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Yunus, Ulani
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Journal : Jurnal Studi Komunikasi

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Branding about Indonesia through cross-cultural communication Yunus, Ulani; Wahyuningtyas, Bhernadetta Pravita; Willyarto, Mario Nugroho
Jurnal Studi Komunikasi Vol 4, No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.093 KB) | DOI: 10.25139/jsk.v4i2.2412

Abstract

One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturers’ social media accounts which they did on their initiative after they visited Indonesia.
Branding about Indonesia through cross-cultural communication Yunus, Ulani; Wahyuningtyas, Bhernadetta Pravita; Willyarto, Mario Nugroho
Jurnal Studi Komunikasi Vol. 4 No. 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i2.2412

Abstract

One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturers’ social media accounts which they did on their initiative after they visited Indonesia.
Co-Authors Agam Syah Putra Angelica, Aurel Ariestyani, Arleen Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas CHAIRANI, PUTTI NURUL Darsono, Nabila Putri Erni Herawati Gustina Gustina Herawati, Erni Inggrid Joice Yulinda Luke Lea Simek Limarandani, Ni Putu Mahestu, Gayes Mario N. Willyarto Mario N. Willyarto McMahon, Mark Novrima, Veira Dwi Pentasari Yuniasih Puspasari, Tri Ratih Ramadanti, Fajrin Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Shiong, Pong Kok Sukandar, Rudi Tri Adi Sumbogo Tri Adi Sumbogo Willyarto, Mario Nugroho Yuni Ayu