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<![CDATA[Identifying the Factors Affecting MSMEs’ Intention to Buy Flavor B2 Replacer as Halal Seasoning Solution ]]>
<![CDATA[Ricky Setiawan Sulistyo]]>;
<![CDATA[Masmira Kurniawati]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10065
<![CDATA[Consumption of halal food is currently not only a concern of the Muslim community, but non-Muslim communities have also paid attention to halal products due to their high health orientation. Lard oil is one of the ingredients to improve the taste of food; however, besides being haram, lard contains quite a complex fat content, so all people with health problems cannot consume it. Various breakthroughs have been made by innovating new products, such as the development of artificial flavors that can produce taste characteristics similar to lard but are healthy and halal to consume. This article examines the factors that influence the interest in using food and beverage providers to replace lard with B2 replacer products based on halal awareness, halal food knowledge and perceived value with attitude as a mediating variable. By taking a sample of 372 MSMEs food and beverage providers in the DKI Jakarta area using a purposive sampling technique, this study found that perceived value is the most powerful factor influencing purchase intention, followed by the halal awareness factor. However, halal food knowledge was found to have no direct effect on purchase intention.]]>
<![CDATA[Factors Affecting Behavioral Intention of Millennial Generation Using Mobile Delivery Order Services in Digital Era Revolution ]]>
<![CDATA[Hera Febria Mavilinda]]>;
<![CDATA[Yulia Hamdaini Putri]]>;
<![CDATA[Akhmad Nazaruddin]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9356
<![CDATA[The purpose of this research is to analyze the factors that can influence the behavioral intention of the millennial generation towards the use of mobile delivery order (MDO) in food delivery services. Questionnaires were distributed to 218 respondents who are millennials and have used the mobile delivery order services. The sampling technique uses non-probability random sampling methods. This research is a quantitative research that using Structural Equation Modeling (SEM) analysis which is operated by Analysis of Moment Structure (AMOS) program. The results showed that the variables of perceived usefulness, time saving orientation and non-pharmaceutical intervention are factors that can influence the behavioral intention of the millennial generation for using MDO in food delivery services. Meanwhile, the perceived ease of use has no significant effect on the behavioral intention of the millennial generation for using MDO.]]>
<![CDATA[Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention ]]>
<![CDATA[Selfi Laela Sari]]>;
<![CDATA[Burhanudin Burhanudin]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10194
<![CDATA[This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The population of this research was the visitors of Sunan Ampel religious tourism, Surabaya, Indonesia. The data was analyzed using structural equation modeling. There were 267 respondents participated in this study. The findings show emotional experience has positive influences on both visitors’ conative loyalty and intention to revisit. Moreover, emotional experience influences conative loyalty through the mediation of revisit intention. The stronger the positive emotional experience perceived by visitors, the stronger their desire to return to the same location.]]>
<![CDATA[Mixue Expansion Strategy: The Effect of Location, Price, Lifestyle on Purchasing Decision and Brand Image As Intervening ]]>
<![CDATA[Aloysius Rangga Aditya Nalendra]]>;
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Agus Priadi]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9986
<![CDATA[For culinary service providers, especially soft drinks (ice cream) today, knowing the pattern of buying decisions of consumers is very important. Efforts need to be made to create an expansion strategy so that products can be recognized and consumed by consumers. Mixue as one of these business actors has succeeded in running its business during fierce competition. The Mixue network now spreads throughout all regions in Indonesia as a result of its success in implementing business strategies. This study aims to examine the factors that can influence the decision to purchase Mixue products such as location, price, lifestyle, and brand image as intervening variables as a means of implementing a business expansion strategy. The subjects of this study were Mixue connoisseurs who live in Central Jakarta with a sample size of 150 respondents using a simple random sampling technique. The data analysis method uses causative quantitative analysis using SEM analysis. The results showed that the location variable dominantly influences purchasing decisions, this proves that Mixue's expansion strategy is focused on increasing Mixue outlets that are affordable to the public, followed by the price variable. The role of brand image is believed to be a determining factor in the expansion strategy as a determinant of indirect influence. ]]>
<![CDATA[The Impact of Information Sharing on Supply Chain Performance Mediated by Company Relationships ]]>
<![CDATA[Muhammad Evan Alhamda]]>;
<![CDATA[Tri Wahyuningsih]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10029
