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All Journal International Journal Software Engineering and Computer Science (IJSECS) Jurnal Inovasi Bisnis Manajemen dan Akuntansi JCSE: Journal of Community Service and Empowerment
Andri Nofiar. Am
Politeknik Negeri Bengkalis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Penguatan Branding dan Digital Marketing Produk Kerajinan Lidi Sawit pada Umkm  “Rezki Kreasi Lidi” Di Kota Dumai Eli Anggre Yeny; Andri Nofiar. Am; Burhan Hafid; M. Alkadri Perdana
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n7zckd02

Abstract

Digital technology provides opportunities for MSMEs to improve marketing and business competitiveness. However, MSME “Rezki Kreasi Lidi” in Dumai City had not utilized digital media optimally. This community service activity aimed to strengthen branding and improve digital marketing through Google My Business optimization, social media development, and digital promotional content creation. The methods used included observation, SWOT analysis, STP analysis, and digital marketing assistance. The results showed increased business visibility, wider market reach, active social media usage, and increased monthly income from Rp500,000 to Rp735,000. This activity indicates that digital marketing can improve the competitiveness of environmentally friendly palm stick handicraft MSMEs.
Development of a Mixed Reality Based Learning Application for Microcontroller Education Using the Luther Sutopo Multimedia Development Method Antoni Pribadi; Ratu Natalia Marjani Ufayrah; Andri Nofiar. Am; Nurkholis Nurkholis; M. Alkadri Perdana
International Journal Software Engineering and Computer Science (IJSECS) Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v6i1.6817

Abstract

The rapid advancement of immersive technologies has created new opportunities to improve learning effectiveness, particularly in technical education such as microcontroller systems. Conventional teaching methods still rely heavily on static visualizations and theoretical explanations, which limit students' ability to understand complex hardware interactions. A mixed reality (MR)-based learning application was developed to improve students' conceptual understanding of microcontroller components and their functions in an interactive and immersive environment. The development process followed the Luther–Sutopo multimedia development method, consisting of six stages: concept, design, material collecting, assembly, testing, and distribution. The application was built using Unity and Blender and deployed on the Oculus Meta Quest 2 platform. Usability testing involved 10 vocational students with prior knowledge of microcontrollers. The application achieved an average usability score of 4.54 out of 5 (90.8%), placing it within the "very feasible" category. Beyond feasibility metrics, the system appeared to strengthen students' spatial understanding, engagement, and interaction with microcontroller components. These findings suggest that pairing mixed reality with a structured multimedia development model can meaningfully improve the effectiveness of technical education.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Yourdayflower di Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Hayatul Khairul Rahmat; Andri Nofiar. Am; Nurkholis
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 2 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i2.307

Abstract

This study was designed to explore the extent to which the strength of brand image and the standards of service quality are able to solidify customer loyalty at Yourdayflower in Bangkinang. Adopting a quantitative approach with an associative research design, this study involved 98 customers as respondents who contributed data through a structured questionnaire. All collected data were processed using multiple linear regression analysis via SPSS, having successfully passed a series of prerequisite tests including validity, reliability, and classical assumption tests to ensure model accuracy. The empirical findings reveal that all research indicators possess a high level of reliability. Furthermore, the established model proved to meet the standards of normality and is free from the disturbances of multicollinearity and heteroscedasticity. Statistically, both brand image and service quality demonstrate a positive contribution toward customer loyalty, both when tested independently (partially) and collectively (simultaneously). A compelling discovery in this research is that service quality plays a more crucial and prominent role than brand image in anchoring customer loyalty. These findings offer practical implications for the management of Yourdayflower to consistently prioritize service refinement and the strengthening of brand identity as strategic steps in creating harmonious, long-term relationships with their clientele.
Co-Authors Antoni Pribadi Burhan Hafid Dzulhijjah Yetti Eli Anggre Yeny Hayatul Khairul Rahmat Mohammad Alkadri Perdana Nurkholis Nurkholis Rahmad Akbar Ratu Natalia Marjani Ufayrah