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All Journal Sharia Economic and Management Business Journal (SEMBJ) Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Taufik Akbar
Politeknik Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

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Strengthening Micro, Small, and Medium Enterprise (MSMES) in Response to the Policies on the Use of Domestic Products: A Case Study in Bekasi City M. Ikhsan; Taufik Akbar; Abdi Sugiarto
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2022

Abstract

The study aimed to describe the strengthening of MSMEs carried out by the Bekasi City government in terms of capital, products, and marketing in response to policies on using domestic products within the Bekasi City government. The research used a qualitative approach. Primary data were collected using in-depth interviews with selected informants from local governments, MSMEs, and academia. This research found that the Bekasi City government has made various efforts to strengthen MSMEs in Bekasi through the Dinas Koperasi dan UKM Kota Bekasi (DKUKM Bekasi City), namely 1) socialization and training on home industry food and Pangan-Industri Rumah Tangga (P-IRT) certification are given to the MSMEs; 2) training to improve packaging management capabilities and socialize halal certificates; 3) preparing funds for capital through Bank Syariah Patriot; 4) holding various promotions such as exhibitions, Ramadhan bazaars; and 5) training on making Business Identification Numbers (Nomor Induk Berusaha/NIB), digital marketing, entrepreneurship training or workshops, Home Industry Food Certification (P-IRT), using Shopee for MSMEs, and curation of the MSME products.
The Role of Innovation in Enhancing MSME Competitiveness in the Digital Era: A Case Study of MSMEs in Indonesia Taufik Akbar; Hafniza Amir
Journal of Business Administration and Entrepreneurship Innovation Vol. 1 No. 1 (2024): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v1i01.7323

Abstract

The digital era has introduced both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Innovation, particularly in the realms of product and process improvements, has emerged as a crucial factor in enabling MSMEs to remain competitive. This study explores how innovation drives competitiveness in MSMEs, focusing on the impact of digital transformation on their business practices. Using a qualitative approach, data were collected through interviews with 25 MSME owners from various sectors and analyzed using NVivo software. The findings reveal that innovation, particularly through digital adoption, significantly enhances MSME competitiveness by improving efficiency, customer engagement, and market reach. The study concludes that MSMEs need to embrace continuous innovation to survive and thrive in the rapidly changing digital landscape.
Exploring Strategic Adaptation in MSMEs during the Digital Transformation Era in Indonesia Taufik Akbar; Hafniza Amir
Journal of Business Administration and Entrepreneurship Innovation Vol. 1 No. 2 (2024): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v1i02.7325

Abstract

The rise of digital transformation presents both challenges and opportunities for micro, small, and medium enterprises (MSMEs) in Indonesia. This study aims to explore the adaptive strategies employed by MSMEs in response to the rapid digital shift, focusing on how they modify their business operations, customer engagement practices, and resource management. Using a qualitative approach, we conducted in-depth interviews with 15 MSME owners across various industries, gathering insights into their strategic responses to digitalization pressures. Thematic analysis reveals three primary adaptation strategies: digital skill enhancement, process innovation, and flexible resource allocation. Findings suggest that MSMEs with a proactive digital approach and resource flexibility are more resilient in facing digitalization challenges. This study contributes to the literature on MSME adaptability, offering practical implications for business owners and policymakers to support MSMEs in leveraging digital transformation for sustained growth
The Procedure For Managing Customer Feedback By The Customer Relation Coordinator Division At PT Setiajaya Toyota Cimanggis Taufik Akbar; Anwar Mustofa; Hana Nurdina; Arizal Putra Pratama
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7770

Abstract

This research examines the procedure for managing customer feedback by the Customer Relation Coordinator (CRC) Division at PT Setiajaya Toyota Cimanggis. In an era of rapid globalization and digitalization, customers have increased access to express opinions, making effective feedback management a valuable asset for companies to monitor satisfaction and evaluate internal performance. This study aims to explain the specific customer feedback management procedure, identify the obstacles encountered, and present the solutions implemented by the CRC Division. Customer feedback is crucial for understanding customer needs and expectations, serving as both a response to complaints and a source for continuous improvement. The CRC Division at PT Setiajaya Toyota Cimanggis plays a pivotal role in maintaining customer loyalty and enhancing communication through excellent service. The findings provide insights into systematic feedback handling, contributing to improved service quality and stronger long-term customer relationships
The Sales Process For Meeting Room Reservations At Hotel Neo Tendean South Jakarta Hana Nurdina; Annisa Nur Hasanah; Taufik Akbar; Fachri Aditya; Nuria Puspitasari
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7901

