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All Journal Buletin Ilmiah IMPAS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Journal of Agricultural Socio-Economics (JASE) PERTANIAN TROPIK
Bano, Maria
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing Public Health Veterinary

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PRICE COMPETITIVENESS ANALYSIS OF SEAWEED IN LEDERAGA VILLAGE, HAWU MEHARA SUBDISTRICT, SABU RAIJUA REGENCY Hau, Desriyanti Sarilestari Djami; Bano, Maria; Darlen, Maria Fransiska; Nainiti, Selfius P.N.
Buletin Ilmiah Impas Vol 26 No 2 (2025): Volume: 26 No.: 2 June Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i2.24739

Abstract

This research aims to analyze the price competitiveness of seaweed farming in Lederaga Village, Hawu Mehara District, Sabu Raijua Regency. The research method uses a quantitative approach with a simple random sampling technique of 30 farmers (20% of the population). Data analysis includes qualitative descriptive analysis, cost and income analysis, and SWOT analysis. The research results show that the seaweed cultivation effort using the bottom release method has an average annual income of IDR 18,602,325.63 per farmer, per year, with a production process spanning 3 seasons, indicating that this effort is classified as profitable.The strengths of the business lie in its strategic location, simple cultivation techniques, and the availability of skilled local labor. The main weaknesses include limitations in post-harvest technology and market price fluctuations. Opportunities that can be utilized include the high demand in domestic and international markets as well as the potential for creating new jobs. However, this effort also faces serious threats such as climate change, limited access to modern technology, and farmers' dependence on middlemen. The recommended strategy is to leverage strengths to seize market opportunities and increase production capacity through training and the establishment of supportive institutions.
TRANSFORMASI DIGITAL UMKM MELALUI PEMANFAATAN META ADS DAN GOOGLE BUSINESS PROFILE DALAM PROGRAM PENDAMPINGAN DI P4S DAMAI Nendissa, Doppy Roy; Elvani, Siska; Siubelan, Yakobus C.W.; Bano, Maria; Rohi, Jullyo G.
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.495

Abstract

Transformasi digital menjadi keharusan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu bersaing dalam era ekonomi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital UMKM mitra P4S Damai di Desa Noelbaki, Kabupaten Kupang, melalui pemanfaatan Google Business Profile dan Meta Ads sebagai strategi pemasaran berbasis teknologi. Tiga UMKM mitra diberi pendampingan intensif selama dua minggu, mencakup pembuatan akun Google Business, pelatihan penggunaan media sosial, produksi konten promosi, serta pelaksanaan kampanye iklan digital melalui platform Meta Ads. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung dengan bimbingan bertahap. Hasil kegiatan menunjukkan bahwa ketiga UMKM berhasil memiliki akun Google Business aktif dan terintegrasi dengan media sosial, sehingga meningkatkan visibilitas usaha di pencarian Google dan Google Maps. Salah satu mitra, Manoki Koe, menjalankan kampanye iklan Meta Ads selama 14 hari dan berhasil menjangkau 4.434 pengguna dengan total tayangan 11.019 kali serta menghasilkan 29 interaksi. Evaluasi menunjukkan adanya peningkatan pemahaman mitra terhadap strategi digital marketing, meskipun masih diperlukan pendampingan lanjutan dalam pengelolaan konten dan evaluasi performa iklan. Kegiatan ini menunjukkan bahwa dengan pendekatan yang tepat, UMKM lokal memiliki potensi besar untuk naik kelas melalui transformasi digital.
MARKETING MIX STRATEGY FOR CORN EMPING PRODUCTS AT UMKM ANTIQUE KITCHEN, OESAPA BARAT URBAN VILLAGE, KELAPA LIMA SUBDISTRICT, KUPANG CITY Nunuhitu, Yolan; Kapioru, Charles; Bano, Maria
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28328

