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All Journal SOSIALITA Jurnal Kebijakan dan Pelayanan Publik Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan JMK Jurnal Manajemen dan Kewirausahaan Nusantara: Jurnal Pendidikan Indonesia Jurnal Pengabdian kepada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Business Perspective Journal Jurnal Cakrawala Ilmiah Jurnal Sosial dan Humanis Sains Jurnal Ilmiah Hukum dan Hak Asasi Manusia International Journal of Economics (IJEC) Dedication: Jurnal Pengabdian Masyarakat Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Journal of Environmental Economics and Sustainability Jurnal Pengabdian UMKM International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Sekretaris & Administrasi Bisnis
Dora Rinova
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Application of Marketing Mix to Increase Sales at Store Dikromoshop Bandar Lampung Novita, Atika; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1249

Abstract

When running a business, a company implements a marketing strategy to reach a predetermined target and optimize sales results. One marketing strategy implemented by Dikromoshop is a marketing mix strategy consisting of, product, price, place, promotion, people, process, and physical evidence. This study analyses the extent of the marketing mix strategy applied by Dikromoshop to increase sales and the factors that play a role in supporting or inhibiting the application of marketing mix strategies to increase sales at Dikromoshop stores. This research uses a qualitative descriptive approach by collecting data directly through observation, interviews, and documentation with the owner, employees, and consumers of Dikromoshop Bandar Lampung. The results of this study indicate that the application of the marketing mix Strategy by Dikromoshop in an effort to increase sales volume has been carried out to the maximum in accordance with the principles of relevant theory, which proved to have a crucial role in increasing sales volume. The supporting factors are quality products at affordable prices, products that are not market, social media promotions, and discounts such as flash sales given on twin dates. Then, the inhibiting factors are competition and lack of innovation in clothing products, followed by the payment process, which only supports payments via cash and transfers to one bank.
The Influence of Perceived Ease of Use and Perceived Security on Customer Satisfaction Using QRIS (Case Study: Bank Bri Unit Bandar Lampung) Supiati, Tina; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1250

Abstract

The learning wants to deepen how the perception of ease and security of QRIS affects customer satisfaction at Bank BRI Unit Bandar Lampung. As the national digital payment standard, QRIS has seen significant adoption. However, its success relies not only on ease of use but also on how secure customers feel using it. Data from Bank BRI Unit Bandar Lampung indicates that the number of QRIS users has reached 6,887, highlighting the need to explore the factors that impact customer satisfaction with this digital payment service. Through a literature review, this research identifies two main factors influencing customer satisfaction: ease of use and the security of the payment system. It is hoped that the results can support sales growth digital payment services, especially QRIS. By understanding what influences customer satisfaction, service providers can enhance service quality and increase the user base of QRIS. Then the learning can become material for the next study that explores other aspects of digital payment technology adoption in Indonesia.
THE QUAD HELIX COLLABORATION IN ENVIRONMENTAL LAW REFORM IN BANDAR LAMPUNG CITY: A POLICY RECOMMENDATION Alfiyan, Angga; Rinova, Dora
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.115

Abstract

The research objective is to identify policy recommendations based on the Quad Helix approach for reforming environmental law in Bandar Lampung City, emphasizing the collaborative roles of government, academia, NGOs, and local communities. As urbanization accelerates, environmental challenges have become increasingly complex, requiring a comprehensive and participatory legal framework to ensure sustainable urban governance. This study analyzes the effectiveness of existing environmental laws, identifies enforcement gaps, and proposes concrete recommendations for improvement. Employing a qualitative research approach, this study utilizes in-depth interviews and document analysis to gather insights from key stakeholders. The findings highlight several critical areas for reform, leading to the following recommendations: (1) Strengthening law enforcement through enhanced institutional capacity and stricter, more consistent sanctions against environmental violations; (2) Increasing public education and awareness by implementing educational programs and community engagement initiatives; (3) Investing in environmental infrastructure, including waste management and drainage systems; and (4) Enhancing multi-stakeholder collaboration, particularly with the private sector, NGOs, and local communities, to improve environmental sustainability programs. By integrating these recommendations within a Quad Helix governance model, this research underscores the necessity of synergistic and inclusive environmental law reform in Bandar Lampung, ensuring a resilient, participatory, and ecologically sustainable urban future.
THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT HONDA MOTOR DEALER TDM NATAR Agustina, Adelli; Rinova, Dora
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 2 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i2.2585

