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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) International Journal of Social Science and Business EKUITAS (Jurnal Ekonomi dan Keuangan) Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Jurnal Bisnis Indonesia International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) International Journal of Applied Finance and Business Studies BIP'S : Jurnal Bisnis Perspektif Improvement: Jurnal Manajemen dan Bisnis Journal of Economics Development Issues Innovative: Journal Of Social Science Research Research Horizon Journal of Management and Innovation Entrepreneurship (JMIE) MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Horizon: Indonesian Journal of Multidisciplinary Atestasi : Jurnal Ilmiah Akuntansi
Kurniawan, Gogi
Sekolah Tinggi Ilmu Ekonomi YAPAN
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Manajemen Waktu Dan Tingkat Kedisiplinan Terhadap Prestasi Kerja Pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya Cahyawulan, Aspena Nurma; Nusu, Christian Adolf; Handayanto, Deny Dwi; Wibowo, Septrian Adi; Kurniawan, Gogi
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian yang dilakukan ini melakukan analisis beberapa faktor yang dapat mempengaruhi Prestasi kerja pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya. Populasi dalam penelitian ini adalah semua pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya sebanyak 55 orang. Besarnya sampel ditentukan sebanyak 91% dari populasi total sehingga besarnya sampel dalam penelitian ini adalah sebanyak 50 orang yang ditetapkan dengan teknik simple random sampling atau sampling acak sederhana. Dalam penelitian ini digunakan model analisis regresi linier berganda. Model ini dipilih karena ingin mengetahui seberapa besar pengaruh variabel bebas terhadap Prestasi kerja pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya secara serempak maupun secara parsial. Kesimpulan dalam penelitian ini adalah sebagai berikut: (1) Faktor-faktor manajemen waktu dan tingkat kedisiplinan secara serempak mempunyai pengaruh nyata terhadap Prestasi kerja pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya. (2) Faktor-faktor manajemen waktu dan tingkat kedisiplinan secara parsial mempunyai pengaruh nyata terhadap Prestasi kerja pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya. (3) Faktor yang mempunyai pengaruh dominan terhadap Prestasi kerja pegawai Kecamatan Sukolilo Pemerintah Kota Surabaya adalah tingkat kedisiplinan.
CREATIVE KPI MODEL: A BEHAVIORAL APPROACH TO EVALUATING THE PERFORMANCE OF VISUAL COMMUNICATION DESIGNERS Ferry Eldeni T; Gogi Kurniawan; Dani Rohmati; Hafidulloh
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 1 (2025): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i1.3099

Abstract

This study aims to identify the work behavior patterns of visual communication designers and to develop appropriate Key Performance Indicators ( KPIs ) to support People Management at Ruang Creative Surabaya. Employing a qualitative approach with a case study design , data were collected through interviews , observations , and document analysis , then validated using triangulation and analyzed via thematic analysis . The study identified six main dimensions of work behavior : quality of work , timeliness , initiative , cooperation , personal qualities , and creativity . These dimensions were formulated into a KPI framework with proportional weighting , where quality of work (25%) and timeliness (20%) are prioritized , while the other dimensions complement qualitative aspects reflecting creativity , collaboration , and integrity . This research contributes in three ways : theoretically , by expanding performance management studies through the integration of behavior and creativity ; practically , by providing an evaluation framework that balances organizational discipline with artistic freedom ; and contextually , by enriching Indonesian creativity industry literature with empirical evidence from a local design agency
STRATEGIC COMMUNICATION AND MARKETING OF TEDO COFFEE SHOP IN ATTRACTING CUSTOMERS Rachman Julian, Maulady; Kurniawan, Gogi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.205

Abstract

This study analyzes the communication and marketing strategies implemented by Tedo Coffee Shop in attracting customer interest amidst the intense coffee shop competition in Sampang. The purpose is to describe and analyze how Tedo Coffee Shop designs and applies its communication and marketing strat-egies, and how both synergistically contribute to building customer interest.Using a qualitative descrip-tive approach, data were collected through in-depth interviews with the owner, manager, and several baristas, direct observation of communication and marketing activities at the café and on digital plat-forms, as well as analysis of relevant internal documentation. The unit of analysis is Tedo Coffee Shop as a business entity.The findings reveal that Tedo Coffee Shop utilizes an active social media strategy, par-ticularly on Instagram, to build brand awareness and create an appealing image among young custom-ers. Communication is also strengthened through direct, personal interactions between baristas and cus-tomers. Meanwhile, the marketing strategy focuses on offering unique coffee and non-coffee products, competitive pricing, and creating a cozy, Instagrammable café atmosphere to encourage positive custom-er experiences. The combination of strong visual communication and attractive marketing offerings has proven effective in attracting new customers and retaining existing ones. In conclusion, effective digital communication and marketing strategies centered on customer value and experience are key to Tedo Cof-fee Shop’s success in a dynamic market. The study recommends continued innovation in digital content and product offerings to maintain competitiveness
PERFORMANCE IMPROVEMENT MODEL: COMMITMENT DEVELOPMENT BASED ON EMPOWERING AND ORGANIZATIONAL LEARNING Suhermin Suhermin; Gogi Kurniawan; Abdul Talib Bon; Riza Bahtiar Sulistyan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 3 (2023): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i3.5777

