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All Journal Jurnal Manajemen dan Bisnis (Performa) JMM (Jurnal Masyarakat Mandiri) Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan Jurnal manajemen dan bisnis (Performa)
Eka Tresna Gumelar
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effect Fears of Missing Out (Fomo) on Women Muslims Consumer Rezi Muhamad Taufik Permana; Eka Tresna Gumelar; Nindya Saraswati
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2964

Abstract

The phenomenon of fear of missing out (FoMO) among the current generation Z has become a quite unique phenomenon from the perspective of consumer behavior. The FoMO phenomenon of cosmetic products is very interesting to see what factors can influence this. the emergence of FoMO behavior that has an impact on consumer behavior. This study uses a quantitative approach with non-probability sampling techniques because researchers do not know for sure the actual number of the study population. Purposive sampling was used in sampling in this research where respondent criteria were required to achieve the objectives of this research. Meanwhile, data analysis on this research uses structural equation modeling with SmartPLS software. The results show that the factors that influence FoMO arise significantly from the influence of Influencer Marketing and Social Media Marketing, where FoMO has a positive effect on changes in consumer behavior
Indonesian Halal Beauty Consumers’ Impulse Buying: Credibility, Awareness, and FoMO Explained Nindya Saraswati; Rezi Muhamad Taufik Permana; Eka Tresna Gumelar
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4941

Abstract

Indonesia has a large and growing Muslim population, making it a significant market for halal beauty products. Consumers with high halal awareness are more discerning in their product choices, while credible influencers can effectively sway impulsive buying decisions. This empirical study aims to uncover how halal awareness and influencers credibility impact impulsive buying behaviour of halal beauty products and to explore how the fear of missing out (FoMO) moderates the relationships. This research is quantitative, which involves survey to 209 respondents and data analysis to quantify the relationships using SmartPLS4. The findings reveal significant positive correlation between halal awareness, influencer credibility and impulsive buying. Although FoMO shows a positive correlation with impulsive buying, its effect is not statistically significant. The moderating effect of FoMO role does not significantly show in the relationships. This research contributes to enrich liiterature, provide actionable insights for businesses and marketers in developing targeted marketing strategies that can encourage innovation and meet market demand.
Co-Authors Aditia Wirayudha Agung Sudarmaji Allya Roosallyn Assyofa Anisa Nurfitri Woisiri Bagas Bayu Adjie Cici Cintyawati Elena Eldisandra Putri Erma Walyuniar Fauzan, Muhammad Dhafin Fauzan Ghefira Aulia Nurul Haq Handri Handri Handri, Handri Harry Guna Pratama Hendrati Dwi Mulyaningsih Lasmanah Lasmanah, Lasmanah M. Malik Akbar Rohandi Martina Azzahra Maulud, Ilham Mochamad Malik Akbar Rohandi Muhammad Fahmi Ilman Sapriwa Muhammad Syifaurahman Muhardi Muhardi Nadia Meirani Nindya Saraswati Parsaulian Gultom Permana, Rezi Muhamad Taufik Rezi Muhammad Taufik Permana Rezi Muhammad Taufik Permana Risma Nuryanti Rosandi, Mochamad Malik Akbar Rusman Frendika Siskia Yuhanida Tasya Aspiranti Wilda Amelia Yudha Dwi Nugraha