Article Per Year (5 Year)
p-Index From 2021 - 2026
1.701
P-Index
This Author published in this journals
All Journal Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis PINISI Discretion Review Pinisi Business Administration Review Jurnal Administrasi Bisnis Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Bata Ilyas Journal of Accounting TOFEDU: The Future of Education Journal Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Indonesian Journal of Innovation Multidisipliner Research
Adriansyah Adriansyah
Universitas Negeri Makassar
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : pinisi discretion review

 1 
The Use of Social Media as a Strategy for the Development of MSMEs in Indonesia Asmar Asmar; Nurul Emil Safitri; Mukarramah Syukur; Adriansyah Adriansyah
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.86478

Abstract

This study aims to analyze the use of social media as a strategy for the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The study employs a descriptive qualitative approach focusing on the experiences of MSME actors in utilizing social media for promotion, communication with consumers, and market development. Data were collected through in-depth interviews, observation, and documentation involving MSME actors who actively use social media in their business activities. The data were analyzed through data reduction, data display, and conclusion drawing. The findings show that social media is used by MSMEs as an affordable and effective promotional tool, a medium for direct interaction with consumers, and an instrument for building business image. However, its utilization has not been fully optimized due to challenges such as limited digital literacy, lack of time for content management, and intense competition in digital markets. This study demonstrates that social media plays an important role in supporting MSME development, but its success is highly dependent on the ability of business actors to manage digital communication strategies consistently and adaptively.
Co-Authors Achmad Ridha AJ., Andi Agussalim Ambarwati Akib Andi Faisal Andi Nurrahma Gaffar Anisatun Humayrah Rais Asmar Asmar Devi Apyunita Fina Ruzika Zaimar Hasisa Haruna Muhammad Musawir Mukarramah Syukur Nurkholifah Burhanuddin Nurlina Nurlina Nurul Emil Safitri Rahim, Abd Salma, Dini Kamilia Windarsari, Wiwin Riski Yulia Yunita Yusuf