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All Journal SOSIALITA Jurnal Kebijakan dan Pelayanan Publik Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan JMK Jurnal Manajemen dan Kewirausahaan Nusantara: Jurnal Pendidikan Indonesia Jurnal Pengabdian kepada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Business Perspective Journal Jurnal Cakrawala Ilmiah Jurnal Sosial dan Humanis Sains Jurnal Ilmiah Hukum dan Hak Asasi Manusia International Journal of Economics (IJEC) Dedication: Jurnal Pengabdian Masyarakat Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Journal of Environmental Economics and Sustainability Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research

Dora Rinova

Universitas Bandar Lampung

Author-ID : 1086834

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI POLITICAL MARKETING UNTUK PEMILIH PEMULA PADA PEMILIHAN GUBERNUR PROVINSI LAMPUNG 2014 MENGGUNAKAN TEKNIK ANALYTICAL HIERARCHY PROCESS Rinova, Dora
Administratio Vol 9 No 1 (2018): Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan
Publisher : Jurusan Ilmu Administrasi Publik, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.036 KB)

ABSTRACT. Technology has become the center of attention the wider community because the birth of the phenomenon of globalization where a political promotion no longer done traditionally but have used the mass media communication , to promote political party or a political candidate. This research used the theory of marketing mix is a collection of controllable tactical marketing tools combined company to produce the desired response from the target market. The purpose of this study was aimed to develop and recommend strategies prioritize what should the delivery of campaign whether social media, print media, electronic media and outdoor media during the campaign Election 2014. Governor of Lampung Province descriptive method in this research is the approach of AHP (Analytical Hierarchy Process). The research results obtained are some alternative strategy is that when seen from the product of political, the price of political, the promotion of political and media and a political priority is good for outdoor media. More will be of some alternative, is to do with intense and serious marketing activities through other media room.

PENGARUH PERSEPSI, KUALITAS PELAYANAN, HARGA, DAN SUASANA CAFE TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN KEDAI SUSU SAPI MURNI DI BANDAR LAMPUNG Dora Rinova; Fenny Meilani
SOSIALITA Vol 11, No 1 (2018): April
Publisher : SOSIALITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1209.2 KB)

Penelitian ini bertujuan untuk mengidentifikasi persepsi konsumen tentang kualitas pelayanan, harga, dan suasana cafe terhadap kepuasan konsumen. Penelitian ini dilakukan di empat kedai susu sapi murni di Kota Bandar Lampung Yaitu kedai susu sapi murni Yu-One Milk Street Cafe, The Ex 7, Monggo Milk, dan Fresh Milk Street Cafe pada awal september hingga akhir febuari 2018. Penelitian ini dilakukan dengan pendekatan deskriptif kuantitatif. Metode penelitian ini adalah analisis kuantitatif dengan menggunakan alat analisis SPSS. Pemilihan sampel telah dilakukan dengan metode purposive sampling dengan total 100 konsumen pengunjung kedai susu sapi murni. Hasil penelitian ini menunjukkan bahwa persepsi konsumen tentang kualitas pelayanan, persepsi konsumen tentang harga, dan persepsi konsumen tentang suasana cafe terhadap kepuasan konsumen pada UMKM kedai susu sapi murni di Bandar Lampung. Dalam penelitian ini dapat diketahui bahwa baik secara parsial maupun bersama-sama, variabel persepsi konsumen tentang kualitas pelayanan, persepsi konsumen tentang harga, dan persepsi konsumen tentang suasana cafe berpengaruh signifikan terhadap variabel kepuasan konsumen.

PENGARUH BAURANPEMASARAN TERHADAP KEPUTUSAN BELANJA BATIK KHAS LAMPUNG DI KOTA BANDAR LAMPUNG Dora Rinova
e-JKPP Vol 4, No 2 (2018): Agustus
Publisher : Universitas Bandar Lampung (UBL)

Batik adalah salah satu busana tradisional di Indonesia yang menggambarkan salah satu karya agung bangsa kita. Proses pembuatannya mengandung makna kesabaran yang cukup tinggi. Begitu pun dalam hal pemakaian, batik tidak boleh sembarangan, ada caranya, digunakan untuk apa, dan harus disesuaikan motifnya dan penjualan terhadap baju batik harus terus ditingkatkan, demikian pula dengan batik khas Lampung di Kota Badar Lampung. Home Industy melalui tahapan-tahapan seperti dari mulai produk, harga, promosi dan saluran distribusi perlu ditingkatkan agar keputusan pembelian batik dapat meningkatkan kesejahteraan rakyat di Indonesia.Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi dan saluran distribusi terhadap keputusan belanja batik khas Lampung di Kota Bandar Lampung. Populasi pada penelitian ini adalah konsumen yang membeli batik khas Lampung di Kota Bandar Lampung. Pada penelitian ini menggunakan teknik populasi, responden yang diambil dari konsumen yang pernah atau sedang melakukan pembelian sebanyak 100 responden. Teknik analisis data menggunakan analisis regresi berganda yang dijalankan oleh SPSS 23.Hasil dari analisis regresi berganda menunjukan bahwa : produk, harga, promosi dan saluran distribusi berpengaruh positif dan signifikan terhadap keputusan belanja Batik Khas Lampung di Kota Bandar Lampung.