Abstract

This research examines the sales process for meeting room reservations at Hotel Neo Tendean South Jakarta. The hotel industry in Jakarta, a major business hub, is experiencing significant growth, driven by the high demand for MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities rather than solely tourism. Meeting rooms are crucial amenities, adding value for clients who require comfortable spaces with technical and catering support. Hotel Neo Tendean implements a systematic and structured sales process, from initial promotion via telemarketing to post-event services. This study aims to explain this comprehensive sales procedure, identify the obstacles encountered, and present the solutions implemented. The findings provide practical insights into effective meeting room sales strategies within the hotel industry, contributing to improved service quality and client satisfaction.
Pengaruh Kebijakan Insentif dan Harga terhadap Keputusan Pembelian Motor Listrik dengan Strategi Resiliensi Sebagai Variabel Moderasi di Wilayah DKI Jakarta Ade Fariz Iskandar; Taufik Akbar
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8037

Abstract

The discontinuation of Indonesia's IDR 7 million purchase subsidy for battery electric motorcycles in early 2026 caused electric motorcycle sales in DKI Jakarta to fall by nearly 70% within the first quarter, leaving producers and dealers with unsold inventory. This study aims to examine the effect of incentive policy and price on the purchase decision of electric motorcycles in DKI Jakarta, and to test whether resilience strategy moderates these relationships. A quantitative explanatory approach was used, with data collected through an online questionnaire distributed to 219 respondents, of which 185 met the purposive sampling criteria (electric motorcycle owners/prospective buyers residing in the five administrative cities of DKI Jakarta). Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that incentive policy (β = 0.133; p = 0.044) and price (β = 0.432; p = 0.000) both have a significant positive effect on purchase decision, with price being the dominant predictor. Resilience strategy significantly moderates the effect of price on purchase decision, but in a weakening (negative) direction (β = -0.122; p = 0.016), while its moderating effect on incentive policy is not statistically significant (p = 0.053). The model explains 85.8% of the variance in purchase decision (R² = 0.858). These findings suggest that in the post-subsidy market, strengthening after-sales resilience strategies can reduce consumers' price sensitivity and sustain purchase decisions.
Pengaruh Dukungan Sosial dan Resiliensi terhadap Stres Akademik Mahasiswa Generasi Z di Jakarta M Ikhsan; Taufik Akbar
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v14i01.8441

Abstract

Academic stress has become a critical psychosocial challenge for Generation Z students in major cities such as Jakarta, who face high academic demands alongside competitive and fast-paced urban social dynamics. This study aims to analyze the effect of social support and resilience on academic stress among Generation Z students in Jakarta. A quantitative explanatory approach with a cross-sectional survey design was employed, involving 300 active students from various public and private universities in the Jakarta area, selected through proportionate stratified random sampling. Data were collected using the MSPSS for social support, the CD-RISC for resilience, and the Student Academic Stress Scale for academic stress, then analyzed using Pearson correlation and multiple linear regression. The results show that social support (r = –0.61) and resilience (r = –0.64) have a significant negative relationship with academic stress, with both variables simultaneously explaining 50.8% of the variance in academic stress (R² = 0.508; F = 152.83; p < 0.001). Resilience was found to have a stronger influence than social support. This study concludes that strengthening social support and resilience together can be an effective strategy to reduce academic stress among Generation Z students, so higher education institutions need to develop community-based programs and student resilience-building initiatives.
Co-Authors Abdi Sugiarto Ade Fariz Iskandar Annisa Nur Hasanah Anwar Mustofa Arizal Putra Pratama Erlyn Rosalina Fachri Aditya Hafniza Amir Hana Nurdina M Ikhsan Nuria Puspitasari Restu Jati Saputro Riza Hadikusuma Trianika Putri Rahmawati