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All Journal SOSIALITA Jurnal Kebijakan dan Pelayanan Publik Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan JMK Jurnal Manajemen dan Kewirausahaan Nusantara: Jurnal Pendidikan Indonesia Jurnal Pengabdian kepada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Business Perspective Journal Jurnal Cakrawala Ilmiah Jurnal Sosial dan Humanis Sains Jurnal Ilmiah Hukum dan Hak Asasi Manusia International Journal of Economics (IJEC) Dedication: Jurnal Pengabdian Masyarakat Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Journal of Environmental Economics and Sustainability Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research
Dora Rinova
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENYALURAN BANTUAN PROGRAM AIR BERSIH DAN MCK DI KABUPATEN BENGKULU TENGAH Hartabela, Dadang; Barusman, Tina Miniawati; Barusman, Andoni Fornio; Rinova, Dora; Waskito, Budhi
Jurnal Pengabdian UMKM Vol. 3 No. 2 (2024): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v3i2.63

Abstract

Untuk mewujudkan terlaksananya program TJSL di Kabupaten Bengkulu Tengah dengan membuat kegiatan yaitu Program Air Bersih dan Mck, Kabupaten Bengkulu Tengah, pengembangan ini dilakukan untuk memberikan sarana dan fasilitas kepada warga Kabupaten Bengkulu Tengah khususnya Dusun 2, Desa Taba Jambu dalam hal air bersih dan MCK. Isu permasalahan dari Wilayah dusun 2 yang memiliki kurang lebih 15 KK adalah mengalami sarana yang kurang memfasilitasi, dampak dari pandemi COVID-19 di 2 tahun terakhir ini, seperti sarana kebersihan, dimana Dusun 2 belum memiliki MCK yang layak dipakai, sedangkan kenyamanan akan kebersihan lingkungan sudah menjadi kebutuhan masyarakat pada umumnya. Dengan diberikanya bantuan Program Air Bersih dan Mck, serta Sosialisasi Perilaku Hidup Bersih dan Sehat (PHBS) diharapkan kedepanya, dapat membantu Masyarakat memiliki sarana air bersih dan MCK yang layak, serta dapat memberikan gambaran tentang pentingnya perilaku hidup bersih dan sehat.
PENINGKATAN KOMPETENSI PEMBUATAN ECOPRINT BAGI IBU RUMAH TANGGA DI KAMPUNG ADIJAYA Noning Verawati; Hanindyalaila Pienrasmi; Yulia Hesti; Dora Rinova; Ratu Chaterine Fajri
DEDICATION: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): 11 Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bondowoso

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Abstract

Peningkatan kompetensi pembuatan ecoprint bagi ibu rumah tangga di kampung adijaya dilaksanakan untuk memberdayakan ibu rumah tangga dengan keterampilan baru dalam teknik ecoprint. Teknik ini menggunakan bahan organik seperti daun dan bunga untuk mencetak motif pada kain, menawarkan solusi ramah lingkungan dan bernilai ekonomis. Program pelatihan ini terdiri dari tiga tahap utama: sesi teori, sesi praktik, dan sesi manajemen usaha. Pada sesi teori, peserta diperkenalkan dengan konsep dasar dan keunggulan ecoprint, serta pentingnya kewirausahaan. Sesi praktik melibatkan demonstrasi dan latihan langsung, di mana peserta diajarkan cara membuat ecoprint pada kain, mulai dari persiapan bahan hingga finishing produk. Sesi manajemen usaha memberikan pengetahuan tentang pengelolaan keuangan dan strategi pemasaran, membantu peserta memahami cara mengelola usaha mereka secara efektif. Selain itu pengenalan media promosi juga menjadi materi pelengkap pada kegiatan ini sebagai Upaya untuk meningkatkan kompetensi pemasaran ibu rumah tangga di Kampung Adijaya. Evaluasi pelatihan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta. Program ini berhasil memberikan dampak positif pada peningkatan ekonomi dan kesejahteraan masyarakat di Kampung Adijaya, membuka peluang usaha baru yang berkelanjutan dan ramah lingkungan. Pelatihan ini diharapkan dapat terus memberikan manfaat bagi komunitas dan menjadi contoh sukses pemberdayaan ekonomi melalui peningkatan kompetensi berbasis pembuatan ecoprint
Competitive Advantage Strategy in Yanara Laundry Business in Facing Competition Between Laundry Service Businesses in Bandar Lampung Aldi Dinanjar; M. Oktaviannur; Dora Rinova; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

