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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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FAKTOR-FAKTOR PSIKOLOGIS WISATAWAN MANCANEGARA DALAM BERWISATA SEPEDA DI KAWASAN PANTAI SANUR BALI Ni Komang Widiastri; I Ketut Suwena; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali has a variety of tourist products and attractions that are very interesting. One of the tourism products offered by tour operators in Bali is bicycle tours in Sanur Beach Area. Consumer behavior is a process that is closely related to the buying process. This study aims to analyze the psychological factors of foreign tourists on bicycle tours in the Sanur Beach area of ??Bali. These psychological factors are divided into three factors, namely motivation factors, perception factors and attitude factors. Respondents used were foreign tourists who were on a bicycle trip on Sanur Beach. Total respondents were 120 people determined by non purposive sampling technique. Data analysis used quantitative descriptive analysis techniques with Likert scale and data processing through validity, reliability and factor analysis tests supported by SPSS version 17.0 for Windows. The results show that the psychological factors of tourists in bicycle tours consist of three factors, namely motivation factors, perception factors and attitude factors. And each factor has an indicator. Based on factor analysis, it was found that there were two psychological factors that influenced the decision of foreign tourists on bicycle tours in Sanur Beach with a loading factor of 60,127%. The first factor was named the previous experience factor with a value of 7.215 and the second factor was named the family encouragement factor with a value of 1,063 based on these two factors, the dominant factor is the previous experience factor with an eigenvalue of 7,215 and has a variance percentage value of 60,127% with these results it is advisable for bike rental parties in Sanur Beach to pay more attention to bicycle rental prices to foreign tourists.

ANALISIS KEBUTUHAN TENAGA KERJA RESERVASI TERHADAP PERENCANAAN PENGEMBANGAN SUMBER DAYA MANUSIA PADA CV. CAN TOUR & TRAVEL Maya Christina; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Employment remains the fundamental probel faced by many countries including Indonesia. One of the efforts the Government of Indonesia in extending employment opportunities is to develop the tourism sector. Bali is one of the potential tourist destinastions and it needs to be marketed. Cooperation between the Travel Bureau with the provider of the accommodation or hotel is one of the ways the potential market and the most instrumental in the development of the company, namely human resources required or called by labor. CV. CAN Tour and Travel is one of the tourist industry in Bali trip with a number of guest handling that quite a lot. This research aims to know the availability of labor needs resevartion in order CV. CAN Tour and Travel development and also to find out how the workforce qualification is required. Determination technique using the key informant that was labor reservation CV. CAN Tour and Travel, while the base of the informant was CV. CAN Tour and Travel Manager. Data analysis technique used is the analysis of workload and workforce needs analysis. The research results obtained indicate that shortage of time working as many as 210 minutes. So the manpower needed by CV. CAN Tour and Travel is two people with the fact that there is only 1 nowaday. It can be seen from the burden of the work done in a day’s work and the workforce absences. So labor needs on the Reservation Department is supposed to be 3 people, with 2 staff 1 reservations and ticketing staff. It was necessary increase manpower in the Labour Departmen’s Reservation in the reservation and also training to develop the ability to work.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN NUSANTARA BERWISATA BELANJA DI RAMA KRISNA OLEH-OLEH KHAS BALI I Kadek Adi Sumara Putra; I Ketut Suwena; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The activities of shopping trips into one of the attractions which is most favorite by domestic tourists. It can be seen from the percentage of domestic tourists who’s doing activity for shopping tour that is equal to 35 percent. The tourism shopping center that are currently being developed and are Frequently visited by domestic tourists is Rama Krishna Oleh-Oleh Khas Bali as a tourism shopping center of handicrafts from Bali with modern nuances. The purpose of this study was to determine the factors influencing the domestic tourists decision who’s doing activities for shopping trips and also determine the dominant factors that influence the domestic tourists decision for shopping trips in Rama Krishna Oleh-Oleh Khas Bali. This research using purposive sampling with distributing questionnaires to 374 respondents who traveled shopping at Rama Krishna Oleh-Oleh Khas Bali. The data were collection by observation, questionnaire interview, and library research. This research is being tested first for its validity and reliability before being by factor analysis. The results of this research showed that 18 variables were identified, 15 variables were selected into the three factors that influence the domestic tourists decision for shopping trips. Those factors consist of psychological factors with eigenvalue of 5.587, situational factors with eigenvalue of 1.594, and external factors with eigenvalue of 1.117. From the result of analysis factors well known that the most dominant factor were influencing domestic tourists decision for shopping trips in Rama Krishna Oleh-Oleh Khas Bali is a psychological factor because it has the highest eigenvalue of all factors that have been formed. The variables included in the psychological factors are: motivation, personality, learning, attitudes, and perceptions.

