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Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan M. Zidan Supandi; Ida Bagus Eka Artika; Hj. Erviva Fariantin
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the significant effect of service quality, price perception, and costumer satisfaction on custumer loyalty at the Semet Barbershop Telagawaru Village Labuapi District. The population in this study were all Semet Barbershop costumers whit a sample of 40 respondents. The research method used in this study is a quantitative approach. This research is an associative type, using the classical assumption test and multiple linear regression. The results of this study indicate that partially the service quality variabel has no significant effect on customer loyalty whit a t count of 0,007 < t table of 1,68709. Perceived price partially has no significant effect on customer loyalty whit a t count of -1,043 < t table of 1,68709. While customer satisfaction partially has a significant effect on customer loyalty whit a t count of 5,740 > t table of 1,68709. Based on the simultaneous test of service quality variables, price perceptions, and costumer satisfaction have a significant effet on costumer loyalty whit an f count of 39,256 > f table of 2,87 whit a significance of 0,000 at Semet Barbershop Telagawaru Village Labuapi District.
STUDI KELAYAKAN USAHA PENANGKAPAN IKAN SECARA TRADISIONAL DI WILAYAH PESISIR KOTA MATARAM IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
Ganec Swara Vol. 19 No. 1 (2025): Maret 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i1.226

Abstract

Regarding efforts to increase the standard of living and income of fishermen, fishing business actors have the aim and desire to make a profit from each catch so that they can fulfill their family's needs in addition to preparing for the next fish catch. Different conditions occur in the coastal areas of Mataram City, fishermen are still carrying out activities fishing using traditional methods without making modifications. Based on this, researchers are interested in researching the feasibility of traditional fishing carried out by fishermen on the coast of Mataram City. The author can explain the problem in this research, namely whether traditional fishing is still feasible for fishermen on the coast of Mataram City when viewed from the investment criteria of Net Present Value (NPV), Pay Back Period (PP), Profitability Index (PI) and Gross B /C. This type of research is research using a survey sample method with a sample size of 40 people. Based on the analysis of Net Present Value (NPV) investment criteria, a value of IDR is obtained. 34,451,030,-. Payback Period (PP) is 2 years 5 months 6 days, Profitability Index (PI) is 3.020 and Gross B/C is 1.48. It can be concluded that fishing activities carried out by coastal fishermen in Mataram City are still feasible.