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Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan Ilisa Fajriyati; Mohammad Zainul; Periyadi Periyadi
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 2 (2024): Maret : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.619

Abstract

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the company's future. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.
Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Empowering UMKM Through Financial Management And Marketing Training Program: Case Study In South Kalimantan Province Fajriyati, Ilisa; Ambarwati, Riris
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1392

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic growth, including South Kalimantan. However, the low level of understanding of financial management and utilization of marketing technology is a major obstacle to increasing the competitiveness of MSMEs. This study examined the effects of financial management and marketing training on MSME empowerment in the region. Using a quantitative approach with an explanatory method, data were collected through a closed questionnaire from 100 MSME actors who participated in the training. The results of the multiple linear regression analysis showed that financial management training (β = 0.465; p = 0.001) and marketing training (β = 0.387; p = 0.003) had a positive and significant effect on MSME empowerment. Both variables simultaneously explained 67.4% of the variation in empowerment (R² = 0.674). This finding confirms that structured training is an effective intervention for encouraging independence, increasing assets, and increasing market access for MSME actors. This study provides a practical contribution to the formulation of MSME empowerment policies through need-based training programs
Pendampingan Kewirausahaan untuk Meningkatkan Kelayakan Bisnis UMKM di Kec. Cempaka, Kota Banjarbaru Permana, Yudi; Ambarwati, Riris; Firdaus, Firdaus; Fajriyati, Ilisa; Azahraty, Azahraty; Rizky, Siti Raesa
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1968

Abstract

MSMEs in general are directed to support efforts to overcome poverty and inequality, create employment opportunities and increase exports, as well as revitalize agriculture and rural areas, which are national development priorities in 2006 (Suyahya, 2017). Within that framework, the development of micro, small and medium enterprises (MSMEs) is directed to provide a significant contribution to the creation of employment opportunities, increasing exports and increasing competitiveness, while the development of micro-scale businesses is directed to contribute to increasing the income of low-income communities, especially the "Community Service Program" to Improve the Feasibility of MSME Businesses in Cempaka District, Banjarbaru City. This Community Service Program activity was attended by 20 participants, of which 10 participants were from MSME actors in Cempaka District, Banjarbaru City. And 10 participants were from Uniska students. The "Community Service" activity was organized by Mr. / Mrs. Lecturer of the Faculty of Economics, Management Study Program. Islamic University of Kalimantan MAB Banjarmasin. The concrete form of this community service program directly empowers a large number of businesses, particularly micro, small, and medium enterprises (MSMEs). The Community Service research method uses a qualitative descriptive approach. The theme is "Entrepreneurship Mentoring to Improve the Business Viability of MSMEs in Cempaka District, Banjarbaru City." It involves field studies, direct observation, and lectures, tutorials, and discussions. The goal is to improve the understanding and skills of MSMEs in preparing business feasibility studies, identifying business development needs, and implementing appropriate strategies. The community service activities are designed to optimize the use of mentoring to improve business viability for MSMEs in Cempaka District, Banjarbaru City. The goal is to provide training and mentoring to MSMEs, providing materials and guidance to improve their business viability. During the community service activities, mentoring and monitoring will be conducted to ensure that MSMEs can implement the knowledge and skills they have acquired in the materials and guidance provided to improve business viability. The community service team will provide guidance and useful input to address any obstacles or problems that may arise during the adaptation process. The overall impact of this community service program is expected to have a positive impact on increasing knowledge, insight, and experience for MSMEs. It is hoped that MSMEs will be able to face modern business challenges and achieve greater profits in a competitive market by improving their business viability.ABSTRAKUMKM dalam secara umum diarahkan untuk mendukung upaya-upaya penanggulangan kemiskinan dan kesenjangan, penciptaan kesempatan kerja dan peningkatan ekspor, serta revitalisasi pertanian dan pedesaan, yang menjadikan prioritas pembangunan nasional dalam tahun 2006 (Suyahya, 2017). Dalam kerangka itu, pengembangan usaha mikro kecil menengah (UMKM) diarahkan agar memberikan kontribusi yang signifikan terhadap penciptaan kesempatan kerja, peningkatan ekspor dan peningkatan daya saing, sementara itu pengembangan usaha skala mikro diarahkan untuk memberikan kontribusi dalam peningkatan pendapatan masyarakat berpendapatan rendah, khususnya “Program Pengabdian Masyarakat” untuk Meningkatkan Kelayakan Bisnis UMKM di Kecamatan Cempaka, Kota Banjarbaru. Kegiatan Program Pengabdian Masyarakat ini di ikuti oleh 20 peserta, dimana 10 peserta dari pelaku UMKM Kecamatan Cempaka, Kota Banjarbaru. Dan 10 peserta dari mahasiswa Uniska. Kegiatan “Pengabdian Kepada masyarakat” yang diselenggarakan oleh Bapak/Ibu Dosen Fakultas Ekonomi, Prodi Manajemen. Universitas Islam Kalimantan MAB Banjarmasin. Bentuk kerja nyata dari program pengabdian kepada masyarakat ini memberdayakan langsung oleh sebagian besar usaha terutama mikro, kecil dan menengah (UMKM). Metode penelitian Pengabdian Kepada Masyarakat dengan metode Deskriptif Kualitatif. Dengan tema Pendampingan Kewirausahaan untuk Meningkatkan kelayakan Bisnis UMKM di Kecamatan Cempaka, Kota Banjarbaru. Dapat melibatkan studi lapangan, observasi langsung, serta metode ceramah, tutorial, dan diskusi. Tujuannya adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM dalam menyusun studi kelayakan bisnis, mengidentifikasi kebutuhan pengembangan usaha, dan menerapkan strategi yang tepat. Kegiatan pengabdian kepada masyarakat yang dilakukan adalah untuk mengoptimalkan penggunaan pendampingan meningkatkan kelayakan bisnis bagi UMKM di kecamatan cempaka, kota Banjarbaru. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan pada UMKM dalam pemberian materi dan pendampingan guna meningkatkan kelayakan bisnis UMKM. Selama pelaksanaan kegiatan pengabdian, akan ada pendampingan dan monitoring yang dilakukan untuk memastikan UMKM dapat mengimplementasikan pengetahuan dan keterampilan yang mereka peroleh dalam pemberian materi dan pendampingan peningkatan kelayakan bisnis. Tim pengabdian kepada masyarakat akan memberikan bimbingan dan masukan yang berguna dalam mengatasi kendala atau masalah yang mungkin muncul selama proses adaptasi. Dampak setelah dilakukan program kegiatan pengabdian kepada masyarakat ini adalah secara keseluruhan kegiatan pengabdian kepada masyarakat ini diharapkan dapat memberikan dampak positif dalam meningkatkan ilmu pengetahuan, wawasan dan pengalaman bagi UMKM. Diharapkan UMKM dapat menghadapi tantangan bisnis modern dan memperoleh keuntungan yang lebih besar dalam pasar yang kompetitif, dari upaya peningkatan kelayakan bisnis.
The Contribution of Islamic Attributes in Influencing the Formation of Destination Image and Destination Loyalty: Domestic Tourists' Perspectives on Halal Tourism Fajriyati, Ilisa; Harnida, Muthia; Ade Mayvita, Prihatini
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1386

