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JURNAL ILMU BUDAYA
Published by Universitas Hasanuddin
ISSN : 23547294     EISSN : 26215101     DOI : -
Core Subject : Art,
Jurnal Ilmu Budaya (JIB) adalah jurnal ilmiah yang diterbitkan oleh Departemen Sastra Prancis Fakultas Ilmu Budaya Universitas Hasanuddin. JIB terbit secara berkala dua kali dalam setahun, periode Juni dan Desember. JIB memuat hasil-hasil penelitian dan kajian dalam bidang ilmu bahasa dan budaya Prancis, kajian bidang Bahasa dan Budaya Frankofoni, kajian linguistik, kesusastraan , kajian budaya, dan pengajaran. JIB menerima artikel, hasil penelitian, review artikel, dan editorial dalam bahasa Inggris, bahasa Prancis dan atau dalam bahasa Indonesia.
Arjuna Subject : -
Articles 320 Documents
KARIKATUR POLITIK DALAM MEDIA CETAK HARIAN RAKYAT SULSEL: KAJIAN SEMIOTIK Supriadi, Supriadi; Maknun, Tadjuddin; M. Said, Ikhwan
JURNAL ILMU BUDAYA Vol. 7 No. 1 (2019): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v7i1.32643

Abstract

This study aims to reveal the verbal and visual codes of the political caricature in the Rakyat Sulsel daily newspaper, to explain the coded iconic message and iconic message without code of political caricature in the Rakyat Sulsel daily newspaper, and to explain the function of the caricature in the Rakyat Sulsel daily newspaper. The method used in this study was the reflective qualitative method, since this method the researcher put himself as a subject and also determined the data interpretation. The result indicates that all the cartoons have different verbal codes and visual codes. Depends on the picture and message of the caricatures. Political caricature in this newspaper, not only covers four functions as forwarded by Gombrich but also there is an addition of other functions which always attach to the new cartoons such as provocative function, expressive function, social function, and interest function.
PERBEDAAN ANTARA TIGA KONSEP KECERDASAN (IQ,EQ,SQ) DENGAN AKAL MENURUT AL-QUR’AN Supratman, Supratman; Abdullah, Abdullah
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32728

Abstract

Howard Earl Gardner is an American educational and psychological figure. He is known as the originator of the theory of multiple intelligences, namely; Intelligence Quotient (IQ), emotional intelligence (EQ), and spiritual intelligence (SQ). The concept of intelligence according to psychology is different from the concept of reason in Islamic literature (Al-Qur'an and Hadith). The meaning of reason in the Al-Quran and the Hadith of the Prophet is apart from intelligence, also the ability to learn, the ability to communicate with other people, adapt to the environment, and other abilities in the form of having a connection with the transcendental and spiritual. By tracing the word 'reason' and words related to it mentioned in the hadith, it becomes clear that this word 'reason' is sometimes used about the origin of human knowledge and sometimes about the results of its knowledge, where each knowledge of the two also has different uses.  
REPRESENTATION OF MARXISM IN PRICE TAG SONG BY JESSIE J. Zahrotuhayaty, Ghafera Kamelia; Fajria Novari, Ari
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32753

Abstract

This textual analysis examines the representation of Marxism in Jessie J’s song “Price Tag.” Qualitative methodology and textual analysis within a Marxist critiques the lyrics’ engagement with capitalism. Findings show “Price Tag” conveys discernible Marxist themes of anti-consumerism, anti-capitalism, alienation, and communal values. References to money and commodification are framed negatively while collective dancing is endorsed. The ubiquitous song demonstrates Marxism of profiteering, working conditions, and the reification of social relations under capitalism. However, complex concepts are diluted into accessible slogans prioritizing human dignity over materialism. The paper concludes Marxist analytics subtly permeate mainstream consciousness through lyrical assimilations. This initial textual reading indicates popular music’s continuity as a conduit for radical political thought in digestible aesthetic forms. Overall, analysis reveals Jessie J’s mass-marketed song derives theoretical substance from Marxism to advance ethical arguments. The study finds song allows marginalized political perspectives to disseminate despite commodification of artistic works under capitalism.
STRATEGI STORYNOMICS DALAM PENGEMBANGAN DAYA TARIK WISATA BUDAYA DI KEPULAUAN SELAYAR Lisani, Nur
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32792

Abstract

Storynomics, a marketing strategy, has been adapted for managing tourist destinations, particularly in the Selayar Islands. This strategy emphasizes the power of storytelling to influence emotions and produce economic benefits. Despite the challenges of reviving tourism after the pandemic, strategies can be implemented to promote tourist attractions and activities through storytelling. Selayar, a marine-based destination known for its famous attractions, can also incorporate cultural heritage through storytelling strategies. This study will use a qualitative method and descriptive data analysis to explore the potential of cultural and historical tourism resources in the Selayar Islands, the potential of applying storynomics strategies, and the approach to applying storynomics strategies based on the island's character. The results are expected to serve as an example for other areas and serve as a basis for applied research to help manage tourist attractions in Indonesia. Keywords: storynomics, tourist destination, cultural tourism, marine tourism, marine cultural.
MENINGKATKAN DIGITAL LITERASI DAKWAH ISLAM BAGI PEREMPUAN: ANALISIS STRATEGI TUESDAY LOVE LETTER AIDA AZLIN MELALUI EMAIL SUBSCRIPTION: - Latika Amatullah, Alysa
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32819

