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IDEL WALDELMI
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INDONESIA
Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Lancang Kuning
ISSN : 18299822     EISSN : 24429813     DOI : https://doi.org/10.31849/jieb.v17i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi dan Bisnis invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 245 Documents
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PROMOSI DALAM MENARIK MINAT MAHASISWA BARU: SEBUAH TINJAUAN KEGIATAN PROMOSI DI UNIVERSITAS LANCANG KUNING Jeni Wardi; Gusmarila Eka Putri; Olivia Anggie Johar
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 1 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i1.8250

Abstract

ABSTRAK Unilak, saat ini unilak belum menjadi pilihan utama bagi calon mahasiswa dibandingkan dengan Perguruan Tinggi lain yang ada di Riau. Untuk itu unilak dapat mengatasi persaingan ketat dengan menugaskan tim promosi unilak untuk membuat berbagai macam strategi promosi, seperti brosur, media social, periklanan, publisitas, dan word of mouth. Akan tetapi strategi promosi tersebut belum berhasil dengan baik dan belum sesuai dengan yang diinginkan. Tujuan dari penelitian ini adalah untuk mengevaluasi strategi promosi dan efektifitas kegiatan promosi di unilak selama ini serta apa-apa saja yang menjadi kendalanya. . Bagi pengambil keputusan dalam hal ini adalah Pimpinan Universitas Lancang Kuning, hasil penelitian ini bisa dijadikan rekomendasi untuk memperbaiki strategi promosi dan menemukan kendala-kendala pelaksanaannya sehingga dapat menemukan model promosi yang lebih baik untuk dapat diterapkan dimasa yang akan datang. Penelitian ini dilakukan di Universitas Lancang Kuning, yang mana pemilihan informan penelitian dilakukan berdasarkan informan yang peneliti anggap relevan dan sesuai dengan tujuan penelitian ini, yaitu Tim Promosi ( tenaga struktural dan fungsional yang terlibat) di Universitas Lancang Kuning dan calon mahasiswa baru tahun 2021 yang mendaftar dan melakukan registrasi ulang pada unilak. Metode sampling untuk mahasiswa adalah rancangan sampel probalitas (probality sampling design) dengan teknik sampel acak sederhana (simple random sampling). Hasil evaluasi terkait strategi promosi melalui Iklan ( Baliho, spanduk, leaflet, poster, brosur, dll), Personal Selling ( Kunjungan sosialisasi ke SMA/SMK), Publisitas ( Jejaring Sosial, Facebook, IG, website, dll) dan Word Of Mouth ( Informasi dari Pegawai, dosen dan mahasiswa) menunjukan Persentase Skor Kepuasan rata-rata 85% yang artinya >84-100 adalah Responden Sangat Puas. Hasil evaluasi efektifitasnya kegiatan promosi unilak yang dilihat dari Aspek Empathy, Persuation , Impact Dan Communication yang dalam hal ini menunjukan Persentase Skor Tingkat Penilaian rata-rata 91% yang artinya >84-100 adalah Sangat Efektif. Kata Kunci: Strategi, Promosi, Efektifitas, Kendala, Unilak
PREFERENSI PENGELOLA BADAN USAHA MILIK DESA (BUMDes) TERHADAP PENERAPAN PRODUK KEUANGAN SYARIAH (STUDI PADA BUMDes DI KECAMATAN TAMBANG) Hertina Hertina; Haniah Lubis; Madona Khairunisa; Nurnasrina Nurnasrina
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 1 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i1.8377

Abstract

Tambang District with a Muslim majority population, it is certain that the people of Tambang District are easier to accept Islamic values ​​and principles in carrying out BUMDes management activities that they manage. The purpose of this study is to find out the preferences of Village Owned Enterprises (BUMDes) managers towards the application of Islamic financial products, as well as the supporting and inhibiting factors for the application of Islamic financial products in the management of BUMDes in Tambang District. This research is field research, and the data analysis in this study uses descriptive qualitative analysis. The results showed that the preference of BUMDes managers towards the application of Islamic financial products in Tambang District viewed from the social, individual and sociological aspects was very good and strong. Supporting factors for the implementation of Islamic financial products are government support and managers' perceptions. Meanwhile, the inhibiting factor is technical problems after the system changes from conventional and sharia systems. Keyword: preference,Village Owned Enterprises (BUMDes), Islamic financial products
ANALISIS PENGARUH PROFITABILITAS DAN FINANCIAL DISTRESS TERHADAP AUDIT REPORT LAG PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2018 Desyana Putri; Karina Silaen
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.6172

