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Anti-Cyberbullying Educational Messages in the Short Film “Dunia Agnes” Adi, Achwan Noorlistyo; Aziz, Fetawa Amanai; Ilham, Yanuar
Sinergi International Journal of Communication Sciences Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i2.494

Abstract

Cyberbullying has become a serious threat in the digital era, especially among teenagers. This research focuses on the representation of anti-cyberbullying educational messages in the short film “Dunia Agnes” uploaded on YouTube by Cerdas Berkarakterter Kemdikbud RI. This research aims to describe how denotation, connotation, and myth represent anti-cyberbullying educational messages in the film. The data collection is a documentation technique because the research’s object is a short film. The results showed that the short film “Dunia Agnes” successfully represented anti-cyberbullying educational messages through denotation, connotation, and mythical signs. Denotation representation is shown through scenes that explicitly describe forms of cyberbullying, its impact on victims, and the importance of social support and resistance to cyberbullying. Connotation representation is shown through the use of symbolism, colors, and music that reinforce the emotional and psychological messages. Mythic representation dismantles various misconceptions about cyberbullying, such as thinking of it as a mere “joke”. The short film “Dunia Agnes” as a whole provides a representation of anti-cyberbullying educational messages by depicting the negative impact of cyberbullying on victims, the importance of the role of social support for victims, and also the need to change people's perceptions so that they do not underestimate cyberbullying anymore.
Television and film studies in Indonesia: A bibliometric analysis Ratnasari, Eny; Mahameruaji, Jimi Narotama; Bantugan, Brian; Adi, Achwan Noorlistyo
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.60404

Abstract

Background: Television and film research must be continuously updated due to media convergence. Moreover, Indonesia experienced an analog switch-off event that changed how television viewers consume television shows. Furthermore, the pattern of Indonesian film consumption has also changed since the existence of over-the-top streaming platforms, which have continued to grow. Purpose: This study aims to conduct bibliometric research on articles in the ProTVF Journal published from 2017 to 2024. Methods: This study analyzes 107 articles in the ProTVF Journal from the Google Scholar and Dimension database between 2017 and 2024. This study uses VOSviewer, Dimension, and Litmaps to assist in visualization and analysis. Results: Articles in the ProTVF journal were dominated by qualitative methods, followed by quantitative and mixed methods. Among the qualitative methods, qualitative descriptive techniques are the most frequently used, followed by semiotic and discourse analysis. Then, there are five main topics: television studies, media convergence, analysis of television shows in the Indonesian context, audience research, and the young generation as viewers in the digital era. Conclusion: The publication trend in the ProTVF Journal increased from 2017 to 2024. Based on the focus on television or film, research focusing on films is higher than research related to television. Implications: This study is the first bibliometric study to comprehensively describe articles published in the ProTVF Journal since its establishment. The results can help film, television, and media researchers understand research trends, find research collaborators, and optimize the choice of research topics. Further research will likely involve scientific collaboration between authors from various institutions, especially policymakers in Indonesia's broadcasting, advertising, and film industries.
IDENTITAS VIRTUAL HISQIE FURQONI DALAM YOUTUBE “GAK PENTING SIH CHANNEL” Adi, Achwan Noorlistyo; Reza, Faizal; Ilham, Yanuar; Sugiarta, Nugraha; Lestari, Anggita
Journal of Digital Communication Science Vol. 1 No. 1 (2023): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v1i1.182

Abstract

YouTuber diartikan sebagai seseorang atau sekelompok orang yang membuatakun di media YouTube yang kemudian menjadikan akun mereka sebagaisaluran YouTube dengan kategori konten yang beragam seperti komedi,musik, dan lain sebagainya. Dalam menciptakan konten menarik, YouTuberselalu berupaya menghadirkan identitas diri di media YouTube denganberbagai cara. Identitas diri ini kemudian dikenal sebagai identitas virtual.Salah satu yang membuat identitas virtual di YouTube adalah Hisqie Furqonipemilik Gak Penting Sih Channel. Penelitian ini menggunakan metodekualitatif dengan strategi fenomenologi dengan melakukan depth interviewkepada informan. Hasil dari penelitian ini adalah terdapat 6 identitas virtualpseudonymity yang dibuat oleh Hisqie Furqoni dalam channel YouTubenya,yaitu Higot, Hipu, Hial, Hitri, Hilap, dan Hipir. Self image Hisqie sebagaiYouTuber random dan absurd, sedangkan Self Esteem yang terbentuk adalahrasa bangga dan merasa harga dirinya naik.
Self-Presentation of Mistresses (Erving Goffman's Dramaturgy Study of Mistresses “Ani-Ani” in Bandung) Lestari, Anggita; Maulana, Muhammad Dandi; Adi, Achwan Noorlistyo; Putri, Shinta Hartini; Hanafi, Hanafi; Reza, Faisal
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.564

Abstract

Self-presentation is an effort made by an individual to build a certain impression according to their profession in front of others, including what is done by a mistress (Ani-ani). This study aims to determine the self-presentation of Ani-ani in Bandung according to Erving Goffman's dramaturgy study. This research focuses on the front stage and backstage of the Ani-anis. This research used a qualitative approach with dramaturgy studies. The object of the research is the Ani-anis in Bandung. The selection of informants used a purposive sampling technique where the informants were two Ani-anis in Bandung. The data collection techniques used were in-depth interviews, observations, documentation, and literature studies. The results show that the front stage appearance of the Ani-anis was filled by their behavior when they were with their loyal customers during their quality time. Like Mawar, she used good Indonesian with a gentle, mature, reserved demeanor on the front stage. Meanwhile, Melati used exaggerated Indonesian with a spoiled, seductive, and expressive demeanor. Meanwhile, in the backstage, they displayed their full figure in their daily life, which is completely different from what they showed when they were with their clients. Like Mawar, she often used Sundanese, is lively, religious, and responsible for her family. While Melati was quiet, she used good Indonesian and became a wife who obeyed her husband. This study concludes that every Ani-ani presents themselves in their performances in the front or backstage.
Green Marketing Communication as a Strategy for Sustainable Brand Image Formation at Maida Coffee Lopez, Viktorianus Mahendra Da; Riwu, Yonas Ferdinand; Adi, Achwan Noorlistyo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5829