Abstract

One of Muslim tourists’ consideration when traveling is the ease of fulfilling their religious obligations and choosing the type of tourism that suits their values. They must ensure the availability of Islamic attributes, the attributes that serve the needs of Muslim tourists. This research aims to examine how these Islamic attributes influence the formation of destination image and how it effects Muslim tourists’ loyalty toward the destination. The research conducted through a survey method with an online questionnaire to 150 Indonesian Muslim tourists as the sample for this study. The result of the study revealed that the Islamic attributes significantly and positively influence the formation of destination image, and in turn, the destination image also found significantly impact the tourists’ loyalty, both behavioral and attitudinal. These results can also provide the managerial implications for the tourism related parties regarding what needs to be maintained and improved in order to increase the tourist visitation.
Pengaruh Brand Image dan Brand Trust Terhadap Repurchase Intention Pada Pengguna Aplikasi Shoope di Kota Banjarmasin jinggasukmana; Ilisa Fajriyati; Syahrani Syahrani
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Brand image and Brand Trust on the Repurchase intention of Shopee app users in Banjarmasin City, both partially and simultaneously. The study employs a quantitative approach using a survey method. The research population consists of Shopee app users in Banjarmasin City who have made a purchase through the Shopee app. The sample comprises 100 respondents selected using the purposive sampling technique. Data collection was conducted via online questionnaires. Data analysis includes descriptive statistics, validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-tests, and F-tests, utilizing IBM SPSS Statistics version 23 software.The results indicate that Brand image has a positive and significant influence on the Repurchase intention of Shopee app users in Banjarmasin City. Brand Trust also has a positive and significant influence on Repurchase intention. Furthermore, Brand image and Brand Trust simultaneously exert a positive and significant influence on the Repurchase intention of Shopee app users in Banjarmasin City. These findings indicate that a superior Shopee Brand image and higher levels of consumer trust in the Shopee brand increase the likelihood of consumers making repeat purchases through the Shopee app.