Abstract

Regulatory changes during the pandemic, following high industrial growth in the goods and services sector, have encouraged companies to increase their competitiveness. Then achieving performance becomes a top priority, and the company also requires a strong commitment from its employees. Efforts that are considered relevant are employee empowerment and environmental conditioning of the company as a learning organization. This study aims to analyze the effect of employee empowerment and learning organizations on increasing organizational commitment and performance. The sample used was 158 employees of PT. ACS, as the product and service company in the food and beverage sector. Data collection instruments used a Likert scale and were analyzed using a structural equation model (SEM). The results of the study show that employee empowerment and learning play an important role in increasing organizational commitment and performance. The existence of high commitment will also lead to high employee performance. An important implication of this research is that good empowerment and learning will increase organizational commitment, and a good impact on the organization, namely employee performance will also increase.
The influence of health perception and brand image on le mineral purchases Rival Jene; Gogi Kurniawan
International Journal of Applied Finance and Business Studies Vol. 14 No. 1 (2026): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i1.504

Abstract

Increasing public awareness of the importance of health and increasingly fierce competition in the bottled water industry help companies study the characteristics of potential buyers. This study was conducted to examine the reasons behind the purchasing decisions of Le Mineral products among students of STIE YAPAN Surabaya. This study used a quantitative approach involving 143 respondents selected through a purposive sampling technique. Data testing from this study used SPSS with multiple linear analysis. The results of the analysis show Health Perception and Brand Image significantly contribute to purchasing decisions, both partially and simultaneously. Brand Image proved to be a more influential factor than Health Perception in influencing consumer purchasing decisions. Furthermore, the research model was able to explain 58.2% of the variation in purchasing decisions, with the remainder coming from variables not discussed in this study. This finding is important as companies strive to pay more attention to image as a basis for consumer evaluation.
Pengaruh E-Marketing terhadap pembelian online melalui citra merek dan kesadaran merek pada pengguna Shopee Gogi Kurniawan
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 8 No 2 (2023): JMAPAN
Publisher : LPPM STIE YAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v8i2.211

Abstract

Tujuan penelitian ini untuk menganalisis E-Marketing Terhadap Keputusan Pembelian Melalui Citra Merek Dan Kesadaran Merek Pada Pengguna Shopee. Populasi dari penelitian ini adalah pengguna Shopee di Surabaya, sedangkan untuk penarikan sampel, jarena di dalam penelitian ini terdapat 15 indikator, maka jumlahsampel dalam penelitian ini adalah 15 x 7 = 105 maka sampel yang digunakan sebesar 105 responden Shopee di Surabaya. Analisis data dilakukan dengan menggunakan metode SEM berbasis komponen dengan menggunakan PLS dipilih sebagai alat analisis pada penelitian ini. Berdasarkan hasil pengujian dengan menggunakan analisis PLS, untuk menguji pengaruh beberapa variabel terhadap Keputusan Pembelian maka dapat diambil kesimpulan sebagai berikut : Variabel E-Marketing terbukti berpengaruh terhadap Keputusan Pembelian, Citra Merek terbukti sebagai variabel moderasi dalam hubungan antara E-Marketing berpengaruh terhadap Keputusan Pembelian, Kesadaran Merek terbukti sebagai variabel moderasi dalam hubungan antara E-Marketing terhadap Keputusan Pembelian .
Determinan Loyalitas Pelanggan E-Commerce pada Mahasiswa Organisasi Kemahasiswaan di Surabaya: Peran Digital Marketing, Social Media Engagement, dan Customer Trust Moma, Elias Yosman; Kurniawan, Gogi
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6592

Abstract

This study aims to analyze the influence of digital marketing, social media engagement, and customer trust on e-commerce customer loyalty among university students involved in student organizations in Surabaya. This study uses an explanatory quantitative approach with data collected through a Likert-scale questionnaire distributed to students who are active in student organizations and have experience transacting on e-commerce platforms. The data was analyzed using multiple linear regression with the help of SPSS. The study results show that digital marketing has a positive effect on customer loyalty, meaning that promotional content, personalized messages, and easy access to information can encourage repurchase intentions. Social media engagement also has a positive effect because interactions, reviews, comments, and social recommendations strengthen customers' connection with the platform. Customer trust is an important determinant because student loyalty largely depends on perceptions of transaction security, clarity of information, platform reputation, and fulfillment of service promises. Simultaneously, these three variables form the foundation of e-commerce customer loyalty among college students involved in organizations. This finding implies that e-commerce managers need to integrate digital marketing strategies, strengthen social media interactions, and build trust to retain young customers who are critical, socially connected, and responsive to digital experiences. The contribution of this research lies in positioning organizational students as a segment of digital consumers influenced by community dynamics, social media intensity, and rational evaluation of online transaction risks.
Co-Authors Abdul Talib Bon Agus Sanjaya Andre Setya Bangsawan Ari Riswanto, Ari Cahyawulan, Aspena Nurma D. Atinaja, Mariane Dani Rohmati Devie, Nancy Martha Efendi, Ridwan Ferry Eldeni T Finsher, Borey Hafidulloh Handayanto, Deny Dwi Haryanti, Endri Hosniawati jefri Heridiansyah Melanny Methasar Melanny Methasari Moma, Elias Yosman Muriana, Sudji Noer Soetjipto Nugraha, Galuh Satya Nusu, Christian Adolf Rachman Julian, Maulady Rival Jene Riza Bahtiar Sulistyan Saihon Sidik, A.Rochim Suhermin, Suhermin Sulastri Sulastri Wibowo, Septrian Adi