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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 672 Documents
Dimensi Sociopreneurship pada Usaha Agribisnis Wijaya Vegetables di Desa Baturiti Kecamatan Baturiti Kabupaten Tabanan YANTI, JUNI; SUARDI, I DEWA PUTU OKA; SUTARI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p25

Abstract

Dimensions of Sociopreneurship in Wijaya Vegetables Agribusiness Business in Baturiti Village, Baturiti District, Tabanan Regency The uncertain market coupled with the view of dirty farmers among the millennial generation makes work as a farmer even more forgotten. So it is important to increase the interest of the younger generation in the agricultural sector, one of which is by entrepreneurship in the sociopreneurship nuanced agriculture. Wijaya Vegetables is located in Baturiti District, Tabanan Regency, Bali Province. Data collection methods used are interview techniques and direct observation. This business model becomes a 'marketer' so that fair trade occurs between farmers and consumers so that they are able to break the long market chain. Farmers' harvests will be marketed directly to consumers with a profit allocation of 25% for business expansion plans, 30% for social programs and 45% for three HR management. In the social aspect, Wijaya Vegetables has carried out the sociopreneurship dimension starting from social value in the form of providing markets to farmers from upstream to downstream, while for civil society in the form of giving donations to the surrounding community. In innovation, this business makes short, medium and long term innovations. Finally, on economic activity, Wijaya Vegetables creates economic activities that have a positive impact on farmers sales.
Potensi Pengembangan Usaha Tanaman Hias di Desa Petiga, Kecamatan Marga, Kabupaten Tabanan AGASTYA, PUTU; WIJAYANTI, PUTU UDAYANI; ARTINI, NI WAYAN PUTU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p48

Abstract

Potensial for Developing Ornamental Plant Bussiness in Petiga Village, Marga Sub-District, Tabanan Regency The potential for developing ornamental plant businesses in Petiga Village is certainly highly expected for business actors and the surrounding community, in addition to obtaining optimal profits, it is also expected to open up employment opportunities for the surrounding community. This study aims to determine the potential for ornamental plant business development, the characteristics of business actors, the contribution of businesses to household income, and the attitude of business actors to the benefits of ornamental plants business. This research was conducted in Petiga Village, Marga District, Tabanan Regency from June to August in 2021 with a total of 40 respondents. The analytical method used is descriptive quantitative and qualitative analysis. Based on the analysis, it shows that the age of business actors is at the productive level, dominated by male business actors, high school/vocational education level, more than 10 years of experience, the number of dependents in the family is between 3-5 people, land area is more than 10 acres, micro business category business scale, and allocation of personnel employment using labor inside and outside the family. The average income of the ornamental plant business in Petiga Village is Rp. 25,299,697/year. The contribution of ornamental plant business income to the household income of actors is 60,24%. Assessment of business actors' attitudes towards business benefits 75% of respondents are in the category of agree. So that makes the ornamental plant business has the potential to be developed.
Pengembangan Agrowisata di Desa Tenganan Dauh Tukad, Kecamatan Manggis, Kabupaten Karangasem WIDANA, I MADE KUSUMA; BUDIASA, I WAYAN; DIARTA, I KETUT SURYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p16

Abstract

Development of Agrowisata in Tenganan Dauh Tukad Village, Manggis District, Karangasem District Tenganan Dauh Tukad Village is one of the villages located close to popular tourist sites in Karangasem Regency. Tenganan Dauh Tukad Village is considered to have the potential to develop agro-tourism. A study study that discusses these potentials and strategies is needed so that this research is carried out. This research aims to see the potential in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency and to develop agro-tourism development strategies in Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency The data methods are observation, in-depth interviews, and literature study. The research data were analyzed using descriptive qualitative methods. The results showed that the village of Tenganan Dauh Tukad has a potential attraction that can be developed as agro-tourism. The development strategy that can be carried out in Tenganan Dauh Tukad Village is a Stability Strategy that is implemented without changing the direction of the strategy that has been set.
Persepsi Kelompok Tani Nelayan Segara Asih terhadap Pengembangan Wisata Bahari di Pantai Bias Munjul, Dusun Ceningan Kangin, Desa Lembongan, Kabupaten Klungkung PUTRI, NI LUH MADE TARINA NANDA HARUM; PITANA, I GDE; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p38