Model Marketing Strategy Voters In Political Novice PILGUB Province Lampung 2014 dora rinova
e-JKPP Vol 2, No 3 (2016): Desember
Publisher : Universitas Bandar Lampung (UBL)

This research using the theory hotchpotch marketing that is a collection of tools marketing tactical under control who integrated company to produce a response before long target market.The purpose of this research was aiming to compile and recommended strategy what shall in prioritize to into the delivery of campaign do social media, the print, electronic media, and media outdoor during the election campaigns the provincial governor lampung 2014.A method of descriptive in this research is the approach ahp ( analitycal hierarchy process ). The results of research obtained was several alternative strategies which: 1 melakukkan marketing activities by intense and serious through the outdoor , 2 ) performs activities marketing by intense and serious through the social network , 3 ) melakukkan marketing activities by intense and serious through the print , 4 ) make promotional programs dengaan in cooperation with electronic media of existing local at the in an intense manner and serious via electronic media .From a number of alternatives more will be given priority , is to do activities marketing by intense and serious through the print keywords: Political Marketing Mix.

ANALISIS SISTEM KOORDINASI PERPAJAKAN DALAM PENINGKATAN EFEKTIVITAS PEMUNGUTAN PAJAK BUMI DAN BANGUNAN PERDESAAN DAN PERKOTAAN (PBB-P2) DI BADAN PENDAPATAN DAERAH KABUPATEN TULANG BAWANG Ronal Regen; Dora Rinova
e-JKPP Vol 7, No 3 (2021): DESEMBER
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v7i3.2330

The problems in this study are: (1) How is the Analysis of the Tax Coordination System in Increasing the Effectiveness of Collecting Rural and Urban Land and Building Taxes (PBB-P2) at the Regional Revenue Agency of Tulang Bawang Regency? (2) What aspects support and hinder the Tax Coordination System in Increasing the Effectiveness of Rural and Urban Land and Building Taxes (PBB- P2) in the Regional Revenue Agency of Tulang Bawang Regency?This research was a descriptive qualitative research. The use of this method is to describe the Analysis of the Tax Coordination System in Increasing the Effectiveness of Collecting Rural and Urban Land and Building Taxes (PBB-P2) at the Regional Revenue Agency of Tulang Bawang Regency, to examine qualitatively, how all data were obtained directly from informants in the field using interviews and document study.The results showed that the coordination in collecting the Land and Building Tax in Rural and Urban (PBB-P2), in general, the informants supported that the implementation of the PBB-P2 collection coordination system that had been implemented so far had been going well and had an impact on the effectiveness of PBB-P2 revenue. although not optimal. The supporting aspects are seen by the division of labor that has been built and carried out properly according to the tasks in their respective parts, the existence of a good spirit of cooperation, communication has been running effectively, Planning and Formulation of Goals, the mechanism implemented has been running and the parts that have been implemented. existing parts or units run as a system. Then the hindering aspects are the limitations of officers, collection time and communication of collection to taxpayers/community and village/kelurahan is hampered, collection is not optimal and taxpayers/community and village/kelurahan do not submit problematic tax tax data to be corrected, as well as submit object data. /subjects that have not been registered to be registered as potential revenues, and there are still many tax arrears that have not been paid by the taxpayer.

Pengambilan Keputusan dalam Menentukan Lokasi Usaha pada Jasa Treatment Eternal.Lab Menggunakan Analytical Hierarchy Process Dora Rinova; Febrianto Imanuel.T
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 6 No 3 (2021): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v6i3.1496

