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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) International Journal of Social Science and Business EKUITAS (Jurnal Ekonomi dan Keuangan) Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Jurnal Bisnis Indonesia International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) BIP'S : Jurnal Bisnis Perspektif Improvement: Jurnal Manajemen dan Bisnis Journal of Economics Development Issues Innovative: Journal Of Social Science Research Research Horizon Journal of Management and Innovation Entrepreneurship (JMIE) MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Atestasi : Jurnal Ilmiah Akuntansi
Kurniawan, Gogi
Sekolah Tinggi Ilmu Ekonomi YAPAN
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH TANGGUNG JAWAB SOSIAL TERHADAP CITRA PERUSAHAAN PADA TELKOM KANDATEL SURABAYA TIMUR Gogi Kurniawan
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 1, No 2 (2016): JMAPAN
Publisher : Sekolah Tinggi Ilmu Ekonomi Yapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v1i2.2

Abstract

Variabel penelitian terdiri dari variabel bebas yaitu Tanggung Jawab Sosial (X) dan variabel terikat adalah Citra Perusahaan (Y). Populasi dalam penelitian ini adalah peserta Program Kemitraan dan Program Bina Lingkungan selanjutnya dikelola oleh unit yang disebut Community Development Center (CDC) yang merupakan kegiatan tanggung jawab social dari Telkom di Surabaya Timur yang berjumlah 104 orang. Teknik penentuan sampel yang digunakan dalam peneltian ini adalah teknik sensus karena yang diteliti adalah seluruh populasi yang berjumlah 104 orang.Teknik analisa data yang digunakan untuk menganalisis data dalam penelitian iniadalah Structural Equation Modelling (SEM). Pengujian hipotesis dan hubungan kausal, pengaruh langsung [koefisien jalur]diamati dari bobot regresi terstandar, dengan pengujian signifikansi pembanding nilai CR (Critical Ratio) atau P (Probability) yang sama dengan nilai t hitung. Apabila t hitung lebih besar daripada t tabel berarti signifikan.Berdasarkan hasil penelitian danpembahasan, dapat disimpulkan bahwa tidakadanya pengaruh yang diberikan oleh variabeltanggung jawab sosial terhadap citra perusahaan
PENGARUH KEGUNAAN PRODUK, KEMUDAHAN PENGGUNAAN PRODUK, DAN PERGAULAN SOSIAL TERHADAP MINAT MEREFERENSIKAN MELALUI NILAI PELANGGAN PADA PRODUK TELKOMSEL FLASH DI SURABAYA Melanny Methasar; Gogi Kurniawan
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 1, No 1 (2016): JMAPAN
Publisher : Sekolah Tinggi Ilmu Ekonomi Yapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v1i1.9