<![CDATA[MSMEs are the backbone of the Indonesian economy, because they contribute greatly to Indonesia's economic growth. MSMEs snacks have a broad market potential due to increasing public demand and a large variety of products. However, they are still faced with various challenges in terms of supply, such as price volatility of raw materials, limited access to stable supplies, depending on only one supplier, as well as challenges in logistics and distribution. The purpose of this study was to test and see the effect of Information Sharing on Supply Chain Performance in snack food MSMEs in Klaten Regency mediated Company Relationships due to the constraints faced by MSMEs in the supply of raw materials and fulfilling requests. Purposive sampling technique was used to get samples in this study. The PLS analysis method was used in this study. This study has the results: (1) Information Sharing has a positive effect on Supply Chain Performance, (2) Information Sharing has a positive effect on Company Relationships, (3) Company Relationships has a positive effect on Supply Chain Performance, (4) Information Sharing has a positive effect on Supply Chain Performance mediated Company Relationships.]]>
<![CDATA[The Impediment Factors of Customers Intentions to Borrow in Peer to Peer Lending Apps ]]>
<![CDATA[Khairul Ikhsan]]>;
<![CDATA[Nurhayani Nurhayani]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9417
<![CDATA[In the last decade, Indonesia's fintech trend are supported by the growth of Internet users. A recent report by OJK in 2021 shows that online loan services continue to increase by the millennial generation's dominance. It's because online loan services are easier to gain rather than conventional loan services. Unfortunately, its service provides several potential threats to its users. Moreover, religious values play a critical role in shaping consumers' attitudes and behavior towards products or services. The purpose of this study is to analyze the role of perceived risk: security risks and privacy risks, and religiosity in predicting customers' intention to borrow in P2P Lending apps. The research approach is quantitative, with a random sampling technique, and the research sample is 86 respondents. The data were analyzed by using multiple linear regression with IBM SPSS 23. Based on the study results, it can be concluded that security risk has a negative and significant effect in predicting the intention to borrow in P2P Lending apps, but no relationship between privacy risk and religiosity on the intention to borrow. As a managerial implication, our findings can help the company to focus on providing highly secure apps and promoting and campaigning the confidentiality of users' personal information.]]>
<![CDATA[Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users ]]>
<![CDATA[Gemintang Sukma Alnisa Dhewandrie]]>;
<![CDATA[Ahyar Yuniawan]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10202
<![CDATA[The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (Skill Academy and My Skill) users collected by spreading an online questionnaire through social media. The data analysis method used is PLS-SEM. The results show that performance expectations, effort expectations, social influence, facilitating conditions, price values, and habitss have a positive influence on behavioral intention. However, hedonic motivation does not appear to have a significant effect on behavioral intention. Then behavioral intention has a significantly positive influence on usage behavior]]>
<![CDATA[Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce? ]]>
<![CDATA[Iisnawati Iisnawati]]>;
<![CDATA[Taufiq Marwa]]>;
<![CDATA[Muchsin Saggaff Shihab]]>;
<![CDATA[Yuliani Yuliani]]>;
<![CDATA[Dessy Yunita]]>;
<![CDATA[Islahuddin Daud]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9561
<![CDATA[Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.]]>
<![CDATA[The Effect of Financial Literacy and Self-Control on Consumptive Behavior with Paylater as a Mediating Variable ]]>
<![CDATA[Sofiah Nada Fauziah]]>;
<![CDATA[Putra Hilmi Prayitno]]>;
<![CDATA[Hari Wahyono]]>;
<![CDATA[Ro’ufah Inayati]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.10209
<![CDATA[This study aims to analyze: (1) the effect of financial literacy on consumptive behavior, (2) the effect of self-control on consumptive behavior, (3) the effect of Paylater on consumptive behavior, (4) the effect of financial literacy on Paylater, (5) the effect of self-control on Paylater, (6) Paylater as mediating variable. This research uses quantitative research methods. The number of samples in this study was 100 housewives in Malang. The analysis technique uses SEM PLS. The results of the analysis show: (1) the financial literacy influences consumptive behavior, (2) the self-control influences consumptive behavior, (3) Paylater influences consumptive behavior, (4) financial literacy influences Paylater, (5) self-control affects Paylater, (6)Paylater mediates the effect of financial literacy on consumptive behavior, (7) Paylater mediates the effect of self-control on consumptive behavior in housewives in Malang. Thus, the use of the Paylater feature is only for purchases that are absolutely necessary and within budget. Increase self-control so that you can help avoid the harmful consumptive behavior.]]>
<![CDATA[Entrepreneurship Education and Academic Support Influence Students' Entrepreneurial Intention with Parental Role as Moderator ]]>
<![CDATA[Revaldi Tegar Bhaskara]]>;
<![CDATA[Komala Inggarwati]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9827
<![CDATA[This study aims to examine the influence of entrepreneurship education and academic support on student entrepreneurship intentions, taking into account the moderating role of parents. The explanatory research approach was used to explain the relationships between variables and to test the hypotheses. The study’s population consists of 273 undergraduate Management students of FEB UKSW who joined in 2019. A sample of 159 students was selected using simple random sampling. The findings revealed that entrepreneurship education has a positive effect on student entrepreneurial intentions, and the role of parents with entrepreneurial backgrounds has a moderating effect that amplifies the effect of entrepreneurship education on student entrepreneurial intentions. Meanwhile, academic support is not a driver of the emergence of student entrepreneurial interest, thus other factors that may contribute to student entrepreneurial interest in the context of higher education must be investigated further.]]>