ANALISIS TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN DI MBA TOUR & TRAVEL Putu Putri Susanti; I Nyoman Sudiarta; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this study was to determine the level of tourist satisfaction with services provided by the MBA Tour & Travel by analyzing the performance of employees and the results that the comparison of performance and the importances of the suitability to be used to determine priorities and scale repair services tourist satisfaction. The method used in this study was accidental sampling SPSS analysis which multiply 5 to 10 of the 15 indicators in order to get 75 respondents. The analysis technique used is quantitative descriptive analysis assisted by Likert scale with Cartesian diagram to determine the position of an indicator. The average data processing performance that is equal to 2.66 and the average of average importance rate of 3.47 with 77% of conformity was concluded that tourists feel quite satisfied with the services provided by the MBA Tour & Travel.

PENGEMASAN PAKET WISATA CITY TOUR BERBASIS BUDAYA DI KOTA DENPASAR BALI I Wayan Ary Mahendra Putra; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Denpasar city has a variety of tourist potential, namely the potential of cultural tourism such as historical buildings, art attractions, a traditional market with a wide variety of traditional dishes as well as community activities related to culture. Given these potentials can be developed into a tourist city tour packages in Denpasar. In connection with the travel package packing city tour, then the formulation of issues to be discussed are (1) What is the potential of the city of Denpasar as a cultural tourist attraction ?, (2) How packaging travel packages culture-based city tour in Denpasar? This study aims to determine the potential of the city of Denpasar as cultural charms, knowing the way of packaging travel packages culture-based city tour in the city of Denpasar. Data collection techniques in this study was done by observation, interview, and literature study. The results of this study indicate that the city of Denpasar has tourism potential which comprise the majority of the potential of cultural tourism, the potential that made travel packages in this study is the charm of the castle and temple, traditional market and museum in the city of Denpasar The potential is then packaged in three forms, namely, in narrative form, tabular and graphical form four- travel packages including: Melali ke Puri, Heritage Denpasar City Tour, Beautiful Cultural of Denpasar City Tour, Historic Denpasar City Tour.

KAPABILITAS PRAKTIS DOMAIN PERJALANAN WISATA BALI: APLIKASI PERJALANAN WISATA BERBASIS PONSEL CERDAS I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali as a popular tourist destination has succeeded in searching list of the most desirable destinations in a virtual world. Variety of information backed by increasingly technological developments has put the smartphone in a strategic position as a tour and traveling tool. The existence of the smartphone is very helpful for users to get information and meet various needs quickly. Thus, it is important to examine the preferences of tourists on the use of smartphone as tour and travel tool to Bali. The concept of information technology on tour and travel as the approach of this article. Collecting data done by questionnaire method as much as 322 people of domestic tourists and foreign tourists who analyzed descriptively. The result of this research are the smartphone not only as a tool of technology alone, but has become a tourist travel tool as well as stage social activities, creativity, and share the experience. The shift in the stages of travel has changed due to the smartphone, tourists can choose to travel online, tourists can spontaneously change the travel plans due to unexpected events, and share a moment of the trip. The limitations of this article is the online information was not integral in facilitating the information needs of tourists.

PROSEDUR PENANGANAN RESERVASI PAKET WISATA PT. PANORAMA TOUR AND TRAVEL DENPASAR Maria Melani Rosalina Hutabarat; I GPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The travel agent plays an important to roles give all information about tourism destination to the world. Travel agents related activities which are conducted such as inbound and outbound tour, travel documents (passport/visa), ticketing, and the problem are how to handle reservation and find out about the solutions related. Quality and quantity data resources were using as primary and secondary data. Interview and documentation were using for data analysis with descriptive analysis technic. The procedure on how to handle package tour reservation such as: receive make a reservation of overseas agents, file the data and solution for fully booked hotel request, changes the reservations and client’s complaint. Based on the reseach, the company should improve the ability of the staff for correspondence with computerized system and more staff at the airport.

