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The Impact Of Artificial Intelligence On Consumer Behavior: A Comprehensive Review Of Marketing Strategies In The Digital Age Mahadewi, Erlina Puspitaloka; Sanantagraha, Arnastya Iswara; Sugiharto, Amo
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.687

Abstract

The advancement of Artificial Intelligence (AI) technology has brought significant changes to consumer behavior and marketing strategies in the digital age. This study aims to provide a comprehensive review of the impact of AI on consumer behavior while exploring marketing strategies adopted by businesses to address these changes. By utilizing literature analysis from recent journals, books, and scholarly articles, this research highlights how AI technologies—such as predictive algorithms, personalization, and chatbots—affect consumer decision-making processes, enhance customer experiences, and accelerate purchasing behaviors. On the other hand, AI also introduces new challenges related to privacy, ethics, and consumer trust in technology. The findings of this study reveal that companies successfully implementing AI into their marketing strategies are able to foster closer relationships with customers through more relevant and data-driven interactions. In this context, the role of technology in understanding consumer needs and preferences becomes a key driver of marketing success. This study provides valuable insights for academics and practitioners on how AI is transforming the marketing and consumer behavior landscape, while also recommending best practices for leveraging this technology. As such, this research emphasizes the importance of adapting to AI technologies to create added value in an increasingly competitive market.
Efektivitas Kegiatan Promosi Kesehatan Dalam Meningkatkan Pengetahuan Mengenai Kualitas Hidup Lansia Di Kelurahan Grogol Jakarta Barat Mustikawati, Intan Silviana; Mahadewi, Erlina Puspitaloka; Asmirajanti, Mira; Shorayasari, Susi; Eff, Aprilita Rinayanti
Malahayati Nursing Journal Vol 7, No 11 (2025): Volume 7 Nomor 11 (2025)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v7i11.23063

Abstract

ABSTRACT The quality of life of the elderly is an important matter because the quality of life of the elderly is an indicator of successful aging, where the elderly feel well-being in their lives. Health promotion activities are one effective intervention to increase the knowledge of the elderly regarding health, which impacts the increase in healthy behaviors and the quality of life of the elderly. The aim of this study is to analyze the effectiveness of health promotion in enhancing knowledge about quality of life of the elderly in Grogol sub-district, West Jakarta. This research is a quantitative study with a cross-sectional approach. The respondents in this study are the elderly in Grogol sub-district, West Jakarta, who participated in health promotion activities, totaling 60 individuals. Data collection was conducted using questionnaires and analyzed using Wilcoxon signed-rank statistical tests. Based on the research results, there was an increase in the knowledge of the elderly regarding quality of life before and after the health promotion activities (p-value<0.05). It is necessary to follow up on activities involving related parties to improve the quality of life of the elderly sustainably. Keywords: Effectiveness, Knowledge, Quality of Life, Elderly, Health Promotion  ABSTRAK Kualitas hidup pada orang lanjut usia (Lansia) merupakan hal penting karena kualitas hidup Lansia merupakan indikator dalam successful aging, dimana Lansia merasakan kesejahteraan di dalam hidupnya. Kegiatan promosi kesehatan merupakan salah satu intervensi yang efektif untuk meningkatkan pengetahuan Lansia mengenai kesehatan, yang berdampak pada meningkatnya perilaku sehat dan kualitas hidup Lansia. Tujuan penelitian ini yaitu untuk menganalisis efektivitas promosi kesehatan dalam meningkatkan pengetahuan mengenai kualitas hidup Lansia di Kelurahan Grogol, Jakarta Barat. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan cross-sectional. Responden dalam penelitian ini yaitu Lansia di Kelurahan Grogol, Jakarta Barat yang mengikuti kegiatan promosi kesehatan yang berjumlah 60 orang. Pengumpulan data dilakukan menggunakan kuesioner dan dianalisis menggunakan uji statistik Wilcoxon signed-rank test. Berdasarkan hasil penelitian didapatkan adanya peningkatan pengetahuan Lansia mengenai kualitas hidup sebelum dan sesudah kegiatan promosi kesehatan (nilai p<0,05). Diperlukan adanya tindak lanjut kegiatan yang melibatkan pihak-pihak terkait untuk meningkatkan kualitas hidup Lansia secara berkelanjutan.  Kata Kunci: Efektivitas, Pengetahuan, Kualitas Hidup, Lansia, Promosi Kesehatan
The Effectiveness of Stunting Prevention Promotion to Improve Mothers’ Knowledge Mustikawati, Intan Silviana; Putri, Suci Sri Endah Lestari Mulyanto; Mahadewi, Erlina Puspitaloka; Muniroh, Muniroh; Nurmalasari, Mieke; Sangadji, Namira Wadjir
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.2263

