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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. HEALTH WEALTH INTERNATIONAL Muharri, Meigi Nur; Rahmat, Muhammad
JURNAL MUTIARA MANAJEMEN Vol 6 No 1 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i1.2117

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Pada PT. Health Wealth International (Studi Kasus Masyarakat Desa Marindal I Kec. Patumbak Kab. Deli Serdang).Penelitianini menggunakan pendekatan deskriptif kuantitatif. Dengan jumlah populasi sebanyak 28.460 responden denganbatas toleransi sebesar 10% yang dihtung dengan rurmus slovin maka diperoleh jumlah sampel sebanyak 100 responden dengan teknik pengambilan sampel menggunakan teknik random sampling. Pengumpuan data dilakukan dengan cara memberikan daftar pertanyaan kepada responden yaitu Masyarakat Desa Marindal I Kec. Patumbak Kab. Deli Serdang. Penelitian ini menggunakan teknik Analisis Regresi Linear Berganda, Uji t, Uji F, dan Koefisien Determinasi.Hasil analisa regresi linier berganda diperoleh Y=1,884+0,333X1+0,339X2+0,199X3 +0,270X4. Hasil uji parsial(ujit) menunjukkan produk(X1) berpengaruh signifikan terhadap keputusan pembelian konsumen. Hal tersebut dapat dilihat dari t hitung 3,877 > t tabel 1,661 dengan signifikan 0,000 < 0,05. Variabel Harga(X2 )berpengaruh signifikan terhadap keputusan pembelian konsumen. Hal tersebut dapat dilihat dari nilai t hitung 4,355 > ttabel 1,661dengan signifikan 0,000 < 0,05. Variabel Distribusi/Tempat(X3) berpengaruh signifikan terhadap keputusan pembelian konsumen. Hal tersebut dapat dilihat dari nilai t hitung 2,674 > t tabel 1,661dengan signifikan 0,009 < 0,05. Variabel Promosi(X4) berpengaruh signifikan terhadap keputusan pembelian konsumen. Hal tersebut dapat dilihat dari nilai thitung 4,138 > t tabel 1,661dengan signifikan 0,000 < 0,05. Sementara hasil uji simultan (uji f) dari keempat variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa secara bersama-sama variabel produk, harga, distribusi/tempat, promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen, hal tersebut dilihat dari nilai f hitung (83,030) > ftabel (3,09) dengan nilai signifikan sebesar 0,000 < 0,05. Dengan nilai R square sebesar 0,778. Hal ini berarti bahwa pengaruh variabel X1, X2, X3, X4 terhadap variabel Y sebesar 77,8%, sedangkan sisanya sebesar22,2% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
PENGARUH SERVICE EXCELLENT DAN KOMPETENSI PUSTAKAWAN TERHADAP KEPUASAN PENGGUNA PERPUSTAKAAN UNIVERSITAS SUMATERA UTARA Arifin, Dinar Azizah; Rahmat, Muhammad; Rukmini; Tumanggor, Mutawaqil Bilah
JURNAL MUTIARA MANAJEMEN Vol 9 No 2 (2024): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v9i2.5594

Abstract

Tujuan penelitian ini ialah Untuk mencari tahu dan menganalisa dampak service excellent, pengaruh kompetensi pustakawan pada kepuasan pengguna perpustakaan Universitas Sumatera Utara. Metode penelitian yang dipakai penelitian kuantitatif. populasi dalam penelitian yaitu 1894 orang. sampel pada analisis ini 95 orang. Dari hasil penelitian dan pembahasan, didapat simpulan bahwa service excellent dan kompetensi perpustakawan berpengaruh signifikan pada kepuasan pengunjung perpustakaan Universitas Sumatera Utara. Service excellent dan kompetensi perpustakawan memang dapat memberikan dampak signifikan terhadap kepuasan pengunjung perpustakaan di Universitas Sumatera Utara (USU). Hal dapat dibuktikan dari hasil uji hipotesis yan peneliti lakukan terhadap setiap variabel penelitian, sebagai berikut: Service excellent berdampak dan signifikan terhadap kepuasan pengunjung perpustakaan Universitas Sumatera Utara, sebagaimana hasil penelitian diketahui nilai t hitung  > t tabel yaitu 4,451 > 1,985 dan dengan nilai sig 0,000 < 0,05 maka H1 diterima dan H0 di tolak. Kompetensi Perpustakawan berdampak dan signifikan pada kepuasan pengunjung perpustakaan Universitas Sumatera Utara, sebagaimana hasil penelitian diketahui nilai thitung  > t tabel yaitu 3,507 > 1,985 dan dengan nilai sig 0,001 < 0,05 maka H1 diterima dan H0 di tolak. Service Excellent dan Kompetensi Perpustakawan berpengaruh dan signifikan terhadap kepuasan pengunjung perpustakaan Universitas Sumatera Utara, sebagaimana hasil penelitian diketahui nilai f hitung  > f tabel yaitu 83,354 > 3,09 dan dengan nilai Sig 0,000 < 0,05 maka H1 diterima dan H0 di tolak. Sementara itu, diperoleh nilai R2 senilai 0,644 Dengan demikian menyatakan bahwa service excellent dan kompetensi perpustakawan secara simultan berdampak pada kepuasan pengunjung perpustakaan Universitas Sumatera Utara senilai 64,4% dengan sisanya 35,6% yang dipengaruhi oleh aspek-aspek di luar penelitian.
PENGARUH BUDAYA KERJA, PELATIHAN, DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI PADA DITRES NARKOBA POLDA SUMUT Hartati, Rini; Utama, Indra; Hidayat, Toni; Rahmat, Muhammad
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.4909