In a competitive business world, every company needs to develop an effective competitive strategy. This is due to the increasingly tight competition in the market. The main goal of today's business is to create and add value to customers, so that they can win the hearts of consumers and gain a competitive advantage. By implementing the right strategy, businesses can control a larger market share and increase their competitiveness. This strategy includes a deep understanding of customer needs and wants, as well as the ability to adapt to market changes and offer unique and valuable products or services. The strategy has great potential to occur and requires top management decisions and significant resource allocation from the company. The laundry business is one form of small and medium enterprises (SMEs) in the service sector that is currently experiencing rapid development. This business offers laundry services that include the process from washing to drying, as well as completion by returning clothes to consumers according to expectations. The method used in this study is quantitative. The results of the study show that Yanara Laundry can achieve competitive advantage through the implementation of differentiation strategies, cost leadership, and the use of digital technology.
Policy on Environmental Law Reform in the Context of Environmental Preservation in Bandar Lampung City Alfiyan, Angga; Rinova , Dora
Jurnal Ilmiah Hukum dan Hak Asasi Manusia Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jihham.v4i1.3208

Abstract

Purpose: The problem is that the development of public green open spaces in Bandar Lampung City has not yet met the proportion requirements in accordance with the applicable Bandar Lampung City Regional Regulations, where there is a minimum standard of 20% of the urban area. Every year, the availability of green open spaces continues to degrade. In 2022, the total availability of green open spaces for the community reached only 4.6%, highlighting the need for policy reforms in environmental law to maintain the community's environment in green open spaces in Bandar Lampung City. Research Methodology: This study uses normative and empirical juridical research methods, employing a qualitative approach with data collection techniques such as literature studies and interviews. Studies have been conducted on related regulations, books, and other literature pertinent to environmental law in society. Results: Implementation of Community Environmental Law Renewal Policy in Green Open Space, an effort carried out by the Regional Government to respond to the minimal availability of Green Open Space for the Community by seeking new green open space alternatives that adapt to zoning to increase healthy air and avoid natural disasters such as droughts, floods, etc., through legal umbrella policies issued by the Regional Government. Limitations: The social and economic factors affecting environmental conservation in Bandar Lampung may not be fully discussed. This aspect is important, because it often becomes an obstacle to policy implementation. Contribution: The article can provide new insights into environmental law reform policies that can be used by policy makers to design or improve policies in Bandar Lampung or other similar areas.
Analisis Pengaruh Kemampuan Dinamis Organisasi terhadap Segmentasi, Targeting, dan Positioning Santoso, Niki Agus; Rinova, Dora
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2090

Abstract

An organization's ability to be dynamic amidst global competition is very much needed, in order to be able to adapt quickly to market changes and continuously developing business trends. Organizations that are unable to adapt quickly will be left behind and find it difficult to compete with their competitors. This lag makes organizations compete to change and adapt to the business environment around them. An appropriate marketing concept is also very important to help organizations compete in the global market, one of which is by implementing segmentation, targeting and positioning (STP). This research aims to determine the influence of an organization's Dynamic Capabilities on Segmentation, Targeting & Positioning. So that an organization can maximize its ability to survive in conditions of global competition. This research is supported by the AIDA Models, Nayaka and SECI models, in addition to literature studies from scientific journals describing the factors that influence the research. The research results show that in carrying out STP, organizations need to have adequate dynamic capabilities to create competitive advantages and maintain their position in the market. This helps the organization in maintaining its position in the market by improving the quality of products or services and creating added value for consumers. Organizations that have good dynamic capabilities will be able to optimize their resources to create higher quality products or services and create added value for consumers. This will help the organization in improving its position in the market and winning the competition. In implication, organizations need dynamic capabilities in innovation, adaptation, organizational collaboration, and decision making to create greater opportunities. Keywords: Dynamic Capabilities; Segmentation, Targeting, Positioning
Implementasi Kebijakan Penerimaan Pajak Kendaraan Bermotor Dalam Meningkatkan Pendapatan Asli Daerah Provinsi Lampung Siswanto, Hendra; Indriani, Indriani; Handayani, Agustuti; Irsandi, Irsandi; Rinova, Dora
e-JKPP Vol 10, No 2 (2024): Agustus
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v10i2.4095

Abstract

This study examines the implementation of the motor vehicle tax revenue policy in enhancing Regional Original Income (Pendapatan Asli Daerah/PAD) in the Province of Lampung, with a focus on the role of the Provincial Revenue Agency (Badan Pendapatan Daerah/Bapenda). The research investigates how effectively the policy has been applied, identifies the challenges faced in its implementation, and evaluates its impact on PAD. The study reveals that while the policy is well-structured, its implementation is still not fully optimal. The target group, which consists of vehicle owners, has not yet fully complied with tax obligations, leading to a gap in revenue generation. Despite the relatively conducive environmental factors and collaboration among related institutions, bureaucratic procedures and unresponsive staff remain key barriers to achieving the policy's objectives. Furthermore, there is a lack of public awareness regarding the importance of timely tax payments. This study emphasizes the need for improvements in public service quality, staff responsiveness, and taxpayer compliance to meet the set targets and ultimately increase the effectiveness of the policy in contributing to PAD. The findings provide valuable insights for policymakers and local government agencies to refine the implementation strategy and optimize tax revenue collection in the region.
The Influence of Store Atmosphere and Location on Purchasing Decisions at Tuanjana Coffee Shop, Bandar Lampung Setyawan, Sabrina; Rinova, Dora
Journal of Environmental Economics and Sustainability Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v2i2.591

