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All Journal Teosofi: Jurnal Tasawuf dan Pemikiran Islam An-Nuha : Jurnal Kajian Islam, Pendidikan, Budaya Dan Sosial AL QUDS : Jurnal Studi Alquran dan Hadis Tribakti: jurnal pemikiran keIslaman Mutawatir : Jurnal Keilmuan Tafsir Hadith Indonesian Journal of Intellectual Publication (IJI Publication) TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Business Management Studies (JIBMS) Jurnal Penelitian Tribakti: Jurnal Pemikiran Keislaman HARAMAIN : Jurnal Manajemen Bisnis Indonesian Journal of Intellectual Publication (IJI Publication)
Mukhlisin Saad
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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A Marketable Leadership Strategy in Service Business; Case Study at KBIHU Nurul Haramain Kraksaan Probolinggo Rifa'i, Moh.; Saad, Mukhlisin; Hasanah, Lutfiyatul; Aisyah, Rasyidah Nur
Tribakti: Jurnal Pemikiran Keislaman Vol. 32 No. 2 (2021): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v32i2.1636

Abstract

Realizing marketable guidance in pilgrimage leadership is not easy to put into practice. It takes a leadership strategy that has positive implications for each congregation that he leads so that it has an impact on increasing the volume of pilgrims every year. This research used a qualitative approach, with a descriptive type. The research data source was obtained from KBIHU Nurul Haramain by purposive sampling and snowball sampling model. The data collection technique was carried out by using observation, interviews, and documentation. While the technical data analysis was by collecting data, reducing data, and drawing conclusions. The validity of the data used a triangulation model. The research results explained that the marketable leadership strategies carried out by the kyai, are: service strategies that are easy to understand by implementing Hajj exercises or rituals 12 times in 1 year and in collaboration, the Hajj practice directly led by Kyai and professionals, direct guidance from home to the holy lands of Makkah and Medina, arranging rituals scheduled as needed the knowledge systematically. Strategies of figures that appear in the Kyai consist of namely friendly service, and excellent facilitation for the congregation from in the country to the holy land.
A Marketable Leadership Strategy in Service Business; Case Study at KBIHU Nurul Haramain Kraksaan Probolinggo Rifa'i, Moh.; Saad, Mukhlisin; Hasanah, Lutfiyatul; Aisyah, Rasyidah Nur
Tribakti: Jurnal Pemikiran Keislaman Vol. 32 No. 2 (2021): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v32i2.1636

