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All Journal GANEC SWARA Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Penelitian Agama Hindu Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Widya Sandhi: Jurnal Kajian Agama, Sosial dan Budaya Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Lektur Keagamaan Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Engagement: Jurnal Pengabdian Kepada Masyarakat

HARNIKA, NI NYOMAN

Institut Agama Hindu Negeri Gde Pudja Mataram

Author-ID : 1006912

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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STRATEGI PEMASARAN DODOL NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT I GUSTI AGUNG DIDIT EKA PERMADI; NI NYOMAN HARNIKA
GANEC SWARA Vol 15, No 1 (2021): Maret 2021
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i1.200

UD. Warna Sari is agroindustry of various kinds of food, namely jackfruit lunkhead, soursop lunkhead, pineapple dodol, sticky rice lunkhead, banana chips, sweet potato chips, and others. The purpose of this study is to analyze the marketing strategy of jackfruit dodol at UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency. This research is a descriptive study. The data analysis tool used in this study is the SWOT analysis (Strength, Weakness, Opportunity, and Threats). Based on the results of the SWOT analysis, it can be concluded that the Internal Strategic Factor Analysis Summary (IFAS) has a value of -1.692 while the External Strategic Factor Analysis Summary (EFAS) is 0.04 so that it forms a cartesian coordinate point in Quadrant III (Turn Around Strategy). It can be concluded that the right strategy to be implemented by UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency, namely the WO (Weaknesses-Opportunities) Strategy

BENTUK KOMUNIKASI SIMBOLIK TARI REJANG LILIT PADA UPACARA DEWA YAJNA DI DUSUN TANAH EMBET KABUPATEN LOMBOK BARAT NI NYOMAN HARNIKA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Arts creativities can be categorized as nyolahang sastra activity. That is because the performance of art is a medium for the delivery of religious teachings and interactions with others. The community of Tanah Embet Hamlet implements communication in rejang convolution dance through various dance movements as symbols, a form of non verbal communication that is full of meaning. The purpose of this study is to analyze and describe the process and form of communication of the symbolic dance of twisted rejang dance. Data collection is done by means of observation, interviews, documentation. Data analysis used descriptive analysis The results showed that the symbolic communication forms of the rejang lilit dance in the deity of Yajña in Tanah Embet were (1) transcendent communication in the verbal form of spells and in the form of nonverbal offerings; (2) interpersonal communication in the form of nonverbal gong sounds; (3). Group communication in the form of verbal words stakeholders or languages and in the form of non-verbal dance movements twisted rejang.

EFEKTIFITAS KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU NON PNS DALAM MEMBINA KELUARGA DHARMIKA DI KOTA MATARAM NI NYOMAN HARNIKA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.229

Communications and a man holding a role which is very important in the life of a day man. Due to the communication of man can perform interactions with others. An extension of Hinduism that has the duty to spread the teachings of Hinduism to the people of the Hindu with the purpose of the people Hindu to implement the teachings of religion with good. Communications are carried by extension Hinduism Non PNS in fostering people of Hindu is communication persuasive, communication that aims to influence the people of Hindu especially families darmika to be able to run the teaching of religion in accordance literary religion. The purpose of this research is to describe communication persuasive non-civil servant Hindu religious instructor in fostering a darmika family. The theory that is used in research this is the theory of the theory of change of attitude (attitude change theory). The method that is used in research this is a study of qualitative descriptive with outlines in communication persuasive extension of Hinduism Non PNS in fostering. The collection of data using purposive side. The result of this research is a persuasive communication process for non-civil servant Hindu religious instructors in fostering darmika families. This is done by taking into account the credibility of the communicator, persuasion in verbal and non-verbal contexts, message selection and media use. The effectiveness of communication persuasive in research this is the occurrence of a change in family darmika as srada were done by family darmika is getting stronger, things are seen from the family darmika implement the Tri Hita Karana in life.

WARIGA SEBAGAI MEDIA KOMONIKASI DALAM PENENTUAN DEWASA PADA UPACARA PERKAWINAN UMAT HINDU DI KOTA MATARAM NI NYOMAN HARNIKA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

This research is a descriptive study which aims to determine the existence of wariga as a medium of communication in the determination of dewasa at Hindu wedding ceremonies in the city of Mataram, and the communication process in determining dewasa at the Hindu wedding ceremony in the city of Mataram and the implications of using wariga as a communication medium in determining dewasa at the wedding ceremony of Hindus in the city of Mataram. The results of the study show that the existence of wariga is still used as a guideline in the determination of dewasa by Hindus in the city of Mataram. The communication process in determining the adults at the wedding ceremony of Hindus in the city of Mataram by using wariga took place at the level of the Paruman Pandita PHDI Province of West Nusa Tenggara, and at the level of groups and individuals. The implications of wariga as a medium of communication at the wedding ceremony of Hindus in the city of Mataram are: 1) Increasing friendship between Hindus. 2) There is satisfaction and pleasure for Hindus who carry out wedding ceremonies. 3) The same understanding of pedagogies. 4) Increase the level of belief in Hindus towards the implementation of the Yajna. 5) Reducing differences of opinion about manhood in implementing the yajna. Breaking the wariga ban is bad for brides (brides) to get divorced, not have children or quarrel in the household.

Co-Authors Gunada, I Wayan Agus I GUSTI AGUNG DIDIT EKA PERMADI I Kadek Dwi Jendra Panida I Ketut Putu Suardana I Wayan Sutama IDA KADE SUPARTA Ketut Yuniati Lestari, Ni Wayan Ria Ni Putu Sasmika Dewi Prajawati, Yani Timor Rahmanu, I Wayan Eka Dian Rieka Yulita Widaswara Sayu Kadek Jelantik Sukmadewi, Ni Putu Rika Sutriani, Ida Ayu Nyoman

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