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All Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Industrial Research Workshop and National Seminar Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Consumer Study and Applied Marketing Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Suryana, Marceilla
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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IDENTIFIKASI POTENSI PENGEMBANGAN PARIWISATA HALAL DI DESA WISATA LEBAK MUNCANG KABUPATEN BANDUNG Suryana, Marceilla; Utomo, Sherly Raka Siwi
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i1.1330

Abstract

The development of halal tourism, is closely related to the number of the world's Muslim population (Muslims) which experienced a significant increase and had an impact on the needs of halal tourism. Lebak Muncang Tourism Village in Ciwidey is one of the tourist villages in Regency of Bandung, that which has quite a lot of tourism potential with the majority of the population being Muslim (Muslim), where the daily activities of the people are influenced by Islamic religious rules (Sharia). If it is related to the tourism industri, Lebak Muncang tourism village has the opportunity to be developed into halal tourism. However, until now, the management of Lebak Muncang tourism village has not been done. This study aims to identify the potential of halal tourism in Lebak Muncang tourism village. This study was analyzed by a qualitative approach with data collection conducted through in-depth interviews, direct observation and literature review, then analyzed by equating the existing conditions with the criteria of halal tourism owned by GMTI and the halal tourism guidance book with the analysis results obtained tourism potential in the village Lebak Muncang Tourism. That is included in criteria and has the potential to be developed into halal tourism.
Modelling the Halal-Wellness Nexus: A Strategic Evaluation of Destination Competitiveness through Penta-Helix Collaboration in West Java Suryana, Marceilla; Barusman, Andala Rama Putra; Indriani, Novita
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.463

Abstract

The post-pandemic global tourism landscape has experienced a paradigm shift toward health-oriented travel, positioning the halal-wellness nexus as a critical driver of destination competitiveness. Despite possessing world-class geothermal resources and profound indigenous healing traditions, West Java's wellness tourism sector remains constrained by fragmented regional branding and infrastructure bottlenecks. This study quantitatively evaluates West Java's strategic market posture to bridge the gap between latent destination potential and actionable marketing execution. Utilizing a quantitative descriptive design, the research employs the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS) matrices through structured expert consultations involving a panel of 15 purposively selected Penta-Helix stakeholders. These experts comprise representatives from academia, government (Disbudpar), industry (spa/resort operators), community leaders, and tourism media. The findings reveal equivalent IFAS and EFAS scores of 2.77, mapping the destination into Cell V (Hold and Maintain) of the Internal-External Matrix. This positioning indicates a stable yet under-optimized ecosystem that must transition toward an aggressive growth posture. Through a consensus-driven process linking macro-environmental factors to granular interventions, the study formulates a strategic TOWS mix centred on a "Heritage-Health-Harmony" brand architecture. Actionable recommendations from the expert panel include integrating Mega Mendung batik motifs into the destination’s visual identity, optimising tourist buses for regional wellness corridors, and facilitating interest-free financing schemes to elevate local hospitality standards ethically. This framework provides a data-driven blueprint for policymakers to transform West Java into a resilient, globally competitive halal-wellness hub.
Co-Authors Afgani, Kurnia Fajar Andala Rama Putra Barusman Andar Danova Lastaripar Goeltom Ariani Noor, Any Dinarsiah Chendraningrum Eko Susanto Fajar, Kurnia Febrianty, Ilma Amilia Gaffar, Mohammad Rizal Indriani, Novita Isyanto, H. Puji Leo, Gundur Mega Fitriani Adiwarna Prawira Raka Siwi Putri Utomo, Sherly Retno, Ajeung Situmorang, Monica Sehatna Sri Surjani Tjahjawati Sutrisni, Rivan Syifaa Novianti Tomy Andrianto Utomo, Sherly Raka Siwi Utomo, Sherly Raka Siwi Putri Vany Octaviany