Abstract Treatment Eternal.Lab is a business engaged in the services of washing shoes, bags, hats and helmets. There are several things that must be improved by eternal.lab treatment in order to survive and compete in the future. Decision making in determining the right location will have an impact on the development of the business in the future, then, there needs to be a strategy in determining the location of the business. Taking into account the segments and costs in determining the location will be able to deny profits to thebusiness. Analytical hierarchy process becomes the preferred method to see the location of the business where itis prioritized based on the criteria that influence in determining the location of the business on the treatment services Eternal.Lab. The author uses the expert choice tool to find out the value of each criterion and sub-criteria against alternative locations that have previously been selected. Obtained 4 (four) criteria that become determinants in determining the location of the business, namely facilities, rental costs, market environment, and physical condition of the location. Based on the results of the tests conducted, obtained alternative locations that are prioritized is the Queen's labuhan with an assessment weight (0.406). Keywords: Decision Making, Business Location Selection, Business Location Strategy, Analytical Hierarchy Process Abstrak Treatment Eternal.Lab merupakan bisnis bergerak di bidang jasa pencucian sepatu, tas, topi dan helm. Terdapat beberapa hal yang harus dibenahi oleh treatment Eternal.Lab agar dapat bertahan dan bersaing kedepannya. Pengambilan keputusan dalam menentukan lokasi yang tepat akan berdampak pada perkembangan usaha tersebut kedepannya maka, perlu adanya strategi dalam menentukan lokasi usaha. Dengan mempertimbangkan segmen dan biaya dalam menentukan lokasi akan dapat meningkarkan keuntungan pada usaha. Analytical hierarchy process menjadi metode yang dipilih untuk melihat lokasi usaha dimana yang lebih di prioritaskan berdasarkan kriteria yang berpengaruh dalam menentukan lokasi usaha pada jasa treatment Eternal.Lab. Penulis menggunakan alat expert choice untuk mengetahui nilai setiap kriteria dan sub-kriteria terhadap alternatif lokasi yang sebelumnya sudah dipilih. Diperoleh 4 (empat) kriteria yang menjadi penentu dalam menentukan lokasi usaha yaitu fasilitas, biaya sewa, lingkungan pasar, dan kondisi fisik lokasi. Berdasarkan hasil dari pengujian yang dilakukan maka diperoleh alternatif lokasi yang lebih di prioritaskan adalah labuhan Ratu dengan bobot penilaian (0,406). Kata kunci: Pengambilan Keputusan, Pemilihan Lokasi usaha, Strategi lokasi usaha, Analytical Hierarchy Process

Implementation of Internship Program as A Form of MBKM Learning Activities in Improving Students' Competency Ida Farida; M. Ardiansyah; Masayu Nila Juwita; Dora Rinova; Soewito Soewito
Nusantara: Jurnal Pendidikan Indonesia Vol. 2 No. 1 (2022)
Publisher : Lembaga Sosial Rumah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/njpi.2022.v2i1-7

In this era of rapid change, students are expected to be able to prepare themselves and continue to hone their abilities. Universities are also required to provide innovative learning processes so that they can help students develop optimal and relevant attitudes, knowledge, and skills. This study aims to describe: 1) Preparation for internships. 2) Implementation of the internship. 3) Evaluation of the Independent Learning Internship Program-Free Campus Public Administration Study Program, University of Bandar Lampung. 4) Reveal how the Merdeka Belajar Kampus Merdeka or commonly called the MBKM internship program improves student competence. Methods of data collection using interviews, observation and documentation. The data analysis method uses interactive analysis by means of data reduction-data presentation & data verification. The results of this study are: 1) Preparation for internships in the Administration study program is carried out well, students have carried out registration procedures according to the provisions, DPL (field supervisor) also provides debriefing for students before being deployed to partner locations. 2) The implementation of the internship program for students is in accordance with the guidelines for the Independent Learning Independent Campus internship guidebook. 3) Stakeholders (partners) and DPL provide a joint evaluation at the end of the program. 4) Implementation of the MBKM internship program strengthen student competencies.

Efek Promosi dan Electronic Word of Mouth terhadap Peningkatan Penjualan di Media Sosial Instagram Dora Rinova; Caesar Lorenzo Zulio
Business Perspective Journal Vol. 1 No. 2 (2021): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Bersamaan meningkatnya interaksi orang satu sama lain dengan memakai dunia digital, menjadikan dunia digital bukan cuma hanya selaku fasilitas komunikasi melainkan fasilitas perdagangan dan jadi fasilitas promosi. Tujuan dari riset ini merupakan buat mengenali dampak promosi terhadap kenaikan penjualan dengan media sosial instagram, buat mengenali dampak electronic word of mouth terhadap kenaikan penjualan dengan social media instagram, buat mengenali dampak promosi serta electronic word of mouth terhadap kenaikan penjualan dengan media sosial instagram. Tipe riset yang digunakan merupakan riset asosiatif sebab dalam riset ini memakai 3 variabel yang hendak diteliti. Hasil riset membuktikan kalau promosi (x1) serta electronic word of mouth (x2) secara bersamasama (simultan) pengaruhi signifikanterhadap kenaikan penjualan (y). Jika promosi tidak menarik maka konsumen kurang tertarik dengan jasa yang ditawarkan sehingga persepsi konsumen terhadap jasa dari Eternal.Lab kurang meyakinkan dan testimoni dari para konsumen akan berkurang, maka akan berkurang juga tingkat penjualan yang dihasilkan oleh Eternal.Lab. Kata kunci: efek promosi, elektronic word of mouth, peningkatan penjualan, media sosial instagram