Abstract

Keberhasilan peluncuran produk baru ditentukan oleh tanggapan atau reaksi konsumen selama mereka menggunakan produk. Pada tahap ini konsumen mempunyai pengalaman secara langsung interaksi produk dan memberikan penilaian terhadapnya, serta mengembangkan sikap suka atau tidak suka terhadap produk. Salah satu penilaian yang dilakukan konsumen terhadap produk, adalah berdasarkan kegunaan produk tersebut bagi dirinya.Kegunaan produk merupakan derajat kepercayaan konsumen bahwa dalam penggunaan produk atau jasa tertentu akan membawa peningkatan terhadap kinerja pekerjaannya. Bila konsumen merasa bahwa suatu produk berguna bagi dirinya, maka minat pakai konsumen terhadap produk tersebut akan besar. Prinsip yang mengatakan bahwa apapun yang diperbuat oleh produsen akan laku di pasar sudah tidak relevan lagi di masa kini. Oleh karena itu, produsen harus menyesuaikan produk dan jasanya dengan apa yang diinginkan oleh konsumen. Telkomsel selaku provider dari Telkomsel Flash harus merumuskan strategi pemasaran yang tepat sebagai dasar untuk keunggulan bersaing mengingat tingginya minat mereferensikan akan membawa dampak yang positif terhadap keberhasilan produk di pasar.Penelitian ini mempunyai tujuan untuk : Menganalisis pengaruh persepsi nilai pelanggan terhadap minat mereferensikan konsumen terhadap produk Telkomsel Flash; Menganalisis pengaruh persepsi terhadap kegunaan produk terhadap persepsi nilai pelanggan produk Telkomsel Flash; Menganalisis pengaruh persepsi terhadap kemudahan penggunaan produk terhadap persepsi nilai pelanggan produk Telkomsel Flash; Menganalisis pengaruh dari pergaulan sosial terhadap pemakaian produk terhadap persepsi nilai pelanggan Telkomsel Flash.Dari pengolahan, pengujian dan pembahasan hasil penelitian yang berkaitan dengan permasalahan, maka simpulan dan saran yang dapat diambil yang ada hubungannya dengan penelitian adalah sebagai berikut : Pengujian hipotesis pertama menunjukkan adanya hubungan pengaruh yang positif antara nilai pelanggan dengan minat mereferensikan.Pengujian hipotesis kedua menunjukkan adanya hubungan pengaruh yang positif antara konstruk kegunaan produk dan nilai pelanggan. Pengujian hipotesis ketiga menunjukkan hubungan pengaruh yang positif antar konstruk kemudahan penggunaan produk dan nilai pelanggan.Pengujian hipotesis keempat menunjukkan hubungan pengaruh yang positif antar konstruk pengaruh pergaulan sosial dan nilai pelanggan, yang berarti bila pelanggan merasakan bahwa produk dapat menunjang pergaulan sosialnya, maka pelanggan akan merasa produk itu memberikan manfaat bagi dirinya dan bernilai bagi dirinya
The Effect of Innovative Product, Brand Image, and Opinion Leader on Customer Retention in the Covid-19 Pandemic Era Kurniawan, Gogi; D. Atinaja, Mariane
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p329

Abstract

The Covid-19 pandemic has been going on for two years, during which time there were many regulations in various fields, such as restrictions on community activities in various sectors which had an impact on changes in consumer behavior. These conditions encourage each company to survive, in the midst of uncertain conditions and increasingly fierce competition through a customer retention strategy built from innovation efforts, brand image enhancement, and opinion leaders as community marketing targets. For this reason, this study, which took 294 customers of Garudafood products by purposive sampling, aims to describe and examine the influence of innovative products, brand image, and opinion leaders on customer retention. Through path analysis it is known that innovative products have an effect on customer retention, and brand image affects customer retention; while the influence of the opinion leader on customer retention has a probability that cannot explain the influence or correlation to customer retention. The correlation value of determination explains that innovative products and brand images are able to make an effective contribution that is quite sufficient for the company's efforts to retain customers. Keywords: Innovative Product, Brand image, Opinion leader, Customer retention
Sales Imporvement towards Digital Marketing in COVID-19 Pandemic Kurniawan, Gogi; Heridiansyah , Jefri
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.43808

Abstract

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampling method used was purposive sampling, selecting 74 MSME managers. Paired t-test analysis of the differences shows that the probability of increased sales volume through digital marketing media is greater than that of conventional marketing media. Additionally, the level of consumer response to MSMEs is higher when using digital marketing compared to conventional methods, and the intensity of interaction between MSME marketers and consumers is greater when using digital marketing media. The results of this study also demonstrate that the opportunity for MSMEs to promote or re-market products to potential consumers through digital marketing media is greater than for MSMEs still relying on conventional marketing methods.
Employee attribution strengthening training as an effort to support persebaya cooperative competitiveness Sanjaya, Agus; Kurniawan, Gogi
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1471

