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Fostering Organizational Citizenship Behavior: Job Characteristics and Employee Engagement Among PPSU Workers Suyani Maryam; Alfatih Manggabarani; Tri Siswantini; Rosali Sembiring Colia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

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Abstract

This study examines the impact of job characteristics and employee engagement on Organizational Citizenship Behavior (OCB) among frontline public service workers in Indonesia, specifically within the Public Infrastructure and Facilities Maintenance Unit (PPSU), referred to as the “Orange Troops.” We used a quantitative explanatory research design to get data from 96 PPSU employees using a structured questionnaire. Job characteristics were assessed utilizing the Job Characteristics Model, employee engagement was evaluated through the Utrecht Work Engagement Scale, and Organizational Citizenship Behavior (OCB) was quantified using recognized multidimensional frameworks. We used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data. The results show that both job characteristics (β = 0.430, p < 0.001) and employee engagement (β = 0.305, p = 0.001) positively and significantly affect OCB. The model explains 43% of the variance in OCB (R² = 0.43), indicating a moderate level of predictive power. These findings suggest that employees are more likely to exhibit discretionary, prosocial behaviors when their jobs are meaningful, autonomous, and well-structured, and when they feel engaged and committed to their work. This research enhances the public sector organizational behavior literature by emphasizing the essential functions of job characteristics and engagement in promoting organizational citizenship behavior among urban service employees. In practice, companies can improve OCB by making jobs more compelling and keeping employees engaged through initiatives that recognize, support, and help them grow.
The Influence of Marketing Mix (7ps) on Consumer Satisfaction Digital MSMEs Kurniawan, Hendra; Astuti, Miguna; Sembiring, Rosali; Nastiti, Heni
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6683

Abstract

This study aims to analyze the influence of the marketing mix (7Ps), consisting of product, price, place, promotion, people, physical evidence, and process, on consumer satisfaction in digital SMEs. A quantitative approach was employed by distributing questionnaires to digital SME consumers, and the data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The findings reveal that three variables, namely product, place, and physical evidence, significantly affect consumer satisfaction. Products are perceived to meet consumer needs with sufficient variety and clear information, place emerges as the most dominant factor by providing easy access to shipping and payment information, ratings, and reviews, while physical evidence supports satisfaction through clear platform design and informative product visuals. In contrast, price, promotion, people, and process do not significantly influence satisfaction. These results indicate that digital SME consumers prioritize information accessibility, visual quality, and platform reliability over low prices or excessive promotion. The study offers practical implications for digital SMEs to strengthen visual presentation and information clarity while suggesting future research to incorporate variables such as digital trust and user experience to achieve more comprehensive findings.
Co-Authors A'immatul Fauziyah Achmad Zuchriadi Agni Rizkita Amanda Alfatih Manggabarani Althearae Nira Septin Astuti, Miguna Budhi Martana fahrudin Hendra Kurniawan Heni Nastiti Jenji G. Argo Jenji Gunaedi Argo Marlina Marlina Marlina Miguna Astuti Mitta Amelia Agustine Mochamad Abiyyu Bahy Muhammad Rasyiid Wijaya Pangestika, Pramesti Prasetyo Hadi Retno Yuliyanti Siroj Jibril Al Rasyidi Suharyati Suharyati Suharyati Suryani Maryam Suyani Maryam Tati Handayani Tri Siswantini Winda Noor Nawang Wulan Wulan, Winda Noor Nawang YUDI NUR SUPRIADI