Abstract

This research examines the effect of Store Atmosphere and Location on purchasing decisions at Tuanjana Coffee Shop in Bandar Lampung. The study adopts a quantitative approach with a descriptive method. 92 respondents were selected as the sample, and the data were analyzed using multiple linear regression analysis. The t-test results reveal that the Store Atmosphere variable significantly influences purchasing decisions at Tuanjana Coffee Shop in Bandar Lampung. Furthermore, the Location variable also significantly affects purchasing decisions at the coffee shop. Based on the coefficient of determination test, the R square value of 0.761 indicates that Store Atmosphere and Location collectively account for 76.1% of the variance in purchasing decisions. The remaining 23.9% is attributed to other factors not covered in this study.
The Influence of Electronic Word of Mouth, Service Quality, and Cafe Atmosphere on Purchasing Decisions at Zozo Garden Coffeeshop Ningsih, Rima; Rinova, Dora
Journal of Environmental Economics and Sustainability Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v2i2.598

Abstract

This research investigates how Electronic Word of Mouth, Service Quality, and Café Atmosphere influence purchasing decisions at Zozo Garden Coffeeshop in Bandar Lampung City. A quantitative approach with descriptive methods was employed, utilizing purposive sampling to select a sample of 96 respondents. Multiple linear regression analysis was used to process the data. Results from the t-test indicate that Electronic Word of Mouth significantly impacts purchasing decisions at Zozo Garden Coffeeshop. Likewise, Service Quality and Café Atmosphere also significantly affect purchasing decisions. The R Square value of 0.708 from the coefficient of determination test suggests that these three variables explain 70.8% of purchasing decisions, with the remaining 29.2% attributable to other factors outside the study's scope.
The Influence of Transformational and Transactional Leadership Styles on Employee Performance (Case Study at PT Perkebunan Nusantara 1 Regional 7, Kedaton District, Bandar Lampung City) Nababan, Farida; Rinova, Dora
Journal of Environmental Economics and Sustainability Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jees.v2i2.609

Abstract

This study examines the impact of transformational and transactional leadership styles on employee performance at PT Perkebunan Nusantara 1 Regional 7. Employee performance is a crucial factor in achieving organizational goals, and leadership style plays a significant role in shaping motivation and productivity. Using a quantitative approach, data were collected through questionnaires distributed to 80 employees across four divisions. The findings indicate that transformational leadership positively influences employee motivation and engagement, while transactional leadership ensures task completion through structured reward and penalty mechanisms. The study concludes that a combination of both leadership styles leads to optimal employee performance, balancing innovation with efficiency.
Level of Innovation as a Product Development Strategy for MSME Es Dawet Ayu: A Case Study in Ambarawa Rivanda, Anugrah; Rinova, Dora; Toton
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.621

Abstract

This research explores the role of innovation in the product development strategy of MSME Es Dawet Ayu in Ambarawa. Using a qualitative descriptive approach, the study involved six key informants, including the business owner, suppliers, producers, distributors, employees, and consumers. Data were gathered through interviews, observations, and documentation. The findings suggest that product innovation in Es Dawet Ayu has been successfully implemented by introducing new flavor variations, utilizing natural ingredients, and improving packaging design. The shift from standard plastic cups to modern bottles and premium packaging has enhanced the product’s hygiene and exclusivity. Additionally, marketing strategies such as social media promotion and special discounts have significantly contributed to expanding the MSME’s market reach and customer base.
Co-Authors Agustina, Adelli Agustuti Handayani Aldi Dinanjar Alfiyan, Angga Amelia Putri Andriyanto, Agung Appin Purisky Redaputri Barusman, Andoni Fornio Berliana Agustin Briggite Loren Panggabean Budhi Waskito Caesar Lorenzo Zulio Dodi Permadani Putra Dodi Putra Fajri, Ratu Chaterine Febrianto Imanuel.T Fenny Meilani Gunevi, Adetya Putra Hanindyalaila Pienrasmi Hartabela, Dadang Hendri Dunan Ida Farida Indah Satria Indriani, Indriani Irsandi , Irsandi Irsandi, Irsandi Irsandi, Irsandi M. Oktaviannur M.Oktaviannur Masayu Nila Juwita Meyrani Ananta Putri Muhammad Ardiansyah Nababan, Farida Nadia Sepriani Niki Agus Santoso Ningsih, Rima Noning Verawati Novita, Atika Oktavannur, M. Putri, Amelia Putu Dicky Sandria Ratu Chaterine Fajri Regen, Ronal Rivanda, Anugrah Santoso, Niki Setyawan, Sabrina Siswanto, Hendra Soewito Soewito Soewito Supiati, Tina Tina Miniawati Barusman Toton Yulia Hesti