STRATEGI PEMILIHAN MEDIA KOMUNIKASI PEMASARAN ONLINE PADA USAHA PRAYATNA PROJECT DALAM MELAKUKAN KEGIATAN PROMOSI Dora Rinova; Putu Dicky Sandria
Jurnal Cakrawala Ilmiah Vol. 1 No. 2: Oktober 2021
Publisher : Bajang Institute

Usaha di bidang dekorasi ruangan merupakan usaha yang tergolong sedikit peminatnya di kalangan anak muda untuk ditekuni, namun banyak peminat produknya. PRAYATNA PROJECT merupakan usaha yang bergerak di bidang furniture lebih spesifik yaitu hiasan rumah dan dekorasi 3d ,dengan perkembangan media komunikasi yang semakin pesat juga mempengaruhi kegiatan promosi yang dilakukan pemilik usaha baru. Penelitian ini dilakukan memiliki tujuan untuk menentukan strategi pemilihan media komunikasi pemasaran online guna memudahkan dalam kegiatan promosi yang sesuai dengan target pasar yang ingin dicapai. Dalam penelitian ini peneliti menggunakan metode kualitatif deskriptif, dikarenakan metode ini dapat digunakan untuk penelitian yang belum jelas, oleh karena itu peneliti harus memiliki bekal teori dan wawasan yang luas guna dalam proses menganalisi dan mengkontruksi obyek yang akan diteliti menjadi lebih jelas. Untuk data-data yang didapat dalam penelitian ini peneliti menggunakan data yang didapat dari kegiatan studi literatur, observasi, wawancara, koisioner dan dokumentasi.Pendekatan yang digunakan dalam pengambilan keputusan pada penelitian ini adalah Soft Sytem Methodology (SSM) yaitu menggunakan metode AHP (Analytical Hierarchy Proses) yang dibantu sofware exper coise yang menunjang dalam kegiatan pengolahan data untuk menentukan akternatif yang di prioritaskan. Dalam penelitian ini diperoleh media komunikasi pemasaran online Instagram sebagai bobot kriteria tertinggi dengan bobot (0,447).

The Effect Of The Intensity Of Playing Shopee Cocoki Gamification On Customer Engagement And Customer Loyalty On Users Shopee Application In Indonesia Amelia Putri; Dora Rinova
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of the intensity of playing Shopee Cocoki gamification on customer engagement and customer loyalty in the Shopee application in Indonesia. Applying quantitative research techniques with non-probability sampling method purposive sampling approach. The research population is users of the Shopee In-App Games feature in Indonesia with a sample size of 100 respondents based on sample criteria. In this study, data processing was carried out using SmartPLS 3. Through this research, the results were obtained in the form of: 1) the intensity of playing Shopee Cocoki gamification has a positive and significant effect on customer engagement in the Shopee application in Indonesia; 2) the intensity of playing Shopee Cocoki gamification has a positive and significant effect on customer loyalty in the Shopee application in Indonesia.

Co-Authors Agustina, Adelli Agustuti Handayani Aldi Dinanjar Alfiyan, Angga Amelia Putri Andriyanto, Agung Appin Purisky Redaputri Barusman, Andoni Fornio Berliana Agustin Briggite Loren Panggabean Budhi Waskito Caesar Lorenzo Zulio Dodi Permadani Putra Dodi Putra Fajri, Ratu Chaterine Febrianto Imanuel.T Fenny Meilani Gunevi, Adetya Putra Hanindyalaila Pienrasmi Hartabela, Dadang Hendri Dunan Ida Farida Indah Satria Indriani, Indriani Irsandi , Irsandi Irsandi, Irsandi Irsandi, Irsandi M. Oktaviannur M.Oktaviannur Masayu Nila Juwita Meyrani Ananta Putri Muhammad Ardiansyah Nababan, Farida Nadia Sepriani Niki Agus Santoso Ningsih, Rima Noning Verawati Novita, Atika Oktavannur, M. Putri, Amelia Putu Dicky Sandria Ratu Chaterine Fajri Regen, Ronal Rivanda, Anugrah Santoso, Niki Setyawan, Sabrina Siswanto, Hendra Soewito Soewito Soewito Supiati, Tina Tina Miniawati Barusman Toton Yulia Hesti

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