Abstract

Digital literature emerges as a phenomenon that reflects technological advancements, offering new ways to convey messages, values, and stories, particularly in the context of Islamic Da'wah. This research focuses on the utilization of email subscriptions as a tool for digital literacy, providing not only information and updates but also creating relevant content. The case study of Aida Azlin highlights how digital literature, through Tuesday Love Letters, captivates Muslim women with visual dramatization elements in her Da'wah activities. The analysis of four letters in December 2023 reveals five themes, incorporating the use of images, colors, emojis, typography, and downloadable images to enhance the reader's experience. The combination of compelling content and aesthetic design not only adds value in terms of additional income but also opens opportunities for the advancement and development of digital literature.
RAGAM BAHASA PRANCIS DALAM MAJALAH DIGITAL BUMBU Qulby, Anisa Mutiara; Laksman-Huntley, Myrna
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.33000

Abstract

French has several types of language varieties known as Registres de langue, including soutenu, courant, and familier. These varieties are used depending on the context of communication, the interlocutor, and the communication situation. This qualitative research aims to identify the types of language varieties used in Bumbu digital magazine. T Courant variety dominates the articles in the first three editions of the magazine. In this way, the target audience becomes wider because anyone will easily understand the contents of Bumbu magazine articles. Misunderstandings that may arise can be avoided. These findings support the view that language use in a news context can reflect the subjectivity of journalists (Bentounsi, 2021). The increase in the number of sentences and types of sentences in the three articles shows an increase in the ability to compose articles in French as well as adaptation and development in presenting information.
REPRESENTASI GENDER DALAM IKLAN CETAK MINUMAN DIET COKE DI PRANCIS Karlina Dewi, Riza; Miranda, Airin
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.34554

Abstract

This research aims to explain the gender representation displayed in the Diet Coke drink advertisement which collaborates with the famous French fashion designer, Jean-Paul Gaultier. The method used in this research is qualitative. The focus of this research is to show the gender representation of two female characters in the Coca-Cola advertisement which shows the two women wearing women's clothes but on the other hand, their faces are covered by the image of Jean-Paul Gaultier, who is a man. Gender representation is shown in these two advertisements through the advertising models, the clothes they wear, poses, dominant colors in the advertisement, packaging design, and typography. Through the representation of colors, poses, clothes, etc., it can be seen that there is a gender representation that is not follow the gender rules that apply in society.
KONFLIK TOKOH UTAMA DALAM NOVEL ANKOKU JOSHI KARYA AKIYOSHI RIKAKO Risvy, Intan; Anwar, Fithyani; El Risman, Yunita
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.34794

Abstract

In this research, the writer wants to examine the conflict of Shiraishi Itsumi's character in Ankoku Joshi. To analyze this, a structural approach is used with a qualitative descriptive research method. The purpose of this research is to analyze the conflict of Shiraishi Itsumi's character in Akiyoshi Rikako's Ankoku Joshi novel. The data used in this research is the novel Ankoku Joshi by Akiyoshi Rikako which is paired with the Indonesian translation of the novel which was published in 2014. The results of the study show that Shiraishi Itsumi's character experiences external conflict because she is arrogant and want to be the most shining compared to other figures. The internal conflict is also experienced by the character Shiraishi Itsumi due to the influence of her social background which makes her arrogant. The conflict relationship with the background influences each other because the character's character is influenced by the background.
TRANSLATION OF WORDS CONTAINING LOCAL CULTURAL ELEMENTS OF MANADO MALAY LANGUAGE INTO JAPANESE (TRANSLATION ANALYSIS) Monoarfa, Stanly
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.35363

Abstract

The combination of the Manado Malay language in North Sulawesi with the Japanese language is a research that examines language teaching that focuses on the study of vocabulary translation which is one of the fields of applied linguistics involving two language elements, namely Manado Malay language and Japanese language. By using the survey method through informants, the researcher will go to the field to find native speakers of Manado-Minahasa who can be used as sources, knowing a lot about the local language words that contain as many cultural elements. It is hoped that the translation results can be used for the development of the world of tourism, especially encouraging Japanese tourists to visit North Sulawesi which has many Manado cultural elements and the fulfillment of Unsrat's strategic plan in realizing a superior and cultured University.
SISTEM PERTANIAN PADI LADANG DI DESA NGIDIHO KECAMATAN GALELA BARAT KABUPATEN HALMAHERA UTARA Yusuf, Jusan; Abd Rahman , Safrudin
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.35466

Abstract

This study was conducted to see the dryland rice production system in Ngidiho Village, West Galela District, North Halmahera Regency. The dryland rice production system in the Ngidiho community is still maintained to this day. This study illustrates that the dryland rice production system in Ngidiho Village is one of the main factors for the local community, this study also reveals that the Ngidiho community maintains the dryland rice system because of household economic needs and rituals. The method used in this study is descriptive qualitative by taking samples in the form of interview instruments proven by documentation. This method is used to analyze the development of the lives of the Ngidiho Village farming community and the uniqueness of work towards a productive community in farming.