Abstract

Childhood undernutrition include stunting remains a global public health problem that affects many middle-income countries. Nutrition education generally seeks to increase nutritional knowledge, thereby influencing attitude and practices towards good nutrition. This study aimed to analyze knowledge of stunting prevention before and after stunting prevention promotion in Purwakarta Village, Banten Indonesia. This study was quasi-experimental design with one group pre-posttest in 2023. The population in this study were mothers who had children under five years old in Purwakarta Village, Banten Indonesia. A total of 78 mothers who participated in stunting prevention promotion were selected as a respondent. Data was collected by questionnaire and analyzed using paired-t test. The mean score of stunting prevention knowledge was higher after intervention (Mean= 10,45; SD=0,83) than before intervention (Mean= 6,12; SD= 1,84) and it was statistically significant (p < 0,05). Appropriate nutrition promotion plays a role to inform and remind of stunting prevention behavior.
Perceptions of Stress Levels Among Mothers in Pasir Angin Village, Megamendung Subdistrict, Bogor, Based on the Perceived Stress Scale (PSS-10) Nurmawaty, Dwi; Mahadewi, Erlina Puspitaloka; Larasati, Ayu; Sutinah, Nina
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), December 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stress is a negative reaction that arises when an individual experiences excessive pressure resulting from demands, difficulties, or situations that exceed their ability to cope. This study aims to describe the level of stress among women who serve as Posyandu cadres in Pasir Angin Village, Megamendung District, Bogor. This research uses a quantitative approach with univariate analysis. The population consists of all Posyandu cadres in Pasir Angin Village, totaling 31 individuals, and the entire population was used as the sample. Data collection was conducted using the Perceived Stress Scale (PSS-10). The results show that most Posyandu cadres experience moderate stress, with 23 respondents (74.2%), followed by mild stress experienced by 6 respondents (19.4%), and severe stress by 2 respondents (6.5%). These findings indicate that the majority of respondents experience stress at a moderate level, reflecting psychological pressure that is still manageable but requires attention to prevent progression to severe stress. Psychological support and capacity building through stress management training, more equitable task distribution, and routine monitoring of the cadres’ psychological
Pemberdayaan Pemberdayaan Kelompok Pemuda Desa Bojong Tengah, Kecamatan Pusaka Jaya, Subang untuk Mewujudkan Kemandirian dalam Menanggulangi Pengangguran Siklis Sekaligus Meminimalisasi Urbanisasi Sugiharto, Amo; Tamzil, Fachmi; Heriyanti, Heriyanti; Mahadewi, Erlina Puspitaloka
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1143

Abstract

Program pengabdian masyarakat diarahkan untuk pemuda dengan tujuan menciptakan kemandirian ekonomi masyarakat dan swasembada pangan melalui budidaya ayam petelur sebagai solusi dampak pengangguran siklis (musiman), sekaligus meminimalisasi urbanisasi masyarakat pedesaan yang memiliki mata pencaharian bidang pertanian. Kegiatan dilaksanakan di RT.09 RW. 02 Desa Bojong Tengah, Kecamatan Pusaka Jaya, Kabupaten Subang dengan metode pendekatan berbasis komunitas (Community-Based Research, CBR). Pengabdian masyarakat dimulai dari sosialisasi program untuk mencapai sebuah kesamaan persepsi tentang program yang ditawarkan oleh pengusul dengan rencana kerja yang akan diterapkan dan dapat dijalankan oleh mitra. Tahap selanjutnya yaitu memberikan pelatihan kepada mitra mengenai teknik beternak ayam petelur agar mitra memilikikeahlian budidaya. Adapun penerapan teknologi terhadap mitra berupa cara/metode dalam mengelola budidaya ayam petelur (softskill) yang disinergikan dengan pendampingan, evaluasi, maupun keberlanjutan program. Hasil yang diperoleh berupa meningkatnya produktivitas dan kemampuan pemuda (mitra) dalam melakukan pengelolaan budidaya ayam petelur yang terlihat pada berbagai aktivitas mulai dari pemilihan DOC/pullet ayam, pemberian pakan, pemberian vaksin, vitamin dan obat-obatan, sampai pengelolaan sanitasi kandang maupun lingkungan, dan tentunya program memberikan solusi kepada masyarakat sekitar dalam memperoleh telur dengan cara yang mudah dijangkau, mudah diperoleh, dan harga yang lebih bersaing dibanding harga pasar.
Edukasi Kesehatan untuk Meningkatkan Kualitas Hidup Orang Lanjut Usia (Lansia) di Kelurahan Grogol Jakarta Barat Mustikawati, Intan Silviana; Mahadewi, Erlina Puspitaloka; Shorayasari, Susi; Wahidin, Mugi; Eff, Aprilita Rinayanti; Handayani, Rini
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 1 (2026): Volume 9 Nomor 1 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i1.23890

