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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
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Exploring Digital Marketing Strategies toward Inbound-Outbound Techniques: A Qualitative Analysis of Turkish Startups Sahin, Begum
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.47394

Abstract

Startups often fail due to the lack of successful marketing strategies as it directly effects their business growth. This paper aims to explore the awareness and the propensity of digital marketing approach in technology-oriented entrepreneurship toward inbound-outbound marketing techniques. In this regard, a qualitative analysis is adopted to two selected startups through case studies. Data is collected by in-dept interviews and documentary analysis is used considering qualitative nature. The results are presented toward content analysis as data-treatment technique. The empirical evidence obtained identifies that the digital marketing implemented by startups is quite low, moreover, the importance and the advantages like running cost and customer value creation are not recognized yet. The study also releases that traditional marketing is preferred within digital marketing and traditional marketing feeds and even captures both inbound and outbound marketing techniques. The contribution of this study is to propose an integrative and holistic model for entrepreneurs with the combination of traditional and digital marketing approach. The model can be accepted as a useful tool to improve the marketing management competencies of startups and guide the marketing activities concurrently.
Recruitment, Compensation, and Leadership on Employee Performance with The Supervision of PT Garuda Indonesia's Work Fadhila, Ghea Ajrina; Yuniawan, Ahyar
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.48094

Abstract

The reason of this think about is to decide the influence of a few factors counting Competency, Remuneration, and Authority on Worker Execution. The question of this think about is a permanent employee of PT. Garuda Indonesia Jakarta. The methods used are Descriptive and Simple Regression Methods are used to test hypotheses. Respondents included in this consider as many as 108 employees. This study used saturated sampling method and data collection was conducted using questionnaires. The results showed that Recruitment partially has an affect on Performance, Compensation partially has an affect on Performance, and Leadership partially has an affect on employee performance.
Effect of Firm Size, Financial Distress and Debt Level on Hedging Decision on Manufacturing Companies Listed on IDX In 2016-2019 Widyarti, Endang Tri; Witiastuti, Rini Setyo; Triyani, Dian
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.48244

Abstract

Supporting is an activity that can be taken by the company to play down the trade rate chance confronted. The reason of this inquire about is to decide the impact of firm estimate, monetary trouble and obligation level on supporting choices on fabricating companies recorded on IDX in 2016-2019. The sampling method of this study is purposive sampling and obtained 32 samples that meet the criteria of 105 companies that become observation data. Technical analysis used in this study is the analysis of logistic regression. And the testing getting results Firm Size, Financial Distress, Debt Level has no effect on hedging decisions.
Analysis of The Impact Of NIM, LDR and NPL on Bank Profitability with Variable Mediating Firm Size (Empirical Study on Public Banks Listed on IDX in 2015-2019) Widyakto, Adhi; Suhardjo, Yohanes; Prapti NSS, RR Lulus; Ardiansari, Anindya
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.48249

Abstract

The reason of this think about to impact of NIM, LDR and NPL on the productivity of Commercial Banks Go Open with Variable Estimate control. Benefit is anticipated with ROE as a gage of the sum of benefit generated. The tests utilized in this think about were go open commercial banks recorded on IDX (IDX) amid the period 2015-2019. The number of tests utilized as numerous as 18 banks were taken by purposive inspecting strategy. The examination strategy of this ponder employments different direct relapses with spss 24 program that has already passed the classic presumption test. The comes about of this investigate appear that NIM incorporates a critical positive impact on ROE. NPL contains a noteworthy negative impact on ROE. Long remove relationship incorporates a positive but not noteworthy impact on ROE. On the other hand, the utilize of measure as a control variable appears that NIM features a critical positive impact on ROE.
The Optimization Strategies of Student Knowledge and Behavior in Plastic Waste Management of Semarang State University Widyawati, Shaiba Ayu; Prajanti, Sucihatiningsih Dian Wiska; Hardati, Puji
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.48357