Abstract

The purpose of this study was to determine and analyze the effect of profitability and financial distress on the audit report lag of mining companies listed on the Indonesia Stock Exchange for the period 2014-2018. The dependent variable in this study is the audit report lag. Profitability and financial distress as independent variables. The object of this research is mining companies listed on the Indonesia Stock Exchange for the period 2014-2018. The sampling technique used purposive sampling. The research sample consisted of 12 companies with 60 units of analysis. The data analysis method is secondary data using SPSS (Statistical Package for the Social Sciences). The results of this study indicate that profitability has a negative and significant effect on audit report lag. Financial distress has no effect on audit report lag.
GARCH-M MODEL AND THE BEHAVIOR OF RISK-RETURN RELATIONSHIP IN INDONESIA STOCK MARKET Masfar Gazali; Rahmadianti Thomas; Matrodji Mustafa
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.6315

Abstract

This study examines the risk-return trade-off and volatility behaviour in Indonesia stock market. As the analytical tool this study uses GARCH-M model with symmetric GARCH(1,1). To obtain more reliable results, this study takes daily and weekly stock index as well as 5 individual stock returns from January 2004 to November 2020 as a sample. This study also investigates the results with two alternative mean equations, simple regression and AR(1) model. The first finding of this study is that in Indonesia stock market both in stock index and in individual stocks, the volatilities of return are time varying. From investigating the risk-return relationship the results are mixed. This study finds that positive risk-return relationships in stock market index are observed both in daily and weekly data. A positive risk-return relationhip in stock market index is also found either in AR(1) model of mean equation or in simple regression model. The same results are observed in two stocks investigated. There is one stock where a positive risk return relationship is observed only in daily return data not in weekly return data. A negative risk-return relationships is observed in one stock and there is no evidence of risk-return trade-off in one stock. The conclusion is that a positive risk-return relationship as a postulated by investment theory only exists in stock index and does not exist in all stocks Key words : Indonesia stock market, Risk-return trade-off, GARCH-M, GARCH(1,1), Time-varying volatility.
PENGARUH KEBIJAKAN RESTRUKTURISASI PEMBIAYAAN, UKURAN BANK, NON PERFORMING FINANCING, DAN PRODUK DOMESTIK BRUTO TERHADAP STABILITAS PERBANKAN SYARIAH DI INDONESIA: BUKTI EMPIRIS DI TENGAH PANDEMI COVID 19 Ahmad Fatoni
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7124

Abstract

Abstract: This study aims to analyze the effect of financing restructuring policies through regulation No. 11/ POJK.03/2020 on the stability of Islamic banking in Indonesia. This study uses panel data from the 6 largest Islamic banks in Indonesia for the period September 2018 to December 2020. This study uses the Random Effect Model as the best estimation model. The results showed that the financing restructuring policy had a negative and significant effect on the stability of Islamic banks. Meanwhile, Non-Performing Financing (NPF) and Gross Domestic Product (GDP) as control variables have a significant positive effect on the stability of Islamic banks. Meanwhile, inflation has a negative and significant effect on the stability of Islamic banks. This study did not find the effect of bank size on the stability of Islamic banking in Indonesia. Keywords: Islamic Banking Stability, Financing Restructuring
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA KARYAWAN RUMAH SAKIT MATA PBEC B. Isyandi; Agus Taufiq; Trio Saputra; Prihati Prihati
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7169

Abstract

This study aims to analyze the factors that affect employee job satisfaction at PBEC Eye Hospital. The data of this study consisted of primary and secondary data, which were taken through a questionnaire to 81 employees of the PBEC Eye Hospital with a sample census. The variables used are psychological factors, social factors, physical factors, and financial factors as independent variables and job satisfaction as the dependent variable. The data obtained were processed using SmartPLS. The results of this study indicate that psychological factors, social factors, and physical factors have a positive and significant effect on employee job satisfaction. And financial factors have no significant effect on employee job satisfaction
STRATEGI RETENSI PELANGGAN MELALUI CUSTOMER-TIER PROGRAMS Nanda Eka Fitriani; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7202

