi Tepi Sungai Depok has a dominant influence on influencing repurchase intention, and consumers are interested in returning to this place. The author makes a suggestion, advising that more attention be paid to and development of the website be done in order to establish direct contacts with clients. This cafe has to improve its services, offer new menu items, and keep its facilities clean. Then Warung Kopi Tepi Sungai Depok will be the top option of the customers. Keywords: Repurchase Intention, Customer Experience, Revisit Intention
Planning of Gastronomic Tourism Destinations in Balikpapan City Gozali Gozali
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.88944

Abstract

Planning the development of food-related tourist destinations often ignores the expectations of tourists themselves. This phenomenon almost occurs in various regions in Indonesia, especially in Balikpapan City. The purpose of this study is to analyze the planning of gastronomic tourism destinations from the tourists' perspective. This research was conducted using a descriptive survey method to determine the expectations of tourists visiting Manggar Beach in Balikpapan City regarding the gastronomic aspect. Data collection was carried out in April–June 2022 using an online questionnaire (google form), which was distributed to 117 respondents. The results of data collection were analyzed using SPSS 21.0 descriptively (frequency, arithmetic mean, and standard deviation). The scale of validity and reliability was measured. Research findings show that the gastronomy offered by culinary centers is less varied, most 76.9% of visitors have the habit of bringing raw food ingredients and cooking independently, 15.4% brought food and beverages from home, and 7.7% bought those available at culinary centers. Most of the visitors rated the satisfaction variable indicator in the unfavorable category, the lowest average value was Y2 (x? = 1.82, SD= 0.38) and the highest mean Y8 (x? = 2.50, SD = 0.76). Keywords: gastronomy; gastro tourism; destination planning; tourist expectations.
The Preference of Domestic Tourist Towards the Tourism Destination During Pandemic Period in Bali Dheanita Sekarini Octanisa; I Komang Gde Bendesa; I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.92882

Abstract

The COVID-19 Pandemic that occurred around the world had an impact on the decrease in people's income which has implications for changing behavior in choosing tourist destinations. This study aims to: 1) analyze the relative importance attribute from Indonesian tourists who came to Bali during the COVID - 19 Pandemic 2.) Get the most optimal combination of tourist destination products choice based on the preferences of Indonesian tourists during the COVID – 19 Pandemic. The research was conducted at Benoa Harbour, I Gusti Ngurah Rai Airport and Kuta Beach from January to April 2021 through the dissemination of questionnaires to 160 Indonesian tourists by accidental sampling. Data analysis by conjoin method and analyzed with SPSS 2.0 program. The results showed that the relative importance attribute sorted from the highest value to the lowest value is cleanliness, price, attractiveness, service, recommendations, security, and promotion. Tourists' preference is the willingness of hygiene facilities, the price of > Rp.50.000, flexible artificial tour booking, friends/family, low case rates and discounts on airline tickets. Keywords: importance; preferences; travel; Bali.
Systematic Literature Review and Future Agenda: Leadership Style and Dimension in Rural Tourism Settings Yuviani Kusumawardhani
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.89035

Abstract

This article aims to outline research developments regarding leadership styles in rural tourism and a leadership measurement index to explore future research direction opportunities. A systematic literature review was conducted by reviewing a total final sample of 15 articles published from 2012-2021; the database sources used in the study were Elsevier, Emerald, MDPI, Taylor and Francais, and Harzing's Publish or Perish with the Scopus API Key based on inclusion and exclusion criteria for analysis and synthesis to meet the purpose of the article. Leadership styles in rural tourism are currently found in 14 leadership styles. All leadership styles in rural tourism illustrate the need for integration and networks to develop successful rural tourism, in contrast to the leadership styles adopted by other sectors. The dimension of leadership measurement in rural tourism is based on the rural tourism characteristics. There are twelve leadership dimensions measurement in rural tourism that are different from the measurement of leadership in general. There are theoretical and empirical gaps, so one of the challenges in applying the dimensions of leadership measurement is bridging research with applications in other sectors. This literature review is presented to describe the leadership style in rural tourism that is needed and has been widely adopted to help and support the community to find a successful leadership style in developing rural tourism.
Tourist Satisfaction Patterns and Index for Travel Companions While Traveling in Bali Ni Ketut Arismayanti; I Ketut Suwena; I Made Sendra
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.92111

Abstract

The travel of tourists to a destination forms a pattern of tourist travel. Likewise, a tourist's journey during a trip has an influence on satisfaction and tourists in terms of the choice of destinations visited, memories made, joy in traveling, as well as the tendency to be more important between the chosen destinations compared to travel companions. This study aims to analyze the pattern of tourist travel and the index of tourist satisfaction with travel companions in traveling in Bali. This study uses a large sample with the Slovin formula for an error level of 4 percent. Questionnaires were distributed by accident to 600 tourists. Data were analyzed by Importance Performance Analysis, Customer Satisfaction Index and qualitative descriptive. The characteristics of tourists who travel to Bali are relatively young adults in terms of age and education and a high level of mastery of technology. Most tourists look for information on the internet in addition to recommendations from family and friends before tourists travel to Bali. This reflects that there has been a change in the use of travel services, media promotion, advertising and other prints. The pattern of door trips visiting Bali shows a spider web pattern, which is the first center (hub) pattern from entering tourist attractions spread across regencies/cities in Bali. The level of suitability of travel indicators in traveling in Bali shows that it is not appropriate or does not meet the expectations of tourists to Bali in general. Tourist satisfaction with travel companions in the index of traveling in Bali is 83.97 (very satisfied/appropriate). Keywords: travel patterns, travel companions, tourist satisfaction, Bali
Front Matter E-Journal of Tourism Vol. 9 No. 2 September 2022 Editorial E-Journal of Tourism
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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