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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Menara Ilmu JURNAL PUNDI Jurnal Ekonomi dan Bisnis Dharma Andalas Ensiklopedia Education Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Management and Business (IJMB) JUSIE (Jurnal Sosial dan Ilmu Ekonomi) International Journal of Applied Counseling and Social Sciences Economica: Journal of Economic and Economic Education Jurnal Ilmu Sosial, Ekonomi, dan Pendidikan
Mulya, Jumiatul
Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Perdagangan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of Product Quality and TV Advertising on Purchasing Decisions for Pepsodent Sensitive Expert: Pengaruh Kualitas Produk Dan Iklan Di Tv Terhadap Keputusan Pembelian Pepsodent Sensitive Expert Puspa Leni; Jumiatul Mulya; Eliza Eliza
International Journal of Management and Business (IJMB) Vol. 4 No. 2 (2023): IJMB Vol 4. No. 2 (2023)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v4i2.157

Abstract

This study aimed to analyze the effect of product quality and TV advertising on purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City. The number of respondents used as a sample size is 100 respondents. This type of research is associative research. The results of this study indicate that product quality and TV advertising partially have a positive and significant effect on purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City. Simultaneously, product quality and television advertising positively and significantly affect purchasing decisions for Pepsodent Sensitive Expert in Padang Panjang City, with an R2 value of 86.1%..
Development of integrated thematic teaching materials using a contextual approach in increasing student self-control to prevent Covid-19 transmission in elementary schools Daryus, Muthyara; Firman, Firman; Mulya, Jumiatul
International Journal of Applied Counseling and Social Sciences Vol 4, No 2 (2023): International Journal of Applied Counseling and Social Sciences
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/005624ijaccs

Abstract

The spread of Covid-19 is rapidly expanding to all parts of the world, causing changes in activity patterns in all sectors of life, one of which is the education sector. This study aims to describe and develop integrated thematic teaching materials using a contextual approach to improve the self-control of fifth grade students at SD Negeri 21 Lubuk Lintah which are valid, practical, and effective. This type of research is development using a modified 4-D model. Based on the results of the study, the average score for the assessment of integrated thematic teaching materials uses a contextual approach with a validity value of 89.4% in the valid category. From the results of practicality by the teacher obtaining results of 87.5% in the practical category and from the results of practicality by students obtaining results of 84.5% in the practical category. The results of the effectiveness of using teaching materials get an average of 0.74 in the effective category. It can be concluded that the thematic teaching materials use a contextual approach to increase self-control of fifth grade elementary school students which is valid, practical, and effective and can increase students' self-control in preventing Covid-19.
The Influence of Brand Equity and Price on Decisions Purchasing Delicious Noodles For Students in Padang City: The Influence of Brand Equity and Price on Decisions Purchasing Delicious Noodles For Students in Padang City Paramita Ismaroiming; Jumiatul Mulya
International Journal of Management and Business (IJMB) Vol. 5 No. 1 (2024): IJMB Vol 5. No. 1 (2024)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i1.169

Abstract

Abstract: This research aims to find out how much influence brand equity and price have on the decision to purchase Sedaap noodles among students in Padang City. The type of research used is quantitative research. The number of samples in this study was 96 people. The analytical method used is multiple linear regression analysis, using hypothesis testing, namely the t test and F test. The results of the research show that Brand Equity has a positive and significant effect on the Purchase Decision of Sedaap Noodles among Students in Padang City. Price has a positive and significant effect on the decision to purchase Sedaap noodles among students in the city of Padang. Based on the F Test, Brand Equity and Price simultaneously influence the Purchasing Decision of Sedaap Noodles among Students in Padang City. The R Square value is 97.7% which means that Brand Equity and Price are able to influence the Purchasing Decision of Sedaap Noodles among Padang City Students by 97.7%. The remaining 2.3% is influenced by other factors not examined in this research such as product quality, promotion.
The Influence of Social Media Activity Dimensions on Consumer Emotional Attachment: Pengaruh Dimensi Social Media Activity Terhadap Emotional Attachment Konsumen Leni, Puspa; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.179