Abstract

The objective of this. Research determines the influence between customer satisfaction and service quality, as well as the likelihood of customers making repeat purchases at the Honda Motor TDM Natar dealership. Maintaining high service standards and ensuring customer satisfaction are essential for client retention and encouraging repeat business in the competitive automotive industry. Although previous studies have examined the link between these two factors, this research focuses specifically on Honda Motor dealers in Natar, an area that has not been previously studied. The analysis utilizes SPSS version 30 software to perform a multiple linear regression analysis, employing non-probability sampling methods, particularly purposive sampling. An aggregate of 87 customers of the Honda Motor TDM Natar dealership were surveyed using questionnaires to gather data. The results determine the influence customer satisfaction and service quality.
The Influence of Human Resource Management Strategies on Employee Loyalty at Emersia Hotel & Resort Bandar Lampung Putra, Dodi; Rinova, Dora; Santoso, Niki; Handayani, Agustuti
Journal of Advances in Accounting, Economics, and Management Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.857

Abstract

This study aims to determine the effect of human resource management (HRM) strategies on employee loyalty at Emersia Hotel & Resort Bandar Lampung. In today's competitive hospitality industry, employee loyalty is crucial to ensure consistent service quality, customer satisfaction, and organizational sustainability. The research focuses on six indicators of HRM strategy: recruitment and selection, training and development, compensation and benefits, performance appraisal, career development, and organizational culture and communication. The loyalty variable is assessed through affective commitment, normative commitment, willingness to exert extra effort, and intention to stay. This research employs a quantitative approach with data collected through questionnaires distributed to 45 employees selected using random sampling. The validity and reliability of the instruments were tested using SPSS. The results of the Pearson correlation analysis indicate a significant positive relationship between HRM strategies and employee loyalty. The coefficient of determination (R²) shows that HRM strategies explain 65.6% of the variation in employee loyalty. Furthermore, hypothesis testing confirms that HRM strategies significantly influence employee loyalty.The findings suggest that effective implementation of HRM strategies can foster a more committed and loyal workforce. This implies that organizations in the hospitality sector should invest in strategic HR practices to enhance employee satisfaction and retention.
The Influence of Human Resource Management Strategies on Employee Loyalty at Emersia Hotel & Resort Bandar Lampung Dodi Permadani Putra; Dora Rinova; Niki Agus Santoso; Agustuti Handayani
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.862

Abstract

This study aims to determine the effect of human resource management (HRM) strategies on employee loyalty at Emersia Hotel & Resort Bandar Lampung. In today's competitive hospitality industry, employee loyalty is crucial to ensure consistent service quality, customer satisfaction, and organizational sustainability. The research focuses on six indicators of HRM strategy: recruitment and selection, training and development, compensation and benefits, performance appraisal, career development, and organizational culture and communication. The loyalty variable is assessed through affective commitment, normative commitment, willingness to exert extra effort, and intention to stay. This research employs a quantitative approach with data collected through questionnaires distributed to 45 employees selected using random sampling. The validity and reliability of the instruments were tested using SPSS. The results of the Pearson correlation analysis indicate a significant positive relationship between HRM strategies and employee loyalty. The coefficient of determination (R²) shows that HRM strategies explain 65.6% of the variation in employee loyalty. Furthermore, hypothesis testing confirms that HRM strategies significantly influence employee loyalty. The findings suggest that effective implementation of HRM strategies can foster a more committed and loyal workforce. This implies that organizations in the hospitality sector should invest in strategic HR practices to enhance employee satisfaction and retention
PELATIHAN DAN PENDAMPINGAN PEMBUATAN BATIK ECO PRINT SEBAGAI PELUANG HOME INDUSTRY KREATIF DI DESA TANJUNG SARI, LAMPUNG SELATAN M.Oktaviannur; Dora Rinova; Hanindyalaila Pienrasmi; Irsandi , Irsandi; Meyrani Ananta Putri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i3.8333

Abstract

Kegiatan Pemberdayaan Masyarakat yang dilakukan di Desa Tanjung Sari, Lampung Selatan ini bertujuan untuk memberdayakan ibu rumah tangga setempat melalui peningkatan keterampilan dalam industri kreatif yang ramah lingkungan. Batik eco print dipilih karena menggunakan bahan-bahan alami yang mudah diakses di lingkungan sekitar, serta memiliki potensi pasar yang menjanjikan.Metode pelatihan yang digunakan meliputi pemberian materi dan praktik langsung selama lima hari, dengan fokus pada teknik dasar pembuatan batik eco print dan penggunaan pewarna alami. Setelah pelatihan, peserta mendapatkan pendampingan intensif selama tiga bulan untuk memastikan penerapan teknik yang benar dan pengembangan produk yang konsisten. Program ini tidak hanya meningkatkan keterampilan dan membuka peluang usaha baru bagi masyarakat Desa Tanjung Sari, tetapi juga berkontribusi dalam pelestarian lingkungan melalui penggunaan bahan-bahan alami. Dengan dukungan yang berkelanjutan, diharapkan program ini dapat menjadi kegiatan pemberdayaan masyarakat yang berkelanjutan dan berdaya guna
Analisis Strategi Pemasaran Dalam Menghadapi Persaingan Usaha Terhadap Usaha Ikan Laut Dora Rinova; Delah Gapur
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.281

