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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi GANEC SWARA Valid Jurnal Ilmiah Jurnal Inovasi Penelitian Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen ShariaBiz International Journal of Economics and Business
Fariantin, Erviva
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEBUTUHAN PRIBADI, TESTIMONI DAN SELEBGRAM TERHADAP MINAT PEMBELIAN ONLINE SHOP MELALUI MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA SISWA SMAN 1 KAYANGAN KABUPATEN LOMBOK UTARA) Zara Cahamora Utami; I Made Suardana; Erviva Fariantin; Ni Nyoman Yuliati
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 4 No. 2 (2021): Jurnal Akuntansi dan Keuangan Syariah : Aliansi
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54712/aliansi.v4i2.217

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kebutuhan pribadi,Brand Image testimony dan selebgram terhadap minat pembelian online shop melalui media sosial instagram dan untuk mengetahui variabel yang memiliki pengaruh paling dominan terhadap minat pembelian online shop melalui media sosial instagram pada siswa SMAN 1 Kayangan Kabupaten Lombok Utara. Metode penelitian yang digunakan dalam peneltian ini yaitu metode deskriptif dan kuantitatif. Teknik analisis data menggunakan Analisis Regresi Linier Berganda, dengan data penyebaran kuesioner sebanyak 76 responden yang ditujukan kepada siswa SMAN 1 Kayangan. Hasil penelitian Variabel kebutuhan pribadi, testimoni dan selebgram secara parsial berpengaruh positif dan signifikan terhadap minat pembelian online shop melalui media sosial instagram (siswa SMAN 1 Kayangan), hal ini ditunjukkan oleh hasil uji t hitung yang lebih besar dibandingkan dengan t tabel (1,931, 2,027 dan 3,317 >1,66629) dan nilai signifikansinya< 0,05 .Variabel yang paling dominan berpengaruh terhadap minat pembelian online shop melalui media sosial instagram (siswa SMAN 1 Kayangan) dapat diketahui dengan membandingkan nilai koefisien beta masing-masing dari setiap variabel bebas. Maka variabel bebas yang memiliki nilai koefisien beta terbesar daripada variabel bebas lainnya adalah variabel selebgram dengan beta sebesar 0,448..
PENGARUH NILAI ASET TIDAK BERWUJUD DAN BIAYA PENELITIAN DAN PENGEMBANGAN TERHADAP NILAI PASAR PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA (BEI) Shulhan Naja; Erviva Fariantin; Ni Nyoman Yuliati; Baiq Desthania Prathama
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 4 No. 2 (2021): Jurnal Akuntansi dan Keuangan Syariah : Aliansi
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54712/aliansi.v4i2.218

Abstract

Penelitian ini bertujuan untuk menguji pengaruh nilai aset tidak berwujud dan biaya penelitian dan pengembangan terhadap nilai pasar pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif. Data yang digunakan adalah data sekunder, yaitu laporan keuangan perusahaan manufakur yang terdaftar di bursa efek indonesia selama 4 tahun periode 2017-2020. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling. Sampel penelitian sesuai kriteria sebanyak 30 perusahaan manufaktur. Teknik analisa yang digunakan adalah regresi linier berganda .Hasil penelitian menunjukan bahwa nilai aset tidak berwujud berpengaruh positif dan signifikan terhadap nilai pasar .biaya penelitian dan pengembangan berpengaruh positif dan signifikan terhadap nilai pasar perusahaan.
PENERAPAN STRATEGI MARKETING GUNA MENINGKATKAN VOLUME PENJUALAN PADA INDUSTRI TAHU DAN TEMPE GUFRON DI KELURAHAN KEKALIK JAYA KECAMATAN SEKARBELA KODYA MATARAM Erviva Fariantin; Endang Kartini; Lalu Mimbar; Sopian Saori
Valid Jurnal Pengabdian Vol. 1 No. 3 (2023)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mengenalkan dan menerapkan strategi marketing baik secara offline maupun secara online guna meningkatkan volume penjualan. Mitra dalam pengabdian ini adalah pelaku usaha Industri Tahu dan Tempe Gufron yang terletak di Kelurahan Kekalik Jaya Kecamatan Sekarbela Kodya Mataram. Masalah utama yang dihadapi mitra adalah kurangnya pengetahuan dalam memasarkan produk yang dihasilkan baik secara offline (konvensional) maupun secara online. Rendahnya pengetahuan pemasaran akan berdampak pada rendahnya volume penjualan yang berpengaruh bagi pengembangan usaha. Solusi yang ditawarkan dalam pengabdian masyarakat ini adalah melalui program konsultasi pendampingan oleh tim dosen. Target program adalah adanya peningkatan pengetahuan mitra baik terkait strategi marketing dan kemampuan dalam penerapan digital marketing. Metode pelaksanaan kegiatan pengabdian masyarakat dilakukan dengan memberikan tutorial dan pendampingan dalam pengenalan strategi marketing baik secara konvensional maupun digital marketing. Hasil kegiatan memperlihatkan antusias mitra yang sejak awal selalu memperhatikan dan banyak bertanya untuk kelangsungan usahanya.
Pengaruh Brand, Packaging, Dan Price Terhadap Keputusan Pembelian Ice Cream Mixue Airlangga Di Kota Mataram Haerunisah; Hj. Erviva Fariantin; Putri Reno Kemala sari
Kredibel: Jurnal Ilmiah Manajemen Vol. 1 No. 2 (2023): Vol. 1, No. 2, Oktober 2023
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the effect of brand (X1), packaging (X2), and price (X3) on purchasing decisions (Y) of Airlangga Mixue ice cream in Mataram City. This type of quantitative research with an associative approach. The sampling technique used in this study is the Non-Probability Sampling technique. The total sample taken was 100 consumers who had purchased Airlangga Mixue Ice Cream in Mataram City. The analytical method used in this research is multiple linear regression analysis method. The test results show that partially the influence of brand, price has a significant effect on purchasing decisions, while packaging has no significant effect on purchasing decisions of Mixue Airlangga ice cream in Mataram City
ANALISIS ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY UNTUK MENGUKUR TERJADINYA JANUARI EFFECT PADA KELOMPOK SAHAM INDEKS LQ 45 DI BEI ERVIVA FARIANTIN; ELVINA SETIAWATI; ULFIYANI ASDIANSYURI
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.761