Abstract

This study examines the implementation of green marketing at Maida Coffee Shop, a local micro-business in Kupang, Indonesia, that has built a reputation for environmental concern despite its operational scale. The research addresses how the coffee shop integrates sustainability principles into its marketing and operational practices. Using a descriptive qualitative method, data were collected through in depth interviews with the owner and direct observation. The findings reveal that Maida Coffee actively constructs a green brand identity through strategic environmental communication, notably its "Saving Forests Through Coffee" (“Menjaga Hutan Lewat Kopi”) campaign, and robust collaborations with environmental communities. These efforts are central to its brand narrative. However, a gap exists between this communicated environmental awareness and its operational practices. Limitations in waste management, energy efficiency, and the adoption of biodegradable packaging were identified, primarily constrained by cost, technology, and local consumer purchasing power. The study concludes that while Maida Coffee effectively uses narrative and communication to build a sustainable brand image, it is in a transitional phase toward more comprehensive green business practices. Recommendations focus on strengthening operational consistency, inclusive pricing strategies, and enhanced consumer education to align its green identity with tangible actions
MOTIF ANGGOTA KOMUNITAS HIP HOP BANDUNG Adi, Achwan Noorlistyo; Erlandia, Dedi Rumawan; Venus, Antar
Manajemen Komunikasi Vol 1, No 1 (2016): Jurnal Manajemen Komunikasi Vol. 1 No.1 Otober 2016
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.579 KB) | DOI: 10.24198/jmk.v1i1.9584

Abstract

Tujuan penelitian ini adalah untuk mengetahui motif anggota komunitas memilih musik Hip Hop sebagai musik kesukaannya dan untuk mengetahui motif anggota komunitas untuk bergabung ke dalam komunitas Hip Hop Bandung.Penelitian menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode fenomenologi dari pemikiran Alferd Schutz. Teknik pengumpulan data penelitian yang paling utama digunakan adalah wawancara mendalam kepada 7 (tujuh) orang informan yang merupakan anggota komunitas musik Hip Hop Bandung. Lokasi dalam penelitian adalah basecamp RUN BDG, Black Boi studio, dan Area Car Free Day Cikapayang, Dago Bandung. Adapun pelaksanaan wawancara dilakukan dalam kurun waktu dua bulan, terhitung mulai tanggal 17 Maret 2016 – 28 Mei 2016.Hasil penelitian ini mengungkapkan bahwa motif anggota dalam memilih musik Hip Hop adalah terbiasa mendengarkan musik Hip Hop pada masa lalu, adanya keinginan untuk berbeda dengan orang lain, dan memilih musik Hip Hop karena pengaruh dari orang lain. Motif untuk bergabung anggota komunitas Hip Hop terutama RUN BDG dibagi 2, because of motives dan in order to motives. Because of motives berupa ajakan dari pendiri dan in order to motives berupa keinginan untuk meningkatkan kualitas diri, mencari penghasilan, serta menjaga eksistensi komunitas Hip Hop di Bandung.Selain motif, penelitian ini juga menghasilkan makna musik Hip Hop bagi anggota komunitas musik Hip Hop di Bandung. Setiap anggota memaknai musik Hip Hop berbeda-beda sesuatu dengan apa yang dirasakan dan apa yang dilakukan. Makna musik Hip Hop yaitu sebagai simbol protes dan perjuangan, simbol universal, ketegasan dan kelugasan, simbol keasyikan serta simbol kehidupan dan kebebasan berekspresi.Keyword : Motif, Makna, Because of motives, In order to motives, Hip Hop, Komunitas, Musik
Between Praise and Criticism: A Sentiment Analysis of Kang Dedi Mulyadi's Leadership On X (Twitter) Adi, Achwan Noorlistyo; Setiawan, Diwan; Ratnasari, Eny
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1015

Abstract

Twitter, an archetypal example of an open and real-time social media platform, has emerged as a pivotal virtual interaction space, particularly in the context of shaping public opinion, particularly with regard to political figures. The objective of this study is to analyze the sentiments expressed by netizens regarding the leadership of Governor of West Java, Kang Dedi Mulyadi, through the implementation of sentiment analysis. The data was obtained by utilizing Tweet Harvest, which is based on Twitter API, to collect tweets containing relevant keywords during the period from March to May of 2025. Subsequently, the collected data underwent processing and classification into three sentiment categories: positive, negative, and neutral. This classification was achieved through the utilization of the Orange Data Mining application, in conjunction with the findings derived from Drone Emprit. The results of the sentiment analysis of tweets related to Dedi Mulyadi revealed that neutral sentiment constituted 78.7% of the total, positive sentiment 17.2%, and negative sentiment 4.1%. The sentiments expressed in the tweets pertained to Dedi Mulyadi's performance, daily life, and programs. Preliminary findings from the analysis indicate a positive-neutral sentiment trend on platform X. This phenomenon can be attributed to the predominance of reposter accounts in conversations related to Dedi Mulyadi on X. Nevertheless, these findings demonstrate that leadership in the digital era is not solely influenced by virtual narratives and real actions on the ground, but also by the translation and perception of these actions by the digital society. This research lends further credence to the notion that social media has emerged as a significant instrument for the monitoring of public opinion.