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All Journal Gorga : Jurnal Seni Rupa ProTVF Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Atrat: Jurnal Seni Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Wimba: Jurnal Komunikasi Visual eProceedings of Art & Design Community Service Seminar and Community Engagement (COSECANT) Serat Rupa: Journal of Design
Mohamad Tohir
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Serat Rupa: Journal of Design

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STRUKTUR KOMUNIKASI VISUAL FEED INSTAGRAM BANK BUMN DI TAHUN 2020: STUDI KASUS PADA BANK BRI, BNI DAN BTN DI TAHUN 2020 Adya Mulya Prajana; Aisyi Syafikarani; Mohamad Tohir
Serat Rupa: Journal of Design Vol 6 No 1 (2022): SRJD - JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i1.3877

Abstract

Nowadays, many companies are using Instagram to build brand and marketing as BRI, BNI and BTN did. These three largest state-owned enterprise banks (BUMN) use Instagram accounts as their medium of interaction with their audience. Each has its own visual communication structure based on the character of followers, positioning and corporate identity. The visual communication structure is the primary strategy in attracting attention so that there is a direct interaction between consumer and the message conveyed by the company. Therefore, it is necessary to carry out further analysis to determine the visual, further analysis will be carried out to determine the visual communication structure of the three state-owned enterprise bank Instagram accounts. How followers can receive systematic and measurable visual messages to respond.. Thi study uses data search through field studies to obtain primary data from the Instagram account of thethree banks, followed by analyzing the data obtained using matrix analysis and visual analysis. The data that has been obtained will be analyzed using matrix analysis and visual analysis. The results of this study 1) All posters aim to attract followers' responses to participate in interacting in the comments column. 2) Each poster has its own visual communication structure based on the content of the message to be conveyed, whether express or implied. 3) The importance of message hierarchy on digital posters so that information is easy to understand. 4) Companies convey messages about company products or programs by creating quiz content.
Co-Authors Adityas Adityas Adya Mulya Prajana Aisyi Syafikarani Anastasya, Nabila Angelia Lionardi Angelia Lionardi Angelia Lionardi Arumsari, Rizky Yantami Diena Yudiarti Haq, Munqizul Dienul Ida Bagus Surya Ardhana Irenei Sabela Irfan Dwi Rahadianto Mario Mario Mita Muliawati Muliawati, Mita Nina Nursetia Ningrum Patra Aditia Rd. Rohmat Saedudin Riksa Belasunda Riky Azharyandi Siswanto Rizky Yantami Arumsari Teddy Hendiawan Teddy Hendiawan Yanuar Rahman