Abstract

This study aims to determine how the dimensions of social media activity influence, namely Social media Interactivity, social media benefits and social media rewards on the Emotional attachment of consumers of Kedai Kopi Janji Jiwa. This study uses a quantitative research method with an associative design. The population in this study were people in Padang City. The number of samples in this study was 200 respondents. The data analysis technique used was multiple linear regression analysis using hypothesis testing, namely the t-test and F-test. The results of this study indicate that partially Social media Interactivity, and social media rewards have a positive and significant effect, while social media benefits have a positive but insignificant effect on online buying interest in the fashion category on Lazada. Based on the F test, product quality and price simultaneously have a positive and significant effect on the Emotional attachment of consumers of Kedai Kopi Janji Jiwa. The Adjusted R-Square value is 0.396 or 39.6% while the remaining 60.1% is influenced by other variables not examined in this study, such as brand image. Thus, it can be concluded that if you want to increase the emotional attachment of consumers, the manager of the Janji Jiwa Coffee shop in Padang City can increase activities on social media, especially social media interactivity and social media rewards.
ANALYSIS OF COMPANY VALUE WITH MODERATION OF CORPORATE SOCIAL RESPONBILITY TO INFLUENCE FINANCIAL PERFORMANCE AND CAPITAL STRUCTURE IN MANUFACTURING Eliza, Eliza -; Zefriyenni, Zefriyenni; Saludin, Mohamad Nasir; Nasrah, Rasidah; Mulya, Jumiatul
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 1 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v13.i1.8552

Abstract

This research was conducted to examine matters related to the variables studied. The objectives of this research are, 1) To determine the influence of financial performance and capital structure on company value, 2) To determine the influence of capital structure on company value, 3) To determine the influence of financial performance on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies, and 4) To determine the effect of capital structure on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies listed on the BEI in 2018-2022. The sample for this research is manufacturing companies listed on the Indonesian stock exchange in 2018-2022 which were selected using a purposive sampling method with predetermined criteria. In this research, panel data regression analysis was carried out using the E-EVews 12 software program. The results of this research are, 1) Financial Performance partially has a positive and significant effect on Company Value in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022, 2) Capital Structure has no partial effect on Company Value in Manufacturing Companies on Indonesia Stock Exchange in 2018-2022, 3) Financial Performance does not have a significant effect on Company Value which is partially moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesian Stock Exchange in 2018-2022, and 4) Capital Structure partially does not has a significant effect on Company Value which is moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022.
The Influence of Product Quality, Promotion, and Price on Purchasing Decisions at Dharmasraya Donut House: Pengaruh Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian di Rumah Donat Dharmasraya Angraini, Melpi; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.180

Abstract

This study aims to determine and analyze: the effect of Product Quality, Promotion, and price on purchasing decisions at Rumah Donat Dharmasraya. This type of research is quantitative research with Associative Design. Sampling technique using non purposive sampling. The number of samples used was 96 respondents. Data collection techniques used in this study is a survey technique using questionnaires as research instruments. The data analysis technique used is multiple linear regression analysis. The results of this study showed that partially the product quality variables have a positive and significant effect on purchasing decisions, promotional variables have a positive and significant effect on purchasing decisions, and price variables have a positive and significant effect on purchasing decisions. The value of R2 is 0.426. This can be interpreted that the quality of products, promotions, and prices affect the purchasing decision with a percentage of 42.6%, while the remaining 57.4% are influenced by other factors not examined in this study. Based on the analysis that has been tested, it can be concluded that the variables of Product Quality, Promotion, and price have a positive and significant relationship influence on purchasing decisions at Rumah Donat Dharmasraya.
The Influence of the Technology Acceptance Model (TAM) Dimensions on Interest in Using the OVO Application among Andalas University Students: Pengaruh Dimensi Technology Acceptance Model (TAM) Terhadap Minat Menggunakan Aplikasi OVO Pada Mahasiswa Universitas Andalas Septri Dewi, Intan; Leni, Puspa; Mulya, Jumiatul
International Journal of Management and Business (IJMB) Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v5i2.181

Abstract

The purpose of this research is to analyze the effect of the dimensions of the technology acceptance model (TAM) on intention to use the OVO application. This study uses a type of quantitative research with an associative design. The number of samples was 96 Andalas University students. The technique of Data analysis was using multiple linear regression analysis. The results of the study show that perceived usefulness and perceived ease of use partially had a positive and significant effect on intention to use the OVO application in the Andalas University students. Perceived security has no significant effect on interest in using the OVO application in Andalas University students. Based on the F test, perceived usefulness, perceived ease of use and perceived security simultaneously or together have a positive and significant effect on interest in using the OVO application at Andalas University students. Thus it can be concluded that it is important for the OVO company to increase perceived usefulness, perceived ease of use and perceived security to increase intention to use the OVO application.
Penerapan Digitalisasi dalam Transformasi Enterpreneur bagi Pengembangan Kelompok Wanita Tani Valenbrex di Kota Padang Panjang Eliza, Eliza; Armentri, Armentri; Mulya, Jumiatul; Leni, Puspa
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.6053