Abstract

Cooperatives in the community empowerment sector need to be supported by credible human resources in order to remain able to survive in the midst of market competition, moreover the types of products produced are a need for style and identity in the identified market segments. This study aims to examine the effect of employee self-attribution training on increasing attributions that support cooperative competitiveness. This experimental research took 10 members of the Persebaya Cooperative management. Self attribution strengthening training was given locus of control (LoC) and need for achievement (N-Ach) materials. The results of the pre-test and post-test of paired samples obtained t = 12.628 and p = 0.002 (p <0.05) meaning that there was an increase in employee self-attribution after training. The increase in self-attribution was shown by the increase in the average N-Ach and LoC values, both of which showed significant changes. Spearman_rho correlation analysis results obtained r = 0.743 with p = 0.002 (p <0.05) indicating a positive and significant correlation between LoC and N-Ach. The coefficient of determination of 0.552 explains that LoC makes an effective contribution to N-Ac of 55.2%. The results of this study can be concluded that self-attribution strengthening training with N-Ach and LoC material for employees can have an impact on increasing attribution that supports the competitiveness of the Persebaya cooperative which is able to explain HR competencies.
Pengaruh E-Marketing terhadap pembelian online melalui citra merek dan kesadaran merek pada pengguna Shopee Kurniawan, Gogi
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 8 No 2 (2023): JMAPAN
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Yapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v8i2.211

Abstract

Tujuan penelitian ini untuk menganalisis E-Marketing Terhadap Keputusan Pembelian Melalui Citra Merek Dan Kesadaran Merek Pada Pengguna Shopee. Populasi dari penelitian ini adalah pengguna Shopee di Surabaya, sedangkan untuk penarikan sampel, jarena di dalam penelitian ini terdapat 15 indikator, maka jumlahsampel dalam penelitian ini adalah 15 x 7 = 105 maka sampel yang digunakan sebesar 105 responden Shopee di Surabaya. Analisis data dilakukan dengan menggunakan metode SEM berbasis komponen dengan menggunakan PLS dipilih sebagai alat analisis pada penelitian ini. Berdasarkan hasil pengujian dengan menggunakan analisis PLS, untuk menguji pengaruh beberapa variabel terhadap Keputusan Pembelian maka dapat diambil kesimpulan sebagai berikut : Variabel E-Marketing terbukti berpengaruh terhadap Keputusan Pembelian, Citra Merek terbukti sebagai variabel moderasi dalam hubungan antara E-Marketing berpengaruh terhadap Keputusan Pembelian, Kesadaran Merek terbukti sebagai variabel moderasi dalam hubungan antara E-Marketing terhadap Keputusan Pembelian .
Integrating The Marketing-Finance Interface In Marketing and IMC Strategy Formulation: A Case Study of Dove Shampoo Nugraha, Galuh Satya; Kurniawan, Gogi; Hafidulloh; Haryanti, Endri
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27670

Abstract

The Indonesian FMCG industry, especially in the hair care segment, faces intense competition as consumers increasingly prioritize emotional and social values in purchasing decisions. This study examines how the marketing–finance interface supports integrated marketing communication (IMC) strategies to strengthen brand competitiveness. Using a qualitative case study of PT Unilever Indonesia Tbk and its Dove brand, data were collected through in-depth interviews with key managers and analysis of internal documents. Thematic analysis revealed that functional integration—through joint decision-making forums, cross-departmental performance indicators, and cross-training programs—enhances IMC effectiveness and enables data-driven strategic decisions. The findings highlight the strategic importance of cross-functional collaboration in developing communication strategies that are both emotionally resonant and financially accountable. This research contributes to the marketing–finance interface literature in emerging markets and provides practical insights for FMCG firms seeking to align marketing creativity with financial discipline. Keywords: Marketing–Finance Interface, Integrated Marketing Communication, Consumer Behavior, FMCG Strategy
The Impact of Communication on Employee Performance: Evidence from the Department of Culture, Youth, Sports, and Tourism of Surabaya City Hosniawati; Kurniawan, Gogi; Hafidulloh
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27695

