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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Buletin Ilmiah IMPAS Journal of Agri Socio Economics and Business Journal of Agricultural Socio-Economics (JASE) Wana Lstari
Un, Paulus
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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MARKETING ANALYSIS OF DRY SHELLED CORN IN NADAWAWI VILLAGE, WEST SABU DISTRICT, SABU RAIJUA REGENCY Djingi, Evamarduard Haba; Bano, Maria; Un, Paulus; Kapa, Maximillian M.J.
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28332

Abstract

Corn is one of the main food crops cultivated by the community in Nadawawi Village. The main problem faced by corn farmers in Nadawawi Village, West Sabu District, Sabu Raijua Regency, lies in the marketing process of their corn production. The marketing locations are approximately 7 km away, causing farmers to spend relatively high transportation costs, ranging from IDR 25,000 to IDR 50,000, while also making them highly dependent on marketing institutions such as traders. Therefore, this study aimed to: (1) identify the corn marketing channels in Nadawawi Village, West Sabu District, Sabu Raijua Regency; (2) determine the marketing margin and farmer's share of corn in Nadawawi Village; and (3) determine the level of corn marketing cost efficiency in the study area. The results show that most corn farmers were of productive age, predominantly male, had a relatively low educational level, had more than ten years of farming experience, had small household dependents, and mostly cultivated land areas of less than 0.5 ha. Two marketing channels were identified: channel I, farmers sell directly to consumers, and channel II, farmers sell to retailers, who then sell to consumers. No marketing margin was found in channel I, while the margin in channel II was IDR 3,200/kg. The farmer's share was 100% in channel I and 61% in channel II. Marketing cost efficiency was 7.78% in channel I and 3.16% in channel II, indicating that channel II was the most efficient marketing channel.
IMPROVING THE EFFECTIVENESS OF AGRICULTURAL EXTENSION PROGRAMS THROUGH A WHATSAPP COMMUNICATION APPROACH IN MANULEA VILLAGE, SASITAMEAN DISTRICT, MALAKA REGENCY Muti, Maria Magdalena; Olviana, Tomycho; Un, Paulus
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28336

Abstract

This study aimed to evaluate the effectiveness of a corn-farming agricultural extension program implemented through a digital communication approach using WhatsApp in Manulea Village, Sasitamean District, Malaka Regency. The study employed a mixed-methods approach combining qualitative and quantitative methods. Data were collected through interviews, observation, documentation, and questionnaires. A total of 38 farmers were selected purposively based on smartphone ownership, at least one year of farming experience, and participation in extension activities. The results showed that digital communication through WhatsApp helped disseminate agricultural information quickly, flexibly, and effectively. The extension program provided information related to the use of superior seeds, planting and crop maintenance techniques, fertilization, pest and disease control, and post-harvest processing. The effectiveness of the program was reflected in farmers’ adoption of several recommended corn cultivation technologies. However, several constraints remained, including limited farmer time, the relatively older age of some farmers, limited internet access in certain areas, and difficulties in obtaining adequate agricultural inputs. The program was generally considered moderately effective to effective, although several aspects, such as fertilizer use, technical training, and post-harvest practices, still require improvement. The study recommends that extension agents provide more intensive direct and online assistance, prepare flexible communication schedules, and that local governments support digital extension through the provision of digital infrastructure and information technology training for farmers.
Co-Authors Adar, Damianus Bano, Maria Bayu Mahendra Bernadina, Lika Dalu, Fransiska Opinsia Delsi, Oliva Djingi, Evamarduard Haba Hakko, Herson M. Illu, Abraham Ruylthon Kapa, Maximillian M.J. Kapioru, Charles Maria Fransiska Darlen Marthen Robinson Pellokila Mbuik, Wili Mou, Ramla Natalia Muti, Maria Magdalena Nampa, I Wayan Nendissa, Doppy Roy Nosi, Lusia Ermelinda Yasinta Nurwiana, Ida Tefa, Gradiana Tomycho Olviana Wilhelmina Seran Wula, Maria Goreti Zelestika, Anastasia