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All Journal Journal of Business Management Education (JBME) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Tourism Sustainability Industrial Research Workshop and National Seminar Jurnal Ilmiah Ilmu Terapan Universitas Jambi Tatar Pasundan: Jurnal Diklat Keagamaan Journal of Consumer Study and Applied Marketing Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Suryana, Marceilla
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Modelling the Halal-Wellness Nexus: A Strategic Evaluation of Destination Competitiveness through Penta-Helix Collaboration in West Java Suryana, Marceilla; Barusman, Andala Rama Putra; Indriani, Novita
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.463

Abstract

The post-pandemic global tourism landscape has experienced a paradigm shift toward health-oriented travel, positioning the halal-wellness nexus as a critical driver of destination competitiveness. Despite possessing world-class geothermal resources and profound indigenous healing traditions, West Java's wellness tourism sector remains constrained by fragmented regional branding and infrastructure bottlenecks. This study quantitatively evaluates West Java's strategic market posture to bridge the gap between latent destination potential and actionable marketing execution. Utilizing a quantitative descriptive design, the research employs the Internal Strategic Factors Analysis Summary (IFAS) and External Strategic Factors Analysis Summary (EFAS) matrices through structured expert consultations involving a panel of 15 purposively selected Penta-Helix stakeholders. These experts comprise representatives from academia, government (Disbudpar), industry (spa/resort operators), community leaders, and tourism media. The findings reveal equivalent IFAS and EFAS scores of 2.77, mapping the destination into Cell V (Hold and Maintain) of the Internal-External Matrix. This positioning indicates a stable yet under-optimized ecosystem that must transition toward an aggressive growth posture. Through a consensus-driven process linking macro-environmental factors to granular interventions, the study formulates a strategic TOWS mix centred on a "Heritage-Health-Harmony" brand architecture. Actionable recommendations from the expert panel include integrating Mega Mendung batik motifs into the destination’s visual identity, optimising tourist buses for regional wellness corridors, and facilitating interest-free financing schemes to elevate local hospitality standards ethically. This framework provides a data-driven blueprint for policymakers to transform West Java into a resilient, globally competitive halal-wellness hub.
THE MEDIATING ROLE OF IMPULSE BUYING IN TRANSLATING LIVE MARKETING AND MATERIALISTIC VALUES INTO TIKTOK PURCHASE INTENTIONS Barusman, Andala Rama Putra; Suryana, Marceilla
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 4 (2026): Volume 10, Nomor 4, August 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i4.56129

Abstract

TikTok Live Shopping has revolutionized social commerce, yet the joint impact of external marketing and internal values on consumer intentions remains under-explored. This study examines the roles of social media marketing (SMM) and materialism in driving purchase intentions for TikTok Live Shopping, mediated by impulse buying. Utilizing a quantitative, cross-sectional design, data were collected via questionnaires from 143 business students selected through simple random sampling. Structural Equation Modeling (SEM-PLS) was employed to test the hypotheses. The structural model reveals that SMM (β=0.385) and materialism (β=0.356) significantly trigger impulse buying. Furthermore, impulse buying exerts the strongest direct impact on purchase intention (β=0.412) and successfully mediates both SMM (β=0.159) and materialism (β=0.147) pathways. Unlike traditional static e-commerce studies, this research offers a novelty approach by integrating the Stimulus-Organism-Response (S-O-R) framework to demonstrate how real-time, high-FOMO digital marketing interacts with internal psychological traits to accelerate impulse-driven transactions. Practically, social commerce managers must transition from passive broadcasting to interactive, relationship-driven hosting. Theoretically, the study warns that modern social commerce platforms can exploit materialistic vulnerabilities, highlighting the urgent need for consumer digital well-being education.
Co-Authors Afgani, Kurnia Fajar Andar Danova Lastaripar Goeltom Ariani Noor, Any Barusman, Andala R P Dinarsiah Chendraningrum Eko Susanto Fajar, Kurnia Febrianty, Ilma Amilia Gaffar, Mohammad Rizal Indriani, Novita Leo, Gundur Mega Fitriani Adiwarna Prawira Raka Siwi Putri Utomo, Sherly Retno, Ajeung Situmorang, Monica Sehatna Sri Surjani Tjahjawati Sutrisni, Rivan Syifaa Novianti Tomy Andrianto Utomo, Sherly Raka Siwi Utomo, Sherly Raka Siwi Putri Vany Octaviany