Abstract

ABSTRAK Kualitas hidup Lansia merupakan wujud kesejahteraan pada Lansia di dalam hidupnya. Kualitas hidup yang baik berperan penting dalam meningkatkan kesehatan secara keseluruhan. Kegiatan edukasi kesehatan bertujuan untukmeningkatkan pengetahuan dan sikap mengenai kualitas hidup, serta perilaku kesehatan pada Lansia, yang dapat berdampak pada kualitas hidup Lansia. Kegiatan pengabdian pada masyarakat ini yaitu berupa edukasi kesehatan mengenai Lansia Tangguh pada Lansia melalui metode ceramah dan diskusi, kegiatan stretching dan games, dan pemberian media edukasi berupa leaflet. Kegiatan edukasi kesehatan mengenai Lansia Tangguh dilaksanakan pada tanggal 25 Oktober 2024 di RW 02 Kelurahan Grogol, Jakarta Barat, yang dihadiri oleh 30 orang Lansia. Kegiatan berjalan dengan baik, lancar, dan interaktif karena penggunaan media komunikasi yang menarik dan adanya kegiatan stretching dan games sebagai ice breaking dan melatih fokus dan konsentrasi Lansia. Edukasi kesehatan mengenai Lansia Tangguh diharapkan dapat meningkatkan pengetahuan, sikap, dan perilaku sehat Lansia, sehingga dapat meningkatkan kualitas hidup Lansia.  Kata Kunci: Edukasi Kesehatan, Kualitas Hidup, Pengetahuan, Lansia.  ABSTRACT The quality of life of the elderly is a manifestation of their well-being in life. A good quality of life plays an important role in improving overall health. Health education activities aim to increase knowledge and attitudes regarding quality of life, as well as health behaviors in the elderly, which can impact the quality of life of the elderly. This community service activity involves health education about Resilient Seniors for the elderly through lectures and discussions, stretching and games activities, and the provision of educational media in the form of leaflets. The health education activity regarding Resilient Elderly was held on October 25, 2024, in RW 02 Grogol Village, West Jakarta, attended by 30 elderly participants. The activity went well, smoothly, and interactively due to the use of engaging communication media and the inclusion of stretching exercises and games as ice-breakers to train the focus and concentration of the elderly.  Health education about Resilient Elderly is expected to improve the knowledge, attitudes, and healthy behaviors of the elderly, thereby enhancing their quality of life. Keywords: Health Education, Quality Of Life, Knowledge, Elderly.
Analysis of the Relationship Between Digital Transformation Influenced by Technology, Artificial Intelligence Diagnosis, Legal Basis and Challenges to Health Services in Hospitals Hilmy, Mohamad Reza; Putranto, Rahmat Dwi; Mahadewi, Erlina Puspitaloka; Setiawan, Ichwan; Shameela, Alika
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i12.63215

Abstract

The rapid adoption of digital technologies and artificial intelligence (AI) is transforming hospital healthcare services, offering opportunities to improve diagnostic accuracy, operational efficiency, and patient-centered care. Previous studies indicate that AI-powered diagnostic tools, cloud computing, electronic health records, and IoT systems significantly enhance clinical decision-making and resource management. However, legal, ethical, and operational challenges including patient data privacy, liability ambiguity, staff skill gaps, interoperability issues, and high implementation costs pose significant barriers to effective adoption. This study aims to investigate the relationship between digital transformation driven by emerging technologies, AI-assisted diagnostics, legal frameworks, and operational challenges in hospital services. A systematic literature review (SLR) was conducted, analyzing peer-reviewed articles published between 2021 and 2025 from major databases including PubMed, Scopus, ScienceDirect, and Google Scholar. Key themes were extracted and synthesized across five dimensions: technology and infrastructure, AI implementation, legal and regulatory considerations, operational challenges, and healthcare outcomes. Findings reveal that while digital transformation and AI adoption enhance hospital efficiency and diagnostic precision, their success depends on coordinated attention to regulatory compliance, staff training, system integration, and organizational readiness. Hospitals must adopt multidimensional strategies to balance technological innovation with ethical, legal, and operational considerations for sustainable healthcare delivery.
PENGARUH KUALITAS PENGADUAN, KECEPATAN PENANGANAN DAN KEPUASAN PENGGUNA TERHADAP EFEKTIVITAS FITUR PENGADUAN PLN MOBILE UP3 CIKOKOL Christover, Jean; Djati, Sunding Pantja; Mariam, Siti; Mahadewi, Erlina Puspitaloka
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2103

Abstract

In the digital era, public services have transformed through applications such as PLN Mobile. The effectiveness of its complaint feature is influenced by complaint quality, handling speed, and user satisfaction, with digital literacy serving as a moderator. This study aims to analyze the factors affecting the effectiveness of the complaint feature on the PLN Mobile application within the PLN UP3 Cikokol working area.Using purposive sampling, the study involved 120 respondents who are customers of PLN UP3 Cikokol. Data analysis was performed using PLS-SEM with smartpls 4 software. The results indicate that complaint quality, handling speed, and user satisfaction significantly influence complaint feature effectiveness. Notably, complaint quality has the strongest impact on user satisfaction compared to other relationships in the model. Furthermore, digital literacy does not significantly moderate the influence of complaint quality, handling speed, or user satisfaction on feature effectiveness. This suggests that the PLN Mobile complaint feature is sufficiently inclusive, ensuring its effectiveness is accessible to all users regardless of their digital proficiency levels.