Abstract

Kelompok Wanita Tani Valenbrex, Kelurahan Tanah Pak Lambik, Kecamatan Padang Panjang Barat, Kota Padang Panjang, berdiri sejak tahun 2022 dengan SK Lurah tertanggal 05 Desember 2022, memiliki permasalahn terkait pengembangan Kelompok Wanita Tani Valenbrex ini untuk lebih dikenal di era digitalisasi dan mampu menghasilkan produk sayur-mayur yang lebih banyak lagi, artinya pengembangan kemampuan yang dimaksud sebagai entrepreneur yang memiliki inovasi, tidak hanya dalam proses hasil, tetapi juga marketing agar dapat berkembang di masa yang akan datang. Oleh karena itu, penting dilakukan Pengabdian kepada Masyarakat (PkM) ini, guna memecahkan masalah tersebut. Target (secara khusus) dari pengabdian ini adalah memberikan solusi melalui sosialisasi berbasis digitalisasi terkait entreneurship di era 5.0 untuk berkembangnya Kelompok Wanita Tani Valenbrex. Tujuan dengan adanya program ini adalah memberikan pemahaman tentang kemampuan berwirausaha dengan kreatifitas dan inovasi produk sayur mayur yang dipanen oleh Kelompok Wanita Tani tsb. mengedukasi dalam memanfaatkan peluang yang ada dengan digitalisasi yang berkembang pesat  saat ini agar mampu meningkatkan kesejahteraan, bukan hanya dari sisi materil, namun kesejahteraan pola pikir kreatif, inovatif dan mandiri. Hasil dari program ini, antara lain: yaitu dapat membentuk jaringan yang lebih besar lagi dengan memanfaatkan digitalisasi yang ada, seperti: facebook, instagram, whatsapp, serta website semakin berkembang saat ini dan yang akan datang. Selain itu juga, dengan diberikan sosialisasi tersebut, dievaluasi melalui google form dari para peserta peserta yang mengikuti kegiatan ini, dapat disimpulkan bahwa secara rata-rata dari 24 orang peserta memiliki sosial media, hanya saja belum optimal dalam pemanfaatannya, sehingga diperlukan kreatifitas dalam penggunaannya, serta kedepannya Kelompok Wanita Tani Valenbrex ini akan disiapkan website khusus, yang merupakan keberlanjutan dalam pemasaran produk-produk yang dihasilkan agar jangkauannya yang lebih luas untuk jangka panjang.
Pengaruh Celebrity Endorser dan Daya Tarik Iklan terhadap Minat Beli Ulang Shampo Pantene (Studi Kasus Kecamatan Padang Panjang Barat) Eliza, Eliza; Mulya, Jumiatul
JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Vol. 6 No. 02 (2021): JUSIE (Jurnal Sosial dan Ilmu Ekonomi)
Publisher : Jurusan PIPS FKIP UMMY Solok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36665/jusie.v6i02.513

Abstract

This study aims to analyze the effect of celebrity endorsements and attractiveness of advertisements on consumers of Pantene shampoo in Padang Panjang Barat sub-district. The type of research used is quantitative associative research. The sample in this study were 100 respondents. The data analysis technique used is multiple linear regression. The results showed that 1) Celebrity endorsers had a significant positive effect on repurchase interest and 2) Ad attractiveness had a significant positive effect on repurchase interest. Based on the analysis that has been tested, the celebrity endorser and the attractiveness of advertising together affect the repurchase interest of Pantene shampoo consumers in West Padang Panjang District. The value of R2 is 0.563, so it can be concluded that the contribution of celebrity endorser influence and advertising attractiveness to repurchase interest is 56.3%.
SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST Mulya, Jumiatul -; Dwita, Vidyarini
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 2 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v12.i2.6878

Abstract

This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people. The results of the study reveal that SMMA has a positive and significant effect on perceived value, repurchase intention, e-WOM, and trust. Perceived value and trust have a positive and significant effect on repurchase intention. e-WOM has no significant effect on repurchase intention. SMMA has a positive and significant effect on repurchase intention which is mediated by perceived value and trust. SMMA has no significant effect on repurchase intention mediated by e-WOM.
Co-Authors Angraini, Melpi Armentri, Armentri Daryus, Muthyara Dessy Trismiyanti Dwita, Vidyarini Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza Eliza, Eliza - Ella Nadya Firman Firman Jusmanto Samalelet Maria Julianti Megawati - Nasrah, Rasidah Nila Pratiwi Nova Gustika Nur Mentari Paramita Ismaroiming Puspa Leni Rika Mitaliani Saludin, Mohamad Nasir Septri Dewi, Intan Sutiyem Sutiyem Sutiyem Sutiyem Zefriyenni Zefriyenni, Zefriyenni