Abstract

This study aims to determine the impact of work culture, training, and job satisfaction on employee performance at the Narcotics Directorate of the North Sumatra Regional Police. This research is associative with a quantitative approach. The sample in this study consisted of 116 employees from the Narcotics Directorate of the North Sumatra Regional Police. The analysis technique used is multiple linear regression analysis. The results of this study show that work culture has a positive and significant effect on employee performance at the Narcotics Directorate of the North Sumatra Regional Police. Training has a positive and significant effect on employee performance at the Narcotics Directorate of the North Sumatra Regional Police. Job satisfaction has a positive and significant effect on employee performance at the Narcotics Directorate of the North Sumatra Regional Police. Work culture, training, and job satisfaction have a positive and significant effect on employee performance at the Narcotics Directorate of the North Sumatra Regional Police.
ANALISIS PENGARUH PENGEMBALIAN ASET, PENGEMBALIAN EKUITAS DAN LABA PER SAHAM TERHADAP HARGA SAHAM Harahap, Baru; Rahmat, Muhammad; Richmayati, Maya
Realible Accounting Journal Vol. 4 No. 2 (2025): Realible Accounting Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/raj.v4i2.1021

Abstract

Abstrak Perkembangan globalisasi yang pesat menyebabkan peningkatan ilmu pengetahuan dan teknologi yang memicu berbagai inovasi. Inovasi tersebut diadaptasi oleh perusahaan manufaktur yang pada umumnya memanfaatkan teknologi berupa mesin untuk membantu atau menjalankan aktivitas dan operasional di perusahaan. Penelitian ini dilakukan untuk menguji pengaruh ROA (Return On Assets), EPS (Earning Per Sharet), dan CR (Current Ratio) terhadap Harga Saham periode 2019 – triwulan II 2023. Penelitian ini menguji sembilan perusahaan manufaktur yang terdaftar pada indeks LQ45 selama periode 2019 – triwulan II 2023. Teknik pengumpulan data dalam penelitian ini menggunakan studi dokumentasi dan studi kepustakaan dengan teknik purposive sampling sebagai teknik pengambilan sampel. Jenis data yang digunakan adalah data sekunder berupa laporan keuangan yang diperoleh dari situs Bursa Efek Indonesia. Metode analisis yang digunakan adalah analisis regresi linier berganda dan uji hipotesis menggunakan uji t (uji parsial), uji f (uji simultan), dan koefisien determinasi berganda dengan bantuan program SPSS versi 26. Hasil penelitian ini adalah uji t menyatakan bahwa secara parsial EPS (Earning Per Share) berpengaruh terhadap harga saham sedangkan ROA (Return On Assets) dan CR (Current Ratio) tidak berpengaruh terhadap harga saham secara parsial dan berdasarkan uji f secara simultan variabel ROA (Return On Assets), EPS (Earning Per Share), dan CR (Current Ratio) berpengaruh terhadap harga saham. Kata kunci: ROA, EPS, CR, dan Harga Saham
Pengembangan Kawasan Pusat Pelatihan Pertanian Pedesaan Swadaya Melalui Pembuatan Sarana Wisata Edukasi dan Pelatihan Pembuatan Pupuk Kompos Nursyeha, Muhammad Agung; Sholihah, Ni'matus; Yulianto, Yulianto; Rahmat, Muhammad; Rochim, Ari Nur
Jurnal Pengabdian Kepada Masyarakat ITK (PIKAT) Vol. 5 No. 1 (2024): PIKAT : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Institut Teknologi Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/pikat.v5i1.1040