Abstract

The existence of potential fishery resources in Indonesia makes business opportunities very abundant and profitable. This is a result of the large number of people consuming marine fish and the increasing demand for marine fish in the market resulting in intense competition in the business. The purpose of this research is to identify the implementation of the marketing strategy of marine fish agents in the Bandar Jaya Timur market, to find out the competitive conditions of marine fish agents and to find out how marine fish agents in the East Bandar Jaya Market face business competition. The type of research used is a qualitative research method with a descriptive design. The results of the research prove that the result of strength with opportunity and SO (Strength Opportunities) strategy, so that it is found that the aspect that must be prioritized is the quality of the product by looking at the increasing purchasing power of the people. The next result is that weaknesses and opportunities or WO (Weakness-Opportunity) strategies are found to take advantage of opportunities for increasing public purchasing power and increasing the number of human resources, as well as optimizing the schedule for fishing. Internal and external analysis of the industry and Cartesian diagrams can be found that the main strategy of the marine fish business is the Growth strategy. The marine fish business can maintain and improve the quality of marine fish products so that people continue to believe in the products of the marine fish business and establish networks with suppliers and consumers as well as expand marketing and take advantage of technological developments to face business competition.
Analysis of Digital Marketing Strategy at Mandiri Tunas Finance in Building and Maintaining Consumer Trust in Bandar Lampung Sheva Antalia; Dora Rinova
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2833

Abstract

This study aims to analyze the role of digital marketing strategies in building and maintaining consumer trust at Mandiri Tunas Finance (MTF) Bandar Lampung. In the era of rapid digital transformation, financial service companies are required to adopt effective digital marketing approaches to remain competitive and credible. Consumer trust becomes a crucial factor in the financing industry due to the high level of perceived risk in financial transactions. This research employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving consumers and internal marketing staff of MTF Bandar Lampung. The findings reveal that MTF utilizes social media platforms, an official website, and digital communication channels to enhance information transparency, strengthen corporate image, and foster long-term relationships with customers. Consumer trust is built through consistent marketing messages, responsive digital services, clear product information, and the strong reputation of its parent company. However, challenges remain in optimizing digital engagement and responsiveness. This study contributes to understanding how digital marketing strategies influence consumer trust in the financial services sector, particularly in regional financing institutions.
ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AS A BUSINESS STRATEGY AT WIN PRODUCTION WEDDING ORGANIZER IN BANDAR LAMPUNG CITY Idham Sedayu Mahera; Dora Rinova
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2347

Abstract

The creative service industry, particularly wedding organizer services, has experienced significant growth in Indonesia due to changing lifestyles, increasing consumer expectations, and rising demand for professionally managed wedding events. This study aims to analyze the Business Model Canvas (BMC) as a business strategy at Win Production Wedding Organizer in Bandar Lampung City. The Business Model Canvas, introduced by Osterwalder and Pigneur (2010), is used as a strategic framework to examine nine key business elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation involving business owners, employees, and customers. Data validity was ensured using triangulation techniques. The findings indicate that Win Production targets middle and upper-middle income couples as its primary customer segment and offers integrated, professional, and flexible wedding services tailored to client needs. The business model demonstrates strong alignment across all nine BMC components, contributing to enhanced competitiveness and business sustainability. The study confirms that Business Model Canvas is an effective strategic tool for analyzing and improving business models in service-based industries, particularly wedding organizer businesses operating in competitive local markets.
Co-Authors Agustina, Adelli Agustuti Handayani Aldi Dinanjar Alfiyan, Angga Amelia Putri Andoni Fornio Barusman Andriyanto, Agung Appin Purisky Redaputri Berliana Agustin Briggite Loren Panggabean Budhi Waskito Caesar Lorenzo Zulio Delah Gapur Dodi Permadani Putra Dodi Putra Fajri, Ratu Chaterine Febrianto Imanuel.T Fenny Meilani Gunevi, Adetya Putra Hanindyalaila Pienrasmi Hartabela, Dadang Hendri Dunan Ida Farida Idham Sedayu Mahera Indah Satria Indriani, Indriani Irsandi , Irsandi Irsandi, Irsandi Irsandi, Irsandi M. Oktaviannur M.Oktaviannur Masayu Nila Juwita Meyrani Ananta Putri Muhammad Ardiansyah Nababan, Farida Nadia Sepriani Niki Agus Santoso Ningsih, Rima Noning Verawati Novita, Atika Oktavannur, M. Putri, Amelia Putu Dicky Sandria Ratu Chaterine Fajri Regen, Ronal Rivanda, Anugrah Santoso, Niki Setyawan, Sabrina Sheva Antalia Siswanto, Hendra Soewito Soewito Soewito Supiati, Tina Tina Miniawati Barusman Toton Yulia Hesti