Abstract

The objective of this paper is to analyze the strategies that have been carried out by UNNES on student knowledge understanding and behavior in plastic waste management and prioritize optimization strategies of student knowledge and behavior in plastic waste management in the Semarang State University environment. This research was designed descriptively by using a qualitative analysis approach using key persons consisting of Head of the UPT BANGVASI UNNES, Head of the UNNES Household Section, Academics who are experts in the conservation field, and UNNES students. Furthermore, the analytical tool used to determine the optimization strategy in this research used the Analytical Hierarchy Process (AHP). The location of this research was on the Semarang State University Campus, which consists of the Sekaran Campus and the UNNES Postgraduate Program Campus. The results of the research showed that (1) The first criteria that are most prioritized in the strategy to optimize student knowledge and behavior in plastic waste management are facilities and infrastructure with a weight value of 45.8% or 0.458; (2) The second priority criterion is HR with a weight value of 41.6% or 0.416; (3) The last strategic priority criterion is policy criterion with a value of 12% or 0.126.
The Impact of Board Gender Diversity on Firm’s Credit Ratings Iryanti, Ika
Management Analysis Journal Vol 10 No 3 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i3.48784

Abstract

Motivated by the agency theory and resource dependence theory, this study aims to examine the level of gender diversity on credit rating. This study uses a panel data sample of firms listed in BEI for the years 2014 to 2019. This study enlarge the literature by serve evidence on the role of gender diversity on firm’s credit rating that was essence neglected by the previous studies. This study contributes practically and theoretically to the existing credit rating literature. This finding shows board gender diversity is positively not significantly correlated with credit ratings. The evidence was contrary to the assumption that firms with increased board gender diversity are associated with fewer agency problems and information asymmetry, which can positively affect credit rating.
The Influence of Representativeness on Investment Decision Through Overconfidence Fitri, Hery Kharisma; Cahyaningdyah, Dwi
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.48890

Abstract

This study aims to explore the effect of representativeness on investment decisions through overconfidence as an intervening variable on investors from the Faculty of Economics, Universitas Negeri Semarang. The data used in this study is primary data with a survey method using a questionnaire. The research sample was taken using convenience sampling technique with a sample of 115 investors. The sample was then analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS 3.0 application. The empirical results of this study explain that representativeness has no effect on investment decisions, overconfidence has a significant positive effect on investment decisions, representativeness has a significant positive effect on overconfidence, and overconfidence mediates the relationship between representativeness and investment decisions in full mediating.
Political Connection and Cost of Capital Indonesian Case Study Abiprayu, Kris Brantas
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.48927

Abstract

This research aims at examining the impact of political connection on financing facilitation by measuring cost of capital imposed to non-finance companies in Indonesia from 2009-2017. During the period, there is a change in the Indonesian government which is initially led by President Yudhoyono (2009-2014) from the Democratic Party and then by President Joko Widodo (2014-now) from the Indonesian Democratic Party of Struggle. Opposing one another, both parties share different political views. Therefore, it is interesting to find out how governmental change influence cost of capital. The research sample is financial statements of non-finance companies.
Slow Budget Realization: An Empirical Analysis in Higher Education Zulfaturrohmah, Festi; Handoko, Fitrian Budi; Abiprayu, Kris Brantas
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.48928

Abstract

This research aims to test the influence of planning, human resources, and organizational commitment to budget absorption at the Faculty of Education UNNES. One indicator of achieving the effectiveness and efficiency of budget management is the distribution of budget absorption evenly in each period. In the end, the implementation of an effective and efficient performance-based budget has not been fully implemented. There is still a delay in the absorption of funds, especially in some faculties at Universitas Negeri Semarang. This study aims to test a wide range of factors that can cause delays in budget absorption. The result show that budget realization affected by several factors such as budget planning, human resource and organizational commitment
Problematic Firms Mostly Take More Risks? : Prospect Theory Testing in Indonesia Rahman, Fernanda Alfian; Yulianto, Arief
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.49034

Abstract

Prospect Theory Kahneman & Tversky (1979) is a behavioral theory that discusses risk taking viewed under certain conditions, whether in a win or loss condition. There is inconsistent behavior between theory and reality in companies in Indonesia. This research method uses a quantitative approach with the object of research being all companies listed on the Indonesia Stock Exchange from 2010 to 2019. The sample selection uses a purposive sampling method. The sample used as many as 206 companies with 1614 observations. This research uses ANOVA data analysis technique. Based on the results of this study, it shows that prospect theory is not supported in this study

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