Abstract

Abstract: Effective communication is a critical determinant of performance in public institutions with complex, multidimensional functions. This study investigates the effect of communication on employee performance at the Department of Culture, Youth, Sports, and Tourism of Surabaya City. Employing a quantitative, explanatory research design, data were collected from all 53 employees using a Likert-scale questionnaire and analyzed with SPSS, incorporating validity and reliability tests, simple linear regression, and hypothesis testing. The results indicate that communication exerts a strong, positive, and significant influence on employee performance (β = 0.820, R² = 0.672), with goal setting, instruction delivery, and reporting emerging as the strongest indicators. Conversely, feedback provision and complaint handling remain areas for improvement. The findings underscore the need for strengthening two-way communication, institutionalizing constructive feedback mechanisms, and fostering a participatory work climate to optimize employee performance. Keywords: Communication, Employee Performance, Public Sector  
The Influence Of E-Procurement On The Performance Effectiveness Of Civil Servants In The Surabaya City Government Saihon; Kurniawan, Gogi; Hafidulloh
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2025): Vol 5 No 2 September 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i2.27781

Abstract

Technological advancements have encouraged governments to adopt digital systems, including in public procurement processes. However, the effectiveness of e-procurement in improving civil servant performance still requires further investigation, particularly within local government settings. This study aims to examine the impact of e-procurement implementation on the performance of civil servants in the Surabaya City Government. Adopting a quantitative approach, data were collected through a survey of 40 respondents. The results indicate that e-procurement positively influences performance, primarily by transforming work procedures to become more efficient and transparent. In contrast, its influence on the mindset of civil servants remains limited. The findings support the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), emphasizing the importance of organizational readiness, human resource competence, and adaptive work culture in the successful adoption of e-procurement. This research contributes to policy development aimed at strengthening digital governance in the public sector Keywords: Digital Systems, E-Procurement, Civil Servant Performance
Exploring Taxation Dynamics: Perceptions and Strategies in Marketing Practices Kurniawan, Gogi
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.789

Abstract

This study investigates taxation dynamics within marketing practices, aiming to explore consumer perceptions, firm strategies, and their implications for profitability and market performance. Employing a qualitative analysis of existing literature, the research examines key themes and patterns in taxation-related studies. The study finds that consumer perceptions significantly influence purchasing decisions, with tax perception impacting willingness to pay and brand preferences. Firms employ various strategies such as tax planning, pricing adjustments, and lobbying efforts to navigate taxation dynamics and optimize financial outcomes. Tax planning emerges as crucial for minimizing tax liabilities and enhancing competitiveness. Additionally, firms adjust pricing strategies and product portfolios in response to tax policies, while tax-efficient supply chain management mitigates tax-related risks. The interaction between taxation dynamics and market performance has significant implications for firm profitability, market structure, and economic growth. Higher tax burdens correlate with reduced corporate earnings and investment, influencing market competition and innovation. The effectiveness of tax incentives remains debated, highlighting the need for further research to inform evidence-based policymaking and strategic management practices. This study contributes to theoretical understanding by elucidating the complex interplay between taxation policies, consumer behavior, firm strategies, and market outcomes.
Co-Authors Agus Sanjaya Andre Setya Bangsawan Ari Riswanto, Ari Bon, Abdul Talib Cahyawulan, Aspena Nurma D. Atinaja, Mariane Dani Rohmati Devie, Nancy Martha Efendi, Ridwan Ferry Eldeni T Finsher, Borey Hafidulloh Handayanto, Deny Dwi Haryanti, Endri Heridiansyah , Jefri Hosniawati Melanny Methasar Melanny Methasari Muriana, Sudji Noer Soetjipto Nugraha, Galuh Satya Nusu, Christian Adolf Rachman Julian, Maulady Riza Bahtiar Sulistyan Saihon Sidik, A.Rochim Suhermin, Suhermin Sulastri Sulastri Wibowo, Septrian Adi