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Journal : Kontigensi: Jurnal Ilmiah Manajemen

Investment Risk Management Strategies in Sukuk: A Sharia Management Perspective Mahadewi, Erlina Puspitaloka
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.609

Abstract

Sukuk, as a Sharia-compliant financial instrument, has gained increasing popularity among global investors. However, as the market evolves, challenges related to risk management in compliance with Sharia principles have also emerged. This paper aims to explore investment risk management strategies in sukuk from a Sharia management perspective. Using qualitative analysis and literature review methods, the study highlights the importance of applying Sharia principles in identifying and managing risks, including market risk, liquidity risk, and default risk. Sharia-compliant risk mitigation strategies, such as portfolio diversification, sukuk performance monitoring, and the use of Sharia contracts like wakalah and mudharabah, are discussed in depth. Additionally, the paper emphasizes the role of Sharia supervisory authorities in ensuring that sukuk instruments remain compliant with Islamic law, providing added security for investors. The findings of this study offer valuable insights for investors, financial institutions, and policymakers in developing effective and Sharia-compliant risk management frameworks.
The Impact Of Artificial Intelligence On Consumer Behavior: A Comprehensive Review Of Marketing Strategies In The Digital Age Mahadewi, Erlina Puspitaloka; Sanantagraha, Arnastya Iswara; Sugiharto, Amo
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.687

Abstract

The advancement of Artificial Intelligence (AI) technology has brought significant changes to consumer behavior and marketing strategies in the digital age. This study aims to provide a comprehensive review of the impact of AI on consumer behavior while exploring marketing strategies adopted by businesses to address these changes. By utilizing literature analysis from recent journals, books, and scholarly articles, this research highlights how AI technologies—such as predictive algorithms, personalization, and chatbots—affect consumer decision-making processes, enhance customer experiences, and accelerate purchasing behaviors. On the other hand, AI also introduces new challenges related to privacy, ethics, and consumer trust in technology. The findings of this study reveal that companies successfully implementing AI into their marketing strategies are able to foster closer relationships with customers through more relevant and data-driven interactions. In this context, the role of technology in understanding consumer needs and preferences becomes a key driver of marketing success. This study provides valuable insights for academics and practitioners on how AI is transforming the marketing and consumer behavior landscape, while also recommending best practices for leveraging this technology. As such, this research emphasizes the importance of adapting to AI technologies to create added value in an increasingly competitive market.