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All Journal Jurnal IPTA MATAPPA: Jurnal Pengabdian Kepada Masyarakat Educenter: Jurnal Ilmiah Pendidikan Jurnal Pengabdian Masyarakat Akademisi Jurnal Manajemen dan Pemasaran Jasa Dirkantara Indonesia EDUCENTER JURNAL PENDIDIKAN Journal of Indonesia Marketing Association
Hermanto Yaputra
Universitas Trisakti
Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Digital Marketing Bagi Perkembangan UMKM Rufata Di Jakarta Yaputra, Hermanto; Kristaung, Robert; Rustam, Rinaldi
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.114

Abstract

This community service aims to assist Rufata SMEs in Jakarta in enhancing their digital marketing skills, which are expected to support business growth and expand market reach. The training involved various methods, including interactive lectures, experiential learning, continuous evaluation, and post-training mentoring. The results showed a 30% increase in sales within the first three months following the implementation of digital marketing, as well as an expansion of market reach to various cities in Indonesia through social media and e-commerce platforms. However, the challenges Rufata SMEs face include limited skilled human resources in digital marketing and relatively high costs of paid advertising. To ensure sustainability and long-term success, further support in the form of ongoing training and financial assistance is needed. With such support, Rufata SMEs can continue to optimize their digital marketing potential and remain competitive in an increasingly dynamic market.
Strategi Positif e-WOM dalam Meningkatkan Purchase Intention Kurniawati; Yaputra, Hermanto; Aryati, Titik
Dirkantara Indonesia Vol. 3 No. 1: Maret-Agustus 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i1.117

Abstract

Artikel ini menguraikan pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) yang dilakukan oleh Fakultas Ekonomi dan Bisnis Universitas Trisakti, yang bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku UMKM Rufata dalam memanfaatkan Electronic Word of Mouth (e-WOM) dan media sosial untuk promosi usaha. Tujuan dari kegiatan ini adalah untuk membantu UMKM yang mengalami kesulitan dalam meningkatkan penjualan akibat keterbatasan akses pasar dan sumber daya. Dalam konteks persaingan bisnis kuliner yang semakin ketat, penerapan teknologi digital dan media sosial menjadi kunci untuk memperluas jangkauan pasar dan meningkatkan visibilitas. Metode pelaksanaan PkM terdiri dari beberapa tahap. Pertama, observasi dilakukan untuk mengidentifikasi kebutuhan dan masalah yang dihadapi UMKM Rufata. Selanjutnya, sosialisasi dan koordinasi dilakukan untuk memastikan semua pihak terkait memahami program yang akan dijalankan. Tahap berikutnya adalah pelatihan dan pendampingan, di mana peserta diberikan materi tentang e-WOM dan strategi pemasaran digital, diikuti dengan sesi tanya jawab dan praktik langsung. Terakhir, dilakukan evaluasi untuk mengukur efektivitas program melalui pre-test dan post-test, serta kuesioner kepuasan peserta. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan skor rata-rata pre-test meningkat 68.48% setelah pelatihan. Kuesioner kepuasan juga menunjukkan hasil positif, dengan mayoritas peserta merasa puas terhadap materi dan pelaksanaan pelatihan. Keberlanjutan program ini diharapkan dapat tercapai melalui penerapan pengetahuan yang telah diperoleh dalam promosi dan penjualan produk mereka, serta memperluas dampak positif dari pelatihan ini untuk pengembangan UMKM di masa depan.
Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Co-Authors Albertha Dwi Setyorini Anis , Idrianita Arsjah , Regina Jansen Bahtiar Usman, Bahtiar Egabetha Amirah Yudhaputri Elang Kusumo Ellyana Amran Erny Tajib Febria Nalurita Harmaini Harmaini Hasnah, Melda Nur Krisna Prabowo Sukarno Kurniawati Kurniawati Nico Lukito Ramdhani, Rommy Mochamad Renny Risqiani Renny Risqiani Robert Kristaung rohayati rohayati Rosadi , Barkah Rustam, Rinaldi Sutoha . Titik Aryati Ulfi Naria Rahmawati Wildan Wildan Yvonne Augustine Sudibyo