Abstract

Perceptions of the Segara Asih Farmers and Fishermen Group on the Development of Marine Tourism at Bias Munjul Beach, Ceningan Kangin Hamlet, Lembongan Village, Klungkung Regency Nusa Ceningan with an area of 306 hectares has the potential as a place for tourism development, one of which is Munjul Bias marine tourism. Thus, this study aims to analyze perceptions and determine the factors supporting and inhibiting the development of marine tourism at Bias Munjul Beach, Lembongan Village. The research was conducted at Bias Munjul marine tourism from the end of April to July 2021. Data was collected through questionnaires and in-depth interviews. The data analysis used is a qualitative-quantitative descriptive analysis. The results showed that the overall level of perception could be categorized as "Strongly Agree". Then, the supporting factors for the development of Bias Munjul marine tourism are the tourist attractions, the availability of sea transportation, and the high participation of the community. Meanwhile, the biggest inhibiting factor is accessibility and government support. Suggestions that can be given are to immediately improve internal management, increase promotions, optimize facility maintenance, and immediately resolve road access problems, so as to support the development of Bias Munjul marine tourism in the future.
Analisis Pengembangan Agrowisata Kopi Luwak Alas Harum Bali di Desa Tegallalang DEWI, COKORDA ISTRI TRISNAINA; SURYAWARDANI, I. G. A OKA; WIDHIANTINI, WIDHIANTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p07

Abstract

Analysis of the Development of Alas Harum Bali Civet Coffee Agrotourism in Tegallalang Village Alas Harum Bali is one of many agro-tourism in Bali, the location is very strategic in Tegallalang Village. Due the COVID-19 pandemic, the visitors of Alas Harum Bali getting reduce. This research aims to identifying the external and internal factors which gave an impact to the potential of agro-tourism and determined the main strategy and also the alternative strategy to developing the Alas Harum Bali Agro-Tourism. This research was conducted using the IE Matrix Analysis method to formulate general business development strategies and SWOT Matrix Analysis to formulate alternative business development strategies for Alas Harum Bali. The right marketing strategy applies SO, WO, ST and WT which can be implemented in Alas Harum Bali agro-tourism, among others, are as follows. The SO (strengths-opportunities) strategy is to pay attention to the facilities and attractions that are owned as well as human resources so that they are able to provide optimal services. The ST strategy (strengths-threats) is to pay attention to the facilities owned and develop them so that they are able to overcome unfavorable natural conditions. The WO (weaknesses-opportunities) strategy is to pay attention to facilities and improve the facilities and infrastructure provided so that they are in accordance with the prices offered to visitors.
Pengaruh Pengalaman Kerja dan Kompensasi terhadap Kinerja Karyawan LPD Desa Adat Mas PRATIWI, KOMANG ANITA; DARMAWAN, DWI PUTRA; DEWI, NI LUH PRIMA KEMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p29

Abstract

Effect of Work Experience and Compensation on The Performance of LPD Desa Adat Mas Employees The success of the company is strongly influenced by the individual performance of its employees. Employee performance is important for every company as is LPD as a village-owned financial institution that supports village development. Employee performance is influenced by many factors including work experience and compensation. The purpose of this study was to determine the effect of work experience and compensation on the performance of LPD Desa Adat Mas employees and to analyze the effect of work experience on the performance of LPD Desa Adat Mas employees through compensation. Respondents in this study were 34 respondents. Data collection methods used are observation, interviews, documentation, and questionnaires. The data analysis technique used is quantitative analysis with a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results showed that work experience had no effect on the performance of LPD Desa Adat Mas employees, while compensation had an effect on the performance of LPD Desa Adat Mas employees. Work experience affects the performance of LPD Desa Adat Mas employees through compensation as a mediating variable. Compensation also fully mediates the effect of work experience on the performance of LPD Desa Adat Mas employees. Employee performance evaluation needs to be done regularly so that it can provide feedback to employees about the implementation of their work.
Strategi Pengembangan Urban Farming di Kelompok Tani Cempaka, Kota Jakarta Selatan EFRIYANTI, NOVI; DEWI, RATNA KOMALA; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p53

Abstract

Urban Farming Development Strategy in Cempaka Farmers Group, South Jakarta City The increase in population and the high demand for agriculture have made urban farming an urgency that must be developed by urban communities. Urban farming activities in the Cempaka Farmer Group require an appropriate strategy formulation in order to develop. The purpose of this study is to identify internal and external factors, then alternative strategies and determine priority strategies for urban farming development in Cempaka Farmers Group, South Jakarta City. Priority strategies are obtained through matrix analysis of IFE, EFE, SWOT, and QSPM. The results of the analysis obtained on internal factors, the main strength in farmer groups is that they already have the group's vision and mission (0.197). The main weakness is that the production of urban farming is still lacking and many are not worth selling (0.083). On external factors, the main opportunity is the existence of government assistance in the form of programs, training, and agricultural tools for urban agriculture actors (0.370). The biggest threat is agricultural land that does not belong to the Cempaka Farmer Group (0.164). Based on the results of the priority analysis of the chosen strategy, namely carrying out activities in farmer groups to the maximum with the help of outside parties, the government, and currently developing technology.
Analisis Strategi Pemasaran PT Bali Coklat (Pod Chocolate) EDSA, INDY; SUSRUSA, KETUT BUDI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p21