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MICE MELALUI PT. Y&R KE BALI Ni Putu Masni Nistari; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourism is a global industry sectors and potentially to be developed as a source of government income countries and regions. MICE (Meeting, Incentive, Convention and Exhibition) in Indonesia has great potential and is the flagship product of the tourism industry Indonesia. The purpose of this research is to determine the influence of psychological factors toward MICE tourists visiting decision to Bali through PT. Y&R. Sampling technique used in this research is purposive sampling. Samples are 100 respondents and sampling method is accidental sampling. Test instrument used are validity, reliability and test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. Data were analyzed using multiple linear regression analysis. The results of hypothesis testing psychological factor partially and simultaneously the t test and F test is a significant effect and positive value to the decision of MICE tourists visited through PT. Y & R to Bali. Based on the analysis of multiple test showed that psychological factors have a positive coefficient values consisting of motivation (X1) of 0.216, perception (X2) is 0.298, learning (X3) of 0.370, beliefs and attitudes (X4) of 0.212 against the decision to visit. Value Adjusted R Square of 0.610 or 61.0% of decision variables been influenced by psychological factors, while 39.0% describe by other causes beyond the variables studied.

PENGARUH KEPERCAYAAN DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN AKOMODASI DI BALI PADA SITUS BOOKING.COM Ni Wayan Nonik Ismayanti; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kemajuan teknologi memberikan dampak terhadap pariwisata terkait kebutuhan wisatawan dalam berwisata. Akomodasi adalah salah satu kebutuhan masyarakat untuk berwisata. Dalam pemesanan akomodasi, online booking saat ini lebih disukai karena dirasa lebih cepat dan praktis serta dapat diakses dimana saja. Booking.com merupakan salah satu situs online yang cukup diminati wisatawan untuk memesan akomodasi. Untuk itu ingin diketahui 1) pengaruh kepercayaan terhadap keputusan pembelian akomodasi di Bali pada situs booking.com secara parsial 2) pengaruh e-service quality terdapat keputusan pembelian akomodasi di Bali pada situs booking.com parsial serta 3) pengaruh kepercayaan dan e-service quality secara simultan terhadap keputusan pembelian akomodasi di Bali pada situs booking.com. Hasilnya dapat dijadikan acuan dalam mempertahankan minat beli wisatawan pada situs booking.com maupun pada situs lainnya untuk pemesanan akomodasi di Bali. Teknik penentuan sampel digunakan accidental sampling kepada 190 responden pengguna situs booking.com. Teknik pengumpulan data yang digunakan untuk penelitian ini adalah observasi, kuesioner dan studi kepustakaan. Melalui pengujian hipotesis pada uji t dan uji F menyatakan bahwa masing – masing variabel bebas secara parsial dan simultan berpengaruh signifikan dan bernilai positif terhadap keputusan pembelian akomodasi di Bali pada situs booking.com, sehingga semua hipotesis penelitian ini diterima. Berdasarkan uji regresi linier berganda membuktikan bahwa variabel bebas mempunyai nilai koefisien positif sebesar 0.306 serta 0.924 terhadap keputusan pembelian. Nilai Adjust R Square sebesar 0.382 menyatakan 38,2 % variabel keputusan pembelian online dapat dipengaruhi oleh variabel kepercayaan dan e-service quality sedangkan 61,8 % dipengaruhi variabel diluar penelitian ini.

FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN DALAM MELAKUKAN PEMESANAN AKOMODASI MELALUI ONLINE TRAVEL AGENTS DI KAWASAN WISATA UBUD Putu Agus Wikanatha Sagita; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to (1) Identifying the characteristics of tourists who have booked accommodation through Online Travel Agents in Ubud Tourist Area, (2) Identifying factors that encourage tourists to book accommodation through Online Travel Agents in Ubud Tourist Area , (3) Identifying what is the most dominant factor encouraging tourists to book accommodation through Online Travel Agents in Ubud Tourist Area. Data in this study was conducted with observation, interview, questionnaire and literature study techniques. Data analysis technique used is quantitative descriptive analysis and factor analysis. The characteristics of respondents in this study based on age are dominated by tourists with an age range of 21-30 years, which is 53.3% or with a total of 96 people. Based on the length of stay dominated by tourists who stay 1-4 days, which is 57.8% or with a total of 104 people. The Online Travel Agent most used by respondents is booking.com, which is 48.9% or used by 88 people. Based on the analysis of factors produced four factors that influence tourists who book accommodations through online travel agents in the Ubud Tourist Area, namely 1) Efficiency factors: (a) Saving Energy, (b) Saving Time, (c) Shopping every time. 2) Preference Factors: (a) Economical, (b) Product Use, (c) Price Competition, and (d) References. 3) Psychological Factors: (a) Learning, (b) Perception, (c) Motivation, and (d) Facilities and Infrastructure. 4) Trust Factors: (a) Trust in the Internet, (b) Trust in Applications, and (c) Security Perceptions.

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