Abstract

The purpose of this study was to determine the differences in market reactions that occurred in January with other months. If there is a difference, the January Effect occurs in the Indonesian capital market, especially for companies included in the LQ45 Index, and vice versa. The variables used to view market reactions in this study are abnormal return and trading volume activity. This research uses historical stock data monthly. The analytical tool used in this study is Paired sample t-test and Wilcoxon Sign Test. The results of the research analysis showed that in terms of abnormal returns there were no significant differences, with a significance value greater than 0.05 so that it could be said that there was no January effect phenomenon in the LQ45 Index stock group on the Indonesia Stock Exchange, which was calculated by paired sample t-test. test, as well as in terms of trading volume activity, the January Effect did not occur on the LQ 45 Index stock group on the Indonesia Stock Exchange calculated by the Wilcoxon Sign Test, this shows that there was no January Effect anomaly in the Indonesian capital market
Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
IMPACT OF FINANCIAL LITERACY, THE USE OF ACCOUNTING INFORMATION, AND INFORMATION TECHNOLOGY ON BUSINESS PERFORMANCE (MSMEs) IN MATARAM Erviva Fariantin; Ni Nyoman Yuliati; Nadyatun Munawarah
ShariaBiz International Journal of Economics & Business Vol. 1 No. 1 (2024)
Publisher : Fakultas Agama Islam Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/shariabiz.v%1i1.26

Abstract

This study aims to determine how the Effect of Financial Literacy, Use of Accounting Information, and Information Technology on the Performance of Micro, Small and Medium Enterprises (MSMEs) in Mataram City. So that this study consists of 4 (four) independent variables, namely financial literacy (X1), use of accounting information (X2), information technology (X3), and the dependent variable is MSME performance (Y).The type of research conducted in this study is associative.The data collection technique used in this research is a questionnaire.The population in this study was 7,824 MSMEs in the city of Mataram.The sample in this study was taken using the Propionate Stratified Random Sampling technique with a total of 99 MSMEs.The data was obtained by distributing 99 questionnaires via google form to respondents in MSMEs in the city of Mataram.The data analysis techniques used in this research are data quality test, classical assumption test, multiple linear regression analysis and hypothesis testing.The results of this study indicate that financial literacy has no significant effect on the performance of MSMEs. The use of accounting information has a significant effect on the performance of MSMEs. Information technology has a significant effect on the performance of MSMEs.
The Influence of Perceived Usefulness Perceived Ease of Use and Perceived Risk on Interest in Using e-Wallets Among STIE AMM Mataram Students in The Digital Era Indrawati, Laili; Fariantin, Erviva; Fajariah, Faizatul
ShariaBiz International Journal of Economics & Business Vol. 1 No. 2 (2024)
Publisher : Fakultas Agama Islam Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/shariabiz.v%1i2.37

Abstract

This study examined the effect of perceived usefulness, perceived ease of use, and perceived risk on interest in using e-wallets among STIE AMM Mataram students in the digital era. The population was e-wallet management students but the exact size was unknown. A purposive sample of 60 students was obtained through distributing questionnaires using Google Forms. Multiple linear regression analysis was used to analyze the data. The results showed the regression equation was Y = 2,142 + 0.274X1 + 0.190X2 -0.008X3, meaning interest in using e-wallets would be 2,142 if the independent variables did not change. Hypothesis testing revealed perceived usefulness and perceived ease of use significantly affected interest while perceived risk had a negative but insignificant effect. The independent variables could explain 51.6% of interest in use, while the remaining 48.4% was influenced by other factors. In conclusion, perceived usefulness and ease of use most impacted students' interest in using e-wallets
PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT Erviva Fariantin; Ariffianti, Indah; Hikmah; Ulfiyani Asdiansyuri; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps
Co-Authors Agusfianto, Nendy Pratama Amrul, Rusli Ariffianti, Indah Baehaki Syakbani ELVINA SETIAWATI Elvina Setiawati Endang Kartini Fajariah, Faizatul Haerunisah Hengki Samudra Hikmah I Made Murjana I made Murjana I Made Suardana I Nengah Arsana Ida Ayu Nursanty Ida Ayu Nursanty Ida Ayu Putri Handayani Indrawati, Laili Irianto Irianto Irianto Irianto Kisnawati, Baiq Lalu Mimbar M Wahyullah M. Wahyullah MARIA BINTANG Muhammad Wahyullah Nadyatun Munawarah NAUFAL DZAKWAN Nursanty, Ida Ayu Putri Reno Kemala Sari ROSYIA WARDANI Samudra, Hengki Shulhan Naja Sopian Saori Sukma Hidayat Kurnia Abadi Surahman Hidayat Surahman Hidayat Syaiful Amri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri Vina Arwa Pertiwi Wayan Wirastini Wisnu Karma Paramayoga Yuliati, Ni Nyoman Yusi Faizathul Octavia Zara Cahamora Utami