Abstract

This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.
STRATEGI SURVIVAL DAN DETERMINAN PENDAPATAN UMKM DI AREA MAKAM BUNG KARNO DALAM ERA PANDEMI COVID-19 Zainuri; Elbi Nugraha; Moh. Saleh; M. Fathorrazi
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.7399

Abstract

This study aims to analyze the determinants of MSME income and formulate a survival strategy in the era of the COVID-19 pandemic. This research was conducted in the Bung Karno Tomb area, Blitar City, East java. This study uses primary data activities. The use of multiple linear regression aims to see the effect of capital, education and working hours on the income of the MSMEs. This study found that capital,education, and working hours had a positive and significant effet on income during the era of COVID-19. The strategy taken to survive during this COVID-19 was by changing employee entry schedules, cutting salaries, reducing types of merchandise that quickly expired and switching profession to handicrafts, t-shirts, batik and use social media such as Shopee and Facebook to boost their sales.
ANALISIS TINGKAT PELAYANAN PROSES BELAJAR MENGAJAR SECARA ONLINE TERHADAP KEPUASAN MAHASISWA DI FAKULTAS EKONOMI UNIVERSITAS LANCANG KUNING Wita Dwika Listihana; Arizal N; Zulia Khairani
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i2.8327

Abstract

Efforts to fulfill student desires are the key to success in winning the competition and the best action that needs to be taken by higher education institutions is to use feedback from students to make changes to services. Every student wants maximum satisfaction fromevery service available in educational institutions, with maximum satisfaction obtained by students will be able to improve the quality of educational services. The purpose of this study was to analyze the level of student satisfaction in receiving the online teaching and learning process, to analyze the quality of services provided by education providers to students online. To analyze the effect of the level of service provided by education providers on student satisfaction at the Faculty of Economics, Lancang Kuning University. From the results of the study, it showed that the level of student satisfaction in receiving the teaching and learning process, on average, could be said to be satisfied in accepting online learning. While services for online infrastructure that can be used by students are still not supportive, namely the campus wifi problem. The results of the online teaching and learning process services on student satisfaction which are carried out at the Faculty of Economics have a significant influence on student satisfaction, but there are two variables that are not significant. and has a negative value, namely the responsiveness variable and tangible variable. This is due to the lack of communication between students and the academic community and the lack of equipment available for online learning.
STRATEGI KELAYAKAN DAN PENINGKATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN UMKM KULINER DI MASA PANDEMI COVID-19. STUDI KASUS: KOTA BANGKINANG, KAMPAR, RIAU: Case Study: Bangkinang City, Kampar, Riau. Samsurijal Hasan; Kurniawan Adha; Utami Yerikania
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic can be classified as a disaster where it not only has a health impact but also has a major impact on the social and economic life of the community. Efforts to reduce the spread of the Covid-19 virus are carried out by restricting people's movements and vaccinations. In this new normal, known as the term Work or Study from Home, this situation also causes changes in the cultural, social, and economic order of the society. This study aims to determine the feasibility of social media as a marketing medium for culinary MSMEs in Bangkinang City and what are the opportunities and challenges for this industry. A study on the marketing effectiveness of online MSMEs for the food or culinary sector in a pandemic was conducted to examine the effectiveness of online media in increasing sales. This basic method is used with income analysis through a survey approach to 6 MSMEs that use digital as a marketing base and responses from 300 respondents. Identification of Internal and External Factors found that the position of internal factors in the development of digital promotion of MSEM Culiner sector in Bangkinang City was still classified in the weak category. This shows that with low effort in digital marketing, it is able to provide good enough feedback and needs to be improved. From the results of mapping the IFE and EFE factors, the strategic position and development of digital promotion of MSME culinary sector in Bangkinang City, Kampar Regency is in Quadrant II, namely the STABILITY quadrant or in a stable condition. From the results of the SWOT analysis, ten strategies are given which are the results of the formulation of internal factors (IFE) and external factors (EFE). The strategy in this study is intended as a plan (planning) to achieve the goal. Strategy as a plan is a planned program or step which are a directed course of action to achieve a set of predetermined goals or ideals, as is the case with the concept of strategic planning.

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