Abstract

Realizing marketable guidance in pilgrimage leadership is not easy to put into practice. It takes a leadership strategy that has positive implications for each congregation that he leads so that it has an impact on increasing the volume of pilgrims every year. This research used a qualitative approach, with a descriptive type. The research data source was obtained from KBIHU Nurul Haramain by purposive sampling and snowball sampling model. The data collection technique was carried out by using observation, interviews, and documentation. While the technical data analysis was by collecting data, reducing data, and drawing conclusions. The validity of the data used a triangulation model. The research results explained that the marketable leadership strategies carried out by the kyai, are: service strategies that are easy to understand by implementing Hajj exercises or rituals 12 times in 1 year and in collaboration, the Hajj practice directly led by Kyai and professionals, direct guidance from home to the holy lands of Makkah and Medina, arranging rituals scheduled as needed the knowledge systematically. Strategies of figures that appear in the Kyai consist of namely friendly service, and excellent facilitation for the congregation from in the country to the holy land.
STRATEGI PEMASARAN DALAM BIMBINGAN IBADAH HAJI; Sebuah Upaya Meningkatkan Volume Jamaah Haji.  Studi Kasus pada KBIHU Nurul Haramain Probolinggo Moh. Rifa’i; Fatimah Al Zahra; Mukhlisin Saad; Sri Wahyuni Dwi Putri
HARAMAIN : Jurnal Manajemen Bisnis Vol. 1 No. 02 (2021): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi pemasaran merupakan kegiatan yang tersusun sistematis dari analisis kebutuhan yang berimplikasi terhadap kepuasan pemakai dan memberikan keuntungan bagi pelaku usaha. Ia merupakan pekerjaan prioritas yang harus diperhatikan bila ingin mencapai target sebuah usaha. Penelitian ini menggunakan metode kualitatif deskriptif, teknik pengumpulan data dengan wawancara mendalam, observasi partisipan, dan dokumentasi. Analisis data berpedoman kepada model Mile dan Huberman dengan cara mengumpulkan data, mereduksi, mendisplay, dan menarik kesimpulan setelah dibahas dengan teori Philip Kotler, dengan memperhatikan metode trianggulasi guna memeriksa keabsahan data. Temuan penelitian ini menjelaskan strategi pemasaran yang digunakan oleh KBIHU Nurul Haramain antara lain adalah dengan cara pelibatan tokoh, pemanfaatan brosur dan banner, pemanfaatan media sosial dan digital, pembentukan reuni alumni jama’ah dari tahun ke tahun, pemimpin berperan sebagai marketer secara aktif dan langsung terjun ke masyarakat, dan yang terakhir implementasi bimbingan prima selama di Tanah Suci. Kegiatankegiatan tersebut berimplikasi terhadap peningkatan volume jamaah haji dari tahun ke tahun.
Perencanaan Efektif Dalam Layanan Jasa: Studi Kasus Kbihu Nurul Haramain Probolinggo Jawa Timur Rifa’i, Moh; Diana, Eka; Saad, Mukhlisin; Nada, Elisa Kurrotun
Indonesian Journal of Intellectual Publication Vol. 1 No. 3 (2021): Juli, 2021, IJI Publication
Publisher : Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51577/ijipublication.v1i3.75

Abstract

Perencanaan dalam mengerjakan sesuatu sangatlah urgen (penting) hal ini, menjadi pedoman dalam rangka melakukan setiap tindakan-tindakan yang akan kita lakukan demi mencapai sebuah tujuan. Hal ini, memberikan sumbangsih yang besar bagi perkembangan dan layanan yang maksimal kelompok bimbingan ibadah haji dan umrah di KBIHU Nurul Haramain, selain itu, dengan adanya perencanaan ini, KBIHU Nurul Haramain dapat menetapkan tujuan yang ingin dicapai dan menyusun rencana untuk mencapai  tujuan tersebut. Penelitian ini, menggunakan metode penelitian kualitatif untuk mengkaji penelitian secara detail dengan  jenis penelitian deskriptif kualitatif. Sumber data penelitian didapatkan dari Direktur KBIHU Nurul Haramain (purpose sampling) namun juga mempertimbangkan model snowball sampling. Adapun teknis analisis datanya dengan cara mengumpulkan data, mereduksi data, mendisplay data, dan mengambil kesimpulan. Sedangkan untuk keabsahan datanya menggunakan model trianggulasi (peneliti, sumber data, metode, dan teori). Hasil penelitian menunjukkan bahwa perencanaan yang dilakukan KBIHU Nurul Haramain ialah rapat manajemen, menyusun perencanaan perjalanan, menentukan fasilitas ibadah haji, mempersiapkan fasilitas kesehatan, memastikan efektifitas jama’ah di tanah suci, mempersiapkan kebutuhan yang tidak terduga.
Co-Authors Abdurahman Abdurrahman Ahmad Tijani Aisyah, Rasyidah Nur Al Zahra, Fatimah Amaliya Putri, Devi Diana, Eka Fatimah Al Zahra Lutfiyatul Wahdah Malikul Habsy Moh. Rifa’i Moh. Rofiki Nada, Elisa Kurrotun Rifa'i, Moh. Rifa’i, Moh Rifa’i, Moh. Rustriningsih, Rustriningsih Sri Wahyuni Dwi Putri Tamaulina Br Sembiring Umar Faruq Zubaidi