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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

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Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA Putu Geni Jaya Ksamawan; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the competition with other companies. In this study using Qualitative descriptive data analysis techniques combined with a SWOT analysis to figure out what the right strategy is used to market tour packages Full Day of PT. Tour East Indonesia. Based on the SWOT matrix analysis obtained a marketing strategy that can be applied to PT. Tour East Tours and Travel is a strategy creation and development of tourism products, increased promotion strategies, human resource development strategy, market segmentation strategy development, and strategies for improving the quality of products and services. From the results of this study can be given advice to the PT. Tour East Tours and Travel is improving service process management and define market segments and maintain the image of the internal and external environment, while maintaining a cooperative relationship, and held training to staff meetings.

ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN WISTAWAN DI QUICKSILVER CRUISE Ni Putu Happy Marini S.; I Putu Sudana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to determine the level of interest and satisfaction toward the service of Quicksilver Cruise. The type of data used are qualitative and quantitative data,while for data source is the primary and secondary data. Techniques of data collection is conducted through observation,interviews and questionnaire. The sampling technique used purposive sampling and applied particular consideration determined by the researcher itself. The method of analysis used likert scale and Cartesian diagram. The research result shows that tourist are satisfied by the service in Quicksilver Cruise, with an average rate of suitability is 72.2 percent. Being used cartesien diagram to analyze the indicators to be a top priority and must be done in accordance with expectations of tourist, such as: safety and comfortable during follow the activities, competent for handling problem, always quick understanding about what’s the guests needed. Indicators are considered important and needed to be maintained its conditions and cruise facilities, friendly service and offering help, cleanliness and neatness of the cruise, safety assurance. Indicators considered less important by tourist but its implementation is quite well done, namely responsiveness in providing clear and concise information. Indicator that overestimated by tourist but it have done verry well, such as the given individual notice toward to the guests.

PERAN PRAMUWISATA DI KAWASAN KONSERVASI GEOPARK, BATUR KINTAMANI NMS. Wijaya; Ni Putu Eka Mahadewi; Kresnanda Yuliono; Ni Wayan Jeni Purwani
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Geopark as a conservation area has a potential for biodiversity, geological diversity, and culture. This diversity of potential is developed as an integral part of the Geotourism area. This research was conducted in the Gunung Batur conservation area and the purpose of this study was to determine the role of guides through the delivery of information provided to tourists to contribute to the protection of the Batur geopark conservation area as sustainable tourism. The role of the guide was identified through the perception of tourists by distributing questionnaires to 100 respondents. The results of the study state that there are two variables, namely the communicator mediator and the Research management role of environmental interpreter in the category "Simply Agree". The sub-indicators of the variable are "Explain potential (geology) as the main potential of the conservation area" with a score of 52.8 percent; "Explain the activities of local communities in the conservation area" with a score of 59.4 percent; "Describe natural resources, vegetation and habitat at the climbing location" with a score of 50 percent. The three sub-indicators are indicators that are the main function of the role of guides in the conservation area, but this sub-indicator gets the lowest percentage, therefore it is interpreted that the role of guides in the Batur Kintamani Geopark conservation area still needs improvement in interpreting information related to socio-cultural potential , as well as geology as a potential for conservation, and natural resources.

PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON- FINANSIAL TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA I (PERSERO) BANDAR UDARA INTERNASIONAL NGURAH RAI BALI Gusti Agung Wulan Permata Sari; Luh Gede Leli Kusuma Dewi; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Compensation is everything that constitutes the benefits earned by employees in cash of money or something given directly (financially) or indirect (non-financial) which aimed for reciprocation that given from company on the results of employee performance at work. Compensation can be provided in financial and non-financial. Which including in the financial compensation are salary, bonuses, holiday allowances, superannuation. While that including in non-financial compensation are promotion opportunities, good colleagues, work environment, as well as a special achievement. The sample of this study is specified using purposive sampling technique using the theory of J Supranto with a total of 150 respondents focused on the permanent employees that worked at PT. Angkasa Pura I (Persero). Analysis of the data was used descriptive qualitative and quantitative including instruments data test, the classic assumption test, multiple regression analysis, correlation and coefficient of determination and hypothesis test partial and simultaneous. The results of this study that showed the partial test results and simultaneous between the independent variables are financial compensation (X1) and nonfinancial compensation (X2) to the dependent variable is the employee performance (Y) which has a positive and significant impact to overall the formulating of research hypothesis was resolved. Through the test results of coefficient determination is known that variable financial compensation and non-financial compensation can explain by employee performance at 60%. Multiple Linear Regressions showed that the independent variable has positive coefficient values respectively is 0306 and 0608 with financial compensation as independent variables were the most dominating in affecting the employees’ performance at PT. Angkasa Pura I (Persero) Ngurah Rai International Airport in Bali.

PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT MITRA GLOBAL HOLIDAY JIMBARAN BALI Ni Made Rena Prilian; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aim is to know the influence which is significant from work environment variable to employees performance at PT Mitra Global holiday, Jimbaran Bali. Respondents were all employees which is total amount to 52 respondents and the sampling tehnique using purposive sampling, such as sampling technique with specific consideration. Type of data used qualitative and quantitative which we derived from the premiere and secondary data. The method used to gather the information were interviews, library, research questionary and observation. The analysis technique is descriptive analysis, likert scale, correlation, determination, regression and t-test analysis. Based on the correlation analysis, its clear that the influence of the work environment on employee performance is equal to 0,804. It is mean that there’s be strong relationship influence between work environment of employees performances at PT Mitra Global Holiday Jimbaran Bali. The more conducive of work environment the better the performance of employees. Mean while, from the determination method of 64,4 percent stated that the work environment has the effect of 64.6 percent and the remaining 35,4 percent were caused by other factors. According to regretion analysis the result have t-count 9,559 > t-table 2,40 states that the influence of work environment have relation with enthusiasm of employees at PT Mitra Global Holiday, Jimbaran- Bali.

IDENTIFIKASI POTENSI HUTAN MANGROVE SEBAGAI PENGUAT KAWASAN EKOWISATA DI PESISIR BALE-BALE Wenang Anugoro; Muhammad Zainuddin; Andi Andi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Technological advances in UAV (Unmanned Arial Vehicle) photogrammetry have been more efficient and accurate in the field of mapping and monitoring surveys. This study aims to determine the level of potential mangrove forests seen from the density of its vegetation, mangrove species and know how the relationship to marine biota contained in coastal areas bale-bale Batam. The recording data was taken on 26-08-2017. The method used to determine the density is the transformation of the NDVI vegetation index combined with the field transect. the field transect was conducted to see the species and biota of its association contained in each type of mangrove forest vegetation. The results of this study indicate that mangrove in coastal bale-bale has an area of 4.915 Ha, with the potential of mangrove forest area is still in potential condition seen from the extraction vegetation density from the transformation of vegetation index used and with the identification of mangrove species that is Avecennia and Rhizopora, relationship with the type of biota association Ocypodidae, Coenobitadae, and Gobiidae especially for Rhizopora mangrove species, it is because rhizopora is the most dominant type of mangrove in the research location.

FAKTOR-FAKTOR YANG MEMPENGARUHI PENURUNAN INTENSITAS KUNJUNGAN WISATAWAN DI DAYA TARIK WISATA CANDIDASA, KABUPATEN KARANGASEM, BALI Ida Ayu Dyana Prawerti; I GPB. Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Daya Tarik Wisata Candidasa memiliki keindahan alam serta atraksi wisata yang cukup menarik. Selama tujuh tahun terakhir intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa mengalami penurunan. Kunjungan tertinggi pada tahun 2010 yakni mencapai 7473 wisatawan, namun pada tahun-tahun berikutnya mengalami penurunan yaitu pada tahun 2011, tahun 2012 dan tahun 2014 dengan rata-rata pertumbuhan sebesar -0,50 %. Berdasarkan hal tersebut maka perlu untuk dikaji (1) faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan Daya Tarik Wisata Candidasa; (2) faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dokumentasi dan studi kepustakaan. Sampel yang digunakan sebanyak 100 wisatawan yang sedang berkunjung ke Daya Tarik Wisata Candidasa yang dipilih secara accidental sampling. Teknik analisis data yang digunakan adalah analisis faktor. Hasil analisis faktor menunjukkan dari 27 variabel dapat direduksi menjadi 22 variabel. Terdapat 5 (lima) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel kelayakan infrastruktur (X4), jarak (X5), ketersediaan tourist information center (X9), politik global (X19) dan ekonomi nasional (X13). Hasil analisis faktor menunjukkan bahwa terbentuk 8 (delapan) faktor yang merupakan faktor-faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa, diantaranya faktor atraksi dengan eigenvalue 8,171, faktor keamanan dengan eigenvalue 2,665, faktor kualitas dengan eigenvalue 1,983, faktor politik dengan eigenvalue 1,622, faktor teknologi dengan eigenvalue 1,560, faktor amenitas dengan eigenvalue 1,375, faktor promosi dengan eigenvalue 1,099 dan faktor efisiensi waktu dengan eigenvalue 1,047. Dari hasil analisis faktor diketahui bahwa faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa adalah faktor atraksi karena memiliki eigenvalue tertinggi diantara faktor lain yang terbentuk. Adapun variabel yang termasuk dalam faktor atraksi adalah kondisi daya tarik wisata, kebersihan daya tarik wisata, kenyamanan wisatawan, kondisi/isu kesehatan, peran masyarakat lokal dan aktifitas wisata.

