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PENINGKATAN DESAIN FOTO PRODUK DAN PEMASARAN BERBASIS DIGITAL KELOMPOK UMKM MAKANAN DI KECAMATAN CINAMBO Teguh Nurhadi Suharsono; Gunawan Gunawan; Rini Nuraini Sukmana; Fauzan Andriana Rahman; Sendhy Maula Ammarulloh
Jurnal Abdimas Sang Buana Vol. 4 No. 2 (2023): Jurnal Abdimas Sang Buana - November
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v4i2.2673

Abstract

Usaha mikro, kecil, dan menengah (UMKM) adalah salah satu sektor bisnis yang memiliki kapasitas untuk berkembang secara konsisten dan stabil dalam ekonomi nasional. Perlu ada strategi khusus untuk pemulihan ekonomi karena wabah COVID-19 sangat dirasakan oleh UMKM dan pariwisata, karena keduanya sangat memengaruhi pertumbuhan ekonomi. UMKM di Kelurahan Cisaranten Wetan Kecamatan Cinambo juga mengalami permasalahan berkaitan dengan masa Covid-19 ini. Beberapa UMKM tersebut setelah Covid-19 mulai bangkit. Para UMKM ini terdiri dari usaha di bidang kuliner, yaitu kuliner rujak, rempeyek, rangginang, bakso pentol, makanan pepes, bawang goreng, dan roti. Permasalahan yang terjadi pada para UMKM ini untuk mengembangkan produknya adalah kesulitan mereka dalam mendesain foto produk untuk ditampilkan di media sosial maupun cara memasarkan yang lebih baik di media sosial. Media sosial ini sangat penting bagi mereka karena untuk memperluas pemasaran produknya yang tidak hanya mengandalkan konsumen di sekitarnya saja. Berdasarkan hal tersebut di atas, maka dilakukan pelatihan untuk desain foto produk dan pemasaran produk-produk UMKM tersebut dalam bentuk kegiatan pengabdian kepada masyarakat. Pelatihan menggunakan aplikasi Canva karena relatif mudah digunakan melalui handphone yang tentunya dimiliki oleh para UMKM tersebut. Pemasaran produk menggunakan Instagram, karena saat ini Instagram banyak digunakan dan mudah penggunaannya. Kegiatan PKM ini menunjukkan ketercapaian peserta untuk pelatihan desain produk sebesar 72,73 % serta ketercapaian pelatihan pemasaran digital melalui Instagram sebesar 78,18%.  Berdasarkan IKU Perguruan Tinggi juga telah tercapai 2 orang mahasiswa melakukan mendapat pengalaman di luar kampus (IKU 2) serta hasil kerja 3 orang Dosen digunakan oleh masyarakat (IKU 5).
THE ROLE OF DIGITAL-BASED DRUG MANAGEMENT IN IMPROVING THE EFFECTIVENESS AND EFFICIENCY OF THE REPORTING SYSTEM AND ITS IMPLICATIONS FOR DECISION-MAKING IN THE PHARMACY INSTITUTION OF THE GENERAL SERVICES AGENCY OF NABIRE REGENCY GENERAL HOSPITAL Kristina Boga; Teguh Nurhadi Suharsono; Ayu Laili Rahmiati; Rullia; Vip. Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4184

Abstract

The suboptimal provision of medication services at the Pharmacy Unit of Nabire Regency General Hospital is a problem at the Public Service Agency of Nabire Regency General Hospital. This study aims to analyze the role of digital-based medication management in improving the effectiveness and efficiency of the reporting system and its implications for decision-making at the Pharmacy Unit of Nabire Regency General Hospital. This study used qualitative research methods, including interviews, observation, and documentation. The results of the study indicate that the role of digital-based drug management in improving the effectiveness and efficiency of the reporting system and the implications for decision-making at the Pharmacy Installation of the Public Service Agency of the Nabire Regency General Hospital is still not running well. This is seen in the following: The selection stage is routinely every year to compile drug needs by involving all managers with activities to adjust available drug items but still below the standards of the Indonesian Ministry of Health. The procurement stage by carrying out planning and procurement through the stages of providing available capital/funds with the entire required funds sourced from the Regional Budget and Special Autonomy Funds and the procurement of each drug item as of May 2025 as many as 278 types of drugs. The distribution stage by looking at the match between the drug and the stock card to avoid the condition of drug stock in the empty, insufficient, safe or excess category and to affect the requested drug demand and the level of drug availability for 12 months. The user stage by looking at the number of drug items per prescription sheet that have been listed in the system but there are some drug items that cannot be served and drugs that are correctly labeled have complied with the rules. Suggestions for the need to improve selection so that drug needs are in accordance with the standards of the Indonesian Ministry of Health, adding funds so that all drugs are available, monitoring drug distribution by matching drugs with stock cards and providing drug items for each prescription sheet in full.