Abstract

Marketing Strategy Analysis of Bali Coklat (Pod Chocolate) In the midst of competition, Bali Coklat needs a strategy to attract market attention by creating products according to their demands. Diverse market demands require company to use marketing target strategy hence the effective services can be deployed in the target market. This study discussed the process of market segmentation, targeting, and determining the market position to generate a marketing strategy based on the marketing mix. Data collection through questionnaires was distributed to 100 consumers of Pod Chocolate in Badung Regency with non-probability random sampling. This quantitative descriptive study used cluster analysis, correspondence analysis, and multidimensional scaling in SPSS and Microsoft Excel. Market segmentation which are based on demographics, consumer behaviours and psychographics forms three segments. Segment-1 is the target market which has the largest size, very positive appeal and been classified as active, modern, optimistic, and established in psychographics. The market position shows Delicacao as the company's closest competitor but has no resemblance to other similar companies when is viewed from product attributes. Pod Chocolate has superiority in quality, safety, variety, store and impression while packaging, taste, price, discounted prices and advertising can still be improved thus the marketing mix strategy will be implemented to those attributes.
Analisis Peranan Sektor Pertanian dalam Perekonomian Wilayah di Kabupaten Simalungun Provinsi Sumatera Utara SARAGIH, NOVAULINA; SURYAWARDANI, I GUSTI AYU OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p44

Abstract

Analysis of the Role of the Agriculture Sector in the Regional Economy Simalungun Regency, North Sumatra The agricultural sector is the sector that provides the largest contribution to the economy of Simalungun Regency. The contribution of the agricultural sector to the economy of Simalungun Regency during 2016-2020 tends to increase over the last two years, while the growth rate of the agricultural sector has decreased. The purpose of this study is to determine the role of the agricultural sector in the regional economy in Simalungun Regency, whether it is a basic or non-basic sector. This research is a quantitative descriptive analysis. This research was conducted in Simalungun Regency, North Sumatra Province. This study uses secondary data in the form of GRDP data according to the business field of Simalungun Regency and North Sumatra Province in 2016-2020. The data was collected using the documentation method and analyzed using the Location Quotient, Dynamic Location Quotient and Total Shift-Share methods. The results showed that the agricultural sector became the basic sector in the present and the non-basic sector in the future, the changes were caused by location factors. The agricultural subsector is the basic, namely the food crops subsector, the plantation crops subsector and the agricultural and hunting services subsector. However, the food crops sub-sector and the plantation crops sub-sector will experience changes in their roles in the future due to economic structure factors.
Analisis Komparasi Keuntungan Usahatani Padi Sawah dan Bawang Putih Lokal di Subak Aya Desa Babahan, Kecamatan Penebel, Kabupaten Tabanan KALYANADEWI, GUSTI AYU PUTU; SUAMBA, I KETUT; ARTINI, NI WAYAN PUTU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p12

Abstract

Comparative Analysis of Farming Profits for Rice and Local Garlic in Subak Aya, Babahan Village, Penebel District, Tabanan Regency. Subak Aya is a subak in Tabanan Regency where in the same growing season some farmers plant garlic and some grow rice. The purpose of the study was to analyze the characteristics of rice and local garlic farmers and to analyze the comparative advantage of farming between rice and local garlic. The analysis uses the average difference test with the help of the SPSS application. The results of this study indicate 1) Most of the farmers who grow rice and local garlic are of productive age, namely 15-64 years with more than 10 years of farming experience with land status mostly being cultivated land and arable land area above 30 acres. The education level of most farmers is high school and the number of family dependents of most local garlic farmers is 3 people while rice farmers are more than 3 people. 2) There is a significant difference in the profits obtained by farmers of rice and local garlic (h1 is accepted), where the profit of local garlic is higher, namely Rp. 13.272.710 /ha/growing season while rice only Rp 2.111.876 /ha/growing season. Farmers are advised to maximize the production of garlic to see that the profits obtained are greater than the benefits of rice production. The role of the government is also deemed necessary to assist farmers in the form of capital (money), technology and other production facilities, so that farmers can produce garlic effectively and efficiently, increase productivity which in turn has higher competitiveness compared to the imported garlic market.