Abstract

Program transmigrasi yang bertujuan untuk pemerataan penduduk dan pengembangan wilayah. Kalimantan merupakan daerah tujuan untuk pengembangan wilayah di Indonesia. Peserta program transmigrasi memiliki mata pencaharian sebagai petani. Untuk meningkatkan keterampilan dalam bidang pertanian, peserta program transmigrasi mendirikan Pusat Pelatihan Pertanian Pedesaan Swadaya (P4S). Kota Balikpapan yang merupakan salah satu daerah tujuan transmigrasi memiliki P4S Abas Farm. Selain sebagai pusat pelatihan, P4S Abas Farm digunakan juga sebagai sarana wisata edukasi. Kurangnya sarana yang mendukung wisata edukasi mengakibatkan fungsi P4S Abas Farm sebagai lokasi wisata edukasi kurang optimal. P4S Abas Farm berlokasi dekat dengan waduk Manggar yang ditumbuhi tanaman Apu. Populasi tanaman Apu yang berlebih dapat merusak ekosistem waduk Manggar. Untuk itu dalam kegiatan pengabdian masyarakat dilakukan pengembangan kawasan P4S Abas Farm dengan pembuatan sarana wisata edukasi berupa denah dan papan informasi. Selain itu Pelatihan pembuatan pupuk kompos berbahan baku tanaman Apu dilakukan agar petani disekitar P4S Abas Farm mampu memproduksi pupuk secara mandiri dengan bahan baku yang terdapat di lingkungan sekitar.
UPAYA MENINGKATKAN MOTIVASI BELAJAR SISWA DENGAN MENGGUNAKAN MODEL PEMBELAJARAN TEAM GAMES TOURNAMENT (TGT) PADA MATA PELAJARAN FIKIH DI MTSS ASY-SYARIF Meliza, Dona; Monia, Fenny Ayu; Rahmat, Muhammad
KOLONI Vol. 2 No. 4 (2023): DESEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i4.555

Abstract

This research was conducted with the aim of describing efforts to increase learning motivation for class VIII in fiqh subjects using the Team Games Tournament (TGT) learning model at MTSS Asy-Syarif Sidang Koto Laweh, Kec. Tilatang Kamang, Kab. Agam. This research uses a qualitative approach to the class action type, the subjects of this research are 57 class VIII MTSS Asy-Syarif Sidang Koto Laweh students. Data collection was carried out by carrying out classroom actions and observation. Based on data analysis, student learning motivation shows an increase. Where children whose motivation to learn is low appear lazy in class, after implementing the TGT model their enthusiasm for learning increases. The data analysis techniques used are data reduction, display and drawing conclusions. Based on the research results, it can be concluded that the use of the Team Games Tournament learning model can increase students' learning motivation in Fiqh subjects.
Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions Siagian, Hendra Sakti Putra; Khair, Hazmanan; Jufrizen, Jufrizen; Tirtayasa, Satria; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3973

Abstract

Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.
The Determinants of Employee Performance at the DPRD Secretariat in Medan City: The Role of Work Discipline, Motivation, and Job Satisfaction Pratama, Nugraha; Pasaribu, Fajar; Jufrizen, Jufrizen; Rahmat, Muhammad; Rialdy, Novien
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3975

Abstract

This study aimed to investigate the extent to which internal organizational factors influence employee performance, with a particular focus on work discipline, motivation, and job satisfaction. The research adopted a quantitative method combined with an associative analytical approach to evaluate the relationships among these variables. The population involved in this study consisted of all civil servants employed at the DPRD Secretariat of Medan City, totaling 51 individuals. Given the manageable size of the population, the study applied a saturated sampling technique, meaning every member of the population was included as a respondent. Data were analyzed using SPSS Version 29. The results indicated that both work discipline and motivation had a statistically significant effect on employee performance, while job satisfaction did not yield a meaningful influence when examined independently. These findings suggest that high levels of discipline and strong motivation contribute positively to enhancing employee performance. Moreover, when examined collectively, work discipline, motivation, and job satisfaction were found to have a significant combined effect, demonstrating that the integration of these factors plays a crucial role in strengthening overall performance among civil servants within the DPRD Secretariat.
The Importance of Green Brand Knowledge to Purchase Intention Purba, Roberto Roy; Simanjuntak, Owen De Pinto; Tambunan, Elisabet; Rahmat, Muhammad; Tirtayasa, Satria
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3977

Abstract

This research aims to determine the influence of green brand knowledge and environmental concern on green purchase intention among consumers who use the Shopee application in the city of Medan. This type of research is descriptive quantitative. The population in this study were customers who used the Shopee application with the research sample using the Lemeshow formula, namely 96 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Multiple Linear Regression Test and Hypothesis Test using the SPSS Version 26 for Windows program. The research results show that green brand knowledge has a positive and significant effect on green purchase intention. Environmental concern has a positive and significant effect on green purchase intention. green brand knowledge and environmental concern simultaneously have a positive and significant effect on green purchase intention.
Technology Innovation in Mechanical Engineering Using Social Strategy for Sustainable Geothermal Business Lubis, Syaiful Bahri; Sabrina, R.; Pasaribu, Fajar; Sihite, Frans Antoni; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.4047

Abstract

To know the important role of technology innovation in a company achieving goals to support corporate, economic, social, environment in geothermal business. Technology innovation could enhance resource assessment, resource development, resource utilization management. They could give a competitive advantage sustainable business for the company that operates among communities. The geothermal field sometimes has different types of communities, the company should have a social strategy to make sure the operation will run as well as e xpectation. This research uses qualitative methods by undertaking social mapping, observation, interviews, analysis documents, forum group discussion. Technology innovation in mechanical engineering that is applied by the company can give a competitive advantage accelerate geothermal development. Social strategy is very important for geothermal developers so that communities can have a good impact to avoid issues of economic, social, environmental. Technology innovation in the geothermal business is to choose the right power plant technology that use. By using the binary cycle power plant system, the company can sell the electricity power at a cheaper price because the grace period is shorter than others.