Abstract

This study aimed to identify the marketing mix strategy implemented by UMKM Antique Kitchen for its corn emping product and to determine the output of sales improvement influenced by the four elements of the marketing mix, namely product, price, place, and promotion. The study used a mixed methods approach with a sequential explanatory design, in which quantitative analysis was strengthened by qualitative findings. The research was conducted at UMKM Antique Kitchen in Oesapa Barat Urban Village, Kelapa Lima Subdistrict, Kupang City, East Nusa Tenggara. Primary data were collected through observation, interviews, and questionnaires administered to the owner, employees, and consumers, while secondary data were obtained from books, scientific journals, and supporting documents relevant to the marketing activities of the MSME. A total of 50 respondents were involved in the study, and the data were analyzed using descriptive analysis and multiple linear regression supported by classical assumption tests, coefficient of determination, simultaneous F-test, and partial t-test. The results showed that the four elements of the marketing mix had a significant influence on sales improvement. The product strategy focused on maintaining quality, distinctive taste, and attractive packaging; the pricing strategy was adjusted to consumer purchasing power; the place strategy emphasized distribution through local stores, souvenir outlets, and online channels; and the promotion strategy utilized social media and local events. Overall, the implementation of the 4P strategy increased sales to an average of 250 packages per month with income of approximately IDR 11,900,000. The findings indicate that an integrated marketing mix strategy is important for improving competitiveness and sustaining the sales growth of local food-based MSMEs.
MARKETING ANALYSIS OF DRY SHELLED CORN IN NADAWAWI VILLAGE, WEST SABU DISTRICT, SABU RAIJUA REGENCY Djingi, Evamarduard Haba; Bano, Maria; Un, Paulus; Kapa, Maximillian M.J.
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28332

Abstract

Corn is one of the main food crops cultivated by the community in Nadawawi Village. The main problem faced by corn farmers in Nadawawi Village, West Sabu District, Sabu Raijua Regency, lies in the marketing process of their corn production. The marketing locations are approximately 7 km away, causing farmers to spend relatively high transportation costs, ranging from IDR 25,000 to IDR 50,000, while also making them highly dependent on marketing institutions such as traders. Therefore, this study aimed to: (1) identify the corn marketing channels in Nadawawi Village, West Sabu District, Sabu Raijua Regency; (2) determine the marketing margin and farmer's share of corn in Nadawawi Village; and (3) determine the level of corn marketing cost efficiency in the study area. The results show that most corn farmers were of productive age, predominantly male, had a relatively low educational level, had more than ten years of farming experience, had small household dependents, and mostly cultivated land areas of less than 0.5 ha. Two marketing channels were identified: channel I, farmers sell directly to consumers, and channel II, farmers sell to retailers, who then sell to consumers. No marketing margin was found in channel I, while the margin in channel II was IDR 3,200/kg. The farmer's share was 100% in channel I and 61% in channel II. Marketing cost efficiency was 7.78% in channel I and 3.16% in channel II, indicating that channel II was the most efficient marketing channel.
Co-Authors Djingi, Evamarduard Haba Emerensiana Ngaga Ernantje Hendrik Hau, Desriyanti Sarilestari Djami Hina, Samuel Kapa, Maximillian M.J. Kapioru, Charles Maria Fransiska Darlen Maximilian M. J. Kapa, Maximilian M. J. Murdolelono, Salsabila L. Nainiti, Selfius P.N. Nendissa, Doppy Roy Nunuhitu, Yolan Pattyraja, Agustinus Haryanto Putri, Yuliana Harisna Rohi, Jullyo G. Runu, Emilia Kristi Wela Sada, Maria Fatima Santhy Chamdra, Santhy Siska Elvani Sooai, Junaldi Suek, Johanna tanaem, cheisya Tudua, Putry Jofritiara Un, Paulus Yakobus C. W. Siubelan, Yakobus C. W. Yovinia Carmeneja Hoar Siki Zelestika, Anastasia