ARAHAN PRODUK PARIWISATA BERBASIS MASYARAKAT LOKAL DI WILAYAH PERDESAAN I Made Adikampana; I Nyoman Sunarta; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This paper addressed the process of the development of community-based rural tourism products in Pinge Tourism Village. Community-based rural tourism products are acknowledged as a tourist attraction in rural areas created by local communities be based on the tourism resources that possess by communities themselves. Pinge Tourism Village has a various of tourism resources that can be developed as a local community-based rural tourism product. From the inside of the physical environment resources to the diversity of social and cultural heritage. In adaptation with the mapping of tourism resources, can be determined the themes of development of community-based rural tourism products. There are four themes that can be considered for the development of community-based rural tourism products in Pinge Tourism Village, specifically spiritual routine, agricultural routine, gastro-cultural routine, and communal routine. These four themes further form the basis for determining community-based rural tourism products or special interest tourism activities of traditional villages in Pinge Tourism Village. There are several guidelines for the development of community-based rural tourism products that can be developed in Pinge Tourism Village such as spiritual tourism, agritourism, culinary tourism, and rural nightlife attraction.

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI CITILINK OLEH WISATAWAN NUSANTARA DI BANDARA NGURAH RAI, BALI I Gede Cahaya Adi Putra; I GPB Sasrawan Mananda; Ni Gusti Ayu Susrami Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Citilink airlines is one of LCC ( Low Cost Carrier ) flight in Indonesia, under management of Garuda Indonesia and established in 2001. The purpose of this research is to find out the influence of prices and brand images partial and simultaneous with domestic tourits decision to purchase the ticket and the location of this research at Ngurah Rai Airport, Bali. The sample technique used is purposive sampling and techniques of the collected sample were used with accidental sampling. The number of respondents used in this research are 150 of respondents. Analysis data used was validity test, reliability, assumption classical test, multiple regression analysis, analysis of koefisien determination, and Likert scale The results of research is that the price of ( x1 ) has positive effects and significant of decision of ( y ) as Citilink ticket, with a significance value af 0,000 which is less than ? = 0.05 and tcount of 4,805 is larger than ttable 1,655. Brand images variables ( x2 ) has some positive effects and significant of the decision of the purchase of ( y ) Citilink ticket, with a significance value at 0,000 which is less than ? = 0.05 and tcount of 6,750 is larger than ttable 1,655. Variable of prices ( x1 ) and brand images ( x2 ) has some positive effects and significant of the decision of the purchase of ( y ) Citilink ticket, with a significance value 0,000 which is less than ? = 0.05 and fcount of 115,605 larger than ftable 3,06.

iOMTARA (INTERIOR OMAH NUSANTARA) : APLIKASI ROOM TOUR DENGAN MENGGUNAKAN TEKNOLOGI VIRTUAL REALITY SEBAGAI MEDIA PENGENALAN PARIWISATA RUMAH TRADISIONAL NUSANTARA Swastika Dhesti Anggraini; Lisa Sidyawati; Ponimin Ponimin; Norsidah Ujang
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The role of information technology is the main thing that must be fulfilled to support activities in various fields of life, including the promotion of tourism. One of the developing information is Virtual Reality technology. iOMTARA (interior of Omah Nusantara) is a room tour application development that was created as a media for the introduction and promotion of tourism in the Nusantara. The 3D objects displayed in this application are Joglo Yogyakarta Indonesia's traditional house and Melaka Malaysia’s traditional house. Both of them were chosen because currently the traditional house no longer functions as a residence but also as a tourist attraction for both foreign and domestic tourists. This application was developed using interactive visual methods such as virtual worlds that make users feel like they are getting the same information as the experience of entering the space in the real houses. The application of building 3D objects from houses is followed by making video interactions using virtual reality. The final stage, this application will be incorporated into a mobile phone based on the Android operating system so that it can be used easily by the people. The application design method begins with a preliminary study of qualitative methods to obtain data directly in the field. Then the data is used to designing virtual reality in the IOMTARA Room Tour application. The result of making this application is the design of an iOMTARA application that uses Virtual Reality technology and can be used on mobile phone based on the Android system. It is expected that with this application, the people is more familiar with tourism objects in the Nusantara, especially the Joglo Yogyakarta Indonesia’s traditional house and the Melaka Malaysia’s traditional house.

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